Category: Press Release

  • HONOR to Launch New Budget Water-Resistant AI Phone HONOR X7d on October 14!

    HONOR to Launch New Budget Water-Resistant AI Phone HONOR X7d on October 14!

    AI meets Water-Resistance on October 14! Stay tuned for HONOR X7d.

    Manila, Philippines – Leading global smart devices provider HONOR Philippines has announced on October 6, 2025, to launch its newest viral smartphone HONOR X7d on October 14! Aside form its impressive water resistance, the upcoming HONOR X7d showcases comprehensive drop protection with prestigious SGS Premium Performance Certification of Drop & Crush Resistance, offering impressive resistance to drops from heights of up to 1.8 meters.

    D for Durability

    HONOR X7d sports a 5-star Premium Drop Protection and IP65 Water Resistance matched with a high cost-performance ensuring it withstands the active lifestyle of any user. It also boasts a 6500mAh Double-cell Battery for all-day use during study and social activities.

    New AI Experience

    HONOR X7d brings convenience with its Instant AI Button — showcasing interactions by single press (one-click access) and long press (circle-to-search, AI creation, etc.). It is equipped with AI features in MagicOS 9.0 such as AI Editing, AI translation and Gemini 2.0 and 2.5 models.

    Don’t miss the arrival of HONOR X7d on October 14! More exciting updates about this latest HONOR device will be revealed in the coming days. Stay updated by visiting www.hihonor.com or following HONOR’s official social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To explore HONOR’s full list of retail stores, visit https://www.hihonor.com/ph/retailers/.

    About HONOR

    HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

    Reference & Media Contacts:

    Pao Oga 
    PR Manager  paoo_honor@prl.ph   09190016898
    Denis Santos 
    PR Supervisor  deniss_honor@prl.ph  09171745327

  • Haier and Automatic Centre Showcase Smarter Cooling Solutions at Market! Market!

    Haier and Automatic Centre Showcase Smarter Cooling Solutions at Market! Market!

    Shoppers at Market! Market! enjoyed a refreshing showcase as Haier Philippines, in partnership with Automatic Centre, introduced its latest line of air conditioners through a Mini Launch Event. The program gathered partners, guests, and media for a closer look at Haier’s newest cooling innovations designed for smarter living.

    Haier Philippines and Automatic Centre teams together with event models during the Haier Air Conditioner Product Launch at Automatic Centre.

    At the spotlight of the showcase was the Haier UV Cool AI Voice, a hands-free, voice-controlled air conditioner that allows homeowners to adjust comfort levels through simple voice commands—without Wi-Fi or external devices. It also features AI Eco technology for smart airflow management and UVC sterilization that helps keep indoor air fresh and safe.

    Display of Haier’s latest air conditioner lineup featuring the UV Cool AI Voice series at Automatic Center.
    KOL – Ms. Valerie Tan
    Haier Senior Marketing Manager – Ms. Angeli Patricio
    Haier AC Product Manager – Mr. Wang Kangning
    Haier Vice President – Mr. Xuhong Yan
    Haier President & CEO – Mr. Sun Liangjun
    Automatic Merchandising Head – Ms. Cheng Del Mundo
    Automatic Centre Senior Marketing Manager – Ms. Pearl Perlada
    Mr. Herrick Soneja – Automatic Centre District Manager
    Haier Strategic Channel Sales Director – Mr. Eric Pabustan
    Haier Product Manager – Mr. John Torres

    Also introduced was the Haier Clean Cool Pro series, designed for families seeking reliable performance and easy maintenance. With its Self-Clean technology, the unit automatically reduces bacterial buildup in the evaporator, ensuring consistently clean air. Its Hyper PCB and anti-corrosion design help extend the unit’s lifespan, offering durable cooling solutions for Filipino households.

    The event not only showed Haier’s new products but also emphasized the strength of its collaboration with Automatic Centre, the country’s oldest appliance store and a heritage brand trusted by generations. Known as a go-to destination for quality appliances, Automatic Centre has built its legacy on dependable products, after-sales service, and knowledgeable specialists who guide families in finding the right fit for their homes.

    From Left to Right:
    Haier AC Product Manager – Mr. Wang Kangning
    Haier Vice President – Mr. Xuhong Yan
    Haier President & CEO – Mr. Sun Liangjun
    Automatic Merchandising Head – Ms. Cheng Del Mundo
    Automatic Centre Senior Marketing Manager – Ms. Pearl Perlada
    Mr. Herrick Soneja – Automatic Centre District Manager
    Haier Philippines executives and partners lead the unveiling of the new Haier UV Cool AI Voice Air Conditioner during the Automatic Center Product Launch

    Automatic Centre continues to make appliance shopping more convenient with 0% installment plans, Shop Now Pay Later programs, exclusive bank offers, and partnerships with financing providers such as Home Credit, Skyro, and Salmon. With this customer-focused approach, the store remains a reliable partner for Filipino households—past, present, and future.

    The Market! Market! mini launch served as an intimate preview, with Haier and Automatic Centre extending the experience through an in-store exhibit running from October to December 2025, giving mall-goers the opportunity to explore the new models firsthand.

    Haier Key Opinion Leader Valerie Tan poses with event models during the Automatic Center Air Conditioner Product Launch held on October 3, 2025.
    Haier Philippines President and CEO Sun Liangjun during the Automatic Center Air Conditioner Product Launch held on October 3, 2025.

    Together, Haier and Automatic Centre continue their shared mission of bringing smarter, cleaner, and longer-lasting cooling solutions to Filipino homes, backed by a tradition of trust and innovation.

    Visit: https://www.haier.com/ph/air-conditioners/

    Reference & Media Contact:

    Lariza Garcia

  • Haier Announces New Partnerships with Liverpool FC and Paris Saint-Germain

    Haier Announces New Partnerships with Liverpool FC and Paris Saint-Germain

    Haier, a home appliance brand, has announced new multi-year global partnerships with Liverpool FC and Paris Saint-Germain. The announcement was made at IFA Berlin, where Haier unveiled its new brand strategy. The agreements unite Haier with two of the most followed football clubs in the world.

    These collaborations are part of Haier’s “Home of the Champions” initiative, which aims to align the brand with top-tier clubs and athletes. The partnerships are intended to inspire, connect, and create richer, smarter experiences for fans and consumers worldwide. Haier’s values of innovation, precision, and excellence are said to align with the spirit of both clubs, reinforcing a shared commitment to performance and global reach.

    As part of the partnerships, Haier will engage with fans across stadium, digital, and retail touchpoints. The brand will also deliver exclusive fan experiences and explore the creation of co-branded smart home products designed to bring the energy of a matchday into daily life.

    The partnership with Liverpool FC also revives a historic connection. Candy, a brand that is now part of Haier Europe, was the club’s main sponsor in the late 1980s and early 1990s, an era that remains one of the most iconic chapters in the club’s history.

    Haier’s Expanded Sports Portfolio

    In addition to the new football partnerships, Haier has renewed its strategic partnership with the ATP Tour through 2028. This renewal expands Haier’s role as an ATP Gold Partner, now covering both Home Entertainment & TV and Home Appliances categories. This extension will provide Haier with on-court brand visibility, premium hospitality experiences, and on-site product integration at select ATP Tour events. The brand will also benefit from exposure across the ATP’s digital channels, which reach an online audience of more than one billion.

    Haier’s sports sponsorships also include LALIGA, Liga Portugal, the Royal Moroccan Football Federation, Roland-Garros, and the Mutua Madrid Open. This broad and strategic connection with sports reflects a multisport identity. Haier’s partnerships are built on the belief that sport is a powerful platform to inspire, connect, and create shared value.

    The partnerships aim to turn passion on the pitch and on the court into smarter, more connected living at home.

    Reference & Media Contact:

    Lariza Garcia

  • San Miguel Beer Rocks Okada with a Grand Oktoberfest Kick-off Party

    San Miguel Beer Rocks Okada with a Grand Oktoberfest Kick-off Party

    There is no party like a San Miguel Oktoberfest party. The most-anticipated beer festival kicked off at Okada Manila last September 20 to 21, 2025. As San Miguel Beer celebrates its 135th year of serving great beers around the world, San Miguel Brewery Inc. (SMB) brings back the fiesta vibe that made the event an iconic spectacle.

    Over 8,000 revelers flocked Okada Manila’s Crystal Pavilion during the two-day event filled with an array of specially crafted beers paired with top-notch food offerings over pulse-pounding music from a powerhouse lineup of top local acts.

    The festivities were opened with a toast led by SMB President Carlos M. Berba, San Miguel Pale Pilsen Brand Ambassador Coco Martin, and Okada Manila Vice Chairperson Takako Okada. The event kicked off a series of San Miguel Oktoberfest Events which will happen at the Paseo de Santa Rosa in Santa Rosa, Laguna on October 18, 2025 and at the Queensland Manor in Cebu City on October 31, 2025.

    SMB lit up the famed integrated resort as guests were treated to complimentary beer samplers curated from San Miguel Beer’s global portfolio of brews as well as exciting new brews including India Pale Ale, Fruity Wheat Ale, Summer Ale and Specialty Lager.

    Pop-ups lined the Crystal Pavilion’s signature winding walkway with gourmet restaurants Las Flores, Café Fleur by Chef Sau, Flipside Burgers, and Purefoods Deli setting up shop while SMB’s new Draft Beer Mobile Bar Truck added more to the overflowing beer at the venue. Party-goers also took home plenty of limited-edition San Miguel Beer merchandise to remember the epic event.

    The San Miguel Oktoberfest party rocked to some of the country’s top acts including Rico Blanco, Lola Amour, December Avenue, Maki, Arthur Nery, Brownman Revival, The Dawn, Autotelic, The Juans, Over October, The Cohens, Paprika, DWATA, Carousel Casualties, It All Started in May, Magiliw Street, Sean Archer, Acapellago, DJ Chelsea, and DJ Rammy.

    More good vibes went around when recently crowned PBA All-Filipino Cup Champions, the San Miguel Beermen, shot hoops with Oktoberfest party goers. Billiards legends Efren “Bata” Reyes and Francisco “Django” Bustamante also played an exhibition match and challenged revelers who dare to showcase their pool table skills.  

    The night wasn’t just a celebration, it was a memory-making spree where every sip and souvenir captured the spirit of San Miguel Beer.

    San Miguel Pale Pilsen brand ambassador Coco Martin gets beer fresh from the tap during the kick-off party of the San Miguel Beer Oktoberfest at Okada Manila

    San Miguel Oktoberfest remains to be the largest fiesta in the country recognized by the Department of Tourism since 2005. Get your tickets now at Ticket2Me.net for the San Miguel Oktoberfest at Paseo de Santa Rosa in Santa Rosa, Laguna on October 18, 2025 featuring Rocksteddy, Sunkissed Lola, Progeny, The Collars, and Parisukat and the San Miguel Oktoberfest at the Queensland Manor in Cebu City on October 31, 2025 with Urbandub, December Avenue, Missing Filemon, Nikolay, and Kuwako as featured acts.

    For the complete schedule of events, latest promos, and updates, like and follow San Miguel Oktoberfest on Facebook (www.facebook.com/SanMiguelOktoberfest).

    Reference & Media Contact:

    ED UY
    Editor, Founder
    Where Is Ed Uy? | The Technivore
    Columnist, Business Mirror

  • HONOR Magic V5 Now Available Nationwide with FREE HONOR Choice Earbuds Clip!

    HONOR Magic V5 Now Available Nationwide with FREE HONOR Choice Earbuds Clip!

    Get it until September 30 only!

    Manila, Philippines – On September 11, 2025, leading smart devices provider HONOR Philippines announced the nationwide availability of its newest and most durable foldable HONOR Magic V5! You can now get it from any HONOR Partner and Experience Stores or online via: Lazada (https://bit.ly/Laz_V5_PR), Shopee (https://bit.ly/Shop_V5_PR), and TikTok Shop (https://bit.ly/TikTok_V5_PR). And only until September 30, you can get it with a FREE HONOR Choice Earbuds Clip worth Php 4,999!

    Foldable with Unparalleled Durability

    The HONOR Magic V5 sets a new industry benchmark for portability in foldable smartphones, featuring an ultra-slim 8.8mm body and weighing as little as 217g. These advancements reflect HONOR’s relentless pursuit of engineering excellence, made possible by the industry leading AI-powered manufacturing system. This revolutionary process enhances structural reliability and integrity, delivering an almost crease-free fold and elevating the user experience that can be felt with every interaction.

    The HONOR Magic V5 features IP58 and IP59 ratings for dust and water resistance. Engineered with HONOR’s Carbon Fiber Reinforced Inner Display Panel and Anti-scratch NanoCrystal Shield on the outer screen, the device delivers exceptional resilience against scratches and everyday impact. Internally, a carbon fiber layer with 380GPa deformation resistance acts as a powerful shock buffer. The HONOR Super Steel Hinge also has an impressive tensile strength of 2300MPa, further strengthening the device while enabling smooth folding action.

    Available in three stunning colorways Ivory White, Dawn Gold, and Reddish Brown, you can now get HONOR Magic V5 for only Php 89,999 at any HONOR Partner and Experience Stores or online via Lazada (https://bit.ly/Laz_V5_PR), Shopee (https://bit.ly/Shop_V5_PR), and TikTok Shop (https://bit.ly/TikTok_V5_PR) with FREE HONOR Choice Earbuds Clip worth Php 4,999 until September 30, 2025!

    For more information about the HONOR Magic V3, you may visit: https://bit.ly/Web_V5_PR. To be in the loop of exciting updates, follow HONOR Philippines’ social media platforms on: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines).

    About HONOR 

    HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

    Reference & Media Contacts:

    Pao Oga 
    PR Manager  paoo_honor@prl.ph   09190016898 
    Denis Santos 
    PR Supervisor  deniss_honor@prl.ph 09171745327 

  • Rex Education Celebrates Atty. Hector M. De Leon Jr., Atty. Nilo T. Divina, and Atty. Tranquil A. Salvador as Asia Business Law Journal’s Philippines Top Lawyers 2025 A-List

    Rex Education Celebrates Atty. Hector M. De Leon Jr., Atty. Nilo T. Divina, and Atty. Tranquil A. Salvador as Asia Business Law Journal’s Philippines Top Lawyers 2025 A-List

    Rex Education proudly congratulates three of its distinguished authors—Atty. Hector M. De Leon Jr., Managing Partner of SyCip Salazar Hernandez & Gatmaitan; Atty. Nilo T. Divina, Managing Partner of Divina Law, and Atty. Tranquil A. Salvador, Partner at Romulo Mabanta Buenaventura Sayoc & De Los Angeles—for their recognition in the Asia Business Law Journal’s Philippines Top Lawyers 2025 A-List.

    According to Asia Business Law Journal, A-List lawyers are “lawyers who are currently the star performers of the Philippines’ legal profession; the lawyers who are personally undertaking the country’s top legal work, crafting the most cutting-edge legal solutions to complex problems, and setting the highest standards in terms of quality, innovation and the ability to handle complex matters.”

    The journal also defines Legal Icons as “lawyers who are the luminaries of the Philippines’ legal profession; the titans who command the respect of clients and juniors alike; the mentors who lead the Philippines’ most admired law firms and/or legal teams, and who are the country’s most prolific rainmakers.” Among those honored with this distinction are Atty. Hector M. De Leon Jr. and Atty. Nilo T. Divina, who, aside from being part of the prestigious list, are also recognized as Icons.

    Champions of Legal Practice and Education

    Atty. Hector M. De Leon Jr. is celebrated nationwide for his dual expertise as a leading practitioner and one of the country’s most prolific and trusted legal authors. His textbooks on Obligations and Contracts, Business Law, and Commercial Law remain indispensable in business programs and law schools. His works on the Philippine Constitution, Criminal Law, and related subjects continue to shape the legal literacy of countless law students and professionals.

    Atty. Nilo T. Divina is equally admired as a premier corporate and litigation strategist and the transformative leader of Divina Law. His authoritative texts on Commercial and Corporation Law are essential references for law students, bar reviewees, and practitioners seeking clarity on complex commercial issues.

    Atty. Tranquil A. Salvador, a recognized leader in litigation, arbitration, and alternative dispute resolution (ADR), is also an esteemed law professor and author whose works advance the study of Remedial Law. Beyond his practice areas—which include aviation, insurance, mining, and ADR—he has made a profound impact on legal education through his widely respected textbooks and bar reviewer materials such as Footnotes Vol. I: Civil Procedure and Criminal Procedure.

    “Being recognized as part of the prestigious list and called icons of Philippine law underscores the enduring impact of Atty. De Leon, Atty. Divina, and Atty. Salvador—not only in their respective practice areas, but also in their invaluable contributions to Philippine legal education through their published works,” said Rex Education CEO, Don Timothy I. Buhain. “Their scholarship and leadership align with our aspirations: to nurture minds and transform communities through education.”

    Rex Education takes immense pride in being the publishing partner of these exceptional legal minds and joins the legal and academic communities in celebrating their well-deserved recognition in Philippine Law and Legal Education.

    Congratulations, Atty. Hector M. De Leon Jr., Atty. Nilo T. Divina, and Atty. Tranquil A. Salvador—whose work continues to shape the future of Philippine law.

    Reference & Media Contact:

    Richard C. Mamuyac

  • Lotus at IAA Mobility 2025: Germany Premiere of the Theory 1,Ayrton Senna’s Lotus 99T and current model lineup at Königsplatz

    Lotus at IAA Mobility 2025: Germany Premiere of the Theory 1,Ayrton Senna’s Lotus 99T and current model lineup at Königsplatz

    • Location: Königsplatz, Munich
    • Germany Premiere: Concept Car Theory 1
    • Line-up: Lotus 99T, Emira Limited, inspired by the Lotus 99T, Lotus Eletre, Lotus Emeya
    • Interviews: Ben Payne, Vice President of Design (by appointment)

    Munich, September 4, 2025 – Lotus will make an impressive appearance at IAA Mobility 2025 at Munich’s Königsplatz. The highlight is the German premiere of the concept car Theory 1, which embodies the future of intelligent sports cars. The presentation is complemented by a tribute to Ayrton Senna with his legendary Lotus 99T F1 car and the exclusive special edition Emira Limited, inspired by the Lotus Type 99T. In addition, the all-electric Hyper-SUV Eletre and the Hyper-GT Emeya complete the model lineup, demonstrating how Lotus seamlessly blends tradition, innovation, and electrification for the future.

    Theory 1 – The Design Future of Lotus

    Theory 1 is a concept car that reflects the new Lotus design manifesto, “The Lotus Theory,”  that will form the foundation for all future Lotus cars, encapsulated through three core principles – Digital, Natural and Analogue (DNA). Digital represents a connected, immersive, and intelligent driving experience. Natural stands for emotional, human-centered design. Analogue symbolizes the continuous development of performance engineering. All three deliver the purist driving experience for which Lotus is known for.

    The vehicle features the innovative LOTUSWEAR™ driver system, which interacts in real time with both driver and passengers. Combined with sustainable materials, minimalist design, and a central driver’s seat, Theory 1 sets new standards for intuitive operation, comfort, and driving dynamics.

    “With Theory 1, we’ve built on everything Lotus has achieved so far in its 77-year history, to push the boundaries for what it means to drive a performance vehicle. We want to demonstrate that you don’t need to compromise – with both digital and analogue capabilities working harmoniously in the future car. In doing this, we are able to bring drivers the best possible immersive driving experience with raw emotion, functionality and connectivity, at the core,” explains Ben Payne, Vice President of Design at Lotus.

    Media representatives can arrange exclusive interviews with Payne at the Lotus stand.

    Motorsport Heritage Inspires Sports Car Design: Ayrton Senna’s Lotus 99T and Emira Limited, inspired by the Lotus Type 99T

    At IAA, Lotus bridges its rich history with the future. The original Lotus 99T F1 car, with which Ayrton Senna won in Monaco and Detroit in 1987, will be a special highlight at the show. Complementing this, Lotus will present the Emira Limited, inspired by the Lotus Type 99T, featuring a yellow paint scheme with blue accents that reference the legendary race car. Only twelve vehicles worldwide are available in this special livery. Both models embody the brand’s heritage and innovative spirit in motorsport.

    All-Electric Performance Cars: Hyper-SUV Eletre and Hyper-GT Emeya

    Lotus will also showcase its all-electric models at IAA. The Hyper-SUV Lotus Eletre combines outstanding performance of up to 918 hp with the highest level of comfort. Advanced driver assistance systems and a range of up to 600 kilometers ensure sporty driving dynamics over long distances. The four-door Hyper-GT Lotus Emeya accelerates from 0 to 100 km/h in just 2.78 seconds, reaches speeds of up to 256 km/h, and combines luxurious comfort with Lotus’s sporting DNA. Both models demonstrate how Lotus merges sports car heritage with luxurious electrification.

    With the presentation of the Theory 1, historic and sports Lotus models, and the all-electric lineup, Lotus at IAA Mobility 2025 once again underscores the brand’s vision for the future: uniting performance, innovation, and design while carrying the thrill of driving into the future – all in line with the motto “Are you a Driver or What?”.

    Notes to Editors

    For more information please contact:

    Stephanie Thoma – Marketing & Communications Manager DACH
    stephanie.thoma@eu.lotuscars.com   +31 6 5002 4367

    About Lotus

    Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus is made up of a high-performance sports car operations unit, Lotus Cars, and a leading luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.

    The Lotus Media Site contains news, images, films, technical specifications and full details of current models, as well as heritage cars and engineering technology.

    Reference & Media Contact:

    MAE ANGELIE PACATANG-VALDEZ
    SENIOR MARKETING MANAGER

    mpacatang@autohubgroup.com
    M: +63920 955 7999
    LOTUS CARS MANILA     38th St. corner 11th Ave. Triangle Drive,
    Bonifacio Global City, Taguig 1634

  • 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐡𝐞 𝐕𝐢𝐛𝐫𝐚𝐧𝐭 𝐚𝐧𝐝 𝐂𝐨𝐥𝐨𝐫𝐟𝐮𝐥 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐨𝐟 𝐂𝐚𝐠𝐚𝐲𝐚𝐧 𝐕𝐚𝐥𝐥𝐞𝐲 𝐚𝐭 𝐭𝐡𝐞 𝟏𝟗𝐭𝐡 𝐏𝐚𝐝𝐝𝐚𝐲 𝐧𝐚 𝐋𝐢𝐦𝐚 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐓𝐫𝐚𝐝𝐞 𝐅𝐚𝐢𝐫!

    𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐡𝐞 𝐕𝐢𝐛𝐫𝐚𝐧𝐭 𝐚𝐧𝐝 𝐂𝐨𝐥𝐨𝐫𝐟𝐮𝐥 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐨𝐟 𝐂𝐚𝐠𝐚𝐲𝐚𝐧 𝐕𝐚𝐥𝐥𝐞𝐲 𝐚𝐭 𝐭𝐡𝐞 𝟏𝟗𝐭𝐡 𝐏𝐚𝐝𝐝𝐚𝐲 𝐧𝐚 𝐋𝐢𝐦𝐚 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐓𝐫𝐚𝐝𝐞 𝐅𝐚𝐢𝐫!

    Now on its 19th year, Padday na Lima Regional Trade Fair is back on the Metro! This yearly showcase of Cagayan Valley’s best of the best will be held on September 19-25, 2025 at the Upper Ground Floor, Carousel Court and East Hall, Festival Mall Alabang, Muntinlupa City. Visitors to the trade fair can expect a wide, dazzling array of products, showing the finest tradition culture and creativity at the heart of the metropolis.

    More than 100 Micro, Small, and Medium Enterprises (MSMEs) from Batanes, Cagayan, Isabela, Quirino, and Nueva Vizcaya will showcase their products from fresh fruits and vegetables to processed foods, aquatic and fishery products, native delicacies (kakanin), rice and corn-based goods, plants, furniture, and furnishings, and innovative new products.

    Aside from promoting products, the trade fair will also offer unique opportunities and experiences highlighting tourism and investment opportunities in the region. Featuring the Provincial Pavilions of Batanes and Isabela, mall-goers can explore the one-of-a-kind culture of Batanes, and the abundance of agricultural products of Isabela. Buyers from Manila can also look forward to a special pavilion by the City of Ilagan, showcasing the heart and pride of Isabela’s capital city.

    Padday na Lima will bring fresh energy this year with their festival passport where buyers can collect stamps after every purchase or booth interaction to unlock access to games, activities, and a chance to win exciting prizes. Fun activities will also include food and wine tasting, a captivating fashion show, and a creative crafts demonstration.

    But the fun won’t stop at the fair! Buyers from the Metro can now easily get their hands on the finest products of Cagayan Valley with just a few clicks through PaddayNaLima.ph. In partnership with Shopee and Mayani.ph, these sought-after good are now made accessible to the buyers more than ever!

    Padday na Lima, an Ybanag vernacular for “made by hands”, is the region’s biggest fair and a platform to promote the exquisite products of Region 2. It has been the seeding ground for growth and progress, helping Region 2’s MSMEs to reach their full potential for economic and social development through business matching activities and interactive collaborations with private and public sectors.

    This September, feast your eyes on the wonderful abundance from Cagayan Valley’s unique heritage and traditions at the Padday na Lima Regional Trade Fair. Join us and immerse yourself with all the wonderful things in store; Padday na Lima is waiting for you!

    See you there!

    Reference & Media Contact:

    Lariza Garcia