Manila, Philippines — Recently, Haier lights up EDSA with Paris Saint-Germain Partnership to welcome 2026. Global home appliance brand Haier welcomed the new year by bringing the spirit of world-class football to Filipino audiences, as a New Year television commercial featuring stars of Paris Saint-Germain (PSG) was showcased on a prominent EDSA billboard in Metro Manila.
The local activation forms part of Haier’s global campaign with PSG, which saw landmark outdoor screens light up across major cities worldwide on December 31, 2025. The campaign highlights the shared values of excellence, innovation, and leadership that define both Haier and one of football’s most successful clubs.
Haier became an Official Partner of Paris Saint-Germain in September 2025 through a multi-year agreement running until 2028. The partnership aims to integrate football passion into everyday life by connecting PSG’s champion mindset with Haier’s smart home technologies and user-centric innovations.
The New Year TVC, now visible to thousands of daily commuters along EDSA, features PSG players delivering a festive greeting while reinforcing a champion spirit that resonates with Filipino fans, as global football continues to grow in popularity in the Philippines.
Driven by the same pursuit of excellence seen on the pitch, Haier designs its products around people—powered by technology and proven in daily use. This philosophy is supported by Haier’s global localization strategy, ensuring solutions are tailored to the needs and lifestyles of consumers in different markets, including the Philippines.
Through high-impact outdoor placements, digital campaigns, and global sports partnerships, Haier continues to strengthen emotional connections with consumers worldwide. As 2026 begins, Haier remains committed to delivering champion experiences through innovation, technology, and shared values—bringing global inspiration closer to Filipino homes.
Building on its presence in the Philippines, Haier’s New Year activation brings global football excitement closer to Filipino fans. By lighting up a key EDSA billboard, the brand connects world-class innovation with everyday life, reaching commuters and households alike.
The activation highlights Haier’s commitment to smart, user-focused solutions that make modern living easier and more enjoyable. From energy-efficient appliances to connected home technologies, Haier continues to design products that fit seamlessly into Filipino lifestyles.
With football growing in popularity in the Philippines, Haier’s partnership with Paris Saint-Germain inspires teamwork, passion, and excellence—values that the brand brings to homes across the country as 2026 kicks off.
It has now become a tradition for HONOR to launch its biggest hit X9 series every January.
Manila, Philippines, December 26, 2025 – Leading global AI smart devices provider HONOR Philippines has dominated the mid-range smartphone market with its iconic and biggest hit HONOR X9 series. Started with HONOR X9a 5G in 2023, HONOR has been dropping hits after hit, literally. At this point, the new year’s campaign of the viral phone series has already become a tradition.
“When we launched HONOR X9a 5G, we literally had zero expectations. What we had was hope and confidence in our capabilities, and then it exceeded all expectations. We did not let the success get into our heads; we just thought it was beginner’s luck. So, we leveled up with HONOR X9b 5G, and again it became a massive hit. Then HONOR X9c 5G came and it was our biggest feat yet, outdoing everything we’ve done in 2023 and 2024,” said HONOR Philippines Vice President Stephen Cheng.
The HONOR X9 series has been synonymous with its exceptional durability, raising the bar year after year. What began with 5-foot drop tests evolved into a 50-foot intense drop test– and this year, HONOR X9c pushed to the extreme, dropped from a helicopter hundreds of feet above ground, further proving its unmatched toughness.
“One can only think about how we can even top the past three generations of HONOR X9 series. We must admit, it has become a challenge at this point, but with the technology and talent we have at HONOR, it is indeed a good challenge. I’m very excited for everyone to witness what we have been planning for the past few months,” Cheng continued.
That unforgettable moment—when 264 brave participants dropped their HONOR X9c 5G simultaneously—earned HONOR a coveted spot in the Guiness World Records for “The Most People Performing a Mobile Phone Drop Test Simultaneously.” This historic feat positioned HONOR Philippines as a benchmark in delivering credible, impactful messaging, reinforcing HONOR’s place as the standard for innovation, durability, and trust with the Filipino consumers.
The question remains, is HONOR ready to follow the success of the past HONOR X9 series? Stay tuned.
For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines).
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
A workshop that talks about adventure fueling the immersive technology in every frame.
DJI and Li Auto collaborated recently, a Day Tour Camping Workshop, held on December 13, 2025 at Camp Morri Farm, Antipolo, Rizal. The event highlighted Li Auto’s new L9 model and showcased DJIPower 2000 & DJI Osmo Action 6, impressing media attendees with its versatility and reliability. Despite unpredictable weather, participants enjoyed an exclusive hands-on workshop that combined learning, exploration, and innovation—demonstrating how camping can be reimagined with modern technology, offering greater freedom and flexibility in outdoor adventures.
Li Auto: Built for Local Conditions, Designed for Exploration
Designed to meet the demands of the Philippine landscape, modern camping setups combine durable, weather-resistant materials with smart, modular design. Built to handle tropical heat, humidity, and changing terrain, these setups support seamless transitions from city drives to off-grid destinations. Paired with intelligent mobility and reliable power solutions, they enable confident exploration—whether along coastal routes, mountain roads, or remote camping sites.
DJI’s Power Station that Adapts in Camping Scene
During the event, DJI showcased DJI Power 2000 as a key enabler of the camping and road-trip setup, demonstrating how portable power plays a critical role in modern outdoor experiences. Designed for use in varied Philippine conditions, the power station supported essential equipment throughout the day—from lighting and cooking tools to mobile devices—highlighting its reliability in off-grid environments.
Integrated into the camping area alongside Li Auto vehicles, DJI Power 2000 illustrated how intelligent mobility and portable energy work together seamlessly. Its flexible power output allowed multiple devices to run simultaneously, enabling a comfortable and well-organized campsite that transitioned smoothly from daytime activities to evening use.
By featuring DJI Power 2000 in a real-world outdoor setup, the event emphasized its practicality not only for camping, but also for extended road trips and emergency preparedness. The demonstration reinforced DJI’s commitment to delivering smart power solutions that support exploration, creativity, and everyday reliability.
Action Camera: A Closer Look Through Media Designed for Movement in Outdoor
As part of the workshop program, DJI hosted a dedicated Q&A session centered on the DJI Action 6, featuring Giancarlo Viterbo of Gadget Pilipinas as the guest speaker. The discussion provided media and participants with deeper insights into the action camera’s design philosophy, target users, and real-world applications—particularly for outdoor and on-the-move scenarios.
Giancarlo shared practical perspectives on how the DJI Action 6 performs in everyday use, highlighting features that matter most during travel, adventure, and content creation. The session allowed attendees to better understand how the camera adapts to different shooting conditions, from fast-paced movement to extended outdoor activities.
Through this interactive exchange, the workshop emphasized DJI’s focus on listening to the creator community and engaging directly with media voices. The Q&A format reinforced the DJI Action 6 as a tool built not only for performance, but also for practical storytelling—supporting creators in capturing authentic experiences with confidence.
Introducing HONOR 500 and HONOR 500 Pro with 200MP Portrait Engine, 8,000mAh HONOR Silicon-carbon Battery, and MagicOS 10.
Manila, Philippines – Global AI device ecosystem company HONOR today, December 12, 2025, announced the launch of the all-new HONOR 500 Series, comprising the HONOR 500 Pro and HONOR 500. The HONOR 500 Series redefines the mid-range segment with flagship-class portrait imaging, all-scenario live capture capabilities, extended endurance, and an upgraded MagicOS 10 experience designed for the next generation of young, always-on creators.
“With the HONOR 500 Series, we are redefining what consumers should expect from a standard, mid-range smartphone. The HONOR 500 is ‘standard’ done right, delivering a complete, well-rounded user experience that is engineered to impress. The HONOR 500 Pro goes a step beyond, building upon the solid foundation to improve upon every facet of the experience, just like what a ‘Pro’ model is expected to do,” said Fei Fang, President of Products at HONOR.
200MP Portrait Engine: All-Scenario Live Photo
Both models in the HONOR 500 Series feature the new 200MP AI Ultra-Clear Main Camera, equipped with a category-leading 1/1.4-inch CMOS sensor, and a 12MP ultra-wide camera. The HONOR 500 Pro also comes with a 50MP telephoto camera that supports HONOR’s self-developed SOIS stabilization system, delivering flagship-grade CIPA5.0 image stabilization performance to ensure images remain crisp and steady even during fast-paced or handheld shooting.
The HONOR 500 Series delivers a comprehensive live imaging experience with industry-first front-and-rear Live portrait modes that add background blur, beauty effects, and atmosphere to every frame. It also introduces an industry-leading range of immersive film-inspired color options, offering six distinct Film Live modes for users to choose from. Additionally, the innovative Live Passerby Removal feature ensures that dynamic moments remain free from distractions, keeping you the focal point at all times. The series also supports effortless 4K-to-Live conversion, enabling users to easily transform 4K videos into 4K Live clips for seamless sharing on social media.
Snapdragon Flagship Power: Smooth, Fast, and Reliable Performance
The HONOR 500 is powered by the Snapdragon 8s Gen 4, while the HONOR 500 Pro upgrades to the Snapdragon 8 Elite, delivering flagship-level speed and responsiveness across both models. Paired with the HONOR Phantom Engine 3.0, which accurately anticipates graphical workloads and optimizes rendering processes, the HONOR 500 Series delivers remarkably stable gaming performance, with consistent frame rates in popular titles including Honor of Kings and Genshin Impact.
8,000mAh Battery: Two-Day Endurance in a Slim 6.55-inch Body
The HONOR 500 Series features the class-leading 8,000mAh HONOR Silicon-carbon Battery, with an incredible energy density. HONOR 500 Pro and HONOR 500 also support 27W Wired Reverse Charging, providing a convenient way to power accessories and other devices on the go. The standard model also supports 80W wired charging, while the Pro model supports 80W wired charging and 50W wireless charging for effortless, rapid battery top-up.
Flagship-Level Experience: Display, Connectivity, and MagicOS 10 Intelligence
HONOR continues to lead the industry in eye-protecting display technology. The HONOR 500 Series supports a wide range of eye protection features, helping to alleviate discomfort from natural light fluctuation, flicker, brightness, and more. It also supports features such as AI Defocus Display and AI Motion Sickness Relief to enhance the viewing experience in everyday use.
The HONOR 500 Pro also features the self-developed HONOR C1+ RF Enhanced Chip, which significantly improves signal reception, network stability, and uplink speed, ensuring smoother streaming, faster uploads in high-traffic and signal-weak areas.
The HONOR 500 series is equipped with the all-new MagicOS 10 operating system, featuring the industry’s only tiered AI Button. This customizable one-touch button provides instant access to frequently used functions, delivering a more convenient and intelligent interaction experience, making smart living effortlessly accessible.
Stunning Crystal-Clear Straight Display: Redefining Texture Standards with Exquisite Craftsmanship
The HONOR 500 Series features an industry-leading integrated cold-carved unibody design, in which the camera module and rear glass are crafted as a single seamless piece. This creates a unified, sculptural surface with a refined hand feel. Benefiting from the redesigned body architecture, the device achieves an ultra-slim 7.75mm profile and an industry-leading narrow 1.05mm bezel. Its new horizontal camera layout emphasizes clean aesthetic lines while freeing internal space for a larger battery, and offers a more comfortable, unobstructed grip in both portrait and landscape orientation. With IP68 / IP69 / IP69K water and dust resistance, the HONOR 500 Series raises the bar for durability and tactile sophistication.
Color and Availability
The HONOR 500 Series is available in four crystal-inspired color options: Blue, Pink, Silver and Black. The HONOR 500 Series will be available in China.
HONOR 500 Series in four colorways: Blue, Pink, Silver, and Black! The HONOR 500 Series will be available globally
Never miss the latest updates—visit HONOR Philippines’ official website at www.hihonor.com, or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
Manila, Philippines— HONOR Philippines has announced on December 2, 2025, to continue expand operations in Manila. Manila Global AI device ecosystem company HONOR Philippines secured another major milestone as it opened its larger new headquarters in Manila. The tech giant has shown rapid growth over the past three years, and with its successful campaigns, it’s no surprise that it has expanded so quickly.
“We’re very excited to share that we’re expanding our operations in the Philippines. As our team and projects continue to grow, this upgrade will give us the room we need for better service and even bigger collaborations,” said Stephen Cheng, Vice President of HONOR Philippines.
Get HONOR gadgets now!
The holidays just got merrier with HONOR Holideals 2025! Whether you’re gifting or upgrading, HONOR has wrapped up the best deals just for you. Get the foldable phone of your dreams — the HONOR Magic V5 — or check out the viral HONOR 400 series, as well as the HONOR X7d and HONOR X9c 5G.
Never miss the latest updates—visit HONOR’s official website at www.hihonor.com, or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
HONOR is indeed in a roll with 9 new stores across the country!
Manila, Philippines, — On December 1, 2025, HONOR Philippines announced the new HONOR Experience Stores nationwide. Global AI device ecosystem company HONOR Philippines continued its expansion with nine new stores across the country,. The three-year-old tech giant has shown one of the most commendable growth trajectories in the industry, as evidenced by its continuous opening of store after store.
“We are obviously expanding, and we are very proud of it. It has been the vision ever since, and it feels really great to see our dreams come to life. This success is because of our loyal HONOR fans who have supported and believed in us from the moment we stepped foot again in the Philippines,” said Stephen Cheng, Vice President of HONOR Philippines.
The new HONOR Stores are located in SM City Olongapo, SM City Telabastagan, SM City La Union, KCC Mall of Zamboanga, KCC Mall of Cotabato, Ayala Malls Feliz, Abreeza Mall Davao, Robinsons Palawan, and Market! Market!
Never miss the latest updates—visit HONOR’s official website at www.hihonor.com, or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
Turning digital innovation into real-world impact for startups. PLDT Enterprise held an insightful session on how collaboration and innovation can empower the startup ecosystem.
Participants and speakers of PLDT Enterprise’s Innovation Spotlight: Harnessing AI and Cybersecurity for Startups gather for a photo after an insightful session on how collaboration and innovation can empower the startup ecosystem.
In line with its mission to enable enterprises of all sizes through meaningful technology, PLDT Enterprise led the next leg of the Innovation Spotlight, in partnership with the US Embassy, Young Southeast Asian Leaders Initiative, YSEALI AMPLIFY 9.0, Women’s Alliance for Security and Peace (WASP), Fibers Collective and Pina Beauty PH. The themed “Harnessing AI and Cybersecurity for Startups” gathered innovators, founders, and advocates to explore how artificial intelligence (AI) and digital security can work together to empower startups and strengthen the country’s innovation ecosystem.
The Innovation Spotlight series was designed to ignite collaboration among industries, innovators, and changemakers — each event highlighting practical, scalable solutions for growth and human-centered ways to use technology for progress. By fostering dialogue and discovery, the series helps leaders transform ideas into action and potential into real impact on communities and people.
This latest session focused on one of today’s most urgent and promising intersections: the role of AI and cybersecurity in driving startup success. The event brought together thought leaders including WASP Founder Captain Caroline Nacional and Joie Cruz, CEO of Limitless Lab, who shared insights on inclusive innovation and responsible technology adoption.
Empowering Startups Through Innovation and Security
Mickey Ruiz, Head of Innovations and Product Development at PLDT Enterprise, underscored the dual importance of innovation and protection in the digital era.
“Cybercrime is no longer a distant threat—it’s here, it’s real, and it’s growing,” Ruiz said. “Startups are agile and fast-moving, but that agility must be matched with awareness and readiness. Security is not a luxury—it’s a foundation.”
Mickey Ruiz, Head of Innovations and Product Development at PLDT Enterprise, highlights the critical role of cybersecurity and collaboration in enabling secure innovation for startups.
Ruiz also highlighted how PLDT Enterprise is helping startups leverage AI securely and ethically, while building a culture of collaboration across industries and organizations to innovate and grow together.
“Cybersecurity isn’t a solo mission. It’s a team sport. And when startups collaborate with the right partners, they gain not just tools—but trust, knowledge, and resilience to innovate boldly in the digital world,” he added.
The event also showcased PLDT Enterprise’s latest technology solutions that are helping businesses strengthen their operations, including SmartSafe, Cybersecurity Infrastructure, and AI-driven tools that enable seamless, secure, and scalable growth
Driving Collaboration and Digital Resilience
Beyond technology, the event emphasized the power of collaboration — bringing together startups, advocates, and organizations that share the goal of turning ideas into reality. PLDT Enterprise reinforced its commitment to co-innovate with partners who bring specialized expertise to help startups integrate technology safely and meaningfully into their growth journey.
The discussions also tackled emerging industry trends such as AI-driven fraud prevention, cloud-based cybersecurity frameworks, and digital ethics, underscoring how businesses can embrace innovation without compromising trust.
A Commitment to a Safer and Smarter Digital Future
As part of its brand promise, PLDT Enterprise reaffirmed its mission to support businesses — from startups to large-scale enterprises — in embracing innovation while ensuring operational security and continuity.
Ruiz concluded: “Innovation is exciting. AI is powerful. And startups are the lifeblood of our digital future. But without security, innovation is fragile. Our goal at PLDT Enterprise is to help businesses not only build, but build securely, ethically, and boldly.”
PLDT Enterprise and ePLDT has announced recently of the Intelligent Transformation in Retail with Google Cloud, Data, AI, and Managed Services through the Enterprise Workshop for Retail.
PLDT Enterprise, in partnership with ePLDT, hosted the Intelligent Enterprise Workshop for Retail, gathering industry leaders to explore how data, AI, and managed services can transform retail operations and customer experiences.
MANILA, Philippines — PLDT Enterprise, together with ePLDT, recently brought together decision-makers from top retail brands for the Intelligent Enterprise Workshop for Retail, with sessions on Google Cloud’s AI solutions. The event showed how data-driven insights, AI readiness, and managed services can unlock innovation and help retailers reimagine day-to-day operations — from inventory management to customer engagement.
The workshop, designed for retail leaders including CXOs, CMOs, and IT managers, addressed pressing challenges such as fragmented data systems, scalability issues, and the growing demand for secure and compliant AI-driven data strategies. By applying technology into real-world retail contexts, the session emphasized how AI and managed services can personalize shopping experiences while optimizing operational overhead.
A Commitment to Retail Innovation
At the event, PLDT Enterprise reaffirmed its commitment to supporting the evolving needs of Philippine retailers. Through ePLDT’s expertise in managed services, the initiative highlighted how businesses can move beyond legacy systems toward scalable, secure, and future-ready digital infrastructure.
“Today’s smart retailer is embracing a new era of shopping, blending human touch with technology to deliver a more tailored consumer experience,” said Corinne Funk-Zablan, Customer Relationship Management Head at PLDT Enterprise.
Jerry Dy, Technology Solutions Consultant at ePLDT, added: “In today’s fast-evolving retail landscape, managed services play a critical role in enabling data-driven and AI-powered transformation. By providing scalable infrastructure, continuous optimization, and expert support, managed services empower retailers to focus on innovation — unlocking real-time insights, enhancing customer experiences, and accelerating intelligent decision-making across the enterprise.”
Real-world AI-powered Use Cases
Through live discussions and case studies, the workshop demonstrated how Google Cloud’s integrated data analytics and AI platform helps retailers break down data silos, deliver real-time insights, and personalize the customer journey. Real-world examples—such as AI-powered supply chain optimization, predictive inventory, and smarter in-store experiences—showed how these technologies translate into faster service, stronger customer loyalty, and more resilient operations.
Participants also learned how Google Workspace with Gemini supports employees in day-to-day tasks by reducing administrative workloads and fostering collaboration across teams.
Future-Proofing the Industry
The workshop highlighted that while many retailers still face barriers in AI adoption, ranging from infrastructure gaps and data quality and security to skill readiness, solutions such as managed services, modernized data warehouse, and AI-powered analytics provide a clear path forward.
By convening retail leaders, PLDT Enterprise and ePLDT are accelerating AI adoption and shaping a retail industry that is smarter, more secure, and more responsive to the everyday needs of modern Filipino consumers.
