Category: Home & Office Supplies / Furnitures & Equipment

  • Haier lights Up EDSA with Paris Saint-Germain Partnership to Welcome 2026

    Haier lights Up EDSA with Paris Saint-Germain Partnership to Welcome 2026

    Manila, Philippines — Recently, Haier lights up EDSA with Paris Saint-Germain Partnership to welcome 2026. Global home appliance brand Haier welcomed the new year by bringing the spirit of world-class football to Filipino audiences, as a New Year television commercial featuring stars of Paris Saint-Germain (PSG) was showcased on a prominent EDSA billboard in Metro Manila.

    The local activation forms part of Haier’s global campaign with PSG, which saw landmark outdoor screens light up across major cities worldwide on December 31, 2025. The campaign highlights the shared values of excellence, innovation, and leadership that define both Haier and one of football’s most successful clubs.

    Haier became an Official Partner of Paris Saint-Germain in September 2025 through a multi-year agreement running until 2028. The partnership aims to integrate football passion into everyday life by connecting PSG’s champion mindset with Haier’s smart home technologies and user-centric innovations.

    The New Year TVC, now visible to thousands of daily commuters along EDSA, features PSG players delivering a festive greeting while reinforcing a champion spirit that resonates with Filipino fans, as global football continues to grow in popularity in the Philippines.

    Driven by the same pursuit of excellence seen on the pitch, Haier designs its products around people—powered by technology and proven in daily use. This philosophy is supported by Haier’s global localization strategy, ensuring solutions are tailored to the needs and lifestyles of consumers in different markets, including the Philippines.

    Through high-impact outdoor placements, digital campaigns, and global sports partnerships, Haier continues to strengthen emotional connections with consumers worldwide. As 2026 begins, Haier remains committed to delivering champion experiences through innovation, technology, and shared values—bringing global inspiration closer to Filipino homes.

    Building on its presence in the Philippines, Haier’s New Year activation brings global football excitement closer to Filipino fans. By lighting up a key EDSA billboard, the brand connects world-class innovation with everyday life, reaching commuters and households alike.

    The activation highlights Haier’s commitment to smart, user-focused solutions that make modern living easier and more enjoyable. From energy-efficient appliances to connected home technologies, Haier continues to design products that fit seamlessly into Filipino lifestyles.

    With football growing in popularity in the Philippines, Haier’s partnership with Paris Saint-Germain inspires teamwork, passion, and excellence—values that the brand brings to homes across the country as 2026 kicks off.

    Reference:

    Haier PR

    Lariza Garcia

  • Haier and Automatic Centre Showcase Smarter Cooling Solutions at Market! Market!

    Haier and Automatic Centre Showcase Smarter Cooling Solutions at Market! Market!

    Shoppers at Market! Market! enjoyed a refreshing showcase as Haier Philippines, in partnership with Automatic Centre, introduced its latest line of air conditioners through a Mini Launch Event. The program gathered partners, guests, and media for a closer look at Haier’s newest cooling innovations designed for smarter living.

    Haier Philippines and Automatic Centre teams together with event models during the Haier Air Conditioner Product Launch at Automatic Centre.

    At the spotlight of the showcase was the Haier UV Cool AI Voice, a hands-free, voice-controlled air conditioner that allows homeowners to adjust comfort levels through simple voice commands—without Wi-Fi or external devices. It also features AI Eco technology for smart airflow management and UVC sterilization that helps keep indoor air fresh and safe.

    Display of Haier’s latest air conditioner lineup featuring the UV Cool AI Voice series at Automatic Center.
    KOL – Ms. Valerie Tan
    Haier Senior Marketing Manager – Ms. Angeli Patricio
    Haier AC Product Manager – Mr. Wang Kangning
    Haier Vice President – Mr. Xuhong Yan
    Haier President & CEO – Mr. Sun Liangjun
    Automatic Merchandising Head – Ms. Cheng Del Mundo
    Automatic Centre Senior Marketing Manager – Ms. Pearl Perlada
    Mr. Herrick Soneja – Automatic Centre District Manager
    Haier Strategic Channel Sales Director – Mr. Eric Pabustan
    Haier Product Manager – Mr. John Torres

    Also introduced was the Haier Clean Cool Pro series, designed for families seeking reliable performance and easy maintenance. With its Self-Clean technology, the unit automatically reduces bacterial buildup in the evaporator, ensuring consistently clean air. Its Hyper PCB and anti-corrosion design help extend the unit’s lifespan, offering durable cooling solutions for Filipino households.

    The event not only showed Haier’s new products but also emphasized the strength of its collaboration with Automatic Centre, the country’s oldest appliance store and a heritage brand trusted by generations. Known as a go-to destination for quality appliances, Automatic Centre has built its legacy on dependable products, after-sales service, and knowledgeable specialists who guide families in finding the right fit for their homes.

    From Left to Right:
    Haier AC Product Manager – Mr. Wang Kangning
    Haier Vice President – Mr. Xuhong Yan
    Haier President & CEO – Mr. Sun Liangjun
    Automatic Merchandising Head – Ms. Cheng Del Mundo
    Automatic Centre Senior Marketing Manager – Ms. Pearl Perlada
    Mr. Herrick Soneja – Automatic Centre District Manager
    Haier Philippines executives and partners lead the unveiling of the new Haier UV Cool AI Voice Air Conditioner during the Automatic Center Product Launch

    Automatic Centre continues to make appliance shopping more convenient with 0% installment plans, Shop Now Pay Later programs, exclusive bank offers, and partnerships with financing providers such as Home Credit, Skyro, and Salmon. With this customer-focused approach, the store remains a reliable partner for Filipino households—past, present, and future.

    The Market! Market! mini launch served as an intimate preview, with Haier and Automatic Centre extending the experience through an in-store exhibit running from October to December 2025, giving mall-goers the opportunity to explore the new models firsthand.

    Haier Key Opinion Leader Valerie Tan poses with event models during the Automatic Center Air Conditioner Product Launch held on October 3, 2025.
    Haier Philippines President and CEO Sun Liangjun during the Automatic Center Air Conditioner Product Launch held on October 3, 2025.

    Together, Haier and Automatic Centre continue their shared mission of bringing smarter, cleaner, and longer-lasting cooling solutions to Filipino homes, backed by a tradition of trust and innovation.

    Visit: https://www.haier.com/ph/air-conditioners/

    Reference & Media Contact:

    Lariza Garcia

  • Haier and Abenson Unveil the Future of Home Entertainment with the Launch of the Haier Mini LED TV

    Haier and Abenson Unveil the Future of Home Entertainment with the Launch of the Haier Mini LED TV

    Haier Philippines, in strategic partnership with Abenson, officially launched its latest innovation—the Haier Mini LED TV—during a vibrant, experience-driven event held at Abenson’s Quezon Avenue Flagship Store.

    With the theme “Where Color Meets Innovation,” the event showcased how cutting-edge technology can elevate home entertainment and smart living for Filipino households. Hosted by media personalities Aiyana Perlas and Noel Blanco, the event opened with a lively introduction and warm energy that set the tone for an afternoon filled with entertainment, innovation, and inspiration.

    In her welcoming remarks, Ms. Angeli Patricio, Senior Marketing Manager of Haier Philippines, emphasized that the Mini LED TV represents more than just another product in the lineup—it embodies Haier’s ongoing commitment to creating smarter, more connected homes for the Filipino market. “We’re not just unveiling a new television,” she said, “we’re presenting a smarter way of living.” Echoing this sentiment, Ms. Apple Ma, Marketing Head of Abenson, expressed Abenson’s pride in being Haier’s exclusive partner for the product launch.

    She shared that Abenson remains focused on helping families upgrade their entertainment experience and was thrilled to bring this innovative new TV to Filipino households. “It’s about pushing the boundaries of how we see, hear, and experience the world from our living rooms,” she said.

    A major highlight of the afternoon was the official unveiling of the Haier Mini LED TV, led by Mr. Xuhong Yan, CEO & President of Haier Philippines, along with Ms. Joy De Leon from Abenson. As the screen lit up with stunning clarity and vivid colors, guests witnessed the real-time capabilities of the Haier Mini LED TV—designed with True Color Pro technology for superior color accuracy, ultra-fine contrast from mini LED backlighting, and powerful AI integration for smart home compatibility.

    Product Manager Mr. Jayden followed the unveiling with an in-depth presentation detailing the television’s cutting-edge features. These include 4K HDR resolution, Dolby Vision and Dolby Atmos for cinema-quality viewing and sound, Game Mode Pro for responsive, lag-free gameplay, and voice-activated controls through built-in AI.

    The presentation demonstrated how Haier continues to redefine the home entertainment experience through innovation and user-focused design. Adding excitement and insight to the event were special appearances by celebrities and influencers. OPM icon Chito Miranda, gaming content creator Cherizawa, and lifestyle personality Shanaia Gomez all shared how the Haier Mini LED TV fits into their everyday lives—whether for music, gaming, or smart home living—highlighting its immersive visuals, smart features, and stylish design.

    Celebrity Experience

    Further adding credibility to the event, respected tech reviewer Peter of GizGuide provided a technical breakdown of the TV’s performance and specs. He praised the mini LED backlighting, Dolby integration, and AI-powered UI, calling it a strong contender in the premium TV market. “This isn’t just a display—it’s a digital hub for your home,” he stated during his presentation.

    The event also featured elegant performances, including a live violinist interlude, engaging raffle draws, and a dedicated demo zone where guests could experience the Haier Mini LED TV firsthand. Media and partners had the opportunity to ask questions, take photos, and interact with Haier executives in an exclusive media interview segment after the main program.

    In his closing speech, Mr. Xuhong Yan reaffirmed Haier’s long-term commitment to pushing innovation and delivering value-driven technology to Filipino consumers. “This launch is just the beginning,” he noted. “We are building a smarter, brighter future—one home at a time.”

    Haier and Abenson team

    The Haier Mini LED TV, now available at Abenson stores and online, promises to deliver next-generation viewing with deeper contrast, smarter features, and a sleeker design tailored for modern Filipino lifestyles. With its immersive color accuracy, ultra-clear 4K visuals, and smart capabilities, the new TV redefines what it means to live, play, and connect from the comfort of your own home.

    The Launch of the Haier Mini LED TV was held on June 27, 2025.

    Reference & Media Contact:

    Lariza Garcia

    #MoreCreationMorePossibilities. #haierph #abenson

  • Solane Launches “SIGURADONG SOLANE” Campaign, Reinforcing Unwavering Commitment to LPG Safety

    Solane Launches “SIGURADONG SOLANE” Campaign, Reinforcing Unwavering Commitment to LPG Safety

    Solane, one of the country’s trusted leaders in the Liquefied Petroleum Gas (LPG) industry, recently launched its newest campaign, “SIGURADONG SOLANE”. This comprehensive initiative underscores the company’s long-standing and unwavering commitment to ensuring the safety and well-being of its consumers through the promotion of safe LPG usage and the guarantee of high-quality products.

    The campaign aims to further educate the public on the crucial aspects of LPG safety, highlighting peace of mind consumers will get https://www.facebook.com/watch/?mibextid=qi2Omg&v=740825535182197&rdid=PRVF5bQJRWOmriSMin choosing Solane.

    “SIGURADONG SOLANE” emphasizes three key pillars of safety and quality assurance:

    Auto Shut-Off Feature: Solane “De Salpak” tanks are equipped with regulator mechanism that automatically stops the flow of LPG in the event that the hose is accidentally pulled-of, significantly minimizing potential hazards. This feature provides an added layer of security, giving consumers peace of mind as they bring their Solane tank inside their home.

    Guaranteed Correct Weight: Solane understands the importance of fair and accurate transactions keeping its promise of delivering LPG tanks with the exact weight indicated. This commitment ensures that consumers receive the full value for their money while also adhering to safety standards, as underfilled or overfilled tanks can pose risks.

    Well-maintained LPG Tanks: Safety extends beyond just the features of the LPG. Solane adheres to industry standards for safety and reliability. This proactive approach to tank maintenance guarantees that consumers receive a safe and reliable product every time.

    With Solane, we promise to deliver not just a product, but complete peace of mind. That’s why safety is at the core of everything we do .” explained Pia Bernabe, Sr. Brand Manager of Solane LPG. “Through our ‘SIGURADONG SOLANE’ campaign, we’re empowering consumers to be discerning and vigilant when choosing their LPG—to choose yung sigurado” added Bernabe.

    The “SIGURADONG SOLANE” campaign has been rolled out through various channels, including social media, digital platforms, and on-ground activations, to reach a wider audience and effectively communicate the importance of LPG safety. The campaign reiterates the brand’s being SAFE and SULIT: Solane is both “safe sa disgrasya” (safe from accidents due to potential hazards) and “safe sa gastos” (cost-effective), providing our customers with peace of mind and value for their money.

    For the full details of “SIGURADONG SOLANE” campaign, make sure to watch the full video by visiting this link: https://www.facebook.com/share/v/1AqL7hxPbm/?mibextid=wwXIfr

    Reference & Media Contact:

    Lariza Garcia

  • Haier and Magic Appliance Center Unveil New Showroom at Magic Mall Urdaneta

    Haier and Magic Appliance Center Unveil New Showroom at Magic Mall Urdaneta

    Urdaneta, Pangasinan – May 28, 2025 – Haier Philippines, in partnership with Magic Appliance Center, proudly launched the grand opening of its new Haier Showroom at Magic Mall Urdaneta. The event marked a significant milestone in bringing world-class innovation and smarter home solutions closer to Filipino households.

    The launch showcased Haier’s innovative lineup of home appliances, including the Haier Multi-Door Inverter RefrigeratorsFront Load Washing MachinesTelevisionsAir Conditioners, and Gas Ranges. The showroom is designed to provide a hands-on experience for customers, highlighting Haier’s commitment to intelligent living through innovation — perfectly captured in its tagline: #MoreCreationMorePossibilities.

    Guests were welcomed with a grand presentation of Haier’s most innovative appliances, led by the product managers who detailed the features and benefits of each product. A live Q&A session gave attendees the opportunity to directly interact with Haier experts and gain insights on how these appliances can elevate their lifestyle.

    To bring the excitement beyond the showroom floor, Haier and Magic Appliance Center conducted a livestream of the event, allowing online viewers to witness the celebration and innovation in real-time. Registered guests also had the chance to win exclusive raffle prizes, adding more thrill to the event.

    The new Haier Showroom serves as a dynamic space where customers can explore the latest in home technology, experience product demonstrations, and receive expert advice tailored to their needs. It reflects Haier’s mission to create smarter homes and enrich lives through reliable, energy-efficient, and user-friendly appliances.

    With the opening of this showroom, Haier and Magic Appliance Center reaffirm their dedication to delivering value, innovation, and convenience to Filipino families — one appliance at a time.

    #MoreCreationMorePossibilities

    Reference & Media Contact:

    Laiza Garcia

  • Haier Named the No. 1 Global Brand in Major Appliances for 2024

    Haier Named the No. 1 Global Brand in Major Appliances for 2024

    Why Haier named the No. 1 Global Brand in Major Appliances for 2024?

    Haier has been officially recognized as the number one global brand in major appliances for 2024. This recognition comes from Euromonitor International Limited, based on 2024 volume sales data across key appliance categories. The brand’s continuous commitment to innovation, quality, and consumer satisfaction has solidified its leading position in the global market.

    With a strong focus on technology-driven solutions, energy efficiency, and user-friendly designs, Haier has consistently met the needs of modern households. Its leadership in smart home integration and forward-thinking appliances has resonated with consumers worldwide, helping the brand maintain its top status in the industry.

    The claim, “Haier is the number one brand globally in major appliances in 2024,” is backed by extensive research conducted by Euromonitor International Limited. This certification highlights Haier’s dominance in home laundry appliances, large cooking appliances, microwaves, and refrigeration appliances. The ranking is based on unit share and 2024 volume sales data across retail channels, builder merchants, and the construction sector. This recognition reinforces the trust that millions of consumers place in Haier’s products every day.

    Adding to its credibility, this claim has been reviewed and approved by the Ad Standards Council (ASC), ensuring transparency and accuracy in its communication. The ASC REFERENCE CODE: H0232P031325H further validates this recognition, providing consumers with confidence in Haier’s industry leadership.

    Haier’s rise to the top has been driven by its commitment to continuous innovation and customer-centric solutions. From smart refrigerators with AI-powered features to high-efficiency washing machines, the brand continues to introduce groundbreaking technology that enhances everyday living. Sustainability and energy efficiency also remain key priorities, as Haier focuses on creating appliances that contribute to a greener and more sustainable future.

    This recognition as the number one global brand in major appliances marks another milestone for Haier as it continues to set industry benchmarks. With an unwavering dedication to innovation and excellence, Haier remains at the forefront of modern home solutions.

    More Creation, More Possibilities.

    REFERENCE:

    HAIER PR

    #Haierph #NewEraOfSmartLiving #MoreCreationMorePossibilities

  • Mav Strive PH Introduces a Game-Changing Collection of Premium Bags and Office Essentials

    Mav Strive PH Introduces a Game-Changing Collection of Premium Bags and Office Essentials

    From Vision to Reality: Mav Strive PH Launches Its First Collection!

    This year, the local fashion and lifestyle scene welcomes an exciting new player: Mav Strive PH, a proudly Filipino brand built on the mantra “Strive For More.” Spearheaded by young entrepreneur, content creator and digital marketer Ric Abasola, Mav Strive PH aims to redefine sophistication and utility with its meticulously crafted collection of bags and office accessories.

    Launching during the last quarter of 2024 via its e-commerce store and social media platforms, Mav Strive PH has already made a remarkable impression. The brand promises to continue its growth with an official launch event in 2025 and plans to expand into partner retail stores.

    A Vision Born from Passion

    Ric Abasola’s vision for Mav Strive PH, together with his co-creator, Marvin Ortiz, started as a passion project during the pandemic. “We’ve been wanting to launch this project right after the pandemic,” Ric shared. “This project has been discussed and planned with some friends, but it was just parked. Now, here it is—we hope the market will appreciate the premium items we’re releasing, as we’ve put so much passion and effort into making this a reality.”

    From its carefully sourced high-quality materials to its urban-chic designs, the collection reflects a commitment to excellence. “I can’t believe that the bags and other items are now available. We’re proud of this product line, and we hope more people will appreciate it,” Ric added.📷📷

    Caption: Mav Strive PH Creators Ric Abasola and Marvin Ortiz sport their Urban Voyager Mav Strive Bags

    The Mav Strive Collection: Premium Quality Meets Urban Sophistication

    Mav Strive PH boasts a variety of products designed to resonate with modern professionals, students, and active urbanites.

    UrbanWayfarers: Your Go-To Companion for Life’s Adventures

    Perfect for students, professionals, and on-the-go individuals, UrbanWayfarers offers compact yet spacious designs. Its waterproof materials and built-in USB charging port make it ideal for both the daily grind and weekend adventures.

    UrbanRide: Elevate Your Journey

    A streamlined backpack for commuters, students, and active individuals, UrbanRide stands out with its lightweight yet rugged construction, dedicated gadget compartments, and weatherproof design.

    UrbanAstro: Be Out of This World

    This bag is a secret weapon for professionals and students who seek a sleek, modern design with superior functionality, including a laptop sleeve and a luggage strap for easy travel.

    UrbanGrind: Going Places

    For those who demand style and functionality, UrbanGrind combines premium waterproof materials with an organized interior, ensuring you look sharp and stay organized from the boardroom to the street.

    UrbanSling: Compact and Secure

    Ideal for quick errands or city adventures, UrbanSling offers stealthy compartments, anti-theft features, and a built-in USB charging port.

    UrbanVoyager: The Premium Travel Essential

    Tailored for the modern professional, UrbanVoyager pairs classic design with multi-functional pockets and a dismountable shoulder strap, ensuring you travel in style and comfort.

    Kingsman’s Wallet: Sophistication Meets Innovation

    Crafted for the discerning individual, Kingsman’s Wallet combines RFID-blocking technology, sleek storage, and timeless elegance, making it the ultimate accessory for style and security.

    Check out more about the product details on their online shop. Click here.

    Targeting the Modern Urbanite

    Mav Strive PH is tailored for:

    ● Urban Chic: For city dwellers who value fashion and utility.

    ● Active Lifestyles: Designed for commuting, errands, and travel.

    ● Professional Excellence: Crafted to elevate your corporate look.

    ● Sophistication and Luxury: Perfect for those who appreciate premium materials and craftsmanship.

    A Future Full of Promise

    Mav Strive PH has already received glowing feedback from early adopters. “These items are made with high-quality materials and were created with passion, ensuring durability,” Ric emphasized. To celebrate its soft launch, the brand is offering exclusive promotions this month. Customers can also look forward to new product lines in 2025, ensuring that Mav Strive PH remains at the forefront of premium accessories.

    For more details and to shop the collection, visit www.mavstrive.com or follow their journey on social media.

    With its elegant and functional designs, Mav Strive PH is set to inspire individuals to Strive For More—because excellence deserves no compromise.

    Facebook: https://www.facebook.com/mavstrive

    Instagram: https://www.instagram.com/mavstrive/

    Tiktok: https://www.tiktok.com/@mavstrive

    Reference:

    Lariza Garcia

  • Get More for Less with Pertua’s SF-10 and SKY-100: Affordable Fully Synthetic Oils with 2x the Mileage

    Get More for Less with Pertua’s SF-10 and SKY-100: Affordable Fully Synthetic Oils with 2x the Mileage

    Who else will consider PERTUA – your engine oil partner that considers power, protection and savings whatever the challenge this day & beyond?

    [Manila, Philippines] – Looking for high-quality engine oil without breaking the bank? Pertua, a trusted name in innovative lubrication, introduces SF-10 for gasoline engines and SKY-100 for diesel engines — two of the most affordable fully synthetic engine oils available in the Philippines. What’s more, these oils offer 2x more mileage than other fully synthetic oils, ensuring excellent value and performance.

    Enduring Power, Protection, and Savings

    • SF-10 is formulated to provide exceptional lubrication for gasoline engines, keeping cars, SUVs, MPVs and Crossovers running smoothly under various conditions​.
    • SKY-100 is a fully synthetic diesel engine oil suitable for a wide range of diesel-powered vehicles such as SUVs, MPVs, and Light Trucks.

    Powered by DuraSyn Technology

    Both oils are powered by Pertua’s proprietary DuraSyn Technology, which minimizes engine friction, reduces operating temperatures, and extends oil drain intervals. With these products, drivers can expect prolonged engine life, fewer oil changes, and fuel savings​.

    Exceptional Value in the Market

    Pertua SF-10 and SKY-100 are among the most cost-effective options for fully synthetic oils, delivering 2x the mileage of competing products. Whether you’re an everyday driver or a performance enthusiast, Pertua provides an excellent balance of protection and value for your money.

    Make the Switch Today

    Why settle for less? Upgrade to Pertua’s SF-10 and SKY-100 and experience enhanced performance and savings.

    Feel free to experience the benefits of Pertua’s products at a discount price. An exclusive 5% discount promo code for selected products on Pertua’s TikTok Shop:

    • Code: PERTPR5
    • Discount: 5% off (minimum spend: ₱200, maximum discount: ₱30)
    • Eligible Products: Pertua Oil and Metal Treatment (POMT) and Fully Synthetic Oils only
    • Valid Until: January 31, 2025
    • Limit: One claim per customer

    Pertua, a leading provider of high-quality automotive lubricants, is excited to introduce the latest line of fully synthetic engine oils: SF-10 for gasoline engines and SKY-100 for diesel engines. These advanced oils are formulated to deliver superior performance, fuel efficiency, and engine protection.

    SA PERTUA, MAY ILALAKAS PA!

    For more information, visit pertua.com.

    Reference & Media Contact:

    Michelle Roldan

    Social Media Manager Communication Strategies by Maverick OPC

    Unit 3F Symphony Towers 2

    Sgt. Esguerra Ave. cor. Timog Ave.Quezon City

    M: 0919-2619657

    https://maverickcreatorslab.com/
    https://maverickcreatorslab.com/