DULDULAO DOT NET This Day & Beyond

Category: Real Estate

  • Shopee Celebrates Love this Valentine’s Day with up to 90% Off Deals and a Staycation For Two

    Shopee Celebrates Love this Valentine’s Day with up to 90% Off Deals and a Staycation For Two

    Are you interested to join the Shopee Valentine’s Day Sale for a chance to win prizes, deals and discounts?

    This season, from February 13 to 15, Shopee Valentine’s Day Sale will feature free shipping with ₱0 minimum spend and ₱9 deals.

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, celebrates the season of love with Shopee Valentine’s Day Sale from February 13 to 15. Take this opportunity to shower loved ones with gifts with discounts up to 90%, such as the Apple Airpods 2, GoPro Hero 8, and Xiaomi Redmi Note 8. Shopee offers a sweeter deal for one special couple to win a staycation at Holiday Inn & Suites Makati through Shopee’s Feb-Ibig Forecast.

    Win a Staycation for Two with Shopee’s Feb-Ibig Forecast

    Shopee brings back the Feb-Ibig Forecast by popular demand in time for Valentine’s Day. From February 13 to 14, users can check their love prediction twice a day on the Shopee app. With every prediction, users are one step closer to winning an overnight stay with breakfast buffet for two at Holiday Inn & Suite Makati.

    Shopee Valentine’s Day Sale offers discounts up to 90% off

    From February 13 to 15, Shopee Valentine’s Day Sale will offer a full day of exciting promotions including:

    • All-day sitewide free shipping with ₱0 minimum spend
    • Discounts Up to 90% off: Get up to 90% off deals at the finale of Shopee Valentine’s Day Sale, such as the Apple Airpods 2, GoPro Hero 8, and Xiaomi Redmi Note 8.
    • ₱9 deals: Stand a chance to score face masks, charging cables, socks, and other affordable items for only ₱9.
    • Exclusive Shopee Live: Stay tuned as Raffy Tulfo becomes Shopee’s very own Love Doctor for one day, and give love advice to users.
    • Shopee Hourly Prizes: Check back every hour for a chance to win Shopee Coins from a coin pool of 50,000.

    Find out more about Shopee Valentine’s Day Sale at https://shopee.ph/m/valentines-day-sale.

    Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Catherine Llanes

    Media Relations Manager

    T. +63 2-332-10-31 loc. 103

    M.+63 919 005 2173

    M2COMMS | M2SOCIAL | M2LIVE | PROI

  • Holcim improves customer service with Easybuild, expands reach through digital innovations

    Holcim improves customer service with Easybuild, expands reach through digital innovations

    Leading cement maker Holcim Philippines, Inc. has steadily introduced digital innovations such as online customer portal Easybuild to improve its service to business partners.

    Over the past years, leading cement maker has Holcim Philippines, Inc. has launched new products and services that help local builders deliver high-quality structures and grow its business. Aside from these, the company has also focused on digital innovations that enhance customer experience and capture opportunities online.

    Among Holcim Philippines’ successful digital tools is online customer service portal called Easybuild, which is used by more than half of its 1,200 business partners nationwide. The latest version launched in 2018 provides customers 24-hour connection with the company for a hassle-free experience in placing orders, checking delivery status, reviewing account history and credit standing among others.

    Easybuild also allows customers to settle their transactions with Holcim, which partnered with Metrobank for the online payment platform. The company plans to tie up with more financial institutions to provide customers payment options.

    Customers point to how Easybuild lessens administrative tasks and smoothens their transactions with the company. For example, Easybuild sends SMS and e-mails to users once an order is confirmed. This allows customers to track down their orders, removing the need for constant follow-ups. Easybuild also provides an option to have orders delivered to their preferred sites.

    “Easybuild has made business transactions easier. You can access all the information you need and place an order with just a click,” said Cheeny Jacob, administrative manager of ready-mix concrete producer JJ Horizon based in Iligan City, Lanao del Norte

    Rowell Dy, owner of AGI Hardware in Pagudpud, Ilocos Norte, could not agree more. He said, “EasyBuild makes it easier to find the products you want to purchase, place an order, and monitor them unlike before where you need to go through a lot of paper works.”

    The latest version of the customer portal comes with a mobile app version, allowing mobile-friendly features and better accessibility to Holcim customers. 

    “I can say that the app helped us in stock and performance monitoring, especially since all the information we need is already in one platform,” said Roselyn Fung, owner of J+ Hardware in Lala, Lanao del Norte.

     “We do not have good access to the Internet here in Ilocos Sur, so I use the mobile app version of Easybuild. Instead of wasting a lot of time placing and monitoring my orders, I can access all the information I need using the app. In less than two minutes, you can already place your order,” said Gil Tapaoan, owner of hardware GVT Trading.

    Holcim Philippines pioneered the online customer platform in the cement industry in 2002 and sees more opportunities in using digital tools to improve engagement with current partners and reach more clients. The company recently piloted listing its products on digital marketplace Beam and Go to reach overseas Filipinos who are interested in purchasing construction materials for home building and repairs.

    Holcim Philippines Senior Vice President for Sales William Sumalinog said customers can count on the company to continuously introduce more innovative products and tools that respond to their needs.

     “The changing profile of the market and our customer requires us to adapt and innovate. We are committed to these innovations to better serve our customers and grow our business,” he added.

    **********

    Holcim Philippines, Inc. (Philippine Stock Exchange: HLCM) is one of the leading building solution companies in the country. The Company has a deep portfolio of innovative solutions fostered by a full range of products from structuring to finishing applications that can help local builders execute with high performance and efficiency a wide range of projects from massive infrastructure to simple home repairs.

    With cement manufacturing facilities in La Union, Bulacan, Batangas, Misamis Oriental and Davao, as well as aggregates and dry mix business and technical support facilities for building solutions, Holcim Philippines is a reliable partner of builders in the country.

    Holcim Philippines is also committed to the highest standards of sustainable operations and manufacturing excellence with its plants certified under ISO 14001:2004 (Environmental Management System), ISO 9001:2008 (Quality Management System) and OHSAS 18001:2007 (Occupational Health and Safety Management System).

    Holcim Philippines is a member of the LafargeHolcim Group, the world leader in the building materials industry present in 80 countries with over 80,000 employees.

    REFERENCE:

    Contact:

    Cara Ramirez

    Vice President of Communications

    09175219397

    annclaire.ramirez@lafargeholcim.com

    Don Gil Carreon

    Communications Manager

    09178142589

    dongil.carreon@lafargeholcim.com

    Alvin Marayan

    Media Relations Director, PRC, Inc.

    09989613729alvin.marayan@teamprcinc.com.ph

  • ZEN and DEI Properties launch the first ever budget hotel in BGC

    ZEN and DEI Properties launch the first ever budget hotel in BGC

    ZEN Rooms, the #1 hotel chain in the Philippines, launched ZEN Premium Uptown BGC, the first and only budget hotel in Bonifacio Global City. Former Vice President of the Philippines Jejomar Binay led the opening ceremony last December 12, 2019 in Taguig City.

    The opening of ZEN Premium Uptown BGC is in line with the pioneering spirit of ZEN Rooms, which already has a track record of disrupting the short-term accommodation sector. In 2016, ZEN Rooms entered the Philippines with the aim to radically improve the value-for-money of hotels in the country, historically plagued by high prices, unsafe facilities and poor guest ratings.

    In 2017, ZEN launched ZEN Homes in BGC, the first affordable, professionally-run service apartment brand in the Philippines. Today, ZEN is once again disturbing the sector by opening the only budget hotel in BGC, with a budget premium positioning. Indeed, presently there are only 5 hotels in BGC, all of which are 4 and 5 star properties with rates of PHP 8,000 and above per night.

    ZEN’s newly built hotel has 105 rooms and is conveniently located alongside Kalayaan avenue, only five minutes away walk from Uptown Mall with rates starting at only PHP 1,500 per night. The building is owned by DEI Properties, one of the leading family-owned developers in the Philippines.

    The opening of ZEN Premium Uptown BGC is part of ZEN’s continuous effort in providing a solution to the lack of affordable accommodations the country’s most dynamic business district, in line with its aim to democratize travel to all.

    “BGC Developers have built an amazing modern city with tremendous appeal but with unfortunately no affordable hotels, leading to nonsense situations where business travellers are forced to either spend excessively on high-end hotels at the Fort or commute hours to reach their meetings in BGC. With the launch of ZEN Premium Uptown, we are delighted to be putting an end to this unfair nonsense with our partner DEI Properties.” says BGC based Nathan Boublil, Co-Founder and CEO of ZEN Rooms.

    From left to right: Michael Raquiza Country Manager of ZEN Rooms Philippines, Carlo Antonio AVP DEI Properties, Nathan Boublil CEO ZEN Rooms, Elaine Ignacio-Dalusung, BAC Chairman DEI Properties, Former Vice President of the Philippines, Jejomar Binay, Czarina Ignacio Sales and Marketing Manager DEI Properties, Danny Igancio President DEI Properties.

    About ZEN Rooms

    Founded in 2015 by entrepreneurs Nathan Boublil and Kiren Tanna, ZEN Rooms was established to improve the state of budget hospitality in Southeast Asia, making travel more affordable and safer. ZEN is now one of the fastest growing hospitality companies in the region, the #1 hotel chain in the Philippines and the only full stack hospitality brand in Southeast Asia. ZEN helps budget and mid-range hotels operate more efficiently and increase the value of their property through a range of operational and technological solutions. ZEN provides safe and affordable travel for millions of travelers staying at ZEN’s franchised or operated properties each year. ZEN has raised US$23M equity funding from leading institutional investors Rocket Internet, Ooredoo Telecom, RedBadge Pacific, SBI Investments Korea and Yanolja.

    Reference:

    Nika Beniece Plana | Marketing & PR Manager`
    Tel/WhatsApp: +63 915 712 2069 | Skype: nikabeniece
    ZEN_corp signature.gif

  • Korea’s billion-dollar travel group Yanolja doubles down on ZEN Rooms to create future of hospitality in Southeast Asia

    Korea’s billion-dollar travel group Yanolja doubles down on ZEN Rooms to create future of hospitality in Southeast Asia

    ZEN Rooms (“ZEN”, “Company”), one of the leading economy and mid-range hotel franchises in Southeast Asia, today announced it had signed a definitive agreement with travel group Yanolja regarding additional investment, acquisition of early investors’ stakes and the signing of a wide strategic alliance. Yanolja is the leading travel group in South Korea, backed by Booking Holdings and GIC, among others. Yanolja was the lead strategic investor in the company’s US$15M funding round in 2018, with rights to invest further. Early investor Asia Internet Holdings (Joint Venture of Rocket Internet and Ooredoo Telecom) has agreed to exit its stake to Yanolja. RedBadge Pacific and SBI Korea remain investors, and Access Ventures join as co-investors.

    The alliance of ZEN and Yanolja creates the leading economy & mid-range hospitality group in Southeast Asia. It combines ZEN’s top-rated budget hotel franchise business with Yanolja’s scale, hospitality technologies and the backing by the global leader in Online Travel, Booking Holdings (behind Booking.com, Agoda, Priceline.com, Kayak etc), thus granting ZEN unique competitive advantages in both hotel technology and sales distribution. The groups will work to heavily deploy automation technology to enhance customer experience, further reduce budget hotels’ operating costs and reinvent budget hospitality across Southeast Asia.

    ZEN Rooms is today one of the largest hotel franchises in Southeast Asia, with 13,000 rooms under franchise. Since Yanolja’s investment in mid 2018, ZEN has grown revenues 400% and has become in Q2 2019 the largest hotel chain in fast-emerging Philippines, with 5,500 rooms under franchise.

    Southeast Asia is today the world’s fastest growing travel market, fueled by exponential domestic and regional demand of young travelers and millennials (e.g. the number of Chinese visitors has quadrupled in the past decade[1]). Yet, the value-for-money proposition of its budget hotel sector has historically been defective, plagued by several issues: fragmentation, poor hygiene & safety standards, lack of training and low technology use.

    ZEN was founded in 2015 to improve the state of budget hospitality and bring much needed operational and technological efficiency to the estimated 2 million independent economy rooms in the region. Thousands of hotel owners have since joined ZEN’s franchises to improve their revenue, optimize their cost base and increase the long-term value of their property. These efficiency gains ultimately benefit travelers who can enjoy safer and better value-for-money stays.

    With a deep emphasis on customer satisfaction, ZEN franchisees have enjoyed the best average guest ratings on Booking.com for two years in a row.

    Nathan Boublil, co-founder & CEO of ZEN, comments: “We started ZEN exactly 4 years ago to make budget accommodation in Southeast Asia more affordable and safer. We have proudly built ZEN into the top-rated budget hotel franchise in the region and were honored to be Yanolja’s 1st international investment. With this strategic alliance, we are joining forces with one of the most technologically innovative travel groups and its unique backers Booking Holdings to create the first full service budget & mid-range hospitality group in SEA, able to deploy world-class technology infrastructure in IoT R&D, automation, hardware and software to all hotels in Southeast Asia. This alliance will greatly benefit our ability to serve our hotel clients and ultimately the travelers of the entire region”. 

    Jongyoon Kim, CEO of Online Business at Yanolja, adds: “Since first investing in ZEN, we have shared the same vision of operational excellence and customer centricity to radically improve the SE Asian hospitality market. In the last 12 months, the ZEN team has taken major steps to fulfill this vision and has grown exponentially while displaying top inventory quality. With this exciting agreement, Yanolja plans to fully support ZEN to solidify its status as the market leading full-stack hospitality company in the region”.   

    Reference:

    For enquiries, contact: Nathan Boublil, co-Founder & CEO – nathan@zenrooms.com ; Nika Plana, PR – nika.plana@zenrooms.com

  • Top 25 Staycation Hotels in the Philippines with the Best Amenities

    Top 25 Staycation Hotels in the Philippines with the Best Amenities

    Searching for a staycation destination with specific hotel amenities can be a daunting task.

    This is especially true for certain types of travelers: A decent room with a comfortable bed works for the on-the-go traveler. The picky eater needs mouthwatering buffets or a la carte dishes from flagship restaurants. A water baby prefers to stay under the sun in a cozy pool, while a socialite might look for a hip in-house bar. One can also require an impressive first impression from the reception area’s aesthetics.

    That said, Traveloka has rounded up a list of 25 staycation hotels with the best amenities to help those who are looking to have staycations in Metro Manila, Cebu, and Davao. The list features lodging luxuries such as swimming pools, breakfast buffet service, flagship restaurants, in-house bars, and even the lobby, as well as distinct activities.

    For the hotels with best swimming pools, Richmonde Hotel and Mella Hotel in Ortigas and Las Pinas, respectively, start the list for Metro Manila. The Crimson Resort and Spa Cebu Mactan and Hotel Tropika Davao wraps up this portion with equally stunning swimming pool facilities. Apart from the structural design and appearance, the line-up also considered the perks guests can experience, like food and beverages to be consumed by the pool, among others.

    Foodie travelers who can’t begin the day on an empty stomach, can refer to these hotels for the best, most extensive breakfast buffet options in town. Cafe Ilang Ilang of The Manila Hotel headlines this list, as well as Diamond Hotel’s Corniche for Metro Manila area. Waterfront Cebu Hotel and Casino’s UNO and Radisson Blu’s Feria are the go-to places in Cebu, while Waterfront Insular Davao’s equally delicious breakfast fare completes the list.

    Continuing the eater’s guide to great food flagship restaurants offering hearty meals with quality ingredients and a wide selection of offerings. Essential Goodness, for the Pilgrims at Lub d Makati and Discovery Suites Manila’s Prime 22 are gastronomic havens in Metro Manila. Cafe Marco in Marco Polo Plaza Cebu and Radisson Blu Cebu’s Urban Table Events Plaza offer culinary masterpieces in the Queen City of the South. Bondi&Bourke at The Bourke Hotel is a new hotspot worth the visit in Davao.

    Those in search of a good time need to be in these best hotel bars around the country. The Bayleaf Intramuros Sky Deck View Bar and I’M Hotel Makati’s Antidote Tapas & Bespoke Cocktails will intoxicate guests in Metro Manila. Maayo Hotel Cebu’s Dayun Lounge bar and Bai Hotel Cebu’s Twilight Roofdeck Lounge + Bar, as well as Marco Polo Davao’s Eagle Bar wrap up the socializer’s list for Cebu and Davao, respectively. These joints provide the best drinking ambiance accompanied by sumptuous chow and light or heavy libations for every traveler.

    Traveler’s with a discerning visual palette can enjoy these hotels at first glance of the lobbies. The Manila Hotel and Nuwa Manila in The City of Dreams are Metro Manila’s finest. In Seda Ayala Center Cebu and The Henry Hotel Cebu, the lobbies are eye-catching, while Park Inn by Radisson Davao takes the cake for this list.

    Special hotel amenities are features that make these hotels extra cool. In Metro Manila, The Henry Hotel Manila’s The Library is one of those gems. Hotel H2O Manila is also a unique amenity in itself as it’s housed by The Manila Ocean park. Crimson Resort and Spa Mactan has Crimzone for Kids and the Maayo Hotel Cebu has a refreshing rooftop garden. Dusit D2 Davao’s has special Namm Spa for a therapeutic experience like no other.

    So, where will your next destination with the best hotel amenity be? Leave it to Traveloka to provide a convenient, hassle-free staycation! Visit https://www.traveloka.com/en-ph/hotel and book your desired hotel now!

    Cathy Llanes

  • Changing the way we view real estate Microsoft and HomeSpace360 bring immersive virtual tours to all realtors

    Everyday, we see or hear how technology is revolutionizing various industries. From AI, machine-learning, to blockchain, digital technologies are changing the world as we know it. And Microsoft is making sure its partners are equipped to drive innovation in this age of digital transformation.

    Microsoft sees its partner’s success as its own and is squarely focused on delivering a true, two-way partnership with its partner network. It continues to build on a foundation of trust, collaboration, and growth to help its partner companies deliver cutting-edge technology to millions of customers. It’s through this ecosystem that Microsoft helps its partners innovate, grow, and differentiate their businesses across all industries…including real estate.

    Real estate in the Philippines, like in the rest of the world, is a valuable commodity. In 2015, final results of the 2015 Annual Survey of Philippine Business and Industry (ASPBI) showed that a total of 4,826 establishments in the formal sector of the economy were engaged in real estate activities. That same year, real estate also contributed the major share in income and expense as the sector generated a total income of PHP534.5 billion.

    But the real estate industry has, for the most part, remained static throughout the years. Traditional practices are still commonplace, especially in the Philippines. This means that there is a significant opportunity for real estate brokers to innovate and reach a bigger share of the market.

    Virtual and augmented reality

    Virtual reality (VR) and augmented reality (AR) are often viewed as technology of the future. But the reality is it’s already being used today. Mostly popularly utilized in gaming, virtual reality has a slew of other uses, some of which have truly transformed their respective industries.

    From academic research to engineering, design, business, the arts and entertainment, there are many more uses of VR. But no matter how you look at it, VR produces a set of data which is then used to develop new models, training methods, communication and interaction. In many ways the possibilities are endless.

    In the real estate market, VR is becoming more popular among consumers and businesses as well. 3D cameras have educated the marketplace, creating an impact. Forward-thinking realtors are already moving beyond photos — and even 360-degree video — and offering clients 3D virtual property “tours” right on their devices. There are different levels of 3D aggregators on the market, but they are still in the early days for real estate.

    Democratizing immersive virtual tours 

    VR/AR has revolutionized the way real estate businesses generate revenue. There are now a number of firms providing VR technology for virtual home viewings, staging and other uses. When real estate agents are looking for an edge in marketing their listings, they turn to 3D virtual tours. Nothing grabs attention quite like 3D, as 3D virtual tours get clicked on more often, get more phone inquiries, and generate more email inquiries versus those without.

    Today, when a real estate agent wants to create a virtual tour of a home, he or she has to use special capture equipment. 3D cameras are expensive, complex, and are very time-consuming to operate. This led Simon Gemayel, CEO and Founder of HomeSpace360, to utilize smartphone technology to create, share, and display 360 content in 2D and 3D, at a fraction of the cost.“Technology is the great equalizer. And we want to enable all realtors by democratizing immersive virtual tours through user-friendly technology. With HomeSpace360, we use smartphone technology to bring high quality 3D virtual tours within reach of every marketer,” said Gemayel.

    HomeSpace360

    HomeSpace360 offers brokers an all-in-one mobile app for creating high-quality 8K 2D and 3D photographic and video VR experiences directly on a smartphone. Together with the HomeSpace360 Cloud, the end-to-end automated system offers property marketers a solution for quickly and inexpensively capturing, distributing, and visualizing properties in 2D and 3D on web, mobile and in VR. It is a low-cost alternative to a 3D camera for providing immersive virtual tours.

    The first of its kind, HomeSpace360 is a platform that allows real estate marketers to deliver gorgeous, immersive 360-degree virtual tours to prospective buyers and renters at scale, using both smartphones and virtual reality headsets. High quality 3D virtual tours used to be locked behind expensive, complex, and cumbersome equipment…until HomeSpace360.

    How does it work? HomeSpace360 is very intuitive and easy to use, not to mention fast. A kit provides realtors everything they need to create and share high quality 360 virtual tours immediately. A HomeSpace360 kit includes: a (1) Mobile VR viewer, (2) battery-free smartphone rotator, (3) lightweight tripod with carrying bag, and an (4) HD fisheye lens for 3D capture.

    Built on the Microsoft Azure cloud platform, HomeSpace360 is redefining how people view and acquire properties in today’s digital age. “With our technology, marketers can easily transport their clients to 10, 20, even 30 properties in an hour,” added Gemayel.

    Through its robust partner ecosystem, Microsoft gives its partners access to the latest technology and guidance on how to extend that technology to build tailor-made solutions. “It’s exciting to see partners like HomeSpace360 create democratizing solutions to today’s problems with Microsoft technology. Microsoft Partners such as HomeSpace360 are at the center of our digital transformation as they continue to enable our customers to achieve more,” said Eileen Ong, Microsoft Director of Commercial Partners & Small Medium Corporate Business Units.

    About Microsoft

    Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organisation on the planet to achieve more. 

    For more information, please contact:

    Yna Maclang
    Communications Lead
    Microsoft Philippines
    v-marmac@microsoft.com

    Cathy Llanes
    Media Relations Manager
    M2.0 Communications
    (M) +63 917 5820573
    (E) cathy.llanes@m2comms.com

  • LAMUDI Housing Fair Goes to Cebu

    LAMUDI Housing Fair Goes to Cebu

    Lamudi is bringing together property seekers and sellers in the Queen City of the South with the launch of the Cebu Housing Fair.

    All roads lead to Cebu as the Lamudi Housing Fair sets up at the Queen City of the South on September 8 and 9, 2018 at Ayala Center in Cebu City. Designed to bring property buyers and sellers together, this open-for-all housing fair will feature some of the biggest property brands of the country. 

    A first for Lamudi

    Cebu’s economy has been displaying massive growth for years, driven mainly by tourism and the information technology and business process management (IT-BPM) industries. According to the Department of Tourism, Central Visayas saw the arrival of over 6.3 million local and foreign tourists in 2017, with Cebu being the top travel hub of the region. Also, the Cebu IT-BPM Organization estimated that Cebu had between 150,000 and 160,000 IT-BPO workers by the end of last year, and that the Cebu City government is targeting the generation of 200,000 jobs in the industry by next year.


    The presence of multiple economic zones, where companies enjoy various business incentives, has been attracting major investors, particularly in the IT-BPM sector. Moreover, the recent opening of the new Mactan-Cebu International Airport is projected to increase tourist arrivals and business investments into the province.

    Hence, according to Lamudi CEO and Managing Director Bhavna Suresh, the decision to hold the brand’s next housing fair in the province was an easy one to make. With all past housing fairs being hosted in Metro Manila, the Cebu leg of Lamudi’s housing fair series will be the first provincial event for the leading online property portal.

    “The massive growth of Cebu City has prompted real estate developers to catch up and supply the much-needed residential, commercial, and retail spaces for home and business relocators. As we have witnessed so far, many of the most prominent names in the property industry have already made a mark in the province through various projects, from condos and subdivisions to townships and business parks,” Suresh explained.

    “Lamudi believes that now is the best time to be the stage upon which buyers and sellers can interact and explore the opportunities presented by the flourishing Cebu real estate landscape,” she added.

    What to expect

    Aspiring new homeowners and real estate investors can look forward to completed and upcoming projects by Primehomes, Ortigas & Company, RFK Holdings, DMCI Homes, Aboitizland Inc., Primary Homes, Softouch Property Development Corp., Avida Land, Contempo Property Holdings, King Properties, and Priland Development Corporation, among others.

    UnionBank and RCBC Savings Bank will also be present for buyers in need of home loan assistance to purchase a property.  Plus, the Land Registration Authority will be on hand to give attendees an update on the recent efforts of the agency in terms of protecting land owners.

    Aside from being able to inquire directly about the properties on display, buyers can also take advantage of promos and discounts to be offered during the event.

    In addition, real estate brokers attending the event will have the opportunity to market their brand and properties through on-the-spot registration to the website, where they can begin uploading their properties to be viewed by Lamudi’s online visitors. Real estate online sales training sessions will also be offered to brokers who are looking to increase lead generation and sales numbers.

    “It is indeed an exciting undertaking for Lamudi, and one that we hope to carry out again in the coming years,” Suresh stated. 

    Join us for two days of property showcases, real estate auctions, and real estate online sales training sessions for real estate sales professionals at the Lamudi Housing Fair Cebu happening at the Ayala Center Cebu Exhibit Center on September 8-9, 2018 from 10AM to 10PM. For more information about one of the most exciting housing events of the year, visit the official website.

    ABOUT LAMUDI

    Lamudi is a leading global property portal focusing exclusively on emerging markets. It offers sellers, buyers, landlords and renters a secure and easy-to-use platform to find or list properties online. Lamudi was established in 2013 in Berlin, Germany, and it is currently available in Asia (the Philippines, Bangladesh, Indonesia, Myanmar, Pakistan, and Sri Lanka), Latin America (Mexico, Colombia, and Peru), and the Middle East (Jordan, Qatar, Saudi Arabia, and the United Arab Emirates). In less than three years, Lamudi has established its presence as a key online real estate marketplace in the countries where it is operating. For more information, visit Lamudi Philippines on Facebook, Twitter, Google+, LinkedIn, and Instagram. 

    MEDIA CONTACT

    Aina Cruz
    Marketing Manager
    Email: aina.cruz@lamudi.com.ph
    Phone: 0917-6240196

  • Tips on How to Build an Effective Personal Brand in Real Estate

    Is it important to build an effective personal brand in real estate?

    Perhaps, all of us have heard of branding that help us differentiate Cocal-Cola from Pepsi or Nike from Adidas. But not a majority of us have probably heard of personal branding. Probalby an obscure concept, personal branding is important especially in industries where personal touch or face-to-face interaction is important, especially in real estate.

    Investing in your personal brand is a no-nonsense way to generate awareness for your business, prove your reputation as a reliable professional, and stand out in your market. In association with Penbrothers, global real estate brokerage firm RE/MAX Philippines has recently organized a talk on personal branding and invited esteemed speakers to share their insights on the subject.

    RE/MAX Philippines lists down simple but effective ways for building your personal brand as a real estate professional.

    Here, they summarize the speakers’ tips on how to build and cultivate an effective personal brand.

    1. Start with Authenticity

    Many real estate professionals, especially those who have been in the industry for many years, might have already unconsciously defined their personal brand, and the best way to go about it is to develop it—ideally with purpose and passion. A lot of times, companies (and entrepreneurs) try too hard to define their brand when in reality the market or their customers are the ones that define it.

    According to Faye Jessica Yoingco, digital content strategist at One Mega Group, the best way to go about it is to be authentic, which for real estate professionals is establishing you being you; that is, a dependable and professional real estate agent or broker. Indeed, if this is the message you want to convey, then you have to be this person in real life, whether you are in a networking event, meeting clients, or closing deals.

    2. Build Your Credibility through Online Presence

    Matt Holmes, the founder of Handshakin, said that one effective way to start building your credibility is to have an online presence. “People trust you easier if you have some sort of online presence. It’s one thing if you tell people your opinion and then to tell it publicly. For this Holmes recommend having a blog or at least accounts on popular social networking sites such as LinkedIn or Instagram. In real estate, having your own website also helps develop your personal brand as an expert in your field.

    3. Build Trust by Delivering Value

    You can build an audience—and in the process earn their trust—by delivering value. This is especially true in real estate where one’s potential customers are not immediately ready to purchase. One way to deliver value is to be a thought leader in your selected niche. According to Holmes, if you pick a niche, you can show people what you can deliver and in turn, more people will be willing to meet with you.

    There are many ways to be a thought leader in real estate, said RE/MAX country manager Kenneth Stern. “One of which is to be an expert. If you can show your potential customers that you can give them sound advice, you will earn their trust and this is an effective way to convert them into customers. Indeed, helping is the new form of selling.”

    4. Follow the Four C’s

    For your personal brand to be effective, it has to follow the four C’s; that is, clear, concise, creative, and consistent. According to Christopher Star, founder of XS by XS, a digital marketing agency, your personal brand has to be clear on why you are doing it. “Whether you’re doing it to expand your network, get a promotion, or win an election, you need to know why you’re doing it.”

    Next is it has to be concise because people can only process so much information; hence, your message should be as brief as possible. Yoingco shares this view: “There is beauty in brevity. If you can say something in a short way as possible, do that.”

    The third is to be creative. “To be effective, a personal brand makes sure that it identifies and differentiates you from others. And if it does, it means you’re not unique and that means you’re not being creative,” said Star.

    And lastly, all effort to promote your personal brand has to be consistent. “This is important not just because it helps reinforce your brand, also because consistency builds trust,” said Star.

    5. Be Confident

    “Fake it ’til you make it” may not necessarily scream authenticity, but it is an effective way to build your confidence and in the process your personal brand. According to Yoingco, it takes a while to develop confidence and it indeed is going to be a process. However, she thinks that this is something you can develop and one effective way to do so is to master your skill. For real estate professionals, this is to develop first and foremost one’s skill, because, at the end of the day, this will enable you to understand what you can bring to the table.

    6. Develop and Practice Empathy

    This is something that we need to have more, said Yoingco. Empathy is putting yourself in the shoes of others. “It’s thinking of other people when we’re driving, talking to them, or meeting with clients. Empathy is something that helps us understand more the people around us.” When it comes to selling, empathy allows real estate professionals to integrate what they know with their customer’s point of view, because at the end of the day, it is always about meeting the buying party’s needs and not the other way around.