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Category: Press Release

  • Shopee and Google Launch Google Ads with Shopee, a First-of-its-kind Marketing Solution for Brands to Drive Sales Online

    Shopee and Google Launch Google Ads with Shopee, a First-of-its-kind Marketing Solution for Brands to Drive Sales Online

    Google Ads with Shopee offers specialized marketing support for brands to boost their e-commerce presence in Southeast Asia and Taiwan.

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, teamed up with Google to launch Google Ads with Shopee, a first-of-its-kind marketing solution for brands to drive sales online. The launch reflects a shared commitment between Shopee and Google to accelerate digitization and enable e-commerce growth for brands across the region. Through this integration, brands on Shopee can access specialized marketing tools to boost their online presence, create deeper engagements with customers, and flexibly manage and measure their marketing campaigns.

    Ruoshan Tao, Head of Marketing at Shopee Philippines, said, “Most brands in the Philippines are expanding their online presence as e-commerce becomes a vital part of the retail ecosystem. Shopee is committed to providing the best environment for every brand to succeed online. Google Ads with Shopee extends our efforts by deepening our integration with Google and making it easier for brand partners to promote their official stores and products online. We are delighted to have a like-minded partner like Google and we look forward to deeper collaborations in the future.”

    Google Ads with Shopee meets the growing demand among brands for specialized marketing tools to support their increasing e-commerce presence. Key benefits include:

    1. Convenient ad campaign creation on Shopee Brands Suite: Brands can now create Google shopping ads directly on the Shopee Brands Suite, adding to the existing range of marketing solutions and tools offered by Shopee. It will allow brands to promote their official stores and products more efficiently across all channels.

    2. Increased flexibility and control: Brands can directly create and manage online ads for their official stores and products on Shopee on the Google Ads platform. It allows greater flexibility as brands can tailor ad campaigns to meet different business needs.

    3. One-stop monitoring: Brands can monitor the performance of all their Google ads via the Shopee Brands Suite. The one-stop access to data, brands can seamlessly measure success and optimize the effectiveness of their marketing efforts on Shopee.

    Samuele Saini, Sector Lead for Apps, e-Commerce, Entertainment at Google, said, “The e-commerce industry in Southeast Asia has experienced massive growth in recent years and is forecasted to exceed 150 billion USD by 20251. It has been further accelerated by the pandemic, with more consumers shopping online, as well as both big brands and smaller sellers quickly pivoting to further building their e-commerce presence.” He further added, “We are excited to launch Google Ads with Shopee, making it faster and easier for brands to connect with their customers online, and provide them with flexible tools to measure and optimize their campaigns.”

    Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Catherine Llanes

    Media Relations Manager

    T. +63 2-332-10-31 loc. 103

    M2COMMS | M2SOCIAL | M2LIVE | PROI

  • Visual storyteller Cocoy Ponce holds mobile night photography masterclass with the vivo V19 Neo

    Visual storyteller Cocoy Ponce holds mobile night photography masterclass with the vivo V19 Neo

    Mobile photography enthusiasts were treated to a Night Photography masterclass as leading global technology company, vivo, and renowned photographer and videographer, Cocoy Ponce, teamed up to host the #V19PerfectTheNightWorkshop last July 15.

    Through his impressive shots of the otherwise normal EDSA stretch, Ponce proved that with the vivo V19 Neo and low-light photography know-hows, one could make mundane things seem extraordinary.

    Ponce, a “visual storyteller” skilled in travel and lifestyle photography, hosted a mobile photography workshop via vivo’s official Facebook page, covering topics such as tips and tricks to master night photography, the importance of exposure in low-light settings, and post-processing images taken with a smartphone.

    In the workshop, Ponce presented the difference between shooting with the vivo V19 Neo’s normal photo mode (L) and its innovative Super night mode (R).

    During the workshop, Ponce showcased stunning images he took using the new vivo V19 Neo—a mobile phone that boasts of its super night mode feature which allows users to take stunning images in low light. Through his impressive shots of the otherwise normal EDSA stretch, Ponce proved that with the vivo V19 Neo and low-light photography know-hows, one could make mundane things seem extraordinary.

    Ponce emphasized the importance of utilizing the mobile phone’s super night mode and pro mode to produce magnificent night shots during the workshop

    Among the many insightful tips he presented were the importance of utilizing the mobile phone’s different camera features, such as the super night mode and the pro mode, to produce magnificent night shots.  

    Ponce also reminded the virtual audience that even with the phone’s professional camera features and the user’s skills, one must always remember that photos should tell stories as opposed to plainly conveying beauty. “Photography isn’t just about taking good photos, it’s about capturing moments that tell a story” he said.

    With its high quality Quad camera setup bundled with an innovative ”super night mode”, the vivo V19 Neo is the perfect midrange phone for night photographers

    With its high quality Quad Camera setup consisting of 48MP main, 8MP wide, 2MP Bokeh, and 2MP Macro lenses, and a 32MP selfie camera, all bundled with a super night mode that allows users to capture stunning images in low-light, the vivo V19 Neo is the perfect midrange phone for night photographers. It is available in Crystal White and Admiral Blue colorways for only P17,999 at authorized vivo stores nationwide.

    Missed the workshop? You can still #PerfectTheNight and learn more about the vivo V19 Neo through the vivo Facebook page at facebook.com/vivo.philippines.

    REFERENCE:

    ABBEY MALVAR

    STRATWORKS INC.

  • Catch the Shopee Payday Sale TV Segment on Eat Bulaga and Wowowin for a Chance to Win ₱50,000 Cash Prize

    Catch the Shopee Payday Sale TV Segment on Eat Bulaga and Wowowin for a Chance to Win ₱50,000 Cash Prize

    On July 15, users and viewers can win cash prizes and grab exclusive deals from leading brands on Shopee Payday Sale.

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, celebrates Payday Sale with Shopee segments on Wowowin and Eat Bulaga. On July 15, users and viewers can enjoy fun and rewarding games, grab ₱99-peso deals, and win cash prizes of up to ₱50,000.

    Key highlights of Shopee Payday Sale:

    In addition to huge cash prizes, viewers can expect fun games, amazing promotions, and big cash prizes On July 15. Key highlights include:

    In addition to that, users can also enjoy Shopee Payday deals from leading brands such as JBL, Shigetsu, Organic Skin, and Maybelline, during Shopee Payday’s TV segments on Eat Bulaga and Wowowin.

    Download the Shopee app for free on Apple App Store or Google Play Store.

    REFERENCE:

    Catherine Llanes

    Media Relations Manager

    T. +63 2-332-10-31 loc. 103

    M2COMMS | M2SOCIAL | M2LIVE | PROI

  • Revamp Your Home with Awesome Products from the Shopee Super Gadget Zone Sale

    Revamp Your Home with Awesome Products from the Shopee Super Gadget Zone Sale

    On July 15, shoppers can get up to 90% off discount on selected items.

    Do you want to increase your productivity as you work from home during this period? Give your home a grand makeover with Shopee! Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launches Shopee Super Gadget Zone Sale with up to 90% off discounts from brands such as Iwata, Union, and Avision.

    As more Filipinos continue to work, play, and shop from home, Shopee is offering consumers a one-day-only grand sale for all their electronics, gadgets, and appliances needs. Here are some must-have items for each room of the house:

    Kitchen

    Make the kitchen your escape from work with these kitchen appliances you can get for up to 83% off. 

    Living Room

    Make your living room your place of rest with these home appliances that offer discounts from 15% to 70% off.

    Work-from-home Area

    Embrace creativity and productivity with these office must-haves.

    For more information on Shopee’s Super Gadget Zone Sale, visit this link https://shopee.ph/m/gadgetzone.

    Download the Shopee app for free on Apple App Store or Google Play Store.

    REFERENCE:

    Catherine Llanes

    Media Relations Manager

    T. +63 2-332-10-31 loc. 103

    M2COMMS | M2SOCIAL | M2LIVE | PRO

  • Holcim advocates embedding sustainability in COVID recovery programs

    Holcim advocates embedding sustainability in COVID recovery programs

    Holcim Philippines’ Plan 2030 targets are designed to support the achievement of the United Nation’s Sustainability Goals.

    Leading cement manufacturer Holcim Philippines, Inc. reiterated its commitment to improving environmental and social performance as it supported calls for COVID-19 recovery programs to be aligned with efforts to address larger sustainability challenges.

    Holcim Philippines President and CEO John Stull: “We are determined to help where we can to ensure that new ways of doing business supports the overall efforts to preserve gains in improving the quality of life for people all over the world and build resilience against similar global challenges.” 

    On 20 May, over 150 global corporations released a joint statement urging governments all over the world to align socio-economic recovery programs for COVID-19 with actions that build resilience against future shocks caused by climate change. Global building solutions leader LafargeHolcim Group is among the signatories to the statement.

    LafargeHolcim CEO Jan Jenisch: “At LafargeHolcim, we are going back to business firmly committed to building a healthier world together. More than ever, we want to demonstrate leadership by connecting the dots between this unprecedented health crisis and the need for a sustainable recovery.”

    The Group noted that 50% of research resources are focused on low-carbon products, with 40% of patents currently in this area. Over 40 million tons of wastes were processed as Alternative Fuel and Alternative Raw Material while a third of sales were in sustainable solutions such as carbon-neutral concrete in 2019.

    LafargeHolcim’s gains in these areas were recently recognized by Sustainalytics, a global leader in environmental, social and governance risks (ESG) and corporate governance research and ratings. Sustainalytics rated LafargeHolcim as first among 101 construction materials companies and in the top 20% of all 12,000 companies assessed across all sectors.

    As a member of LafargeHolcim, Holcim Philippines is committed to supporting the achievement of targets aligned with the United Nation’s Sustainability Goals. The company has made good progress in lessening the environmental footprint of operations and offerings as well as uplifting its communities.

    As of 2019, Holcim Philippines has progressed in its 2030 targets of reducing carbon emissions by 40% vs. 1990 levels and freshwater withdrawal per ton of cement by 30% vs. 2015. Among the drivers of its lower emissions are its introduction of more blended cement options and use of low-carbon fuels. 

    Last year, Solido, a blended cement designed as a better alternative to Ordinary Portland Cement for roads and light infrastructures, sales became a significant portion of Holcim’s product mix in 2019 with its lower environmental footprint among its main selling points.

    Holcim also used more than 170,000 tons of alternative fuel and alternative raw material processed from biomass and waste materials from industries. This helped the company avoid coal in cement production for 38 days leading while helping its partners manage their wastes in an eco-friendly manner.

    Furthermore, corporate citizenship programs under Holcim Helps benefitted 229,170 individuals last year. With this, the company has helped more than 800,000 people since 2015, surpassing its commitment to the LafargeHolcim Group of assisting 400,000 people by 2020.

    **********

    Holcim Philippines, Inc. (Philippine Stock Exchange: HLCM) is one of the leading building solution companies in the country. The Company has a deep portfolio of innovative solutions fostered by a full range of products from structuring to finishing applications that can help local builders execute with high performance and efficiency a wide range of projects from massive infrastructure to simple home repairs.

    With cement manufacturing facilities in La Union, Bulacan, Batangas, Misamis Oriental and Davao, as well as aggregates and dry mix business and technical support facilities for building solutions, Holcim Philippines is a reliable partner of builders in the country.

    Holcim Philippines is also committed to the highest standards of sustainable operations and manufacturing excellence with its plants certified under ISO 14001:2004 (Environmental Management System), ISO 9001:2008 (Quality Management System) and OHSAS 18001:2007 (Occupational Health and Safety Management System).

    Holcim Philippines is a member of the LafargeHolcim Group, the world leader in the building materials

    industry present in 80 countries with over 75,000 employees.

    REFERENCE AND CONTACT:

    Alvin Marayan 0998 9613729

    PRC, INC

  • LANY, vivo encourages millennials to ignite the night in the “new normal”

    LANY, vivo encourages millennials to ignite the night in the “new normal”

    For globally-successful pop band, LANY, the Philippines will forever remain memorable because it is where they staged their first-ever arena concert, at no less than the Smart Araneta Coliseum in 2018. 

    LANY frontman Paul Klein even tweeted “Best night of my life without a doubt. Thank you, Manila” after the sold-out event.

    Today, after dozens of crowd-drawing concerts worldwide, LANY—composed of Paul, drummer Jake Gross and keyboardist Les Priest—is about to sing their way back to the hearts of Filipino fans, via an upcoming album, “Mama’s Boy”. Recently, the band has also been introduced as the latest brand ambassadors of leading technology company, vivo.

    With “Mama’s Boy”, the trio has found inspiration in looking back at their own journey as a band, from finding their unique sound, to finding global success in the music industry that perhaps started with their Manila concert.

    Paul, Jake, and Les formed LANY, an acronym for “Los Angeles New York”, in Los Angeles in 2015. With poetic lyrics on love and heartbreak, a dream-like soundscape, and modern aesthetic, the group easily captured millennials’ attention after releasing their self-titled debut album.

    With hits such as “ILYSB”, “Thru These Tears”, and “I Don’t Wanna Love You Anymore”, LANY has since been selling out multiple nights across the Philippines. Their music, best enjoyed at night, has become an inspiration for millennials to make the most out of evenings, preventing them from simply slipping away.

    And as the latest brand ambassadors of vivo in the Philippines, LANY calls on their Filipino fans to continue to do the same. 

    “Mabuhay Philippines, we are LANY and we are so excited to be the new members of the vivo family. We’re having so much fun with the all-new vivo V19. Go and check it out, it will definitely ignite your night,” said the band in a video posted on vivo Philippine’s Facebook page.

    With this partnership, vivo and LANY invite millennials to ignite their night with the vivo V19 Neo, a phone that boasts of a super night mode camera feature and enhanced gaming capabilities–-perfect for work-from-home millennials who pursue their passions at night.

    Heed LANY and vivo’s call to “ignite your night” and get your hands on the brand-new vivo V19 Neo today through  Vivo’s official website, Shopee, and Lazada.

    REFERENCE:

    Erika Garcia

    StratWorks, Inc.

  • PLDT Home launches FREE virtual benefit concert for students and teachers

    PLDT Home launches FREE virtual benefit concert for students and teachers

    PLDT Home launches a FREE virtual concert on July 14, 2020 themed “At Home with PLDT: No Learner Left Behind” for the benefit of students, teachers, and schools in partnership with PLDT-Smart Foundation. Top billed by the country’s music icons and artists, the initiative aims to raise funds to address the needs and challenges of Filipinos as they face the new normal in digital learning.

    The virtual concert gathers Filipino musical artists led by National Artist for Music Maestro Ryan Cayabyab together with OPM icons Regine Velasquez-Alcasid alongside husband, Ogie, Martin Nievera, and Pops Fernandez. The concert will be hosted by comedian and theater actor Jon Santos and directed by the award-winning concert director Paolo Valenciano. Also joining the initiative are musical theater artists including 8 Taal Ensemble, Sheila Valderama, Yanah Laurel, Lara Maigue, Gabriela Pangilinan, Gian Magdangal, Arman Ferrer, Flord Tena, and David Ezra.

    Surely, music unites people as PLDT Home’s free online concert brings Filipinos together in helping students, teachers and schools overcome the challenges they are facing in digital learning.

    With the theme “At Home with PLDT: No Learner Left Behind,” PLDT Home partners with PLDT-Smart Foundation to aid schools and communities in providing “education for ALL” as they adapt to learning and teaching in the “new normal.” In support of the PLDT-Smart Foundation, PLDT Home banners the “No Learner Left Behind” movement – which has also been enacted as a “No Filipino Child Left Behind Act of 2010” – that will make education accessible to more students and teachers nationwide by making digital technology available and integrated in their learning activities.

    For over 12 years, PLDT-Smart Foundation has been helping “build the nation, one teacher at a time” through its Gabay Guro education program that is anchored on the following core pillars: scholarship grants, teachers’ training, livelihood projects, teachers’ tribute, housing, broadbanding, computerization, and innovation. Watch the FREE livestream benefit concert on PLDT Home’s Facebook and YouTube pages on July 14, 2020, Tuesday, at 6:00 PM. For those who would like to contribute to the cause can donate through the PLDT-Smart Foundation, Inc.’s Paymaya and bank accounts, or Text DONATE<Space><Amount> and send to 3456.

    Don’t be left behind of learning new ideas using new technologies this day. The upcoming free virtual concert will benefit of students, teachers and schools for the future.

    REFERENCE:

    JEAN RICELLE A. AQUINO

    Sr. Media Relations Officer

    StratWorks, Inc.

    0927 027 8975

  • Shopee Sees Growth In Digital Payments as Filipinos Adjust to the New Normal

    Shopee Sees Growth In Digital Payments as Filipinos Adjust to the New Normal

    While 70% of purchases made through digital payments were by younger users, Shopee also saw an increased adoption among users aged over 50

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, saw an acceleration in digital payments as Filipinos fulfill more daily needs online amidst the ongoing pandemic. Shopee saw an increase in the number of digital payments made on the platform since the beginning of the pandemic. More people paid for their purchases via credit cards, bank transfers, and ShopeePay. According to a Boston Consulting Group report, this trend will continue as more Southeast Asian households embrace digital payments during and after Covid-19.

    Martin Yu, Associate Director at Shopee Philippines, said, “2020 has brought about significant shifts in the way we live, work and shop online. Among these shifts is the accelerated move towards a cashless society across the region. In line with social distancing efforts, we see consumers embracing digital payments for greater convenience and security. Local governments are also stepping up their efforts to encourage this move. Similarly, Shopee continues to offer a wide range of digital payment options to cater to evolving needs, including ShopeePay, our mobile wallet.”

    Shopee outlines three observations on digital payments in the Philippines:

    1. Increased adoption of digital payments among older users: 70% of the total number of purchases made using digital payments were by users between the ages of 18 to 34. However, older users are also starting to adopt digital payments when shopping online. Shopee observed a 100% increase in the number of ShopeePay transactions among users over the age of 50. Given that older users typically find it harder to adapt to digital payments, this heartening trend illustrates the ease of use of ShopeePay and the trust it has built among users.
    2. Men’s adoption of digital payments is higher than women: Men increasingly value the convenience and security of digital payments. Over the past year, the rate of growth in the adoption of digital payments is 80% higher for men than for women.
    3. Digital payments are more prevalent in urban cities: The National Capital Region (NCR) has the highest digital payment adoption. Larger cities, which are critical drivers of the Philippines’ economic growth, have better connectivity and a more developed IT infrastructure. Individuals in these cities also have better accessibility to smartphones, contributing to the adoption of digital payments.

    Shopee is committed to meeting the needs of its users. Through its integrated mobile wallet, ShopeePay, Shopee strives to ensure that users can shop and pay with ease. In addition to the ease of use, ShopeePay offers several benefits to users, including convenience, a seamless user experience, security, and more significant cost savings.

    Convenient and easy to top-up: ShopeePay is easy to top-up through a variety of methods. These include online banking, payment centers, and over-the-counter bank transactions. Through ShopeePay, users can make online payments, top-up their wallets, transfer, and withdraw funds.

    Safe and secure payment method: ShopeePay follows the highest security standards. An automated registration process protects the user, and there is also a dedicated 24h Customer Service team.

    Greater cost savings with ShopeePay promotions: ShopeePay users can enjoy the following regular promotions:

    • Mobile Load: New users can earn 30 coins when they buy ₱100 worth of load, while regular users get big discounts when they buy load via ShopeePay.
    • Bills Payment: Users can claim 150 to 350 coins (with ₱800 minimum spend) when they pay their utility bills via ShopeePay.
    • ShopeePay Day: Users can enjoy free shipping with ₱0 minimum spend on ShopeePay Thursdays. They can also enjoy up to 20% off discount with minimum spending of ₱200.

    Yu closed, “As more consumers turn to our platform to stay connected and fulfill their daily needs, we are committed to leveraging our key strengths to help consumers adapt to the new normal. We want to provide our users with easy access to digital payment services such as ShopeePay, through an integrated and secure ecosystem.”

    Download Shopee for free through the App Store or Google Play.

    For me, it’s advisable make digital payments when it is needed especially during this time of COVID-19 Pandemic but always be careful and keep safe in doing this transactions to avoid fraud and other incidental matters.

    About Shopee

    Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.

    Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy, with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

    Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

    About SeaMoney

    SeaMoney is a leading digital payments and financial services provider in Southeast Asia. Its mission is to better the lives of individuals and businesses in the region with financial services through technology.

    SeaMoney’s offerings include mobile wallet services, under the AirPay and ShopeePay brands, which provide users with easy access to digital payment services. These mobile wallets allow users to make online payments, top up their wallet, transfer and withdraw funds, and make payments offline at thousands of partner merchant locations, offering users a seamless shopping experience. SeaMoney also offers payment processing, micro-lending, and related digital financial services and products.

    REFERENCE:

    Catherine Llanes

    Media Relations Manager

    T. +63 2-332-10-31 loc. 103

    M2COMMS | M2SOCIAL | M2LIVE | PROI