Category: Press Release

  • To Push E-Commerce Forward, Developing Tech Leaders is Key

    To Push E-Commerce Forward, Developing Tech Leaders is Key

    Shopee Nurtures Top Tech Talent with the Global Leaders Program.

    MANILA, FEBRUARY 4, 2022 – The continued rise of Southeast Asia’s “digital decade”, now projected to gross around $1 trillion across the region by 2030[1], has increased the demand for tech talents who can drive the digital economy. Amidst this growing digital landscape, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, continues to seek for the next generation of industry leaders through the Global Leaders Program (GLP).

    The Shopee Global Leaders Program is a 2-year graduate program consisting of four 6-month local and overseas rotations. It is designed for highly enthusiastic and ambitious young Filipino talents who have the potential to boost the country’s e-commerce industry. Final-year students or young professionals with up to two years of working experience can apply for GLP and be part of a structured learning and development program. Participants will also receive dedicated mentorship from Shopee leaders.

    Martin Yu, Director at Shopee Philippines, said, “Digital transformation has been an ongoing focus in several key economic sectors. As a result, the demand for tech talent has been on the rise in recent years. Shopee remains committed to developing the next generation of talents in the Philippines through immersive training and mentorship initiatives like the Global Leaders Program. We will continue to come up with various programs that aim to value-add to the Philippines’ digital economy.”

    Now in its 4th year, the program continues to provide its participants with eye-opening experiences and regional exposure

    CJ, a GLP participant, shares why she chose Shopee to grow her career in e-commerce. “Shopee has been taking big strides to enhance the user experience and keep up with the recent changes in the retail market industry. It’s evident that the company is constantly growing bigger, better, and faster—and I want to be part of this growth.”

    Among the many interesting components of the GLP, CJ says what caught her attention the most was the regional experience and exposure it offers. “Working with other teams from various countries is a great opportunity to learn about different cultures and gain new perspectives and insights that can help further the industry in our country.”

    Currently working with Shopee’s Business Development team, CJ’s exposure to different functions allowed her to grow, adapt and learn new things every day. “I am constantly pushed and supported to become a better version of myself every day. The projects that I handle allow me to develop problem-solving, critical thinking, good leadership, and proper time management skills. Seeing how e-commerce campaigns are brought to life, and how people communicate and collaborate to achieve success regularly definitely inspire me to keep growing and eventually contribute.”

    CJ takes pride in being part of the GLP. “If you want to become a future tech leader and be part of the growing digital economy in the Philippines, the Global Leaders Program is the best way to jumpstart your dream. You get the best training and development possible: close mentorship from Senior Management, rotating stints in different markets, and you get to drive crucial projects across the business. The program is truly for those who are willing to push themselves every day to be better and keep growing. I am grateful and humbled to be part of all this.” Are you an aspiring tech leader and interested in learning about the e-commerce industry? Apply to be part of Shopee’s Global Leaders Program starting February 14, 2022. For more information about the program, visit https://careers.shopee.ph/GLP.


    [1] e-Conomy Report SEA 2021

    REFERENCE:

    Pao Oga

    Shopee | Marketing | Public Relations (Media Relations)

    Mobile: +63 917 650 1835 (Viber/Whatsapp) 

    Address: 15F Asian Century Center (ACC) Building, 27th St. Corner 3rd Ave. BGC, Taguig 1634

  • Megan Young and Mikael Daez on the joys of me-time moments

    Megan Young and Mikael Daez on the joys of me-time moments

    Maintaining a healthy work-life balance has been a challenge for a lot of people. Keeping up with responsibilities can be stressful and draining so, it’s important to reward oneself with valuable “me-time” moments from time to time. 

    Celebrity couple Megan Young and Mikael Daez can attest to this. Since the lockdown started, they’ve been creating content for their YouTube channel and podcast #BehindRelationshipGoals. Balancing work and their personal lives was not an easy task, but they make sure they find time to enjoy things they love.

    “We look forward to any chance we get to enjoy the company of one another and [our dog] Soba, even if we only get a couple of hours or minutes of free time to do so. We’re even more appreciative of these moments.” Mikael said.

    “Before, we really pushed ourselves to work until madaling araw. But we realized that we need to put a limit and that we have to find time to reward ourselves also,” Megan added. 

    Though they’re limited to staying at home, Mikael and Megan still find ways to reward themselves through simple yet satisfying activities.

    Take a breather 

    Enjoy a cup of Mikael Daez’s holiday spice drink with Swiss Miss Milk Chocolate.

    Being able to take a few moments to appreciate free time after accomplishing so much can feel rewarding. Find a comfortable spot and try to sit back for a few minutes to help clear the mind before jumping into the next task. Performing a simple self-care routine afterwards can be invigorating.

    Play video games 

    One of the things Megan and Mikael enjoy is their shared love for playing video games. Immersing oneself in a virtual world is easily rewarding after spending long hours of work.   

    TV and movie marathon 

    Spice up your favorite oatmeal snack with Swiss Miss Hazelnut.

    One of the best ways to chill after a busy day – a marathon of TV shows and movies while in pajamas and with a cozy cup of hot chocolate. Swiss Miss is one of the celebrity couple’s must-haves when they go on a binge-watching spree. “For the anime lovers out there, we’ve been watching Hunter x Hunter and Demon Slayer. And then, for video game lovers, we watched Witcher. From time to time, there’s the occasional K-Drama or Korean movie that’s nice to watch,” Mikael shared.  

    Experiment in the kitchen 

    Rewarding oneself can be as simple as satisfying cravings, preparing a tasty treat or cooking a favorite dish. For Megan and Mikael, experimenting with Swiss Miss’ various flavors to create delicious snacks and drinks turned out to be a memorable experience. Megan’s favorite was adding Swiss Miss Chocolate Hazelnut to oatmeal. “Swiss Miss really oomph’d up the flavor and the oatmeal experience,” she said. 

    Meanwhile, Mikael added cinnamon, cream, and rock salt to his Swiss Miss drink. “It did add a lot of nuance to the Swiss Miss experience and I was happily surprised,” he said. “We’re not cooks or chefs, so any wins in the kitchen is something we’ll take.”  

    Check out the recipes they made with Swiss Miss here and enjoy a rewarding treat.  

    Spend time with loved ones 

    Celebrity couple Megan Young and Mikael Daez enjoy celebrating their accomplishments with Swiss Miss.

    Celebrating wins and accomplishments is more rewarding when shared with the family and loved ones. There’s a blissful satisfaction in spending free time and catching up with family and friends whether in person or virtually.  

    The new year is an ideal time to grow in one’s personal and professional lives. Megan and Mikael – as individuals and as a couple – plan on taking their content creation to another level. “Definitely 2022 is another year for learning and taking it to a different scale,” Megan said. Mikael also added, “I mean we already started the content production arm of Bonez and Fofo so we might as well go with it 100% and try everything out.” 

    Of course, they won’t forget about taking a break rewarding themselves for their small and big wins.

    Just like the celebrity couple, one can celebrate wins with a sweet reward like Swiss Miss. This chocolate drink comes in Milk Chocolate, Dark Chocolate, Marshmallow and Hazelnut flavors. 

    Enjoy Swiss Miss by itself or with the delicious recipes from Swiss Miss Philippine’s Facebook page. Get Swiss Miss from the nearest supermarkets or by shopping online.  

    REFERENCE:

    Apollo Noel Santos

    Public Relations Supervisor

    M: +63 927 317 3737

    E: apollo.santos@stratworks.ph | aasantos.swi@gmail.com | www.stratworks.ph

  • Smart Hacks To Help You Manage Your Money

    Smart Hacks To Help You Manage Your Money

    Let ShopeePay reward you with zero fees and special deals so you can save more.

    MANILA, FEBRUARY 4, 2022 — With all the household responsibilities, daily expenses, and, of course, shopping budols, saving money can be a challenging task — but it doesn’t have to be.  If you incorporate these simple and easy tips into your lifestyle,  you’ll see that small adjustments will add up and make a big impact on your finances.

    Here are some practical hacks to help you get started:

    Know your spending habits and choose the right platform for your needs.

    For starters, understand your transactions and list down the things you usually spend money on such as groceries, utilities, and payments. Once you have those laid out, choose a financial platform that can complement your spending habits.

    More Filipinos are finding ways to go digital with their errands these days, and e-wallets have been very useful when it comes to both online and offline transactions. When choosing an e-wallet, use one that affords you many benefits. ShopeePay, Shopee’s all-in-one e-wallet, has got you covered in terms of features and perks with no additional transaction charges.   With ShopeePay, users can conveniently send money, buy load, pay bills, and scan to pay at stores nationwide. Activate and verify your ShopeePay account now to experience its countless features and services.

    No transfer fees, more savings

    Online transfers are quick and easy, and have become the norm; but some platforms charge fees that add to your expenses. Avoid paying transfer fees when you send money and make the most out of ShopeePay’s free and real time transfers for a hassle-free experience. This feature allows you to withdraw funds from your ShopeePay wallet to your bank account, or send money to your friends’ and family’s ShopeePay wallet or bank account. When sending money to any Shopee user, you can even personalize your transfers with themed virtual cards, fit for any occasion. “Here’s a gift for my favorite person” and “Dropping by to say I appreciate you!” are just some of the virtual cards you can use to make your transfers extra special! Whichever way you use this feature, transfers made with ShopeePay are free, instant, and available 24/7.

    Transfer fees eat up a portion of your expenses which can be savings or used for necessities. When on a budget, it’s important to see what expenses are avoidable to help you save more. With ShopeePay, there’s no need to worry about any added fees when you need to transfer money. Plus, no need to stand in line at the bank for your cash transfers, so you get to save both time and money!

    Take advantage of discounts and cashback promos when paying utilities.

    On a monthly basis, we have expenses for water, electricity, load, internet, and more that we need to pay regularly. With these bills going up to thousands of pesos, it’s best to take advantage of whatever promos we can to lessen our expenses.

    When you pay your bills online with ShopeePay, you can get up to 10% off on load across all networks and up to 25% cashback on your monthly bills from over 60 billers from partners such as Meralco, Maynilad, PLDT, Globe, Smart, Converge, and more.

    Go cashless when going out to stick to your budget and score deals.

    Another great tip for sticking to your budget is to only cash in your e-wallet with the amount you’ve set aside for expenses. Especially when going out to run errands, this lets you stay focused only on the things you need to purchase or pay for. To help you with this, ShopeePay offers free cash ins via InstaPay, where you can get up to ₱25 cashback on your InstaPay fee.

    When shopping for essentials or favorite finds, make sure to check out discounted deals exclusively for ShopeePay. Browse the Shopee app daily to avail of ₱1 Deals on essentials and food via ShopeePay Near Me, and redeem your vouchers when you scan-to-pay with ShopeePay at partner merchants nationwide. Stay updated on the latest ShopeePay promos at https://shopee.ph/m/shopee-pay.

    REFERENCE:

    Hannah Tejuco
    Shopee | Marketing | Public Relations

    Mobile +63 917 808 4894

    Viber +63 917 705 4447

    Address15F Asian Century Center, 27th St. corner 3rd and 4th Ave., BGC, Taguig, PH 1634

  • Treat yourself to some self-care essentials this 2.2 Free Shipping Sale

    Treat yourself to some self-care essentials this 2.2 Free Shipping Sale

    Unwind and enjoy Free Shipping with ₱0 minimum spend, ₱1 Flash Deals, and 10% off vouchers daily until February 3.

    The start of the year had its ups and downs, but like always, we should keep moving forward with our heads held high. After dealing with the stress of these past weeks, we all need a break to recover physically and mentally. A little retail therapy is always a good option, right? If you’re reading this, take this as your sign to reward yourself with some well-deserved self-care needs on sale during the Shopee 2.2 Free Shipping Sale.

    Look good and feel good with these health and fitness staples

    End those long days with a must-have for your skin care regimen. The Laniege Water Sleeping Mask_EX has Sleeping MicroBiome™ and enhanced Pro-biotics Complex that strengthen the skin’s defense for a well-slept, bright and clear complexion. Let this overnight mask nourish your skin so you stay fresh no matter how busy you get.

    Need a boost for your active lifestyle and a trendy workout? Add the Kemling Adjustable Jump Rope to your home gym and get into the habit of breaking a sweat before or after work. For its price, you’re getting a quality, reliable jump rope that’s easily adjustable and comfortable to use.

    Motivate yourself by investing in an Active Mindful Yoga Mat for your floor work, stretching, body weight exercises, and yoga sessions. This lightweight, non-slip mat is a perfect companion for your fitness journey this year and a reminder for you to keep pushing for progress.

    Upgrade your entertainment set-up with these powerful gadgets

    Don’t underestimate the difference a bigger, better screen can make for your gaming experience. If you’ve been wanting to pull the trigger on a new monitor, consider getting the Xiaomi 34-inch Curved Gaming Monitor. Enjoy more immersive visuals and a wider field of view that is supported by an ultra-wide 21:9 display and 144 hz refresh rate.

    Another worthwhile buy is a trusty wireless speaker. With the Edifier MP260 Wireless Bluetooth Speaker, you get solid Bluetooth 5.0 connectivity, multiple functions that include a built-in clock and USB, Micro-USB inputs, and AUX inputs, all in a stylish wooden box finish. This speaker packs a punch with its booming bass and will be a cool addition to your bedroom, living room, or work area.

    Stay cozy and have these home items ready anytime

    Aside from the known health benefits, there’s something undeniably therapeutic about drinking tea. Stock up your pantry withGold Leaf Green Tea Selections: Lavender so you can sip on a refreshing cup of tea to start the day, pick you up during midday breaks, or wind down at night before going to bed.

    One of the very basic yet most important ways to practice self-care is by getting enough sleep. You need good sleep to keep you energized and help you recover after all the tasks you accomplished throughout the day. Look forward to a more luxurious sleep with the Home de Luxe Fleece Blanket.  These blankets are soft, lightweight, and breathable and come in different colors and sizes.

    Discover all the awesome products on exciting deals this Shopee 2.2 Free Shipping Sale: https://shopee.ph/m/22.

    To enjoy more savings for your self-care essentials, use ShopeePay, Shopee’s all-in-one e-wallet where you can buy load, pay bills, send money and scan to pay at thousands of partner merchants nationwide. This 2.2 Free Shipping Sale, enjoy more free shipping vouchers at ₱0 minimum spend, exclusively with ShopeePay.

    This 2.2, you can also get up to 50% cashback on your monthly bills from participating billers such as Meralco, Maynilad, PLDT, Globe, Smart, Manila Water, and Converge. If you need to stock up on groceries or home necessities, get big savings with ₱1 Deals via ‘ShopeePay Near Me’ on the Shopee app. Redeem your discounts by paying with ShopeePay at partner merchants such as Puregold, National Bookstore, Ultra Mega, Metro Department Store & Supermarket,  FamilyMart, and many more.

    With ShopeePay, you can also enjoy free transfers to any bank or any Shopee user. Until February 3, get a chance to win ₱110,000 when you send at least ₱1 to any Shopee user, or if it is your first time to send money with ShopeePay. Additionally, you can also cash in for free via InstaPay; get up to ₱25 cashback on your InstaPay fee when you cash in.

    REFERENCE:

    Hannah Tejuco
    Shopee | Marketing | Public Relations

    Mobile +63 917 808 4894

    Viber +63 917 705 4447

    Address 15F Asian Century Center, 27th St. corner 3rd and 4th Ave., BGC, Taguig, PH 1634

  • For the Philippines’ journey to the “next normal,” digital literacy is what matters

    For the Philippines’ journey to the “next normal,” digital literacy is what matters

    In today’s world, the term literacy is not just about learning how to read and write anymore. As the country charts its future toward the so-called “next normal,” presuming that this pandemic will end already, digital literacy in the Philippines will be of high significance and importance.

    The level of digitalization at present may already be in an advanced stage, but do Filipinos have the skills and capabilities already to be fully functional, effective, and efficient and be called “literate” enough to use digital technologies? Are they digitally literate enough to use information and communication technology (ICT) to tackle issues related to gender inequality, education, health, even employment?

    Heck, can Filipinos even connect to the internet properly and consistently?

    Recent data from the International Telecommunications Union (ITU), the specialized agency of the United Nations about ICT, showed a surge in terms of internet usage to an estimated 4.9 billion in 2021 from around 4.1 billion back in 2019.

    But despite this surge, connecting to the internet still remains unequal. An estimated 2.9 billion people have still never used the internet and of this number, 96 percent live in developing countries. “While almost two-thirds of the world’s population is now online, there is a lot more to do to get everyone connected to the Internet,” said ITU Secretary General Houlin Zhao.

    For most ordinary people, being able to send messages and post to social media or simply surf the internet does not mean being digitally literate. People must have specific skills to be able to create digital content and share it online in the most responsible manner. The time to teach students anything and everything about digital literacy should also start right now, in the classroom, while they are still young so that once they graduate, they can proudly say that they are already digitally literate and be able to find gainful employment.

    As many people look to the internet for information, it is also about teaching them how to create, communicate, share and yes, discern the kind of information they get. People should know how to consume and share correct information, especially in this world where “fake news” is practically considered gospel truth, protect them from and even help stop cyberbullies and cybercriminals. Digital literacy means not just having the ability to enter the World Wide Web and surf websites but also having the skills to effectively and responsibly find, assess, and evaluate information found online.

    Digital literacy for all Filipinos is the kind of dream that Computer Literacy, Innovation, Connectivity and Knowledge or simply “CLICK” partylist wishes to achieve for Filipinos. It is about spreading awareness about digital literacy as a catalyst for change in many aspects of their lives, be it in education, employment, health, business and yes, more importantly, governance.

    An important part of improving lives of many Filipinos is also about governance, which is why part of what CLICK intends to provide a solution in the area of governance is to usher it to the digital era. Admittedly, the government is still not ready for digitalization. Government processes are still mostly manual or paper-based, and many public servants in government are somewhat still aloof to modernization and technology, perhaps due to lack of awareness about its benefits, or probably the thought of “change” scares them.

    With CLICK, their legislative agenda with regard to digitizing government services is to let every level of government, from the national to the barangays undergo a digital literacy journey to keep itself at pace with technological developments in governance in the 21st Century. Perhaps, reinventing how the government provides services and opening up its eyes regarding its role in national development through legislation will fast-track its modernization/automation of services using technology to make the lives of Filipinos easier and better in the years to come.

    CLICK believes that only through effective and sound legislation can they affect change for all Filipinos regardless of economic status and geographical location using the power of technology and will help chart the country’s digital literacy roadmap. Decades of neglect and misinformation, coupled with corruption in terms of governance, will not be fixed overnight. Righting what was wrong for decades is not just a “weekend project.”

    The work of crafting laws to help create better lives for Filipinos through the power of digital technology will be painstaking and meticulous, and will not offer an instant cure to their problems. Ultimately, through laws that leverage on technology, CLICK partylist can do its share of slowly undoing what had been wrongly done, and create a stronger and more progressive Philippines that can compete—or belong side-by-side—with other more developed countries in the world with regard to digital literacy and competency.

    For CLICK, digital literacy should become a way of life to give the country a chance to move forward and create an efficient and digitally sound Philippines, and a better future for Filipinos.

    To know more about “CLICK,” follow CLICK Partylist on their social media accounts or visit their website at www.clickpartylist.ph.

    Facebook: https://www.facebook.com/CLICKpartylist

    Twitter: https://twitter.com/ClickPartylist

    Instagram: https://www.instagram.com/clickpartylist/

    Tiktok: https://www.tiktok.com/@clickpartylist

    Youtube: https://bit.ly/CLICKPARTYLIST LinkedIn: https://www.linkedin.com/in/partylist-click-4b0016227/

    REFERENCE:

    Richard Mamuyac

  • Shopee Recognizes Top Sellers For Operational and Marketing Excellence

    Shopee Recognizes Top Sellers For Operational and Marketing Excellence

    These top performers exceeded expectations and continue to grow on the platform.

    As the e-commerce industry rapidly grows, so do the avenues and opportunities for digital MSMEs to stand out. With this need to adapt quickly, Shopee recently held its Shopee Seller Operations Excellence Awards to recognize sellers who performed exceptionally during Shopee’s mega sales and campaigns in the final quarter of last year.

    With three categories based on what helped paved the way for their success, these sellers maximized the tools and tailor-fit platform features Shopee provides in order to emerge as among  the fastest-growing sellers in the platform:

    • Campaign Ready Award: Sellers who have the best campaign preparation performance
    • Top Campaign Day Performer Award: Sellers who have the best order fulfillment performance during a campaign day
    • All-Around Award: Sellers who have the best overall performance during campaign season, from preparations to fulfillment of orders.

    Martin Yu, Director at Shopee Philippines, said, “Growing in e-commerce is a journey, and we are glad to support our sellers every step of the way. Shopee is pleased to recognize and celebrate these sellers who are exemplary in using Shopee-provided tools and opportunities to grow their business. We believe that they will be an inspiration to many other Filipino entrepreneurs who are already Shopee sellers or soon to embark on their digital journey with us.”

    Shopee’s monthly campaigns and initiatives have helped to boost sellers’ sales and growth on the platform. During its 11.11 Big Christmas Sale, local sellers benefited from the spike in shopping activity, as those joining 11.11 for the first time saw their orders surge 18 times compared to an average day. For its 12.12 Big Christmas Sale, sellers in non-metro cities benefited from the increased visibility at seeing a 12-time uplift in orders compared to an average day.

    Shopee also enables its sellers to thrive through dedicated mentoring, free training sessions, as well as exclusive online courses in Shopee’s Seller Education Hub. These efforts to make e-commerce accessible for all include helping sellers maximize the benefits of digital payment options via its integrated mobile wallet, ShopeePay. Through ShopeePay, sellers can have easier access to their earnings via the Seller Balance feature, allowing for better tracking of their shop’s revenue. Sellers can also directly cash in their ShopeePay wallets with their Seller Balance, so they can enjoy the many features of ShopeePay such as buying load, paying bills, and sending money.

    As e-commerce becomes a more integral part of the everyday lives of Filipinos, Shopee invites current and aspiring entrepreneurs to explore the evolving digital space by Getting Started on Shopee! Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Pao Oga

    Shopee | Marketing | Public Relations (Media Relations)

    Mobile: +63 917 650 1835 (Viber/Whatsapp)

    Address: 15F Asian Century Center (ACC) Building, 27th St. Corner 3rd Ave. BGC, Taguig 1634

  • Agriculture and Food Innovation Challenge 2022

    Agriculture and Food Innovation Challenge 2022

    Hack4Food: Agriculture and Food Innovation Challenge 2022 aims to foster creativity and collaboration in solving the challenges facing agriculture and food systems.  The agriculture and food value chain — from production to distribution, and up to consumption– can substantially gain from clever imagination and novel thinking.

    The Philippines is home to an estimated 111 million people spread across its 7,641 islands.  Ensuring food sustainability and inclusivity for its growing population is serious business.  Achieving the desired state of agriculture will require a lot of work from both the public and private sectors. The youth of our country have a substantial stake in propelling the developmental progress of agriculture as they will inherit all its gifts and ills.

    This one-week virtual hackathon challenges the youth to step-up and make a positive impact in agriculture and food challenges. It is open to all stakeholders passionate about the fate of the planet and its inhabitants and committed to make a difference.

    Hack4Food is brought to you by the Rotary Club of Makati (RCM), in collaboration with Rotary Club of Bay, Rotaract Club of Makati, and the Analytics Association of the Philippines (AAP).

    Challenges

    • Improving the lives of farmers/fisherfolks through enhanced economies of scale (i.e., reduced production costs, increased yields, decreased cost per unit of output);
    • Empowering farmers through collective action and by aggregating their outputs into viable clusters that improve operations and profits;
    • Enhancing farmer profits through direct matching of producer and buyer; and reducing the participation of middlemen to the lowest possible level without adversely affecting the supply chain;
    • Supporting and encouraging farmers to engage in crop diversification, which has been proven to help fertilize the soil;
    • Implementing digital technologies and data analytics which enhance overall farm productivity and efficiency;
    • Creating object detection technologies which can aid in production and/or distribution decisions;
    • Designing value chains that take into account climate change and other sources of risks;
    • Developing forecasting models and tools that guide decision-making in value chains;

    Prizes

    1st place₱50,000
    2nd place₱30,000
    3rd place₱20,000

    Eligibility

    • Groups of 2-5 or individuals
    • Filipino citizens within the Philippines
    • No age limit

    Registration

    Please visit hack4food.co for more details. Deadline is on Saturday, February 26th, 2022 at 11:59 PM.

    Contact

    For any questions and concerns, please e-mail at info@hack4food.co.

    REFERENCE:

    Michael Lance M. Domagas

  • 2022 Samsung QLED and Lifestyle TVs Recognized By Top Global Certification Institutes For Eye Comfort, Safety and Color Accuracy

    2022 Samsung QLED and Lifestyle TVs Recognized By Top Global Certification Institutes For Eye Comfort, Safety and Color Accuracy

    • Lifestyle TVs receive ‘Glare-Free’ verification from UL, ‘Eye Care’ certification from VDE in Germany
    • Twenty new QLED models named world’s-first ‘Pantone Validated’ screens

    SEOUL, Korea – January 13, 2022 – Samsung Electronics Co., Ltd. today announced that its 2022 QLED and Lifestyle TVs have been recognized by leading global certification institutes for eye safety and color technology. The news comes as the company announced its newest QLED and Lifestyle TVs at CES 2022.  

    The 2022 Samsung Lifestyle TVs won the ‘Eye Care’ Certification from Verband Deutscher Elektrotechniker (VDE) in Germany, one of Europe’s largest technical-scientific associations with more than 36,000 members. The certification applies to Samsung’s 2022 Lifestyle TV models including The Frame, The Serif and The Sero. The screens are evaluated on various categories, including ‘Safety’, ‘Gentle to the eyes’, flicker level, uniformity, and color fidelity.

    (From Left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Raj Shah, Vice President at Marketing of Pantone

    The new Lifestyle TVs were assessed for safety from blue light emission and melatonin inhibition levels based on a light hazard classification method set by the International Electrotechnical Commission (IEC). Samsung’s 2022 Lifestyle TVs satisfy the IEC’s standards for screen flickering, which can cause eye fatigue or headache for viewers. They were also recognized for excellence in color fidelity and picture quality uniformity, both elements of which contribute to eye comfort level while watching TV.

    Samsung’s 2022 Lifestyle TVs[1] were also verified as ‘Glare-Free’ by Underwriters Laboratories (UL), a leading independent safety science company. UL’s verification validates the ‘Glare-Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE). Samsung’s new Lifestyle TV models use a new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties to deliver the optimal brightness and provide the best picture quality without glare.

    (From Left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Cherif Kedir, President & CEO of VDE
    • Reflected Glare, which determines whether the objects on a TV screen are visible even when external light is reflected on the surface
    • Discomfort Glare, which determines whether a TV screen is too bright
    • Disability Glare, which determines whether a TV screen is overly bright when watching TV in a dark room

    These glare assessments were calculated based on test results of watching TV in both 300 lux, which is equivalent to a brightly lit work area, and in 150 lux, which is usually the value for a dimly lit work area.

    Additionally, Samsung’s all new 2022 QLED models received the world’s first ‘Pantone Validated’ certification from Pantone, the world-famous brand in the global color industry and creator of the Pantone Matching System (PMS).

    These models receiving this recognition from Pantone include all 20 newly released models – 15 QLED TVs in both 4K and 8K and five monitors. Samsung’s 2022 QLED TV line-up was recognized for its accurate expression of 2,030 Pantone colors and newly added 110 skin tone shades.

    (From Left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Wyatt Brannan, Vice President of North America Consumer, Medical, & Information Technology of UL

    “As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “This recognition from leading global institutes validates our technology that delivers best-in-class images along with the most comfortable watching experience.”


    [1] Applicable to Samsung’s 2022 Lifestyle TVs consisting of The Frame, The Serif and The Sero.

    REFERENCE:

    Apollo Noel Santos

    Public Relations Supervisor

    M: +63 927 317 3737

    E: apollo.santos@stratworks.ph | aasantos.swi@gmail.com | www.stratworks.ph