Category: Health, Wellness & Fitness

  • An Environment-friendly and Economic Approach to Desalination

    With water fast becoming almost like liquid gold, especially in drought-prone regions like coastal areas with growing populations, an obvious solution is to take the salt out of seawater. After all, desalination technology has been around for thousands of years already.

    Tantalizing as desalinated water sounds, the energy costs in producing fresh drinking water out of seawater have made it rather unpalatable—until now.

    “Until recently, seawater desalination was a very expensive water source solution,” said Jose Antonio Soler, president of Solerex Water Tecnologies, Inc.

    Drinking seawater straight is a bad idea. You may think you have expelled the salt by urinating but you are actually losing more water than salt. Seawater contains roughly 130 grams of salt per gallon. With desalination, this technology can reduce salt levels to below 2 grams per gallon, which is the limit for safe human consumption.

    Currently, between 10 to 13 billion gallons of water are desalinated worldwide per day. That’s only about 0.2 percent of global water consumption, but the number is increasing.

    Aristotle’s efforts

    Though Greek philosopher Aristotle envisioned the idea of removing salt from seawater through the use of “filters” arranged consecutively, he was not the first one to do it. The first duly recorded desalination practice was done by collecting freshwater steam out of boiling seawater. Sailors back in around 200 A.D. practiced desalination through the use of simple boilers in their ships. It was that simple.

    However, in today’s environment, desalination on a large scale has become unbelievably expensive because of energy requirements. This meant that only countries rich in oil but lack enough water supply are those that can afford “thermal desalination.”

    But advancements in technology saw researchers working on filters to take out the salt from seawater, just like how Aristotle saw it. The technology, which employs the use of “membranes,” now called “reverse osmosis,” needs a smaller amount of energy and costs around half the price of current saltwater distillation techniques used today.

    Energy is the key

    But even with membranes, large amounts of energy are needed to generate the high

    pressure that forces the water through the filter. In the 80’s and 90’s, the technology required about 14 kilowatt-hours of energy to produce 1,000 liters per cubic meter of desalinated seawater. However strides in energy recovery have decreased the energy requirement from 4.8-5.5 kilowatt-hours to 2.5-2.75 kilowatt-hours to produce 1,000 liters of desalinated seawater.

    An island resort development, Balesin in Quezon province is currently enjoying the savings from installing the new generation Solerex Desalination Units introduced by Solerex Water Technologies whose water brand, Crystal Clear, is the leader in the home and office water delivery market. “All our Desalination Units now are equipped with PX Pressure Exchanger, an energy recovery device that basically recycles pressurized water that does not pass through the RO filters back into the high pressure loops at a 98% efficiency, reducing the amount of energy required by 60 percent,” shares Soler.

    Hotels, resorts and communities that rely on producing their own water will benefit from the maximum savings and reliability as the energy recovery unit is built to last a lifetime – of no less than 25 years. “As a result the PX technology offers the best economic solution to all stakeholders,” Soler adds.

    For more about Crystal Clear and Solerex Water Technologies, Inc., visit www.crystalclear.com.ph or www.solerex.com.ph.

    About Solerex Water Technologies, Inc

    Solerex is a recognized leader in the Reverse Osmosis Technology in the Philippines where it has the largest base than any entity. It is a local firm that has been responsible for the design, full or partial fabrication, erection and/or assembly of the majority of the seawater reverse osmosis desalination plants currently installed in the country today.

    Reference: Joel Navarro

    0917.8165635

  • The Body Shop Launches A New Beauty Movement: Beauty With Heart

    The Body Shop Launches A New Beauty Movement: Beauty With Heart

    Lily Cole to act as first global Brand Advocate for pioneering beauty brand 

    London, 22nd March, 19:30 hrs.  The Body Shop, one of the 21st Century’s most iconic and pioneering Brands, today launched a new beauty movement – called Beauty With Heart – that will inspire individuals everywhere and transform the boundaries of beauty.

    Beauty With Heart places emphasis on a beauty experience that is more than skin-deep, putting a human stamp on beauty and empowering people the world over to Look Good, Feel Good And Do Good.

    Beauty With Heart will spring to life through a new store experience called Pulse, as well as through the active support of the first global Brand Advocate for The Body Shop, Lily Cole.

    Activist, model and actor Lily Cole is the embodiment of the Brand’s strong Values and the first of a community of inspiring young activists.

    Sophie Gasperment, Executive Chairman, The Body Shop, said: “We know that our Brand delivers more than beauty; our products truly contain heart as well.  Today, we’re looking to a future where our vision of beauty can be experienced by new generations for whom it is all about looking good, feeling good and doing good, too.”

    Lily Cole, global Brand Advocate for The Body Shop, said: “I have long been an advocate of the potential of using business and consumer power to cause positive change.  The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand who are pioneers in that way of working.

    The launch took place in central London and attracted figures from the world of fashion, beauty and lifestyle such as Vivienne Westwood and Jo Wood.

    The Body Shop became one of the world’s first ethical businesses when it opened its first store in 1976 in Brighton, UK. Today, The Body Shop welcomes over 275 million shoppers to its stores every year, and has over 2,700 stores in 63 countries worldwide.

    Beauty With Heart will be rolling out in the UK from 3rd May, with global roll out to follow from 15th May onwards.

    REFERENCE:

    Angelica Pureza G. Tudtud
    Media Relations Officer
    Full Circle Communications
    Cell: +63917 705 0357
    Tel: (02) 637-1116; 637-1118

  • Powerade Ion4 Complete Sports Drink Launched Elite Athletes Lead Hydration Revolution

    Powerade Ion4 Complete Sports Drink Launched Elite Athletes Lead Hydration Revolution

    Following the success of the epic kick-off the Hydration Revolution led by the Complete Sports Drink, New POWERADE ION4® with Advanced Electrolyte System recently, the brand finally comes face to face with one of the elite member of its dream team of ambassadors: international football player Neil Etheridge.

    “We were all very excited the moment we knew Neil would be coming here for a game with the Philippine Azkals. It our pride to have garnered the support of such a talented, complete sportsman like him. A talented international football player who has made our country proud with his historic debut at the Europa League chooses POWERADE ION4 as his hydration partner. We couldn’t be any prouder and we know we couldn’t miss our chance to make a powerful welcome.” This exciting press and blogger unveiling was held last February 27, 2012 at the Makati B Function Room of the Makati Shangri-La Hotel.

    For this breakthrough joining of forces, Neil joins multi-awarded runner and coach, Rio Dela Cruz, top fitness maven Chinggay Andrada, champion basketball player David Semerad. No doubt, like his premiere teammates, Neil Etheridge embodies POWERADE ION4 to the core. Not only is he on top of his game at such a young age, he’s got beyond exceptional skills. Truly a world-class athlete- that’s what he is.

    “It’s a pleasure to be selected by POWERADE ION4 to be one of its ambassadors with fellow Filipino athletes. It’s always important to keep getting better. You have to keep trying to improve and be complete. Every single time you step on the field you want to be your best so I always choose the best equipment; the best, complete hydration partner. Hopefully with POWERADE ION4, I get to be one of the world’s best,” says Neil. Indeed, the popular football star is passionate in improving and achieving further. And he also knows that his body is his most important gear; the very reason why he would never settle for anything less than complete just like POWERADE ION4.

    What makes it the complete sports drink? While other sports drinks have two ions, new POWERADE ION4® helps replenish water and the four key electrolytes typically lost in sweat: sodium, potassium, calcium and magnesium and provide carbohydrate fuel for your muscles. POWERADE ION4® encourages the body to absorb fluid and maintain fluid balance. Carbohydrates are replaced as well, supplying your working muscles with fuel, helping you sustain mental and physical performance as you exercise. To help you fight off dehydration, POWERADE ION4®doesn’t switch your thirst receptors off prematurely. It keeps you feeling thirsty until you’re properly rehydrated.

    When sweating, the body loses more than just water. It loses essential electrolytes, which are important in exercise. The importance of each was reviewed by The American College of Sports Medicine, American Dietetic Association and Dietitians of Canada and it was learned that: Sodium is a critical electrolyte, which helps you sweat effectively and aids in muscle contraction; Potassium, on the other hand, is important in the overall energy metabolism; Third of the four key ions is calcium, which essential for overall bone metabolism; Lastly, magnesium plays a vital role in regulating cardiovascular and neuromuscular functions to sustain your performance. Drinking POWERADE ION4®, completely packed with these four vital ions, is the an effective way to replace fluid and fuel losses.

    Powerade Ion4 is available in Mountain Blast, Orange Burst and Silver Charge in the new easy-grip 500mL bottles. The Mountain Blast and Silver Charge variants are also available in sports caps, perfect for rehydrating during exercise. Powerade is a trusted partner of many sports organizations in the country and the world. In fact, it is the official hydration partner of the 2012 Olympic athletes in London.

    Complete your game with the complete sports drink, new POWERADE ION4 with Advanced Electrolyte System. To learn more about this breakthrough product, go to the Powerade ION4 Facebook Fan Page (www.facebook.com/powerade) and/or follow @PoweradePH on Twitter.

    REFERENCE:

    Czar Carbonel
    Channel and Performance Planner, Search Specialist
    NEO@Ogilvy, OgilvyOne Worldwide Manila
    Winner, 1st Digital Excellence, 4As Agency of the Year Awards 2011

    www.ogilvydo.com
    Direct Line: +63-2-238-7000 loc 7037
    Mobile: +63-917-5623365
    E-mail: czarina.carbonel@ogilvy.com

  • QPLUS releases new wellness products

    QPLUS releases new wellness products

    MANILA, Philippines – On May 21, 2011, International network marketing leader Qplus unveiled its latest products and services designed to improve health and promote overall wellness. These were the revolutionary Bio-Resonance Hair Analysis, the Ole Leaf Extract nutritional supplement and the Amezcua Lifestyle Set. The presentation took place at one of Qplus’ signature Super Saturday events, a gathering attended by industry practitioners and media alike.

    Bio-Resonance Hair Analysis is a new wellness concept available from Amezcua Vital Life Center. The state-of-the-art procedure, developed over several decades is a non-invasive procedure that examines trace elements in the hair, enabling training health professionals to determine one’s overall health and nutritional state by examining the cells in one’s hair. Once the levels of toxins, pathogens, food sensitivities and nutritional requirements have been examined, Amezcua staff can then recommend a specifically-tailored regimen to assist the patient on the road to wellness, correcting existing problems and preventing future ones. The Bio-Resonance Hair Analysis is exclusively available at the Amezcua Vital Life Center.

                The Amezcua Lifestyle Set consists of three discs; Amezcua EAT, Amezcua DRINK and Amezcua MOVE. Each discs serves a specific dietary purpose, specifically designed to re-energize the user in his daily life.

                Ole Olive Leaf Extract is a nutritional supplement with five times the antioxidants potential of Vitamin C. Developed from years of study that began with the isolation of a class of chemical compound called phenols, it has been consistently proven that olive leaf extract contains a wealth of nutrients and vitamins beneficial to the human immune system. An excellent antioxidant, Ole not only slows oxidative damage, but is also powerful combatant against free radicals when combined with a balanced diet and proper exercise.

    QPLUS

                Qplus is a trailblazing, exceptionally-positioned network marketing company in the Philippines. Part of the Qi Group of Companies, which now has presence in over 100 countries, Qplus offers extraordinary business opportunities, outstanding health and wellness products as well as unwavering near and long-term support to our stakeholders.

    AMEZCUA WELLNESS CENTER & VITAL LIFE CENTER

                Rooting from Amezcua Wellness Center’s main advocacy of Preventive Health through Natural Medicine, the Vital Life Center’s approach to health care revolves around the power and importance of Prevention. It seeks to detect weakness in the body before symptoms of disease manifest themselves and provide natural therapies that strengthen the immune system.

                Through its variety of modern screening methods which range from the analysis of body fluids to the measurement of electrical energy, and cell analysis, the VLC’s licensed medical practitioners are able to address the root of most health problems, not just their symptoms.

    If you’d like more information about Qplus and its products, or to schedule an interview with Qplus Chairperson Ms. Donna Imson, please contact Kassy Pajarillo of KAS Events Management at +63 917 554-0014 or e-mail kassypajarillo@kas-events.com

    REFERENCE:

    Kassy Pajarillo