Muntinlupa City, Philippines. MINI Philippines has some exciting news for MINI enthusiasts – the MINI Pop-Up Store has opened at Alabang Town Center. From 6 January 2025 to 5 January 2026, patrons will have the chance to experience the brand’s latest internal combustion and all-electric vehicles that combine cutting-edge technology and sustainability, with the iconic MINI style that many love.
“This pop-up showcases the next generation of MINI vehicles built for exciting adventures. It’s also the perfect opportunity for us to reconnect with the MINI community and for them to learn about the most recent updates from MINI. Existing MINI owners will have access to exclusive vehicle upgrade options and a newly introduced referral program with special rewards to recognize their continued loyalty,” said Willy Tee Ten, President of the Autohub Group of Companies.
The new all-electric MINI Cooper 3-Door, new all-electric MINI Countryman, and sporty MINI John Cooper Works 3-Door are available for viewing until 27 February 2025. Starting 28 February 2025, the first-ever all-electric MINI Aceman will be added to the display, bringing a new level of excitement to MINI’s all-electric lineup.
Pop-up Details:
Location: Corte de las Palmas, Alabang Town Center
Opening Hours: 11:00 AM – 9:00 PM
Sales: 0945 157 0949
Marketing: 0915 834 4000
Email: info@autoflarecorp.com
What to Expect: Discover the newest MINI models, tailored to suit the individual’s lifestyle with exciting test drives and expert assistance.
Reference & Media Contact:
FOR MEDIA ENQUIRIES, PLEASE CONTACT:
Owee Cruz Autohub Group VP for PR, Marketing & Fleet ncruz@autohubgroup.com (+63) 917-531-0020
MINI is headquartered and manufactured in Oxford, UK and is a brand of BMW Group. In East Asia, this iconic car is sold in Singapore, Brunei, Vietnam, New Caledonia, Guam, Sri Lanka, Tahiti, Philippines, and Indonesia. The full range of MINI is available in these markets – MINI Electric, MINI 3-Door, MINI 5-Door, MINI Convertible, MINI Clubman, MINI Countryman, and MINI John Cooper Works.
British United Automobiles, Inc. or MINI Philippines is one of the distributorship brands under the umbrella of the Autohub Group. MINI Philippines is the sole distributor of the iconic British automotive brand, MINI. Currently, MINI Philippines has four dealerships in the country, located in Bonifacio Global City, Alabang, Pampanga and Cebu. The MINI range available in these locations – MINI 3-Door, MINI-5 Door, MINI Countryman, and MINI John Cooper Works. MINI Convertible and MINI Clubman are available via indent order.
MINI Philippines, at a launch party at the MINI Bonifacio Global City Showroom on February 5, 2025 announced the availability of the all-new MINI Cooper 5-Door, a car characterised by the brand’s typical driving fun, extended space, and distinctive functionality. These make the five-seater an exceptional phenomenon in its segment, together with its unique design – a combination of tradition and modern, purist styling – and innovative assistance systems.
“Three’s a crowd, but five is definitely a party!” said Willy Tee Ten, President of the Autohub Group of Companies. “Presenting the all-new MINI Cooper 5-Door – the beloved icon with a fresh twist. Now offering the practicality of five doors, it’s perfect for active lifestyles and even young families, all while maintaining its signature look. With the unmistakable fun-to-drive spirit that MINI is known for, we’re thrilled to embark on new adventures together with our passionate community.”
The exterior.
Short overhangs, a small bonnet, a long wheelbase, and large wheels – the proportions of the all-new MINI Cooper 5-Door reflect its urban character. With a length of 4,036 mm, a width of 1,744 mm and a height of 1,464 mm, the body dimensions are almost identical to those of its predecessor and underline the basic idea behind every MINI: To create as much space as possible on a small footprint.
In the case of the all-new MINI Cooper 5-Door, this means an interior that offers enough space for five passengers. Compared to the all-new MINI Cooper 3-Door, the wheelbase is 72 mm longer and the body 172 mm longer. All of which benefits the occupants in terms of comfort and space.
Thanks to its compact silhouette, the model is easy and comfortable to manoeuvre even in tight spaces – with plenty of room for all passengers. The all-new MINI Cooper 5-Door is an original MINI with a high recognition value. The visual tripartite division into a clearly designed body, a wraparound window area and a stepped roof makes it instantly recognisable.
The minimalist design of the front end with its focused expression contributes to this. The new generation also features the iconic MINI round headlights. Together with the octagonal front grille, they form the distinctive MINI face. Standard LED headlights with individually adjustable daytime running light elements enhance the striking appearance. The light signatures are available in three versions to emphasise the character of the vehicle. The all-new MINI Cooper 5-Door interacts with the driver using a specially orchestrated welcome and goodbye animation even before the journey begins.
Reduced body design for a striking look.
The new MINI aesthetic continues at the rear with clear surfaces and flush-fitting tail lights. The vertically aligned LED clusters are reminiscent of the classic MINI lights and, like the headlights, can be switched to different settings.
The flush-mounted design of the rear lights lends a modern and purist look to the car’s rear sculpture. It is subdivided by a striking black handle strip with distinctive model lettering. Its horizontal alignment emphasises the all-new MINI Cooper 5-Door’s broad stance.
Favoured Trim.
The all-new MINI Cooper 5-Door comes standard with the Favoured Trim, featuring a front radiator grille frame and select design elements finished in Vibrant Silver, adding a refined touch to its distinct style. The larger tyre diameter compared to the outgoing model further highlights the wide stance of the all-new MINI Cooper 5-Door. 18-inch wheels in two-tone slide spoke are standard.
Minimalist and immersive.
The design of the front end of the all-new MINI Cooper 5-Door is reduced to the essentials and is reminiscent of the purist design of the classic Mini. Legendary inventor Alec Issigonis designed an interior for the first model with a round instrument in the centre and the characteristic toggle switch strip below. These two elements also structure the cockpit in the all-new MINI Cooper 5-Door.
Behind the steering wheel, the standard head-up display ensures that all relevant content appears in the driver’s field of vision. As a result, the dashboard on the driver’s side does not require an additional instrument panel, so it opens the view to the front.
Innovative materials characterise the feel-good atmosphere in the interior of the all-new MINI Cooper 5-Door. A specially developed knitting process is used to create the versatile, easy-care structure of the textile in two-colour design made of recycled polyester. The textile surfaces extend across the curved dashboard and into the door panels. The air vents feature an especially flat design. The horizontal arrangement of the air vents ensures an even flow of air in the cockpit. The direction of the vents can be easily adjusted.
The generous space in the front seats and the clean lines give the cockpit a modern and airy look. John Cooper Works sports seats come standard. Their side panels are upholstered in high-quality fabric right down to the adjustment buttons. Three passengers can sit comfortably in the rear.
The all-new MINI Cooper 5-Door combines charismatic MINI design with an extra portion of functionality. In the rear, the noticeably wider interior provides comfortable space for three passengers. The 60:40 folding rear seats increase the luggage compartment capacity from 275 litres to up to 925 litres.
High-resolution OLED display revolutionizes user experience.
Like the round instrument of the outgoing model, the new central icon with its versatile functions is the visual focal point of the interior. The central OLED display in the redesigned cockpit has been moved closer to the driver, making it easier to reach. Its high resolution sets a new standard. Thanks to the MINI Operating System 9, all vehicle functions can be controlled intuitively by touch or voice. The slim touch display has a high-quality glass edge, has grown to 240 mm in diameter and its operating logic is reminiscent of the standards familiar from smartphones.
The graphical presentation of content focuses on the essentials. Vehicle related information is displayed at the top. The lower part of the OLED display provides direct access to the navigation, media, phone and climate control menus. The home button returns the display to its default settings.
The MINI Experience Modes.
The seven MINI Experience Modes can be selected according to mood and personal preference and characterise the atmosphere in the interior. Using the MINI Projector on the rear of the OLED display, they transform the dashboard into matching worlds of colour and pattern. The interplay of projection, ambient lighting and the MINI Interaction Unit creates a unique, immersive experience that extends into the door trim. This opens new possibilities for individualisation. In Personal Mode, for example, a personalized image can be selected as the display background via the MINI App. The dominant colours of the picture are then applied to the dashboard’s textile surfaces using a digital colour picker. The ambient lighting under the dashboard and in the door mirror is also colour-coded to match these projections. Each mode has its own customised backgrounds. In Go-kart mode, for example, the display and interior are dominated by the John Cooper Works signature charcoal grey and red.
The new design of the rocker switch strip.
In the latest version of the rocker switch strip with its toggle switches, the parking brake, gear selector, start/stop button, Experience Mode, and volume control are all at your fingertips. Practical benefit: The removal of the gear selector has freed up more space in the centre console, which now features a large open storage compartment in addition to the cup holders. Smartphones can be charged in the wireless charging area at the front of the console and are always ready to hand.
Sustainable Materials.
The new colour and material concept for the all-new MINI Cooper 5-Door is deliberately minimalist. High-quality, environmentally friendly materials are used, such as the knitted recycled polyester surfaces on the dashboard and door trim.
Comfortable and sporty mobility.
The track width and wheelbase are generous for this vehicle segment and provide the basis for the hallmark MINI dynamic performance. The all-new MINI Cooper 5-Door features a suspension and damping system tuned for spirited handling. This ensures a high level of everyday driving comfort, combined with the precise steering feel typical of MINI and the powerful brakes.
Highly preloaded anti-roll bar mounts on the axles ensure balanced body handling during dynamic cornering. They also ensure steering precision and accuracy. The result is excellent body support combined with smooth rolling comfort.
Selective tuning of the steering and all stability control systems ensures an exceptional experience in all driving situations. The increased tyre diameter gives the all-new MINI Cooper 5-Door a greater visual presence. At the same time, driving dynamics and ride comfort are improved. In addition, the tyre width of the standard 18-inch rims is increased to 215 mm in order to emphasise the typical MINI go-kart feeling.
“Hey MINI” – the new MINI Intelligent Personal Assistant.
In the all-new MINI Cooper 5-Door, numerous functions can be controlled using the brand’s first fully-fledged voice assistant. The MINI Intelligent Personal Assistant can be activated with the greeting “Hey MINI” or else by using the push-to-talk steering wheel button. Voice-controlled interaction takes place on the circular OLED display in the form of an animation of graphic elements, typography, and an avatar. The driver can easily control navigation, telephone, entertainment, and numerous vehicle functions by voice. The MINI Intelligent Personal Assistant continuously learns from repeated routes. This makes everyday life much more convenient.
The new MINI Operating System 9.
The MINI user interface combines functional and emotional elements. The design is reduced, creating a very modern look based on new graphics. Static and dynamic elements blend naturally into the circular shape of the MINI Interaction Unit, following a clear structure. Micro animations reinforce the intuitive interaction between the driver and the central instrument, thereby underlining the digital character of the new MINI family. The MINI Operating System 9 is an in-house development of the BMW Group. Operation is intuitive and follows standards that are familiar from the consumer electronics sector.
The home menu is located in the centre of the screen. The status bar with the menu items Navigation, Media, Telephone, All Apps and (depending on the situation) Home is located at the bottom of the screen. Favourite functions such as navigation destinations or radio stations can be stored in the tool belt for quick access. The upper part of the screen is reserved for driving-related content, such as speed and important vehicle status information. The standard head-up display presents the most important information in the driver’s line of sight.
The New MINI Cooper 5-Door is priced at PHP 3,799,000 and is available for viewing at the following MINI Showrooms:
MINI BONIFACIO GLOBAL CITY.
38th Street corner 11th Avenue, Triangle Drive, Bonifacio Global City Taguig City
Phone: (+63 02) 8539-0299
MINI ALABANG TOWN CENTER POP-UP. Corte de las Palmas, Alabang Town Center, Muntinlupa City Phone: 0945 157 0949
MINI PAMPANGA.
Levy P. Laus Corporate Centre, Event Centre Blvd., Laus Group Complex, JASA, City of San Fernando, Pampanga
Phone: (+63 45) 497-6464
MINI CEBU.
Cebu Veterans Drive, Nivel Hills, Lahug, Cebu City
British United Automobiles, Inc. or MINI Philippines is one of the distributorship brands under the umbrella of the Autohub Group. MINI Philippines is the sole distributor of the iconic British automotive brand, MINI. Currently, MINI Philippines has four dealerships in the country, located in Bonifacio Global City, Alabang, Pampanga, and Cebu. The MINI range available in these locations – MINI 3-Door, MINI 5-Door, MINI Countryman, and MINI John Cooper Works. MINI Convertible and MINI Clubman are available via indent order.
MINI is headquartered and manufactured in Oxford, UK and is a brand of BMW Group. In East Asia, this iconic car is sold in Singapore, Brunei, Vietnam, New Caledonia, Guam, Sri Lanka, Tahiti, Philippines and Indonesia. The full range of MINI is available in these markets – MINI Cooper 3-Door, MINI Cooper 5-Door, MINI Aceman, MINI Countryman, and MINI John Cooper Works.
MINI Philippines has launched the first-ever-all-electric MINI Aceman on February 05, 2025 at MINI Bonifacio Global City Showroom, Taguig City.
The sole distributor of the iconic British automotive brand, MINI, MINI Philippines is proud to celebrate the premiere of the first crossover model for the premium small car segment. Launched at the MINI Bonifacio Global City showroom on February 05, 2025, the first-ever all-electric MINI Aceman is a contemporary interpretation of classic Mini inventor Sir Alec Issigonis’ underlying vision: maximum utilisation of space with a minimum footprint combined with a modern drive concept. The progressive design of the first-ever all-electric MINI Aceman provides space for five comfortable seats within a vehicle length of just over four metres. MINI draws on innovative technologies to enhance the interior with an immersive digital user experience, while the first-ever MINI Aceman’s all-electric drive gives a fresh boost to the characteristic MINI go-kart feeling. Combined with modern assistance systems and hallmark design, traditional brand values pave the way for an all-electric MINI future.
● Willy Tee Ten, President, Autohub Group
“We are thrilled to introduce the first of its kind, an all-electric MINI Aceman in the Philippines,” said Willy Tee Ten, President of the Autohub Group of Companies. “This exceptional car combines MINI’s signature urban adventure spirit with iconic design elements to inspire a new generation of drivers leading the way in fashion, technology, and culture. We are confident this new all-electric MINI Aceman will provide a thrilling city-driving experience.”
Expressive crossover with compact proportions.
With its striking front-end, robust contours and athletic stance, the sporty MINI crossover model epitomises agility and self-assured presence. Measuring 4.07 metres in length, 1.75 metres in width and 1.50 metres in height, the first-ever all-electric MINI Aceman is positioned between the MINI Cooper and the MINI Countryman.
Featuring a streamlined front, short overhangs and the functional two-box design, the brand’s hallmark “Clever Use of Space” design principle has been given a new, distinctive character, while the all-electric drive opens up a whole range of fresh possibilities in terms of vehicle design. Creative space utilisation ensures the first-ever all-electric MINI Aceman is agile and nimble in urban traffic while at the same time providing ample room for occupants.
Continuous surfaces give centre stage to the expressive and elegant colours of the body. The versatile and adventurous character of the first-ever all-electric MINI Aceman is emphasised by the standard roof rails, visually accentuated 19” wheels, and underride protection at the front, rear, and sides of the vehicle.
From L to R: ● Willy Tee Ten, President, Autohub Group ● Ralph Aldrin Ong, Executive Vice President, Autoflare ● Dior Laus, Executive Director, Iconic Automobiles Inc. ● Owee Cruz, Vice President of Marketing, PR, and Fleet Sales, Autohub Group ● Mae Valdez, Marketing Manager of MINI Philippines ● Jefferson Lizardo, General Manager of MINI Philippines
Modern front-end design with striking LED headlights.
The front-end design of the first-ever all-electric MINI Aceman conveys a powerful presence, reinterpreting typical MINI design elements such as the expressive headlights and the characteristic front grille. Its remodelled, octagonal shape builds on the traditional underlying theme of the hexagon. The grille surround in the first-ever all-electric MINI Aceman extends into the solid underride protection on the front apron. In the new Vibrant Silver finish, the front grille sets highly contrasting accents, helping to make the crossover model instantly identifiable.
With their individual design, the car’s angular LED headlights also lend emphasis to the distinctive standing of the first-ever all-electric MINI Aceman within the MINI model family. Their shape is perpetuated in the clarity of the bonnet design with its precise lines, giving the front of the vehicle its distinctive character. The daytime running light elements of the LED headlights can be switched to three different modes, underpinning the expressive character of this new MINI family member.
Distinctive body design with eye-catching details.
The classic tripartite division of body, surrounding window graphics and roof has been reinterpreted. In keeping with the idea of reducing everything to the essentials, a flush transition between the vehicle body and glass surfaces optimises the car’s aerodynamic properties. Flat integrated door openers emphasise the progressive expression of the first-ever all-electric MINI Aceman, while diagonal contours in the body below the A pillars echo the weld crease of the classic Mini models in the front area of the side panels. Harmonious surfaces and horizontal lines between the wheel arches create an intriguing waistline, giving the vehicle body its unmistakable dynamic flair. The strikingly shaped wheel arches with their long rearward sweep and relatively steep downturn are an entirely unique feature of the first-ever all-electric MINI Aceman within the MINI Family. Sills in matt black round off the design of the side view towards the road, and their shape is carried on into the door area, giving the vehicle body a slim, upright, and athletic appearance.
The rear of the vehicle reflects clarity of design, featuring large horizontal surfaces that emphasise the vehicle’s broad and stable stance. The aerodynamically bevelled and retracted rear window ensures a pronounced, powerful shoulder section, an effect that is further emphasised by the elongated roof spoiler. The hallmark MINI upright rear lights frame the centre section of the rear of the vehicle. With three distinctive graphics, the Matrix rear lights bear out the character of the first-ever all-electric MINI Aceman in differing ways. A wide, dark surround at the lower edge of the rear apron and the underride protection element integrated in the centre make for sporty proportions, thereby conveying the crossover model’s versatile characteristics.
Expressive body finishes.
The subtle three-dimensional quality of the body surfaces is stylishly highlighted by means of expressive colours. Shadows cast by the accentuated bodywork can be perceived to varying degrees, depending on the incidence of light and perspective. The Favoured Trim extends the individual expressive capabilities of the first-ever all-electric MINI Aceman, combined with a grille frame in Vibrant Silver. 19 inch Hexagram Spoke wheels in 2-tone further complement the exterior of the first-ever all-electric MINI Aceman.
The interior: Purist design and wide-ranging material concept.
The new MINI design style “Charismatic Simplicity” is expressed particularly clearly in the interior. With its consistent reduction in terms of interior design, the first-ever all-electric MINI Aceman follows the original vision of Alec Issigonis, the inventor of the classic Mini. With its easy-to-handle steering wheel, a central OLED display and the remodelled hallmark toggle bar, the cockpit echoes three key design elements of the classic Mini. By means of this contemporary styling in the entirely first-of-its-kind crossover model, MINI transports the history of the brand into the here and now.
Spacious door interiors along with comfortable dimensions in the shoulder area and convenient legroom give the bright cockpit an open and amply proportioned atmosphere. In the dark, the ambient lighting along the roof frame creates the selected lighting mood in the interior. The free-standing door handles and the speaker covers in the new Vibrant Silver finish are aligned diagonally and create a fascinating contrast with the horizontal design in the front area of the cockpit.
The gentle, rounded design style of the interior is further reflected in the curved surfaces of the dashboard: the latter’s surface is covered with a knitted material in which the lower colour shines through the upper one. This gives the interior a homely character with starkly accentuated colour contrasts. Extending to the interior door trim, the easy-care, versatile structure is made of recycled polyester. Rounding off the high-quality fittings in the cockpit are comfortable seats, made of perforated Vescin.
The amply sized rear of the vehicle offers space for three passengers. Thanks to the 60:40 folding rear seat backrest, the luggage compartment can be extended from 300 litres to up to 1,005 litres as required.
High-resolution OLED display for contemporary ride comfort.
With innovative technologies, the circular OLED display lends the interior additional expressive quality. With a diameter of 240 mm, the central instrument features an extremely flat design and a high-quality glass surface. The innovative MINI Operating System 9 enables all driving functions to be operated intuitively by touch or voice. A centre for both comfort and experience, the MINI Interaction Unit is handled in a similar way to a smartphone.
The graphic presentation of the vehicle-related data is contemporary and minimalistic in style, with the speed and battery status shown prominently at the top of the display, directly in the driver’s field of vision. Tapping the speed display opens a large full-screen speedometer that clearly focuses on the driving experience. The other widgets are shown in the thumbnail view in the Home menu, to the left and right of the current menu function. These can be moved to the centre and selected by means of a horizontal swiping movement. In the lower area of the OLED display, the menu items Navigation, Media, Telephone and Climate can be selected directly at any time.
MINI Experience Modes enhance the driving experience.
The emotional MINI Experience Modes enhance the interior with immersive user experiences. In the first-ever all electric MINI Aceman, two projector units beam special illuminated graphics onto the dashboard with differing patterns and colours. Changes are made to the colour scheme of the light patterns and to the ambient lighting in the entire interior depending on the Experience Mode selected. The newly created MINI Driving Sounds enhance the experience of all-electric mobility. Together with specific graphic elements on the OLED display, vehicle occupants enjoy an entirely new driving experience in the interior of the first-ever all-electric MINI Aceman.
Among the seven modes available for selection, Personal Mode offers innovative options for customising the cockpit. In this mode, a personally selected image can be uploaded from a smartphone via the MINI app and chosen as the display background. A digital colour picker then identifies the dominant colours of the photo for projection onto the textile dashboard surfaces. The ambient lighting under the dashboard and in the door mirror is also colour-coded to match these projections.
The other modes available for selection are Go-Kart Mode, Vivid Mode, Core Mode, Green Mode, Timeless Mode, and Balance Mode, each of which focuses the display on a “Mode App” to match the ambience. In Go-Kart Mode there is a highly dynamic focus on MINI’s racing DNA, for example. The display and the interior as a whole then feature the colours anthracite and red, while specific analogue displays for driving dynamics complement this MINI Experience Mode inspired by John Cooper Works.
Typical MINI: historic toggle bar in a new design.
In the classic Mini, the feel of the toggle bar at the centre of the cockpit enhanced the emotional connection between driver and vehicle. MINI also draws on this characteristic equipment detail to transport brand history into the latest of its models. The most important driving functions (parking brake, gear selector, start/stop key, experience mode toggle, volume control) are directly accessible in the first-ever all-electric MINI Aceman via five individually designed toggles. This means that no additional gear selector is required, making room for practical and spacious storage options in the centre console. In addition to the cup holders, there is an additional tray for wirelessly charging smartphones. All the models of the new MINI family feature trims with individual customization, conveying the contemporary feel-good concept in the interior of the first-ever all-electric MINI Aceman in a different way.
In the Favoured Trim, the interior features a strikingly expressive design. The dashboard comes in the elegant Dark Petrol, complemented by an accentuated colour gradient in orange on the passenger side. The dynamic appearance is further reflected in the sports seats made of perforated Vescin. These are available with traditional accent stitching and an embroidered MINI logo in two colours. The John Cooper Works sports seats’ geometry and additional lateral support noticeably enhances comfort.
The drive: All-electric and efficient.
Available solely with an all-electric drive, enabling emission-free mobility. The efficient electric motor ensures hallmark MINI driving fun both in urban areas and on excursions beyond the city limits.
With an output of 160 kW, the first-ever all-electric MINI Aceman generates a torque of 330 Nm, enabling the vehicle to accelerate from 0 to 100 km/h in 7.1 seconds and reach a top speed of 170 km/h.
The high-voltage battery of the first-ever all-electric MINI Aceman has an energy content of 54.2 kWh, giving it a range of up to 407 kilometres according to the WLTP.
Sporty agility and outstanding driving dynamics.
Its chassis gives the first-ever all-electric MINI Aceman a sporty character, and this is also reflected in the driving fun that is typical of the brand. The tyres with a diameter of 654 mm give the vehicle a more powerful visual presence, enhancing driving dynamics and ride comfort in equal measure. The first-ever all-electric MINI Aceman is equipped with a precise damping system that features highly prestressed stabilisers: these improve steering precision and accuracy while at the same time ensuring sound roll support. The precise adjustment of the steering and all driving stability control systems to either comfortable or sporty driving guarantees an exceptional driving experience in every situation. The response of the electric drive to pressure on the accelerator pedal is optimised for a sporty driving style.
Meanwhile, agile and dynamic handling is emphasised by the direct steering, with a rack ratio of 59.5 mm rack travel per turn of the steering wheel. Combined with a short and firm feel when braking, the integrated braking system increases ride comfort by means of reliable stabilisation. In conjunction with the numerous driver assistance systems, short braking distances increase safety.
The MINI Experience Modes with various suspension set-ups are available for a customized driving experience, while driving fun can be intensified by adjusting the steering response and also specially calibrated intervention limits for the traction control.
Simplified communication with the first MINI voice assistant.
The brand’s first fully-fledged voice assistant can be activated in the first-ever all-electric MINI Aceman by saying “Hey MINI!”. Alternatively, the push-to-talk steering wheel button is also available for this purpose. Voice-controlled interaction is visualised on the circular OLED display by means of an animation of graphic elements, typography, and an avatar. Communication with the virtual travel partner is particularly fluent and intuitive thanks to improved speech recognition. Navigation, telephony, entertainment, and numerous vehicle functions can be controlled simply and conveniently by speaking the relevant command.
The MINI Intelligent Personal Assistant learns continuously through dialogue and is able to take on day-to-day tasks on repeated routes. This means that individual routines can be handled more conveniently.
Advanced assistance systems increase safety.
Driving Assistant provides the first-ever all-electric MINI Aceman with steering and lane assistant for lateral guidance. Convenient and cooperative steering helps the driver stay on track. The increased comfort offered by the system combines relaxed and superior control of the vehicle while relieving the driver of the monotonous and less demanding aspects of driving. The clear-cut appearance of the displays, operating elements and easy-to-understand functional features result in a high degree of system security.
Thanks to twelve ultrasonic sensors and four Surround View cameras, the first-ever all-electric MINI Aceman is able to identify vacant parking spaces with greater precision, automatically initiating parking manoeuvres where space is limited.
The innovative MINI Digital Key Plus likewise utilises the user’s smartphone to ensure a convenient and personalised vehicle experience, transforming the smartphone into a vehicle key. The front and rear lights start the welcome projection as soon as the driver is less than three metres away, and the doors unlock automatically. Replacing the conventional vehicle key, the digital key can be transferred to several users.
Convenient connectivity and intuitive interaction.
The modern aesthetics of the digital user interface in the first-ever all-electric MINI Aceman combine functional and emotional elements. Its minimalist design adapts the new graphics to the circular shape of the MINI Interaction Unit, simplifying operation by means of a clear structure. This emphatically digital character of the first-ever all-electric MINI Aceman is enabled by the MINI Operating System 9.
At the centre of the screen is the start menu, while at the bottom of the screen the fixed status bar can be seen with the menu items “Navigation”, “Media”, “Telephony”, “All Apps” and, in certain situations, “Home” – all of which can be selected directly. As customers are used to from numerous consumer electronics devices, a so-called toolbelt can be made to appear by swiping upwards from the bottom edge of the screen. Preferred functions such as navigation destinations and radio stations can be saved for quick retrieval at any time. The toolbelt can also be activated via the star button on the multifunction steering wheel. The upper screen area is reserved for driving-related content such as speed and important vehicle status information. The standard head-up display presents the most important information in the driver’s line of sight.
The temperature is shown permanently for the driver and front passenger at the left and right-hand edge of the screen. The climate settings are always integrated at the top level of the MINI Interaction Unit and are operated by either touch or voice. Depending on the Experience Mode, a single tap on the speed display transforms the entire MINI Interaction Unit into a typical MINI speedometer.
From L to R: ● Willy Tee Ten, President, Autohub Group ● Owee Cruz, Vice President of Marketing, PR, and Fleet Sales, Autohub Group
Quick and easy: charging the battery.
The battery of the first-ever all-electric MINI Aceman can be charged via alternating current with 11 kW. Fast charging with direct current is possible with up to 95 kW. At a fast charging station, this allows the battery to be charged from 10 per cent to 80 per cent in just under 30 minutes. When MINI Navigation is activated, the high-voltage battery can be set to the ideal temperature for efficient charging in advance, depending on weather conditions. This significantly reduces charging time
For a transparent and simple charging process, the customer can optimize vehicle battery charging by means of easy-to-understand setting options. The start time for charging can be selected or a specific time window for charging can be set, for example. A precise target level for battery capacity can be determined in advance, too. For a particularly pleasant start, charging can be set to be completed by a selected departure time, and the vehicle interior can be air-conditioned to the desired temperature by this time. The MINI App provides a convenient overview of the charging process, even if the customer is not near the vehicle. This provides details of the current battery status, a charging-optimised route plan, and charging history to date.
From L to R: ● Jefferson Lizardo, General Manager of MINI Philippines ● Ralph Aldrin Ong, Executive Vice President, Autoflare ● Dior Laus, Executive Director, Iconic Automobiles Inc. ● Owee Cruz, Vice President of Marketing, PR, and Fleet Sales, Autohub Group ● Mae Valdez, Marketing Manager of MINI Philippines ● Willy Tee Ten, President, Autohub Group
The first-ever all-electric MINI Aceman is priced at PHP 3,550,000 and is available for viewing at the following MINI Showrooms:
MINI BONIFACIO GLOBAL CITY.
38th Street corner 11th Avenue, Triangle Drive, Bonifacio Global City, Taguig City
Phone: (+63 02) 8539-0299
MINI ALABANG TOWN CENTER POP-UP. Corte de las Palmas, Alabang Town Center, Muntinlupa City Phone: 0945 157 0949
MINI PAMPANGA.
Levy P. Laus Corporate Centre, Event Centre Blvd., Laus Group Complex, JASA, City of San Fernando, Pampanga
Phone: (+63 45) 497-6464
MINI CEBU.
Cebu Veterans Drive, Nivel Hills, Lahug, Cebu City
British United Automobiles, Inc. or MINI Philippines is one of the distributorship brands under the umbrella of the Autohub Group. MINI Philippines is the sole distributor of the iconic British automotive brand, MINI. Currently, MINI Philippines has four dealerships in the country, located in Bonifacio Global City, Alabang, Pampanga, and Cebu. The MINI range available in these locations – MINI 3-Door, MINI 5-Door, MINI Countryman, and MINI John Cooper Works. MINI Convertible and MINI Clubman are available via indent order.
MINI is headquartered and manufactured in Oxford, UK and is a brand of BMW Group. In East Asia, this iconic car is sold in Singapore, Brunei, Vietnam, New Caledonia, Guam, Sri Lanka, Tahiti, Philippines and Indonesia. The full range of MINI is available in these markets – MINI Cooper 3-Door, MINI Cooper 5-Door, MINI Aceman, MINI Countryman, and MINI John Cooper Works.
Are you ready to watch and listen the music of Sarah Geronimo and James Reid, live at Enigma Music City? And HONOR is giving away 100 FREE tickets, here’s how!
Manila, Philippines, February 5, 2025 – The viral HONOR X9c 5G is set to power the Enigma Music City 2025 on February 8, 2025. Pop royalty Sarah Geronimo will be headlining the much-awaited music gathering alongside James Reid, Arthur Nery, Adie, and the queens of Drag Race Philippines Season 3. And great news! HONOR is giving away FREE tickets. Read on to know full mechanics.
“We are more than ecstatic to partner with Enigma Music City in uplifting the local music scene. We are with them in championing the amazing local talent of the Philippines. This is also our way to show our gratitude to our loyal HONOR fans for the success of HONOR X9c 5G. With that, we are giving away 100 FREE tickets. Visit our social media pages to know more,” said HONOR Philippines Vice President Stephen Cheng.
First 100 registrants will secure a ticket, and the form will automatically close once limit is reached
Get your very own HONOR X9c 5G!
The all-new HONOR X9c 5G redefines durability with its innovative HONOR Anti-Drop Display. Designed to withstand accidental drops, this display enhances the overall user experience by enduring falls from heights of up to 2 meters. It boasts advanced protective shields and ultra-tempered glass, ensuring comprehensive coverage against impacts. Paired with the industry’s first Cushioning Airbag Protective Case and a Fully Wrapped Curved Screen Protection Layer, these features work together to significantly reduce damage from impacts and scratches. With an IP65M certification, the device provides all-around protection thanks to its three-layer waterproof structure, allowing it to resist water exposure and function effectively even after being submerged.
For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enables people to become a better version of themselves.
Most talked about phone of 2025 HONOR X9c 5G is sold out just in 3 days!
Discover the Toughest Phone of 2025, HONOR X9c 5G, why was SOLD OUT in Just 3 Days!
HONOR Philippines has announced on January 28, 2025 of The Toughest Phone of 2025, HONOR X9c 5G, that was sold out in just 3 days. The revolutionary HONOR X9c 5G, crowned as the most talked-about phone of 2025, has taken the market by storm. Known for its unparalleled triple-defense durability features, this powerhouse device sold out within an astonishing 72 hours of its launch! Don’t miss your chance to own the ultimate smartphone – stay tuned for restock updates.
“We are astounded by the support of HONOR fans all over the Philippines. You have done it again and with that, we are even more motivated to provide better products and services to all Filipinos. Restock is coming soon, so for those who are buying HONOR X9c 5G soon, you will have it very soon,” said HONOR Philippines Vice President Stephen Cheng.
Sold Out in just 3 Days: HONOR X9c 5G
The all-new HONOR X9c 5G redefines durability with its innovative HONOR Anti-Drop Display. Designed to withstand accidental drops, this display enhances the overall user experience by enduring falls from heights of up to 2 meters. It boasts advanced protective shields and ultra-tempered glass, ensuring comprehensive coverage against impacts. Paired with the industry’s first Cushioning Airbag Protective Case and a Fully Wrapped Curved Screen Protection Layer, these features work together to significantly reduce damage from impacts and scratches. With an IP65M certification, the device provides all-around protection thanks to its three-layer waterproof structure, allowing it to resist water exposure and function effectively even after being submerged.
Equipped with the industry-leading 6600mAh Silicon-carbon Battery, the HONOR X9c delivers remarkable battery life, supporting seamless work, play, and entertainment throughout the day. This robust battery is enhanced with Armor-level Protective Coating and multi-point temperature monitoring, ensuring superior temperature resilience. Furthermore, its AI SuperPower Saving Mode enables users to continue making calls even when the battery level drops to a mere 2%.
With a 6.78-inch OLED Display, the HONOR X9c prioritizes users’ well-being by incorporating various eye protection elements like PWM Dimming, Circadian Night Display, and Dynamic Dimming. This device alleviates discomfort and eye strain for individuals engaging in prolonged device usage. Additionally, the display achieves a peak HDR brightness of 4000nits, ensuring exceptional visibility even in ultra-bright conditions.
Furthermore, the HONOR X9c features a 108MP Ultra-sensing Camera with three portrait modes and 3x Lossless Zoom, enabling users to effortlessly capture captivating portraits at varying distances. Paired with AI photography features like HONOR AI Motion Sensing and AI Eraser, users can experience an intelligent photography journey like never before.
Don’t worry, HONOR fans! Restock is on the way. Leading global smartphone devices provider HONOR Philippines is overwhelmed with the sellout of its most viral phone to date. You may still buy and secure your unit at any HONOR Experience and Partner Stores or online via Lazada (https://bit.ly/Laz_X7c_PR), Shopee (https://bit.ly/Shop_X7c_PR), and TikTok Shop (https://bit.ly/TikTok_X7c_PR).
For more affordable payment options, the HONOR X9c 5G is also available through installments via TikTok Paylater with the same freebies until January 24, 2025.
For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enables people to become a better version of themselves.
HONOR Fans seen lining up during the First Day Sale of HONOR X9c 5G in SM City Sucat, Cagayan De Oro, Tuguegarao, and Mall of Asia.
Why Big Crowds Flock Over the First Day Sale of HONOR X9c 5G nationwide?
Manila City, Philippines, January 28, 2024 – Leading global smart devices provider HONOR Philippines just dropped its newest viral smartphone, the HONOR X9c 5G nationwide. Starting January 25, successful pre-orders can now claim their HONOR X9c 5G at any HONOR Experience Stores or online via Lazada (https://bit.ly/Laz_X7c_PR), Shopee (https://bit.ly/Shop_X7c_PR), and TikTok Shop (https://bit.ly/TikTok_X7c_PR).
Alongside the much-awaited availability of HONOR X9c 5G nationwide, HONOR also opens its newest Experience Stores in SM City Sucat, SM City Cagayan De Oro Downtown, and SM City Tuguegarao.
“We are truly overwhelmed with the support of HONOR fans all over the Philippines. This is our biggest turnout yet and this inspires us even more to serve them better. We are very far from over and we will only keep doing what’s best for our loyal customers,” shared Stephen Cheng, Vice President of HONOR Philippines.
Malupiton at HONOR Experience Store SM City Sucat!
HONOR Star and TikTok sensation graced the grand opening of SM City Sucat together with HONOR Philippines National Sales Head Blake Garcia, Go-to-Market Director Steven Yan, Owner of Power Premium Ms. Gina Poblete, and SM Sucat Tenant Relations Manager Joanna Kristine de Villa.
Coming in three exciting colors; Jade Cyan, Titanium Purple, and Titanium Black, HONOR X9c 5G is now officially available for only Php 16,999 in-store and online via Lazada (https://bit.ly/Laz_X9c_PR), Shopee (https://bit.ly/Shop_X9c_PR) and TikTok Shop (https://bit.ly/TikTok_X9c_PR).
For more affordable payment options, the HONOR X9c 5G is also available through installments via TikTok Paylater with the same freebies until January 24, 2025.
For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
DJI’s First Authorized Store in SM City Dasmarinas is your Destination for the Latest in Drone and Camera Innovation in Cavite.
DJI, the world’s leader in civilian drones and creative camera technology, officially opened their newest retail store last Saturday, January 11, 2025, making it the first DJI Authorized Retail Store in Dasmariñas, Cavite.
The DJI Authorized Retail Store is located at SM City Dasmariñas’s Cyberzone,a contemporary shopping and lifestyle hub tailored to tech-savvy shoppers. Boasting a sleek design and a welcoming atmosphere, it serves as a prime destination for tech enthusiasts. With a sleek design and a comfortable environment, it’s a go-to hub for tech shopping and exploring new technology trends in the region. Consistent with the brand’s identity, the store’s interior design aligns seamlessly with the aesthetic of other DJI authorised retail stores.
(L-R) Jasper Yeng, OneDrone COO/Managing Partner; Alwin Wu, DJI Country Manager; Sheela Rosanne S. De leon – Leasing Manager; Alex Fong Aerophone’s Director/ Managing Partner and Mr. Rick Zhang – DJI PH CEO
On display and available for purchase are DJI’s full range of drones like the DJI Mavic 3, DJI Air 3S, DJI Mini 4 Pro, DJI Avata 2, and the DJI Neo; Handheld products including the DJI Pocket 3, DJI Mic Mini, and the DJI Osmo Action 5 Pro. Also included is the DJI Osmo Mobile 6 which is a stabilized handheld gimbal. For professional cinematographers and videographers, they can also find the DJI RS4 and RS4 Pro handheld three-axis camera gimbal lineup at the store.
“This is DJI’s first authorized retail store in Dasmariñas, Cavite and also in the whole south Luzon area. I believe that this is the start of our story and also this is a significant milestone in our journey. DJI’s mission is to set up a stage that will truly respect ambitions and dreams and we will provide devices and services to make it happen and to make dreams come true.” said Alwin Wu, DJI Philippines’ Country Manager.
In celebration of the official grand opening, attendees got a chance to win a DJI Osmo Mobile 6 and limited edition DJI Merchandise through an in-store raffle last Saturday, January 11, 2025.
The Dasmariñas DJI Authorised Store is located at 3F, Cyberzone, 4114 Governor’s Dr, Brgy, Dasmariñas, 4114 Cavite. Operating hours are 10am – 9pm daily.
About DJI
DJI is a global leader in developing and manufacturing civilian drones and advanced camera technology. With a focus on innovation and quality, DJI offers cutting-edge solutions that redefine camera placement and motion. Headquartered in Shenzhen, China, DJI continues to expand its global footprint, catering to diverse markets and needs.
For more information,visit DJI Philippines’ official social media accounts: Facebook: DJI Philippines (https://www.facebook.com/djiphofficial) , DJI Authorised Store SM Dasma (https://www.facebook.com/profile.php?id=61570021292370) Instagram: @dji.philippines, and Tiktok: @djiphilippines.
Hurry! Capture HONOR X9c 5G’s billboard along EDSA and you will get a chance to win a phone
Manila, Philippines, January 20, 2025 – Leading smart devices provider HONOR Philippines took pride with its first ever billboard. Staying to its innovative and out-of-the-box concepts, a mechanical billboard just for the toughest phone can be seen along EDSA-Kamuning. Capture it and you might just win your very own HONOR X9c 5G!
“We’re very proud of our growth. We started two years ago, and our progress has been unstoppable. Now, we’re launching our very first billboard and we’ve got something for our HONOR fans. Spot and share to win an HONOR X9c 5G,” said HONOR Philippines Vice President Stephen Cheng.
Spot and Win and HONOR X9c 5G Billboard Contest
From January 16 to 31, you can get a chance to WIN a brand-new HONOR X9c 5G in just three easy steps!
1. Like and Follow HONOR Philippines Social Media Pages (FB, IG, TikTok, X)
2. Take a video or photo of the HONOR X9c 5G billboard
3. Post and answer the question; “Why do you deserve to win an HONOR X9c 5G?” and tag three of your friends with the hashtags: #HONORX9c5G #TheToughestPhone #AllAngleTripleDefense #SpotTheToughestPhone
The winner will be announced on February 5, 2025 via HONOR PH’s Instagram Story.
For more affordable payment options, the HONOR X9c 5G is also available through installments via TikTok Paylater with the same freebies until January 24, 2025.
For more information and exciting announcements, you may visit HONOR’s websitewww.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
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About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
