Category: Press Release

  • Not alone: PH lung cancer community inspires hope in the face of disease

    Not alone: PH lung cancer community inspires hope in the face of disease

    Breakthrough lung cancer pill Osimertinib shows promise at stopping disease progression and improving patient survival.

    The fight against lung cancer doesn’t have to be a solo battle.

    To help Filipino patients and their loved ones rise above this challenging condition, biopharmaceutical company AstraZeneca has partnered with the Philippine Society of Medical Oncology (PSMO), along with local support groups such as the Cancer Coalition Philippines (CCP), and the Philippine Alliance of Patient Organizations (PAPO) to launch LVNG With Lung Cancer, an online resource portal for patients across all stages of the disease.

    From left: Dr. Mary Claire Vega-Soliman, President of the Philippine Society of Medical Oncology and Head of the Tumor Clinic of East Avenue Medical Center; Carla Comendador Britanico, a patient living with Stage IV lung cancer for more than 6 years; Dr. Ma. Luisa T. Abesamis-Tiambeng, Director of the Cancer Center at the Cardinal Santos Medical Center; and Dr. Paolo dela Rosa, Medical Advisor and Medical Oncologist at AstraZeneca Philippines.

    “Being diagnosed with lung cancer can make patients feel anxious and hopeless, which is why support is vital,” explains Dr. Donald Ray Josue, Medical Affairs Head of AstraZeneca Philippines. “LVNG With provides support by forming a community of patients and their loved ones so they can inspire one another and exchange helpful information about their treatment. Through the network, patients may realize that while lung cancer is not yet curable, it is very treatable. There’s still so much more for them to look forward to in their lives.”

    Struggling with stigma

    Lung cancer is the top cancer killer worldwide, with 2.09 million incidences and 1.76 million fatalities this year alone according to the GLOBOCAN 2018 report by the International Agency for Research on Cancer (IARC).[1] But while a majority of lung cancer deaths involve tobacco use,[2] non-smokers are also at serious risk.

    “‘Are you a smoker?’ Many lung cancer patients get this question, but the truth is, different factors cause the disease,” said Dr. Denky Shoji Dela Rosa, a medical oncologist from the University of the East Ramon Magsaysay Memorial Medical Center and St. Luke’s Medical Center . “Lack of awareness has been a source of stigma because people often put the blame on the individual. This makes it difficult for lung cancer patients to find support and form communities.”

    A 2015 study on the European Respiratory Journal notes that about 25 percent of lung cancer incidences are not linked to smoking, and that the rate of never-smokers diagnosed with the disease has been increasing.[3] The American Cancer Society identifies several causes, such as exposure to second-hand smoke, diesel exhaust, asbestos, radioactive radon gas, and chemicals released by burning coal products.[4]

    Adding to the stigma, new patients tend to think that their illness is a hopeless case. This leaves them with a sense of isolation that worsens their anxiety over their diagnosis.

    LVNG With addresses these stigmas by dispelling myths that prevent lung cancer patients from seeking proper treatment and seeing hope in their condition. The community also empowers patients with information that enable them to reach out to medical professionals so they can learn more about treatment options.

    Dr. Mary Claire Soliman, president of the Philippine Society of Medical Oncology and member of Cancer Coalition Philippines also emphasizes that, “Standard evidence-based medicine is the way to go in treatment. I understand how the promise of alternative medicines (‘natural”, “herbal” or “nutraceutical medicine”) may be tempting, especially with their claims that they do not have side effects. The fact of the matter is that there is very little evidence to support these claims.

    A recently published study by Skyler B Johnson at the Journal of the National Cancer Institute this January 2018 revealed that patients who initially chose alternative medicine over conventional lung cancer treatment had a more than twofold increase risk of dying. At the end of the day, alternative treatments should not replace standard evidence-based medicine.”

    Breakthrough treatment

    Chemotherapy—or the use of drugs to kill and stunt malignant tumors—is usually thought of as the only treatment for cancer. “The fact is, various options are now available depending on the patient’s diagnosis, preference, and recommendations from the healthcare team. Among these include surgery to remove affected lung tissues, radiation therapy that use high doses of radiation to destroy cancer cells, and targeted drug therapy.”, Dr. Maria Luisa Abesamis-Tiambeng of Cardinal Santos Medical Center emphasized.

    Targeted drug therapy may be recommended based on biopsy findings. Through biomarker testing, the biopsy can reveal genetic mutations in cancer cells that can be targeted by drugs designed to zero in on those cellular abnormalities.

    Therapeutic advances have made targeted drug therapy the standard of care for personalized medicine in the fight against certain lung cancers. One breakthrough is Tagrisso (Osimertinib), an oral tablet from a class of drugs called tyrosine kinase inhibitors (TKI) that target tumors with epidermal growth factor receptor (EGFR) mutations.

    Tagrisso (Osimertinib) is a third-generation EGFR TKI that has shown better precision and power at stopping lung cancer growth and improving patient survival. A double-blind FLAURA study shows that Tagrisso delivers 18.9 months of median progression-free survival, nearly twice as long as older drugs that deliver a median of 10.2 months. Tagrisso (Osimertinib) also reduces the risk of lung cancer metastasis on the central nervous system by 52 percent, and lowers the risk of death by 37 percent based on its preliminary data.

    “These results have made Tagrisso (Osimertinib) the recommended and preferred first-line treatment by international guidelines for advanced and metastatic non-small cell lung cancer—the most prevalent type of lung cancer—that tested positive for EGFR,” Dr. Josue adds.

    Dr. Jorge Ignacio, former President of the Philippine Society of Oncologists , Inc. and Head of the Cancer Institute of the UP-PGH

    EGFR biomarker testing is available across laboratories and hospitals nationwide including the Chong Hua Hospital, Hi-Precision Diagnostics, Lung Center of the Philippines, Manila HealthTek Inc., National Kidney and Transplant Institute, St. Luke’s Medical Center Global City, and The Medical City.

    Learn more about LVNG With Lung Cancer at www.lvngwithphilippines.com or www.lvngph.com.

    Catherine Llanes
    Media Relations Manager

    M2_EmailSig2 

    T. +63 2-332-10-31 loc. 103
    M. +63 917 582 0573

  • Coming Home to Masskara with Coke Studio

    Coming Home to Masskara with Coke Studio

    Coca-Cola returns to Bacolod with music and a vision of a World Without Waste

    This year’s Masskara Festival in Negros Occidental celebrated more color and more music as Coke Studio brought together the Negrenses and the artists of this year’s Coke Studio in one special stage, hyping up the volume and heat along Lacson Street.

    The Coke Studio stage was headlined by singer and heartthrob Sam Concepcion, and local bands Cali Island and Aire Band. But more than the music festival, Coca-Cola Philippines also brought to the city of smiles its World Without Waste campaign which seeks to collect every bottle and can that it will produce by 2030, while also including recycled materials into its packaging.


    Specially designed trash bins were distributed around key festival areas to help the public segregate recyclables from other wastes, and in the process, help partners Philippine Reef and Rainforest Conservation Foundation, Inc., Masskara Foundation, IPM-Construction and Development Corporation Waste Management, and the Department of Public Service Local Waste Management in keeping the streets clean and litter-free despite the large volume of people. Throughout the five days of festivities, almost 80 kilograms of PET bottles were collected for recycling.

    “There is so much to be done in order to effectively reduce the waste that we produce, and every small action makes a difference. By helping the public in segregating recyclables from trash, we are slowly making them see that recyclables like PET bottles are readily accessible resources that can and should be given second life and not just end up in our landfills and oceans after one use,” said Jonah de Lumen-Pernia, Coca-Cola Philippines Director for Public Affairs and Communications.

    The main streets of Bacolod City were painted with the ubiquitous red banners bearing the iconic Spencerian script font that spells out the well-loved beverage. The heart of Lacson Street was cordoned off Friday afternoon as the huge Coke Studio stage took shape for the night’s festivities.

    “The Masskara Festival is an important occasion for us at Coca-Cola Philippines as it is an opportunity to strengthen our partnerships with various stakeholders in Negros as well as give back to our consumers by joining the festivities,” de Lumen-Pernia said.


    The beverage brand, through its social responsibility arm, Coca-Cola Foundation Philippines, inked several partnerships with government and non-government organizations to help improve the sugar production of small sugar farmers. The partnerships include providing irrigation, high-yielding variety, and technical training for the farmer beneficiaries.

    John Paulo Ondra Caparros
    Public Relations Department
    Strategic works, Inc. 

    +63.893.7472 | +639. 17.158.7918
    john.caparros@stratworks.ph
    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • BAVI named Most Innovative Company of the Year at Asia CEO Awards

    BAVI named Most Innovative Company of the Year at Asia CEO Awards

    Bounty Agro Ventures, Inc. (BAVI), operator of the country’s largest rotisserie chicken chain, has been recognized as the Most Innovative Company of the Year during the Asia CEO Awards 2018, held recently at the Marriott Grand Ballroom in Pasay City.

    As the grand winner in the category, BAVI was cited for its efforts in innovating both the quality and variety in the way its chicken products are roasted and presented to the Filipino market.

    In 2017, BAVI became the country’s first and only poultry integrator to introduce an all-natural, antibiotics-free chicken through its pioneering No Antibiotics Ever system. This eliminates the use of any antibiotics throughout the entire poultry production to ensure chickens are naturally healthy and safer to eat.

    It was also through innovation that BAVI was able to expand its customer base, becoming the dominant market leader in the roasted chicken industry with more than 1,200 rotisserie stores nationwide.

    In 2009, BAVI ventured into the food retail industry through its Chooks-to-Go oven-roasted chicken. With the brand promise of litson manok na ‘masarap kahit walang sauce’, the company introduced a new way to enjoy cooked chicken without the traditional sauce or gravy.

    BAVI also introduced Uling Roasters Litson Manok, a fresh take on traditional charcoal-roasted chicken in 2013. This was followed by the launch of Reyal Litson Manok which boasts of unique butterfly-cut chickens and flavorful sweet-spicy sauces.


    “We are honored with this prestigious recognition especially since innovation has always been at the heart of BAVI operations ever since we started as a poultry integrator company in Cebu and Davao. Like in most markets, our leadership in the local poultry industry relies mostly on how we innovate our manufacturing and operations systems and how we present our products to consumers. More importantly, innovation has been our way of ensuring that more Filipinos will enjoy our quality, healthy and affordable chicken products,” said Ronald Mascariñas, BAVI president and general manager.

    The Asia CEO Awards is the largest business awards event in the Philippines and Southeast Asia, representing the grandest alliance of local and international business people ever created to promote the Philippines and recognize business achievers on the world stage.

    John Paulo Ondra Caparros
    Public Relations Department
    Strategic works, Inc. 

    +63.893.7472 | +639. 17.158.7918
    john.caparros@stratworks.ph
    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • A world of joy awaits kids with Jollibee Around the World Jolly Kiddie Meal toys

    A world of joy awaits kids with Jollibee Around the World Jolly Kiddie Meal toys

    Kids are bound to have lots of fun playtimes as they discover and explore an even bigger world of joy with the latest Jollibee Around the World toys!

    The new set of Jolly Kiddie Meal collectibles—to celebrate the 40th anniversary of the country’s largest fast-food chain and to showcase where the brand is present around the world—features Jollibee introducing kids to cities and countries such as California, Hawaii, Hong Kong, Italy, Singapore, and the United Kingdom.

    With the new Jolly Kiddie Meal Jollibee Around the World toys, kids can surf and ride waves in sunny California, play the ukulele and enjoy the beaches in Hawaii, strike the drums in Hong Kong’s dragon boat festival, ride a Venetian gondola in Italy, see the iconic Merlion in Singapore, and march with the Queen’s Royal Guards in the United Kingdom.

    The latest Jollibee Around the World toys come with every purchase of a Yumburger (P80), Yumburger Meal with Drink (P100), Jolly Spaghetti (P95), Jolly Spaghetti Meal with Drink (P105), 1-piece Burger Steak (P95), 1-piece Burger Steak Meal with Drink (P105), 1-piece Chickenjoy with rice (P120), or 1-piece Chickenjoy Meal with Drink (P135), each with its own Jolly Joy Box.


    Collect all six Jollibee Around the World toys until November 30 and help spread a world of joy with Jollibee!

    John Paulo Ondra Caparros
    Public Relations Department
    Strategic works, Inc.

     +63.893.7472 | +639. 17.158.7918
    john.caparros@stratworks.ph2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City Philippines

  • Buffets, Colorful Burgers, Spam Fries and more at TravelBook.ph

    Buffets, Colorful Burgers, Spam Fries and more at TravelBook.ph

    We’re nearing towards the end of the year, but have you even spoiled yourself with good deals already? The yuletide season may be fast approaching but let it not stop you from enjoying awesome treats this early. This September, TravelBook.ph gives you some of the metro’s hottest dining spots that will tickle your taste buds without burning a hole in your pocket through generously discounted rates!

    Pista Food Hall


    Address: 5th floor Victory Food Mall, Redemptorist Road, Baclaran, Parañaque 

    Located in the heart of Baclaran, Pista Food Hall is the top choice for families who want to have a hearty meal after a traditional visit to the famous Baclaran Church. The restaurant’s menu is composed of Filipino dishes, but their most delectable offer is the unlimited shabu-shabu hot pot with buffet of sidings, unlimited rice, and bottomless drinks.

    TravelBook.ph’s exclusive offer: Only PHP 399 per person for their Unlimited Shabu-Shabu, Side Buffet, Unlimited Rice and Drinks

    Tastihealth Vegetarian Buffet


    Address: Sta. Rosa-Tagaytay Rd, Puting Kahoy, Silang, Cavite 

    For those who are keen on living a healthy lifestyle, visit Tastihealth Vegetarian Buffet at Santa Rosa-Tagaytay Road in Cavite. Their selection of sumptuous veggie meals is worth coming back to. You’ll have a wide range of choices, and you can eat as much as want minus the guilt. Priced at only PHP 319 per person, this buffet is undeniably good for your body and your budget as well.

    TravelBook.ph’s exclusive offer: Only PHP 319 per person for their Vegetarian Buffet with Unlimited Rice and Drinks

    Bad Diet Art Bar + Café

    Address: 8060 Estrella Street, San Antonio, Makati City

    Bad Diet Art Bar + Café is a creative hangout place where you will be surrounded by some incredible art pieces. While feasting your eyes on a lot of artistic stuff, you can indulge in pasta, sizzling platters, and other heavenly dishes for only PHP 299. So if you want to have a good meal, save money, and find creative inspiration all at the same time, consider checking out this cozy spot in Makati.

    TravelBook.ph’s exclusive offer: Only PHP 299 for PHP 500 worth of food

    Café Laferennie

    Address: 17 Scout Ybardolaza St., corner Scout de Guia, Kamuning, Quezon City 

    Let go of your worries and just be yourself when you dine at Café Laferennie in Kamuning, Quezon City. Oozing with youthful vibe, this cool restaurant and café is the perfect sanctuary after a long day at work or school. You can read a book in one corner or de-stress by playing board games with your friends. While you’re at it, sample their colorful burgers, huge milkshakes, savory burger steaks, and many more for only PHP 295.

    TravelBook.ph’s exclusive offer: Only PHP 295 for PHP 500 worth of food and drinks

    Dip-N-Chill


    Address: 2nd Floor Chimes Square, Congressional Ext., Quezon City 

    You and your friends will definitely have a great time at Dip-N-Chill. Located in Congressional Extension in Quezon City, the place itself may be simple and straightforward, but their menu is something you won’t easily forget. You’ll find it hard to resist their Spam Fries, Cheetos Cheesy Sticks, and Potato Parmesan Croquettes. Wash it down with their frappe or milk tea concoctions and you’ll definitely want to order more.

    TravelBook.ph’s exclusive offer: Only PHP 299 for PHP 500 worth of food and drinks

    Saigon Corner

    Address: 40 Sgt Esguerra, Quezon City

    Many travelers consider Vietnam as one of the best places to visit in Asia. Lucky for us, you can simply head to Saigon Corner in Sgt. Esguerra in Quezon City for a glimpse of a real Vietnamese experience through hearty dishes. Feast on a hot bowl of pho, the healthy but goodie sandwich banh mi, as well as drinks and dessert for PHP 399.

    TravelBook.ph’s exclusive offer: Only PHP 399 for PHP 500 worth of food and drinks

    The rates above are exclusively available at TravelBook.ph. To avail of these huge discounts, just visit www.travelbook.ph/tour. You can also book via the TravelBook.ph mobile app. Download it now on Google Play or iOS.

    For more details, please contact:
    Hyacinth Anne Uri
    Public Relations and Media Specialist

    HyacinthAnne.Uri@travelbook.ph
    +63 (998) 840-4054
    +63 (2) 304-5580

    About TravelBook.ph

    TravelBook.ph is the leading online travel e-commerce company (online travel agent or OTA) in the Philippines dedicated to offering great value hotel bookings and with a varied selection of Philippine hotels and resorts in Baguio, Batangas, Bohol, Boracay, Cebu, Davao, Laguna, Metro Manila, Palawan, Pampanga, Tagaytay, Zambales, and more. A total of 3,200 affordable hotels are currently listed in Travelbook.ph.

    TravelBook.ph also offers the best / lowest prices with attractive discounts for hotels and resorts and innovative payment options without credit card – “Pay at Hotel, No Credit Card Needed.”

    TravelBook.ph also offers exclusive reward points: Customers also automatically earn back 5% of the total amount they spend as reward points, which they can use to get discounts on their future bookings (1 point is equivalent to PHP 1.00).

    Customers can also use TravelBook.ph’s convenient mobile app to book accommodations on the go. It is available on the App Store and Google Play.

    Lastly, TravelBook.ph is a proud Philippine-based company with 24/7 support. It has a Filipino call center ready to assist customers anytime.

    To know more about convenient and affordable hotel bookings all over the Philippines, visit www.travelbook.ph. Follow TravelBook.ph on Facebook at www.facebook.com/TravelBook.ph/, Twitter https://twitter.com/travelbookph, and Instagram https://www.instagram.com/travelbookph/.

  • Road Trip, or Weekend Getaway?

    Road Trip, or Weekend Getaway?

    October is almost here and we’re sure you would want to end this year on a high note. But before you schedule those overtimes, year-end meetings, and that one last push to meet your targets, it wouldn’t hurt to book a quick getaway to prepare you mentally for the final grind. Take your pick from our staycation, road trip, and weekend getaway hotel options. 

    For Staycation

    Hop Inn Hotel Alabang and Hop Inn Hotel Aseana

    For staycationers seeking practicality and convenience, the branches of Hop Inn Hotel in Alabang and Aseana are highly-recommended.

    They offer comfortable air-conditioned rooms that are fully-equipped with the things you need: cozy beds, cable TVs, Wi-Fi connectivity, power showers, and workstations. For your staycation, you will definitely enjoy the surroundings of the Hop Inn Hotel of your choice―Hop Inn Hotel Alabang is just less than a kilometer away from Alabang Town Center, while Hop Inn Hotel Aseana and casinos like Solaire, City of Dreams, and Okada Manila. If you are looking for accessibility, warm and professional service from hotel staff, and reasonable value for money, these Hop Inn Hotels are for you.

    PHP 1,801.00 for Hop Inn Hotel Alabang’s Standard Twin Room. PHP 2,197.00 for Hop Inn Aseana’s Standard Room.

    Versailles Stay 

    Versailles Stay offers a selection of posh and stylish, fully-furnished one-bedroom suites in the Makati Business District. It is in the middle of the city’s skyscrapers, making it ideal for business travelers. For staycationers, they can take advantage of its short distance from coffee shops and convenient stores. Guests can enjoy the use of its swimming pool, gym, spa, game room, and mini theater during their stay.

    Get up to 40% off on Superior Room when you book and check-in until October 30, 2018.

    Casa Amapola 

    Casa Amapola is a unique, Argentine tango-themed bed and breakfast in Makati City. How it encapsulated both luxury and affordability easily sets apart this property from most standard hotels. The elegance and classiness of tango can be felt in the ambience of every room. If you’re interested, you can inquire about learning tango in their in-house dance studio. Indeed, Casa Amapola is for everyone who believes in joie de vivre, a French phrase that means “the joy of living”.

    Affordable room rates are available for as low as PHP 2,200.00/night only.

    Lub D Philippines Makati 

    The newest and largest hostel in the country is now in the heart of the metro! Lub D Philippines Makati is best for staycationers who want to have fun! Enjoy their well-designed rooms and deli bar while staying in. You can also hang out at the rooftop restaurant and bar with creations from their very own chef.

    Priced at only Php. 3,714.00/night, their Family or Barkada Room is good for 4 persons.

    For Road Trip 

    Azalea Hotels and Residences Baguio


    Established as Baguio’s first and only 4-star serviced apartment hotel, Azalea Hotels and Residences guarantees plush, modern living every time you visit this cool city. The hotel takes pride in its versatility suited to all types of travelers. They have 99 well-appointed luxury suites that are perfect when you want that utmost relaxation. You can also dine and chill in their in-house bar lounge aptly called “Eight Degrees,” which serves appetizers and light snacks. For business and corporate travelers, function rooms are also available.

    Get up to 40% off on Superior Room when you book and check-in until September 30, 2018.

    Chateau Royale Hotel Resort and Spa

    A 100-hectare destination in Nasugbu, Batangas is a sanctuary for travelers. Chateau Royale Hotel Resort and Spa takes pride in its spacious area and events hall that can accommodate up to 3,000 persons. Since peak season is still months away, you can have this resort all to yourself when you book as soon as possible. You can make use of their outdoor pool, game room, garden, bar and lounge, and many more.

    Book their Cabin Deluxe for only PHP. 4,253.50/night.

    For Weekend Getaway 

    Misibis Bay 


    The world-class Misibis Bay in Albay is highly sought-after by travelers who want exclusivity and relaxation at its best. There are so many things you can do in this private island resort: lounge by the pool, pamper yourself in a spa, or try their exciting activities like riding an ATV, windsurfing, Hobie Cat sailing, kayaking, stand-up paddling, jet skiing, and wakeboarding.

    Avail Misibis Bay’s Early Bird Promo―get 12% off when you book 90 days prior to check-in date.

    Butuan Grand Palace Hotel 

    If you want to check out a new city, you may want to see Butuan in Agusan del Norte. While there, Butuan Grand Palace Hotel is the best place to stay at. The hotel provides everything a traveler needs: comfortable guest rooms, luggage service, meeting facilities, concierge services, free Wi-Fi, free airport shuttle, and many more. They also offer fine dining, free chair massage, an impressive art collection for viewing, and an outdoor pool. Butuan Grand Palace Hotel definitely ensures that you experience total comfort and enjoyment while in Butuan City.

    Book their Deluxe Queen Room with Buffet Breakfast for only PHP. 4,851.00/night.

    The above rates are offered exclusively by TravelBook.ph. You can book via www.travelbook.ph or through the mobile app. Download it now on Google Play or iOS. 

    For more details, please contact: 

    Hyacinth Anne Uri
    Public Relations and Media Specialist
    HyacinthAnne.Uri@travelbook.ph

    +63 (998) 840-4054
    +63 (2) 304-5580

    About TravelBook.ph

    TravelBook.ph is the leading online travel e-commerce company (online travel agent or OTA) in the Philippines dedicated to offering great value hotel bookings and with a varied selection of Philippine hotels and resorts in Baguio, Batangas, Bohol, Boracay, Cebu, Davao, Laguna, Metro Manila, Palawan, Pampanga, Tagaytay, Zambales, and more. A total of 3,200 affordable hotels are currently listed in Travelbook.ph.

    TravelBook.ph also offers the best / lowest prices with attractive discounts for hotels and resorts and innovative payment options without credit card – “Pay at Hotel, No Credit Card Needed.”

    TravelBook.ph also offers exclusive reward points: Customers also automatically earn back 5% of the total amount they spend as reward points, which they can use to get discounts on their future bookings (1 point is equivalent to PHP 1.00).

    Customers can also use TravelBook.ph’s convenient mobile app to book accommodations on the go. It is available on the App Store and Google Play.

    Lastly, TravelBook.ph is a proud Philippine-based company with 24/7 support. It has a Filipino call center ready to assist customers anytime.

    To know more about convenient and affordable hotel bookings all over the Philippines, visit www.travelbook.ph. Follow TravelBook.ph on Facebook at www.facebook.com/TravelBook.ph/, Twitter https://twitter.com/travelbookph, and Instagram https://www.instagram.com/travelbookph/.

  • RCBC advocates bank consumer protection with latest online campaign

    RCBC advocates bank consumer protection with latest online campaign

    As today’s banking consumers shift to digital, RCBC wants Filipinos to make wise and careful choices in their transactions. While going online makes everyday activities easier and convenient, it also exposes accounts to risks which is why it is always important to take precautions to protect one’s personal information.

    To remind everyone to be proactive in securing their bank accounts, the Yuchengco-led bank introduces a team of safety-savvy individuals, The Unstealables, to show the importance of keeping financial data secure both online and offline. With this unique trio, RCBC highlights the responsibility it shares with clients in keeping the integrity of their accounts by giving simple tips and smart practices.


    Tasked with helping RCBC in educating Filipinos to be responsible and informed banking customers, The Unstealables includes: 

    Brad the traditional banker

    Accessing financial services online might be the answer for some millennials these days but for Brad,  nothing beats going to the bank’s branch for a personal transaction. LikeBrad, you can keep your data protected and track your money by constantly keeping bank transaction slips as proof of your activity. You should also be vigilant and avoid communicating with tellers outside the bank as they may only be phishing for account information. Remember that RCBC will never ask for your password, PIN security, and address over the phone or online.


    Mo, the digital-savvy millennial

    Mo is a tech-smart individual but as much as he likes to use his smartphone or laptop for transactions, he values branch-level security even when banking on-the-go. Like Mo, you should go online to check your account activity to track any unauthorized transactions. You can easily view your statement of account when you visit www.rcbconlinebanking.com and enroll your account. You should also be wary in sharing any financial achievements, such as posting a selfie with your newly approved credit card, to avoid fraud and identity theft.


    Olivia, the avid online shopper

    With the holidays fast-approaching, avid shoppers like Olivia are excited to go on a shopping spree with their debit or credit cards.  When shopping online, she makes it a habit to check the online store’s URL to know whether it is trustworthy or not. If the URL is “https” and not “http”, then you are safe from scams and even computer viruses. When inputting your bank details to checkout, RCBC also gives you added security by sending a One-Time-Pin to your messages for every online transaction to ensure that you are the one making the purchase.

    Together with The Unstealables, RCBC assures its banking clients that they are secured by constantly giving news and updates on their safety measures. The commercial bank believes that every Filipino has the right to reliable, accessible, and affordable financial products and services and will continue to safeguard the trust that consumers have placed on them.

    John Paulo Ondra Caparros
    Public Relations Department
    Strategic works, Inc.

    +63.893.7472 | +639. 17.158.7918
    john.caparros@stratworks.ph
    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Reaping the Bounty of Courage: BAVI’s Mascarinas recognized as Outstanding Leader in Asia at recent ACES Awards

    Reaping the Bounty of Courage: BAVI’s Mascarinas recognized as Outstanding Leader in Asia at recent ACES Awards

    Bounty Agro Ventures, Inc. (BAVI) President and General Manager Ronald Mascarinas was recently lauded as one of the Outstanding Leaders in Asia at the Asia Corporate Excellence & Sustainability Awards (ACES) held at the Fairmont Singapore last October 11, proving that he is anything but chicken in his leadership.

    Cited as an individual who exhibits the ideal blend of business acumen, professionalism, entrepreneurial caliber and astuteness, Mascariñas was instrumental to the continued success of one of the largest poultry integrator companies in the country.

    Under Mascariñas’ leadership, BAVI rose to be one of the top poultry integrators, and has set itself apart from the industry by being the first and only poultry integrator to offer No Antibiotics Ever (NAE) chicken. BAVI is presently the country’s largest rotisserie chicken chain, with more than 1,200 rotisserie stores nationwide.

    BAVI was initially established as a poultry integrator company operating in Cebu and Davao, Philippines, carrying the Bounty Fresh brand.  Incorporated in 1997, BAVI is presently ranked 207th among the top 1,000 corporations in the Philippines.

    In 2002 the company embarked on a program to modernize operational capability and market expansion, led by Mascariñas. The President helped link together hundreds of broiler contract farms, dozens of hatcheries, feed mills, poultry processing plants and processed meats plants, with the end goal of establishing a highly efficient supply chain in poultry integration. The venture was an unmitigated success, and consistently earned Triple A ratings from the National Meat Inspection Service for cleanliness.

    The implementation of the Asian Free Trade Agreement, however, led to an open market, which led to cheaper imports. Faced with thin margins and fierce competition, BAVI faced a dire threat to its existence. In the light of this challenge, Mascariñas made a bold move to diversify operations. BAVI launched its own retail operation, and developed a complementing range of cooked chicken and dressed chicken products.  In 2009, the company launched its oven roasted chicken business under the trade name “Chooks-to-Go”, completing the integration cycle of poultry operations, from the farm to the dinner table.

    Leading with vision and courage. Bounty Agro Ventures, Inc. (BAVI) President and General Manager Ronald Mascariñas accepts award as one of the Outstanding Leaders in Asia at the Asia Corporate Excellence & Sustainability (ACES) Awards.

    Mascariñas, attributed his bold business strategy to the trinity of Vision, People and Training.  “I have always believed in the importance of a good reputation founded on ethical and fair business relationships; and the paramount importance of competent and trustworthy people in the organization working as a team. What connects the two is good management. A good leader teaches, guides, and even handholds, if needed. A good leader does everything to ensure that people who work with them are encouraged, and taught the value of discipline.”

    Mascariñas’ win is one of 11 awards won by the Philippines at the fifth Asia Corporate Excellence & Sustainability Awards.

    John Paulo Ondra Caparros
    Public Relations Department
    Strategic works, Inc.

    +63.893.7472 | +639. 17.158.7918
    john.caparros@stratworks.ph
    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH