Category: Press Release

  • Moira Dela Torre, PLDT Home collaborate for Valentine’s music video

    Moira Dela Torre, PLDT Home collaborate for Valentine’s music video

    The most streamed Filipina artist on Spotify Moira Dela Torre collaborates with PLDT Home for the music video of her latest single “Pag-ibig ang Piliin,” composed and arranged by award-winning songwriter Jonathan Manalo. As the voice for PLDT Home’s campaign this Valentine’s Day, Moira once again captivates the hearts with a song that speaks the true meaning of love.  

    In its Valentine’s Campaign, PLDT Home highlights the importance of choosing to love amidst all circumstances and challenges. While the internet and social media have become important platforms for free expression and open dialogue, the #ChooseToLove campaign reminds everyone to always choose love over hate, divisiveness, fear and rejection.

    This new song is a bright ray of light that is much needed today. It tells us that love is the most powerful choice through its moving lines. 

    Moira Dela Torre – Pag-Ibig ang Piliin (Official Music Video) – YouTube

    “Kahit na ‘di natin alam ang bukas

    Kahit ‘di sumikat ang araw at bumuhos ang ulan

    Kahit hindi umayon ang tadhana

    Isang tawag mo lang, pupuntahan nasaan ka man.

    Ganyan ang tunay na pag-ibig ‘di takot sa mundo 

    Ipaglalaban kita hanggang sa dulo 

    Pag-ibig ang pipiliin ko.”

    Moira notes that she was “honored to be chosen by PLDT Home” to sing this new song. She continues that the message of the song is what she has been trying to embody in the many years that she has been an artist.

    Songwriter and music arranger Jonathan Manalo shares that the main message of the song highlights the ultimate power of love that changes and conquers all. He says, “This a love song that puts emphasis on ‘Love’ that is worth fighting for. Love against all odds, even if the world seems to disapprove, no one can question the power of a person’s great true love. When you choose to fight for love, it is the ultimate power, nothing, no one can stand in your way.” The song was also co-written by singer-songwriter Trisha Denise. 

    Get ready to be inspired to choose love this Valentine’s season. Watch Moira’s latest music video directed by Benedict Mariategue and produced by Playback Productions for PLDT Home. Click this link

    REFERENCE:

    JEAN RICELLE A. AQUINO

    Sr. Media Relations Officer

    StratWorks, Inc.

    0927 027 8975

  • Shopee Gives You More Reasons to Shop with the Shopee Loyalty Program

    Shopee Gives You More Reasons to Shop with the Shopee Loyalty Program

    Users can experience a new level of value and engagement via Shopee Loyalty, with rewards including vouchers and exclusive deals to be unlocked every month.

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is officially launching Shopee Loyalty, a brand new in-app program that delivers a more rewarding shopping experience for users. With Shopee Loyalty, users can enjoy a range of exclusive perks, vouchers, and deals every month when they shop more with Shopee. 

    Highlights of Shopee Loyalty

    Shopee Loyalty is an in-app program where users can earn and claim exciting rewards every month when they shop on Shopee. The membership is free and consists of four tiers. Shoppers can unlock higher tiers and enjoy bigger rewards by completing a certain number of orders within a month.

    Shopee Loyalty is easily accessible with a single tap from the Shopee home page. On the Shopee Loyalty page, users  can:

    • Track their Shopee Loyalty tier progress for the month
    • Discover various tier and reward milestones
    • Redeem eligible vouchers that are refreshed monthly, including free shipping vouchers and special birthday vouchers. 

    Martin Yu, Director at Shopee Philippines, said, “We are excited to bring more joy and reward Shopee users better with Shopee Loyalty. Shopee has seen online shopping grow in importance for Filipinos in the past year, as more people turn to Shopee for their needs, from groceries to entertainment. Shopee Loyalty gives users more ways to save and have fun with Shopee as they shop online more, together with our in-app features, membership clubs, and shopping campaigns that users enjoy regularly. We look forward to helping users unlock more value with Shopee in the future.”

    On February 15, Shopee users can also look out for exclusive free shipping vouchers from 12:00 MN to 2:00 AM and 12:00 NN to 2:00 PM for all purchases made with ShopeePay. 

    To learn more about Shopee Loyalty, visit https://shopee.ph/m/shopee-loyalty-education  

    Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Paulo Oga

    PH Marketing | Public Relations, Media Relations

    Mobile/ Viber/ Whatsapp +63 917 650 1835

    Address 15F Asian Century Center, 27th St. corner 3rd and 4th Ave., BGC, Taguig, PH 1634

  • Three Things to Look Forward to with Kris Aquino on Shopee Love! Love! Love!, a Special Valentine’s Day Livestream

    Three Things to Look Forward to with Kris Aquino on Shopee Love! Love! Love!, a Special Valentine’s Day Livestream

    Get the chance to finally meet your match during Shopee’s first-ever live dating show and get first hand love advice from Kris herself

    Looking for new love or need love advice? Let the Queen of all Media and Shopee brand ambassador Kris Aquino help you! Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, invites all Filipinos to join its in-app Valentine’s Day festivities starting today until February 14.

    Are you ready to find the ‘right one’ through Shopee? Here are three exciting activities on Shopee that users can look forward to during this Valentine’s Day Weekend: 

    1. Get coached and find the Love Love Love of your life with Kris Aquino

    Catch the 2-hour Shopee Live Valentine’s special, Love! Love! Love! With Kris Aquino, this February 12, 7:00-9:00PM. Kris Aquino herself will help people find their perfect match and give love advice to viewers. 

    Kris Aquino and one lucky person will play Shopee Live’s special edition of Shopee Love! Love! Love!: Match & Win. She will help guide the contestant in finding their ultimate “match” as they go through a series of challenges. At the end of the virtual matchmaking, the winning couple will receive a love package for two containing gifts and vouchers from Klean Kanteen, Okada Manila, The Body Shop, Photobook and many more. Participants who are unsuccessful in finding love will receive P200 ShopeePay credits. 

    1. Play Kris-ibig Tips for a chance to guest star at the ShopeeLive Valentine’s Day special

    In need of relationship advice? Shopee has got you covered! From February 8-14, play Shopee Kris-ibig Tips on the app to generate tips on self-love and dating from Kris Aquino herself. Take a screenshot and post it on Facebook, Instagram, or Twitter with your best witty caption. Make your post public, tag @shopeeph and use the hashtags #ShopeeKris-IbigTips #ValentinesWithShopee. Get a chance to be selected to be one of the four lucky winners to guest star in Kris Aquino’s Valentine’s Day Special on Shopee Live on February 12. Not to worry, 10 winners can still win other special prizes including ShopeePay vouchers, Xiaomi Redmi 7A smartphone, Huawei Band 4 smartwatch, and more! 

    1. Share Your Own #LoveLoveLoveAdvice to win a Realme C11 smartphone

    Starting today until February 14, you can re-post your most bonggang love advice using the hashtag #LoveLoveLoveAdvice. Don’t forget to tune in to Shopee Live Valentine’s special, Love! Love! Love! With Kris Aquino and you might just see how she reacts to your advice.

    Look forward to the love-themed ShopeeLive episodes, in-app activities, and more at https://shopee.ph/m/shopee-love-love-love

    Shoppers can also enjoy deals up to 90% off across all categories to purchase gifts for their loved ones or themselves at Shopee’s Valentine’s Day Sale.

    To learn more about it, visit https://shopee.ph/m/valentines-day-sale.

    Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Paulo Oga
    PH Marketing | Public Relations, Media Relations

    Mobile/ Viber/ Whatsapp +63 917 650 1835

    Address 15F Asian Century Center, 27th St. corner 3rd and 4th Ave., BGC, Taguig, PH 1634

  • Gong Xi Fa Cai! Here’s What to Look Forward to this Chinese New Year

    Gong Xi Fa Cai! Here’s What to Look Forward to this Chinese New Year

    Continue the tradition and send ang paos to your loved ones conveniently with ShopeePay.

    Chinese New Year is just around the corner! And while public gatherings and grand celebrations on the streets are not allowed, you can still enjoy the festivities at home. Here’s what you can do to celebrate the Chinese New Year even if you and your family are staying indoors:

    Relax over the long weekend

    This 2021, the Chinese New Year falls on a Friday—which means you have three whole days to enjoy some well-deserved ‘me time’! You can opt to stay in and binge-watch your favorite shows since most festivities in Binondo are canceled due to safety precautions. Here are three items to make your binge-watching more pleasant:

    Popcorn Maker

    What’s a movie without popcorn? Make your own favorite popcorn with this Popcorn Maker from Russell Hobbs Fiesta.

    Smart TV

    Immerse yourself with the movies with a wide, high-definition screen from ACE.

    Inflatable lounge chair and ottoman

    Whether you’re watching alone or with a significant other, finding the perfect spot is the best way to spend the weekend.

    Celebrate with your favorite Chinese New Year treats and delicacies at home

    Just because celebrations are canceled doesn’t mean you can’t enjoy the holiday. Instead of risking your health by dining out, you can order in some Chinese take-out. Better yet, prepare a home-cooked Chinese New Year meal with your family—fun andinexpensive! Here are three products that will come in handy in the kitchen:

    Wok

    Perfect your pancit canton and fried rice recipes with this durable wok pan from Tefal. The exclusive titanium hard base makes it an ideal investment for the aspiring chef.

    Air fryer

    Tempted to make dumplings this Chinese New Year? Opt for the healthier cooking option with the Kyowa Air Fryer.

    Tikoy

    What’s Chinese New Year without a dessert as delicious as tikoy? Grab yours from Polland now, just in time for the celebrations!

    Preserve the tradition of giving ‘ang pao’

    On top of the festive food and drinks, superb dragon dances, and the last-minute shopping for new clothes, the Chinese also look forward to receiving red packets, or ang paos, during house visits and reunions with relatives. The giving of ang paos during Chinese New Year is a meaningful gesture, with the red colour of the envelope symbolizing energy, happiness, and good luck. These are traditionally handled out by married couples to the younger generation, as a sign of goodwill and a symbol of good fortune.

    Although big gatherings are currently banned, you can still digitally send ang paos to your loved ones via ShopeePay! ShopeePay is Shopee’s integrated mobile wallet that lets you pay for your online purchases, utility bills, NBI clearance, and radio-frequency identification (RFID) stickers. Here’s how you can digitally send money to friends and relatives:

    For more information about the money transfers, check out https://help.shopee.ph/ph/s/article/How-can-I-transfer-my-ShopeePay-balance

    Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Paulo Oga
    PH Marketing | Public Relations, Media Relations

    Mobile/ Viber/ Whatsapp +63 917 650 1835

    Address 15F Asian Century Center, 27th St. corner 3rd and 4th Ave., BGC, Taguig, PH 1634

  • Durex University Digi-Townhall: bringing the timely message of Protection and Preparedness Education Online

    Durex University Digi-Townhall: bringing the timely message of Protection and Preparedness Education Online

    Continuing with its mission of informing the public, especially the youth, about HIV awareness during a pandemic, Durex recently resumed its University Townhalls, now dubbed University Digi-Townhall, as part of their ongoing Protection & Preparedness Education (PPE) Campaign. Shifting the event to an online platform, what used to be held annually in various college campuses is now done virtually, still with subject matter experts as key resource persons and the Boys Night Out crew—Slick Rick, TonyToni, and Sam YG—as hosts.

    “By moving our townhalls online, we want to bring forth the strong message that Durex continues to reach out to the youth who are the most vulnerable,” says Durex Philippines. “It’s critical that we keep them informed of the dangers of contracting HIV, of the importance of using protection, especially during this COVID-19 pandemic.”

    Through the University Digi-Townhall, Durex, together with TonyToni, Slick Rick, and Sam YG of Boys Night Out, reach out to the youth to open discussions about safe-sex and HIV.

    Given the present COVID-19 situation, the dangers of HIV have escaped public awareness, with many still unmindful of how HIV is equally deadly as Coronavirus. This view is further validated by data from the DOH-Epidemiology Bureau showing that from July to September 2020, there were 1,875 confirmed HIV-positive individuals reported to the HIV/AIDS & ART Registry of the Philippines (HARP). Of these, ninety-five percent or 1,783 of the reported cases are male and the median age is at 28 years old.

    Dr. Edsel Salvana, Infectious Disease Specialist and HIV Doctor, shares about the state of HIV/AIDS in the Philippines.

    Thus, through the University Digi-Townhall, Durex aims to help reverse this trend by helping people—particularly singles and stay-at-home couples—be more prepared, protected and educated about HIV, highlighting the importance of safe and protected sex during these challenging times with the use of condoms.

    For the first University Digi-Townhall, held in partnership with LoveYourself, Inc., National University Student Government, National University Student Affairs Office, and PUP College of Business Administration Student Council, infectious disease expert Dr. Edsel Salvana, Educator, Sex Therapist and Licensed Psychologist Dr. Rica Cruz RPsy, and Jabar Ysmael, a Person Living with HIV, were on hand to share with the close to 400 participants their valuable insights and advice.

    Sex and Relationships Therapist Dr. Rica Cruz shares her own tips on how to practice safe-sex, emphasizing the importance of protection, especially during the time of the pandemic.

    In his talk, Dr. Salvana discussed the state of HIV/AIDS in the Philippines following the alarming UNAIDS annual report which states that the country still has one of the highest growing infection rates in the world. Dr. Cruz, furthermore, emphasized how proper awareness coupled with practicing safe sex can help curb the spread of HIV, contextualizing her presentation on safe sex in the time of pandemic. Meanwhile, Esmael drew from personal experience as he spoke on the challenges of dealing with HIV/AIDS in the Philippines, while underscoring the importance of getting yourself tested.

    Jabar Esmael, a person living with HIV, opens up about his own personal experiences and raises the importance of always getting tested.

    “In view of recent data, the urgent need for Filipinos to always stay prepared and protected against HIV/AIDS cannot be stressed enough,” says Dr. Salvana. “This has become ever more critical now in these times when health and wellness awareness is paramount.”

    As preparations are underway for the next leg of their University Digi-Townhall, Durex continues to remind everyone that no one is invulnerable to catching HIV and that we must always come prepared.

    REFERENCE:

    John Paulo Ondra Caparros

    Public Relations Department

    Strategic works, Inc.

    +638937472 | +639173068591

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Want to spend V-Day with your favorite oppa-unnie duo? Bring them closer with with a Samsung Smart TV

    Want to spend V-Day with your favorite oppa-unnie duo? Bring them closer with with a Samsung Smart TV

    Get 1-year Viu Premium subscription for free with select Samsung TVs

    Staying in for Valentine’s Day? Wine, dine, and relax with a K-drama marathon, whether it’s with your significant other or even by yourself.

    Feel all the kilig from your favorite oppa and unnie this season of love with Samsung and Viu. With every purchase of select Samsung TVs, you’ll get 1-year free Viu Premium subscription, so you can binge watch favorite K-entertainment content on the big screen uninterrupted and ad-free.

    Let these K-drama couples further tickle the hopelessly romantic in you. Love is in the air on V-Day with these rom-com favorites on Viu:

    • Lee Dong Wook & Jo Bo Ah | Tale of the Nine-Tailed

    The epic and swoon-worthy romance in the Tale of the Nine-Tailed starts when Nam Ji Ah (Jo Bo Ah), a producer, seeks Lee Yeon (Lee Dong Wook), a mystical fox-like creature known as a gumiho, after she recognizes him as the one who saved her life from years back. This K-drama’s narrative is mixed with fantasy, action, thriller, and of course, romance.

    • Lee Joon Gi & IU | Moon Lovers: Scarlet Heart Ryeo

    Exclusive on Viu, this popular Korean drama follows the love story of Hae-Soo (IU) and Wang So (Lee Joon-Gi). Their love story begins when Hae-Soo travels back in time to the Goryeo era during a solar eclipse. Rebellious and angsty, she meets Wang So, whom people fear. From bickering to falling in love, the chemistry of the two will make your heart feel a-flutter.

    • Park Seo Joon & Park Min Young | What’s Wrong with Secretary Kim?

    Based on a novel by Jung Kyung Yoon, the story features Lee Young Joon (Park Seo Joon), an ambitious Vice Chairman of a major conglomerate company, and Kim Mi So (Park Min Young), his brilliant secretary who resigns after working for him for nine years. Surprised, Young Joon then does everything he can to make Mi So stay by his side causing romance to stir between the pair. Park Seo Joon and Park Min Young will have your heart crushed and revived repeatedly in between bouts of laughter and kilig moments.

    • Moon Ga Young & Cha Eun Woo | True Beauty

    First on Viu, this ugly duckling story revolves around Lim Ju Gyeong (Moon Ga Young) who turns into their school’s prettiest girl after mastering the art of makeup. She then promised never to show her bare face to anyone, that is, until Lee Su Ho (Cha Eun Woo), the school’s handsome but standoffish heartthrob, sees it. This revelation followed by more twists and turns, then leads to them falling madly in love with each other.

    A romantic and cinematic experience at home is possible with a Samsung Smart TV. You’ll be throwing finger hearts at your favorite Korean couple as you enjoy the upscaling feature of the Samsung Crystal UHD (2020) which not only captures and enhances true picture quality along with customizable audio modes, but also comes pre-installed with the Viu app.

    Bring your K-drama marathons to the next level with Samsung. Promo runs until March 31, 2021. Head to your nearest Samsung authorized dealer today! Visit to www.samsung.com/ph for more details

    REFERENCE:

    JEAN RICELLE A. AQUINO

    Sr. Media Relations Officer

    StratWorks, Inc.

    0927 027 8975

  • DreamFyre Is Now GXR DreamFyre, the Fastest-Growing eSports Organization in the World

    DreamFyre Is Now GXR DreamFyre, the Fastest-Growing eSports Organization in the World

    As Galaxy Racer, the fastest-growing eSports Organization in the world acquires a majority stake in the Philippines’ rising powerhouse eSports and Gaming Agency, DreamFyre Group.

    On the 2nd day of February 2021, the Philippines’ rising powerhouse eSports and gaming agency, DreamFyre Group, announces a majority stake acquisition by Galaxy Racer Holdings Limited, the fastest-growing eSports organization in the world.

    This move by Galaxy Racer paves the way for DreamFyre to boost its local operations, and fast track expansion into two other South East Asian markets, targeted within the year. The deal will also enable DreamFyre to better service local Filipino Gaming Content Creators and Pro Players with more robust and global career development portfolios.

    “The vision of DreamFyre has always been to become a global eSports and gaming agency, to bring Filipino talent onto the global arena; and with this infusion of funds, support, network, and resources by Galaxy Racer, we’re sure to be able to bring that vision into reality in a much shorter time frame. DreamFyre is incredibly pleased to join the Galaxy Racer family.” Says DreamFyre CEO Mitch Esguerra.

    With this acquisition, GXR DreamFyre, with a rapidly growing exclusive reach of more than 70 million across social media platforms, will now be able to connect Filipino Content Creators and Pro Players into a global advertiser base. This takes the local eSports industry to a whole new level, as the joint operations of both companies now span across 22 countries.

    “DreamFyre’s portfolio will now continually grow as we boost local operations and expand to new game titles and markets, especially that we’re enabled by Galaxy Racer to create better offers to the Content Creators and Pro Players that have trusted us from the start.” Esguerra added.

    GXR DreamFyre’s eSports teams, including 2019 Top 13 Finalist for PUBG ECL Korea, 2019 ECL PUBG Finalists, and 2020 National Interschool Cyberleague (NICL) Valorant Tournament Top 4, the UE Esports Warriors, now known as DreamFyre Team, will surely be a group to watch out for in the next global eSports tournaments.

    “This acquisition in DreamFyre further reinforces our plans for building a complete ecosystem around eSports, entertainment, lifestyle, and content. GXR DreamFyre will benefit from Galaxy Racer’s international experience and resources and we are committed to this acquisition to fund the growth and support the vision the founders have set for GXR DreamFyre.” – Paul Roy, CEO Galaxy Racer.

    REFERENCE:

    Lariza Garcia

  • HP Printers lineup is first choice for work from home and office setups

    HP Printers lineup is first choice for work from home and office setups

    With work and small businesses now mostly operating from home, and minimal printing and scanning are still required to complete some tasks, HP has a dependable lineup of budget-friendly, space-saving and easy-to-setup printers. 

    Saving space and money are the main benefits of the HP DeskJet Ink Advantage 3776 and 3777 printers. It is HP’s smallest all-in-one printer with all the power filled in such a compact device. Available in the market for only PHP4,390, it can print, scan and copy from any mobile device: phone, tablet or laptop. 

    Meanwhile, the HP DeskJet Ink Advantage 2777 Light Sage AiO (All-in-One) printer can print sharp black texts and vibrant color pages while enjoying up to twice as many pages per cartridge. With an SRP of PHP4,399, it also removes the complications of your everyday printing needs with its wireless compatibility to any mobile device. 

    The HP DeskJet Ink Advantage 4175 AiO printer, on the other hand, has the capability to scan multi-pages fast with an automatic document feeder. The seamless wireless printing is aided with the HP Smart App. One can print, scan, copy and send a fax from anywhere! For only PHP5,290, it has better range for mobile printing with reliable connection using the dual-band wi-fi with self-reset. 

    For more budget-friendly options, the HP DeskJet Ink Advantage 2337 and HP DeskJet Ink Advantage 1115 are also dependable with their easy-to-use technologies. For only PHP3,590, the HP DeskJet Ink Advantage 2337 can print crisp texts and vivid colors easily with the HP Smart app. 

    With SRP of PHP1,590, the HP DeskJet Ink Advantage 1115, for its part, boasts quality printing performance. It is easy to setup without consuming too much space because of its compact design. It is also Energy Star certified, a seal given to energy-efficient equipment and devices given by the US Environmental Protection Agency which makes the printer more budget-friendly. 

    These printers work more efficiently with the HP Pavilion laptops. With remarkable features on its own, the HP Pavilion laptops adds to the productivity of the printers due to compatibility of the software and the apps. 

    With demand for straightforward devices ever increasing because of remote work, HP Printers fit the requirements as it can be used easily right out of the box. 

    REFERENCE:

    Erika Garcia

    Stratworks Inc.