JG Superstore has opened recently its first flagship store at SM North EDSA – the biggest Camera Store in the Philippines.
JG Superstore was started with the passion of empowering photographers, videographers, content creators and storytellers across the country, and this passion has bring them together at JG Superstore, SM North EDSA Grand Opening, held on June 03, 2026 at 3F, The Annex Building, SM City North EDSA, Quezon City.
JG Superstore, SM North EDSA is the first flagship store and the newest trusted source for camera, photo, video, audio & more in the Philippines.
JG Superstore’s mission remains to their customers, to empower Filipinos, to create more and grow further. And these means serving to the customers not only through the products they offer but also through the programs that support them beyond the purchase. JG Academy is their educational arm where customers can create opportunities for learning and upscaling the help of their experts in the industry.
JG Superstore was opened towards EDSA with a very clear direction. Bring the right products closer the customers, support the creative community, and continue innovating to create retail experience that is not only about selling but for about helping people to create, grow and move forward.
JG Superstore, SM North EDSA is its first flagship store at SM Supermalls and mall store in the Philippines.
JG Superstore, SM North EDSA Grand Opening was held on June 3, 2026 at 3F, The Annex Building, SM City North EDSA, North Avenue corner Epifanio de los Santos Avenue (EDSA), Bagong Pag-asa, Quezon City.
It’s the first flagship store in SM Supermalls and the newest trusted source for Camera, Photo, Video, Audio & more in the Philippines.
During the event, Oliver Tan and Jill Tan, owners of JG Superstore led the Christ’s Commission Fellowship (CCF)Business Dedication and Prayers of Dedication of JG Superstore, SM North EDSA.
According to Jill Tan, the grand opening of JG Superstore, SM North EDSA is a very meaningful milestone of the company as they started with very very humble beginnings. They personally talking to their customers, tacking orders and learning directly from the people they serve. That was their real experience of retail, listening to customers, understanding their needs and earning their charts one interaction at a time. Ten (10) years later, after serving their customers and the creative community. Through their e-commerce and distribution channels, they take it importance step forward as they officially opened their first mall store at SM North EDSA. This is really a major step in bringing JG Superstore closer to the people they serve, and in creating retail experience that is more personal, more useful, and more connected to the real needs of theirs customers and our community.
JG Superstore’s mission remains to their customers, to empower Filipinos, to create more and grow further. And these means serving to the customers not only through the products they offer but also through the programs that support them beyond the purchase. JG Academy is their educational arm where customers can create opportunities for learning and upscaling the help of their experts in the industry.
Jill Tan also mentioned that, as they opened JG Superstore towards EDSA , their direction is very clear. Bring the right products closer the customers, support the creative community, and continue innovating to create retail experience that is not only about selling but for about helping people to create, grow and move forward.
On June 3, 2026, they opened the JG Superstore, SM North EDSA, the first mall store and the newest trusted source for Camera, Photo, Video, Audio & more in the Philippines. But more importantly, they started their commitment to their customers, their partners and to Filipino creative communities.
It has now become a tradition for HONOR to launch its biggest hit X9 series every January.
Manila, Philippines, December 26, 2025 – Leading global AI smart devices provider HONOR Philippines has dominated the mid-range smartphone market with its iconic and biggest hit HONOR X9 series. Started with HONOR X9a 5G in 2023, HONOR has been dropping hits after hit, literally. At this point, the new year’s campaign of the viral phone series has already become a tradition.
“When we launched HONOR X9a 5G, we literally had zero expectations. What we had was hope and confidence in our capabilities, and then it exceeded all expectations. We did not let the success get into our heads; we just thought it was beginner’s luck. So, we leveled up with HONOR X9b 5G, and again it became a massive hit. Then HONOR X9c 5G came and it was our biggest feat yet, outdoing everything we’ve done in 2023 and 2024,” said HONOR Philippines Vice President Stephen Cheng.
The HONOR X9 series has been synonymous with its exceptional durability, raising the bar year after year. What began with 5-foot drop tests evolved into a 50-foot intense drop test– and this year, HONOR X9c pushed to the extreme, dropped from a helicopter hundreds of feet above ground, further proving its unmatched toughness.
“One can only think about how we can even top the past three generations of HONOR X9 series. We must admit, it has become a challenge at this point, but with the technology and talent we have at HONOR, it is indeed a good challenge. I’m very excited for everyone to witness what we have been planning for the past few months,” Cheng continued.
That unforgettable moment—when 264 brave participants dropped their HONOR X9c 5G simultaneously—earned HONOR a coveted spot in the Guiness World Records for “The Most People Performing a Mobile Phone Drop Test Simultaneously.” This historic feat positioned HONOR Philippines as a benchmark in delivering credible, impactful messaging, reinforcing HONOR’s place as the standard for innovation, durability, and trust with the Filipino consumers.
The question remains, is HONOR ready to follow the success of the past HONOR X9 series? Stay tuned.
For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines).
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
Introducing HONOR 500 and HONOR 500 Pro with 200MP Portrait Engine, 8,000mAh HONOR Silicon-carbon Battery, and MagicOS 10.
Manila, Philippines – Global AI device ecosystem company HONOR today, December 12, 2025, announced the launch of the all-new HONOR 500 Series, comprising the HONOR 500 Pro and HONOR 500. The HONOR 500 Series redefines the mid-range segment with flagship-class portrait imaging, all-scenario live capture capabilities, extended endurance, and an upgraded MagicOS 10 experience designed for the next generation of young, always-on creators.
“With the HONOR 500 Series, we are redefining what consumers should expect from a standard, mid-range smartphone. The HONOR 500 is ‘standard’ done right, delivering a complete, well-rounded user experience that is engineered to impress. The HONOR 500 Pro goes a step beyond, building upon the solid foundation to improve upon every facet of the experience, just like what a ‘Pro’ model is expected to do,” said Fei Fang, President of Products at HONOR.
200MP Portrait Engine: All-Scenario Live Photo
Both models in the HONOR 500 Series feature the new 200MP AI Ultra-Clear Main Camera, equipped with a category-leading 1/1.4-inch CMOS sensor, and a 12MP ultra-wide camera. The HONOR 500 Pro also comes with a 50MP telephoto camera that supports HONOR’s self-developed SOIS stabilization system, delivering flagship-grade CIPA5.0 image stabilization performance to ensure images remain crisp and steady even during fast-paced or handheld shooting.
The HONOR 500 Series delivers a comprehensive live imaging experience with industry-first front-and-rear Live portrait modes that add background blur, beauty effects, and atmosphere to every frame. It also introduces an industry-leading range of immersive film-inspired color options, offering six distinct Film Live modes for users to choose from. Additionally, the innovative Live Passerby Removal feature ensures that dynamic moments remain free from distractions, keeping you the focal point at all times. The series also supports effortless 4K-to-Live conversion, enabling users to easily transform 4K videos into 4K Live clips for seamless sharing on social media.
Snapdragon Flagship Power: Smooth, Fast, and Reliable Performance
The HONOR 500 is powered by the Snapdragon 8s Gen 4, while the HONOR 500 Pro upgrades to the Snapdragon 8 Elite, delivering flagship-level speed and responsiveness across both models. Paired with the HONOR Phantom Engine 3.0, which accurately anticipates graphical workloads and optimizes rendering processes, the HONOR 500 Series delivers remarkably stable gaming performance, with consistent frame rates in popular titles including Honor of Kings and Genshin Impact.
8,000mAh Battery: Two-Day Endurance in a Slim 6.55-inch Body
The HONOR 500 Series features the class-leading 8,000mAh HONOR Silicon-carbon Battery, with an incredible energy density. HONOR 500 Pro and HONOR 500 also support 27W Wired Reverse Charging, providing a convenient way to power accessories and other devices on the go. The standard model also supports 80W wired charging, while the Pro model supports 80W wired charging and 50W wireless charging for effortless, rapid battery top-up.
Flagship-Level Experience: Display, Connectivity, and MagicOS 10 Intelligence
HONOR continues to lead the industry in eye-protecting display technology. The HONOR 500 Series supports a wide range of eye protection features, helping to alleviate discomfort from natural light fluctuation, flicker, brightness, and more. It also supports features such as AI Defocus Display and AI Motion Sickness Relief to enhance the viewing experience in everyday use.
The HONOR 500 Pro also features the self-developed HONOR C1+ RF Enhanced Chip, which significantly improves signal reception, network stability, and uplink speed, ensuring smoother streaming, faster uploads in high-traffic and signal-weak areas.
The HONOR 500 series is equipped with the all-new MagicOS 10 operating system, featuring the industry’s only tiered AI Button. This customizable one-touch button provides instant access to frequently used functions, delivering a more convenient and intelligent interaction experience, making smart living effortlessly accessible.
Stunning Crystal-Clear Straight Display: Redefining Texture Standards with Exquisite Craftsmanship
The HONOR 500 Series features an industry-leading integrated cold-carved unibody design, in which the camera module and rear glass are crafted as a single seamless piece. This creates a unified, sculptural surface with a refined hand feel. Benefiting from the redesigned body architecture, the device achieves an ultra-slim 7.75mm profile and an industry-leading narrow 1.05mm bezel. Its new horizontal camera layout emphasizes clean aesthetic lines while freeing internal space for a larger battery, and offers a more comfortable, unobstructed grip in both portrait and landscape orientation. With IP68 / IP69 / IP69K water and dust resistance, the HONOR 500 Series raises the bar for durability and tactile sophistication.
Color and Availability
The HONOR 500 Series is available in four crystal-inspired color options: Blue, Pink, Silver and Black. The HONOR 500 Series will be available in China.
HONOR 500 Series in four colorways: Blue, Pink, Silver, and Black! The HONOR 500 Series will be available globally
Never miss the latest updates—visit HONOR Philippines’ official website at www.hihonor.com, or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
Manila, Philippines— HONOR Philippines has announced on December 2, 2025, to continue expand operations in Manila. Manila Global AI device ecosystem company HONOR Philippines secured another major milestone as it opened its larger new headquarters in Manila. The tech giant has shown rapid growth over the past three years, and with its successful campaigns, it’s no surprise that it has expanded so quickly.
“We’re very excited to share that we’re expanding our operations in the Philippines. As our team and projects continue to grow, this upgrade will give us the room we need for better service and even bigger collaborations,” said Stephen Cheng, Vice President of HONOR Philippines.
Get HONOR gadgets now!
The holidays just got merrier with HONOR Holideals 2025! Whether you’re gifting or upgrading, HONOR has wrapped up the best deals just for you. Get the foldable phone of your dreams — the HONOR Magic V5 — or check out the viral HONOR 400 series, as well as the HONOR X7d and HONOR X9c 5G.
Never miss the latest updates—visit HONOR’s official website at www.hihonor.com, or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
Manila, Philippines, November 11, 2025 – Global AI device ecosystem company HONOR Philippines stayed true to its promise to support local music as they tie up with 38th Awit Awards on November 16, 2025. Powered by #YourAIPhone HONOR 400 5G, the Awit Awards 2025 will be presented by Vibe PH at the Meralco Theater in Pasig City.
“We made a promise to support OPM and there’s no other better way to show it than partnering with Awit Awards – the longest-running and most credible music awards show in the Philippines. Through the lens of our very own HONOR 400 5G, we will let our HONOR fans have a sneak peek at the awards night,” said HONOR Philippines Vice President Stephen Cheng.
OPM Superstars BINI, Lola Amour, and Dionela are among the artists who got the most nominations including the major awards Song of the Year and Album of the Year.
About HONOR 400 5G
The HONOR 400 5G features a cutting-edge 200MP Ultra-clear AI Camera System that includes a 1/1.4-inch large sensor, f/1.9 aperture, and dual stabilization (OIS + EIS) to ensure exceptional clarity, even in low-light conditions. A 12MP Ultra-Wide and Macro Camera captures expansive shots, while the 50MP Portrait Selfie Camera delivers professional-grade selfies with lifelike details.
With advanced AI Editing tools, the HONOR 400 5G allows users to transform photos into dynamic videos using Google’s Veo 2 model on Google Cloud. The HD Moving Photo feature captures vivid, live moments, while the AI Eraser and AI Outpainting tools simplify editing for everyday users.
Pricing and Availability
Available in stunning color options—Midnight Black, Tidal Blue and Desert Gold—the HONOR 400 5G is still available for only Php 22,999 (24GB + 512GB)! Get it now at any HONOR Experience and Partner Stores, and online via Lazada https://bit.ly/Laz_H400_PR, Shopee https://bit.ly/Shop_H400_PR, and TikTok Shop https://bit.ly/TikTok_H400_PR.
Never miss the latest updates and visit HONOR’s official website at www.hihonor.com or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
Manila, Philippines – On November 7, 2025, Global AI device ecosystem company HONOR Philippines has announced of the recently launched all-new HONOR X7d, and now they’re giving it away for just one peso this Shopee 11.11 Mega Pamasko Sale!
“This is not a drill! You can get HONOR X7d for just one peso this 11.11! This is a very sweet surprise for our HONOR fans around the country. We positioned HONOR X7d as a durable entry-level phone showcasing comprehensive drop protection with prestigious SGS Premium Performance Certification of Drop & Crush Resistance and to get it for just one peso, that’s the best deal our HONOR fans can ever get,” said HONOR Philippines Vice President Stephen Cheng.
About HONOR X7d
The corners reinforced by Rhinoceros-like structure Bulletproof Vests Design, Cushioning and Fall Protection Architecture and Decentralized Force Design safeguards the phones from different daily impacts.
Equipped with an IP65 Water Resistance, the HONOR X7d’s robust design is further enhanced, making it not afraid of washing, rinsing and water spray. This device has been tested to function after being submerged in water for up to 1 minute at a depth of 0.5 meter, making it a dependable companion in various settings and situations. Meanwhile, with the Wet-hand Touch Enhancement, users can also have smooth experience even with wet or greasy fingers.
Equipped with a large 6500mAh Battery, the HONOR X7d provides price-level biggest battery life, offering all-day lasting and 5 years Super Durable. The Double-cell Battery Structure design offers longer lasting, faster charging as well as a stronger and safer structure.
As the first smartphone in its class to feature AI Button, the HONOR X7d offers brand-new AI interaction through this subtle design. Simply put, the AI button has two ways to interact which correspond to different functions. With a single click, users can open APP which they customize or perform background cleaning and speeding up, while with a long press, users can activate functions like AI Translation and AI Creation, delivering a truly personalized and seamless user experience.
Pricing and Availability
Catering to users’ diverse style preferences, the HONOR X7d is available in; three captivating colorways – Desert Gold, Ocean Cyan, and Velvet Black, and two variants – 512GB priced at Php 9,999 and 256GB priced at Php 8,999.
For more information about the HONOR X7d, you may visit: https://bit.ly/WEB_X7d_PR. Stay updated by visiting www.hihonor.com or following HONOR’s official social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To explore HONOR’s full list of retail stores, visit https://www.hihonor.com/ph/retailers/.
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
Your Favorite radio talk show is coming to an end!
Manila, Philippines – On November6, 2025, leading AI smart devices provider HONOR Philippines announced its support for the all-time favorite radio talk show Boys Night Out as it hosts its “Last Night Out” on November 10.
“It is indeed the end of an era. Most of us Filipinos grew up listening to Boys Night Out and we want to show support to their last run. We acknowledge their impact and influence on the society and it’s just right to give back,” said Stephen Cheng, HONOR Philippines’ Vice President.
Boys Night Out: Last Night Out will be attended by its iconic hosts Tony Toni, Sam YG, Slick Rick, Tin Gamboa, and Gino Quillamor. The current and former stars are set to have their “realest talk” ever to close the show with a bang.
Want To Watch Live?
HONOR Philippines is giving away 2 tickets each to 15 winners by just commenting why you deserve to win the tickets and tag a friend you want to watch the show with! See full mechanics on HONOR Philippines Facebook page: https://www.facebook.com/share/p/1BM7vzNLzk/. The giveaway will run until November 7, 2025.
For more exciting news about HONOR, visit www.hihonor.com or follow HONOR’s official social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To explore HONOR’s full list of retail stores, visit https://www.hihonor.com/ph/retailers/.
About HONOR HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
