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Category: Press Release

  • Samsung’s The Serif, the ‘It’ Girls’ choiceGeorgina, Jessica, and Martine fall head over heels with this stunning TV

    Samsung’s The Serif, the ‘It’ Girls’ choice
    Georgina, Jessica, and Martine fall head over heels with this stunning TV

    When It Girls, Georgina Wilson, Jessica Wilson, and Martine Cajucom, aren’t on set for a shoot, you’ll find them relaxing in their chic homes, featuring luxe furniture and state-of-the-art entertainment systems. Despite each having her own distinct design taste, one thing they all have is a shared love for Samsung’s design-forward TV, The Serif.

    “We all adore The Serif, so I’m not surprised,” says Georgina Wilson. “More than just another TV, I think of The Serif as more like a classic piece of furniture brought back from a gone by era, when things were made to look exquisite for beauty’s sake. I think that’s what Ronan and Erwan Bouroullec had in mind when designing it, TV the way you want it. It’s such a beauty that even my kids, Archie and Alfie, watch their favorite shows only on The Serif.” she explains.

    Being a model, host, and now Marketing Director at Sunnies Studios and Sunnies Face, Georgina’s taste in design has grown quite eclectic. With The Serif exuding an avant-garde design that is both sensuous and sophisticated, she just had to have one.

    Beautiful from every angle

    Like all Samsung TVs, The Serif was engineered with picture quality at top of mind. But to model and Sunnies Face Brand Manager, Jess Wilson, it’s the TV’s form-factor that really swept her off her feet.

    “Everything is so well thought-out. Samsung really took everything into consideration when designing The Serif. The structure is simple but functional – I love how it can even double as a shelf,” she notes. “Its detachable stand makes it so versatile and doesn’t clutter the room. Samsung even thought of a cable management solution, hiding wires on the back panel of the TV and along its stand. Way ahead of the curve from other TVs.”

    Sunnies Studios Creative Director Martine Cajucom shares a similar sentiment. While much can be said about all the high-tech bells and whistles of The Serif, at the end of the day, the pleasures it offer really all come down to aesthetics. The Serif, she avers, immerses you into an amazing visual experience.

    “I’ve been eyeing The Serif for some time before getting it. You could say I can’t get my eyes off its distinctive design. Now I’m completely hooked, I made sure to get one for our place in Manila and in Australia,” she says.

    Martine appreciates how Samsung goes beyond convention when designing products. In the case of The Serif, she said she never expected to be so impressed with the fusion of art and technology at work.

    “The Serif looks unconventional yet also graceful and charming. Combine that with the kind of technology that Samsung is known for, that’s how all TVs should be,” she adds.

    The Serif is more than just a pretty face – it’s a 4K QLED TV that delivers life-like picture and stunning colors that you’d expect from a Samsung TV. In addition, its Ambient Mode+ feature gives users the option to display eye-catching graphics and images on screen to further add to a room’s aesthetic.

    The Serif has to be the “It” tech product among TV sets, exuding unique qualities that draw people like the life of the party.

    Find out more about The Serif, and how its standout features can enhance your living spaces. Visit the official website at www.samsung.com/ph/.

    About Samsung Electronics

    Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

    REFERENCE:

    Alex Pastor

    Associate PR Director

    STRATEGIC WORKS, INC.

    14th Floor, The Capital House,

    9th Avenue corner 34th Street, Bonifacio Global City,

    Taguig City

    M +63 920 968 0241

    www.stratworks.ph

  • Shopee onboards aspiring MSMEs from the Aeta Community in partnership with Angeles LGU and the Clark Development Corporation

    Shopee onboards aspiring MSMEs from the Aeta Community in partnership with Angeles LGU and the Clark Development Corporation

    MANILA, PHILIPPINES, OCTOBER 14, 2022 – With its mission of making e-commerce more accessible for Filipinos across the country, Shopee partners with the local government unit (LGU) of Angeles City and the Clark Development Corporation (CDC) to engage and onboard local entrepreneurs from the Aeta community in Pampanga through its nationwide initiative –  Shopee University Roadshow. Aspiring and current entrepreneurs from the Aeta community learned how they could sell their products on the platform and will soon be able to sell their handicrafts and traditional products, such as flutes, bird whistles, and coin banks, to a nationwide audience. 

    “Through this Shopee University Roadshow, our MSMEs will reach a larger market and wider audience to introduce their very own products. Thank you for this opportunity, Shopee, for giving a bridge for our local businesses,” shared Angeles City Mayor Carmelo Lazatin.

    Local entrepreneurs from the Aeta Community

    “We are honored to partner with Angeles City and the Clark Development Corporation in our shared mission of supporting local businesses. It is incredibly humbling to be part of the e-commerce journey of our local MSMEs. We will continue to make e-commerce accessible for all with more iterations of the Shopee University Roadshow and Shopee Kumustahan,” shared Martin Yu, Director at Shopee Philippines.

    The Shopee University Roadshow is a masterclass that educates MSMEs nationwide on how to bring their businesses online and onboard into Shopee. The masterclass equips sellers with the necessary tools and knowledge to generate more sales and grow their buyer base.  Meanwhile, the Shopee Kumustahan engages Shopee sellers in a casual gathering for them to learn online selling tips and tools through an exchange of their experiences, insights, and advice.

    This marks the third iteration of the Shopee University Roadshow and the Shopee Kumustahan, following successful runs in Davao City and Cebu. Through both events, Shopee furthers its commitment to support the growth of MSMEs and help all Filipinos benefit from digitization, wherever they may be.

    If you’re interested in growing your business online, kickstart your e-commerce journey with Shopee today. Download the Shopee app for free via the App Store or Google Play.

    END

    About Shopee

    Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalize and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

    Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce. Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.

    REFERENCE:

    Pao Oga

    Shopee | Marketing | Public Relations (Media Relations)

    Mobile: +63 917 650 1835 (Viber/Whatsapp)

    Address: 15F Asian Century Center (ACC) Building, 27th St. Corner 3rd Ave. BGC, Taguig 1634

  • Glazy over Doughnuts

    Glazy over Doughnuts

    Doughnuts have been a popular sweet indulgence of Pinoys since these were introduced about 4 decades ago. And from then on, doughnuts have evolved, even trended, into exciting formats and flavors.

    Doughnut you know that you can now whip up consistent, #Madalicious, premium quality yet affordable doughnuts to satisfy you and your family’s cravings or start up a sweet profitable business venture? San Miguel Mills Inc (SMMI) added recently to its line of baking premixes

    Mix ‘n Fry Yeast Raised Doughnut Mix. You doughnut need to make doughnuts from scratch, which will incur a lot of your precious time. Instead, just add yeast, water, and oil to the premix and be ready to churn out 2 dozens delicious, soft doughnuts! Get glazy with these doughnuts. #BakingMadeEasy  #UnleashThatMasterbakerInYou

    DIRECTIONS:

    A. DONUT

    1. Combine all ingredients and mix at low speed for 1 minute. Scrape sides.

    2. Shift to high speed and mix until dough is fully developed.Rest dough for 30 minutes

    3. Roll out dough (‘’sheet’’) to about 10mm thickness and rest for 30 minutes.

    4. Cut out using doughnut cutter and arrange on

    cheesecloth-lined trays. Proof for about an hour or until double in size.

    6. Preheat fryer to 180°C. Fry for 40 seconds on each side. Drain excess oil on paper towels and cool.

    9. Coat sugar or apply sugar glaze.

    B. SUGAR GLAZE

    1. Combine powdered sugar and gelatin and mix while gradually adding hot water.

    2. Add light corn syrup and mix until smooth and thin. Keep warm.

    Have an enough Donut or Sugar Glaze for a satisfying and healthy diet with your friends and family.

    REFERENCE:

    Lariza Garcia

  • Coffee meets caramel in Goldilocks’ newest premium greeting cake

    Coffee meets caramel in Goldilocks’ newest premium greeting cake

    Make any moment deliciously memorable with this Coffee Caramel Cake!

    Having a slice of cake with your favorite flavors combined is like heaven on earth. Why settle with one flavor when you can treat yourself with the sweet combination of two – Coffee + Caramel — as Goldilocks presents its newest premium greeting cake!

    Perfect for celebrating birthdays or gifting to those who simply love coffee and caramel, the new Goldilocks Coffee Caramel Cake offers a luscious fusion of flavors and great value for money. Make it an occasion to remember where everyone gets a filling and satisfying slice of this hefty 9”Rd cake that can serve 12 people for only P649.

    Any celebration, big or small, becomes even more enjoyable with the new Goldilocks Coffee Caramel Cake. This latest mocha cake creation is set to wow not only the taste buds, for it can wake all your other senses too…wait ‘til you smell its irresistible scent of coffee and caramel.

    When it’s time to dig in, share with them the memorable moment of slicing through the rich and thick coating that encases levels of fluffy mocha-flavored layers. In between are delightful creams and filling, while fun and flavorful mocha buttercream icing rounds out the premium greeting cake design.

    Remember that choosing the best premium greeting cake does not have to be a choice between one flavor or another. You can always get the best of both worlds from the new Goldilocks Coffee Caramel Cake, which is sure to satisfy plenty of your loved ones at an affordable price!

    To #CelebrateWithGoldilocks and its new Coffee Caramel Cake, visit a Goldilocks store near you or order online through www.goldilocksldelivery.ph. Follow Goldilocks PH on Facebookand Instagram for the latest updates.

    REFERENCE:

    Lariza Garcia

  • Jollibee Buzzes to the Billboard Capital of the World, New York Times Square

    Jollibee Buzzes to the Billboard Capital of the World, New York Times Square

    Larger than life Chickenjoy Buckets Bring Joy to the Billboards of New York Times Square as Jollibee continues to expand rapidly in North America Homegrown restaurant brand Jollibee joins other global brands in the Billboard Capital of the World, New York Times Square.

    After a blockbuster opening at New York Times Square, homegrown restaurant chain Jollibee continues to make waves in the Big Apple with digital billboards now already up at the iconic Times Square in New York, the global epicenter of outdoor advertising.

    Three billboards featuring its flagship product–the world-famous Jollibee Chickenjoy fried chicken—are now showing at the heart of Times Square’s famous bowtie. It features two models who, after seeing a piece of the crispylicious and juicylicious Chickenjoy, couldn’t resist a bite and grabbed a piece of the bestselling fried chicken from an adjacent billboard.

    In August, Jollibee Chickenjoy was named “the best chain fried chicken in America” by Eater.com. The distinction comes after Jollibee’s Chickenjoy bested over 15 global brands in four rounds of contests across different categories of chicken – from bone-in, to fillets, to nuggets. Earlier in July, Jollibee was also recognized as one of the Hottest Brands in America for 2022 by Ad Age, driven by its power to draw huge queues to its restaurants.

    Today, Jollibee joins other global brands which have made a presence in the Billboard Capital of the World, and is one of the few Filipino brands and personalities who have appeared on a Times Square billboard.

    Taste is Timeless. The creative execution of the Times Square Billboard features a model on a billboard adjacent to Jollibee’s Chickenjoy billboard who breaks character and grabs a piece of Chickenjoy fried chicken from its bucket after seeing it.

    This comes at the heels of Jollibee’s successful debut in Times Square, with over 2500 locals and tourists queueing up on opening day and consistently outperforming targets.

    Alongside its bestselling extra crispy, extra tasty, and juicy Chickenjoy fried chicken, Jollibee Times Square also offers other crowd favorites including the hefty Chicken Sandwich, and Peach Mango Pie, which is made of a crispy and flaky shell filled with real mango and peach.

    Jollibee has likewise introduced new offerings into its menu, including a new host of allbeef burgers, salads, and sides that are exclusive to the Times Square location. A notable standout in the exclusive menu is the Jollibee Double Deluxe Burger, which features two 100% beef patties and double the melted sharp American cheese.

    The Jollibee Times Square store is the brand’s fourth location in New York. This milestone opening is part of Jollibee Group’s goal of expanding its presence in the U.S. and Canada, in line with its vision to become one of the top five restaurant companies in the world.

    To learn more about Jollibee North America, visit www.jollibeefoods.com. To learn more

    about Jollibee Group, its parent company, visit www.jollibeegroup.com

    REFERENCE:

    Lariza Garcia

  • EXCLUSIVE OFFER from Ballet Manila!

    EXCLUSIVE OFFER from Ballet Manila!

    We are inviting you to Ballet Manila’s return performance, RISE!

    October 7, 8:00 PM

    October 9, 5:00 PM

    Featuring Lisa Macuja’s ballet version of “La Traviata” and a pop program with “Ballet & Ballads”,

    The full live performance will be staged at Ballet Manila’s newly renovated home theater, Aliw Theater.

    Featured artists are Bituin Escalante, Jade Riccio, Ivan Nery, and the Ballet Manila performing company. Maestro Gerard Salonga is musical director and conductor of a 60-piece bespoke orchestra.

    We are offering a special and exclusive 20% discount to this community. Ticket prices are as follows:

    (Actual / less 20%)

    Zone 1 : 5,150 / 4,120

    Zone 2 : 3,090 / 2,472

    Zone 3 : 1,545 / 1,236

    Zone 4 : 3,090 / 2,472

    Zone 5 : 1,545 / 1,236

    Zone 6: 1,030 / 824

    Discount will apply to orders through 09188077148 or balletmanilamarketing@gmail.com

    REFERENCE:

    Lariza Garcia

  • Investors Summit to promote QC as top business destination

    Investors Summit to promote QC as top business destination

    The highly-anticipated “Quezon City Investors Summit: Future Ready” will promote Quezon City as an ideal destination for investors and businesses as they continue to recover from the effects of the COVID-19 pandemic.

    “The summit will put the spotlight on Quezon City as top business destination for local and international investors. We hope to attract many investors who can help further stimulate the economy and provide employment for QCitizens,” Mayor Belmonte said.

    Scheduled on Oct. 7 at Novotel Manila at the Araneta City, the event will engage investors, business leaders, business associations, chambers of commerce, foreign dignitaries, and Quezon City government officials in discussions on key areas for investments, public-private partnerships and opportunities for expansion and growth.

    “Quezon City is future ready, ready for investors, ready to build a better and more prosperous city so that our QCitizens will be able to enjoy the resulting benefits,” said Margarita Santos, head of the Business Permits and Licensing Department (BPLD) of Quezon City.

    Aside from its strategic location, Quezon City also has the homegrown QC E-Services platform that makes business processes such as permit and license applications easy for investors, according to Santos.

    “The LGU has automated and digitized 95 percent of the city’s services through its QC E-Services platform. This means potential investors can apply for business permits online,” said Santos, adding that the “permit will even be delivered to the applicant’s business or home address free of charge.”

    As a matter of principle, the Quezon City government constantly consults and coordinates with the business sector, which has enabled both sectors to build a relationship of mutual respect and support. “This continued dialogue with the private sector helps all stakeholders to address various challenges and issues, and to think up ways to create a free, fair and fertile business environment,” Perry Dominguez, head of the Local Economic Investment Promotions Office, points out.

    The local government is known as an ardent supporter of micro, small and medium enterprises (MSMEs), providing them with incentives from tax breaks, tax payment extensions to changing the validity of business permits and licenses to help businesses especially during the pandemic.

    Soon, Quezon City will launch its Start-Up QC program to further strengthen and develop the city’s start-up business ecosystem. “This program is calibrated to provide financial gains to innovative, creative and promising business models that can help provide solutions and recommendations to social issues and challenges,” Jay Gatmaitan, Investment Affairs Office head, explained.

    The city’s commitment to good governance saw results when the Quezon City government received its second straight unqualified opinion from the Commission on Audit for its annual audit report for the year 2021. An unqualified opinion is the highest audit rating that can be rendered by COA to a government agency.

    Recognized for its quality public service, Quezon City has increased its social services budget over the past three years, enabling the local government to provide livelihood opportunities and create more jobs, support education, and provide permanent housing, better healthcare and social safety nets, among others.

    Earlier, Margie Santos, head of the summit’s organizing committee, said this gathering of business leaders aims to build investor confidence in Quezon City; generate investments and public-private partnerships and make Quezon City the top of mind preferred investment destination.

    REFERENCE:

    Lariza Garcia

  • Cetaphil Bright Healthy Radiance Launches a New Line of Brightening Products to Add to your #RadianceRoutine

    Cetaphil Bright Healthy Radiance Launches a New Line of Brightening Products to Add to your #RadianceRoutine

    With the ever-evolving demands and needs of our skin, one thing remains the same:consistency is key, especially in routines and habits. Being consistent with your#RadianceRoutine and the products and ingredients you use can go a long way inmaintaining your skin health. It can even transform your skin to make it look even brighter.

    To mark its 75th year of catering to the needs of sensitive skin, Dermatologist-recommendedskincare brand Cetaphil continues to forge its mark on the skincare industry by introducinginnovative brightening products with ingredients approved by Dermatologists through itsBright Healthy Radiance line. Formulated with GentleBright Technology – a combination ofSea Daffodil and Niacinamide that visibly corrects dark spots without irritation boostsbrightness, and evens skin tone – the latest line from Cetaphil introduces more brighteningproducts to the fold that will magnify skin’s brightness now powered by ingredients such asAdvanced Peptide and Antioxidant C.

    With these upgraded ingredients combined with the effective GentleBright Technology, thenewest products under the Cetaphil Bright Healthy Radiance line promises to be the gentlestway to brighten skin in just 14 days and lets skinthusiasts continue being #BrightAboutSkin: For CleansingCetaphil Bright Healthy Radiance Gentle Renewing CleanserStart your #RadianceRoutine with the new Gentle Renewing Cleanser. This 3-in-1brightening cleanser offers gentle exfoliation using Jojoba beads infused with Vitamin E toremove pollution and impurities, instantly brightening and improving skin texture.

    REFERENCE:

    Lariza Garcia