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  • Lotus honours legendary racing driver Jim Clark with exclusive Emira Clark Edition

    Lotus honours legendary racing driver Jim Clark with exclusive Emira Clark Edition

    • Limited edition of 60 cars available in selected markets
    • Special collaboration with the Jim Clark Trust, celebrating 60 years since the
      greatest season of successes by any racing driver
    • World premiere at the 2025 Formula 1 Miami Grand Prix
    • Based on the Emira V6, with a 400 hp supercharged 3.5-litre V6 engine
    • Design inspired by the legendary Team Lotus cars that won the F1 World Championship and Indianapolis 500 in 1965
    • Bespoke Clark Racing Green exterior paint and heritage-inspired livery
      Unique Jim Clark badging and interior details

    Amsterdam, 2 May 2025

    Lotus honours one of the greatest drivers of all time with the introduction of the Emira Clark Edition, in collaboration with the Jim Clark Trust. This exclusive model, limited to just 60 cars for selected markets, will make its world debut leading at the Formula 1 Miami Grand Prix.

    The legacy of Jim Clark and Team Lotus is forever etched into the history of motorsport.
    In 1965, Clark secured the Formula 1 World Championship with Team Lotus and triumphed in the iconic Indianapolis 500 — a remarkable double victory that remains unmatched to this day. That same year, Clark further demonstrated his extraordinary talent with championship victories in Formula 2 and the Tasman Series in Australia and New Zealand, as well as winning touring car races in a Lotus Cortina.

    This unparalleled success story serves as the inspiration behind the creation of the Lotus Emira Clark Edition — a fitting tribute to a driver whose achievements continue to define excellence and innovation in racing. 

    Exclusive design and interior

    The body of the exclusive Emira is finished in Clark Racing Green with a contrasting black roof, silver mirrors and an iconic yellow racing stripe flared around the front end, inspired by Clark’s 1965 Indianapolis 500-winning Lotus Type 38. A machined aluminium fuel filler cap with a blue anodised centre and yellow exhaust pipes further enhances the exclusive look. A hand-painted yellow pinstripe picks out the Emira swage line, complemented by Clark Edition branding on the doors inspired by the Clark logo used on his racing cars.

    The interior exudes pure motorsport and nostalgia. The sports seats’ asymmetrical finish is reminiscent of the red-trimmed Lotus racing cars Clark drove in 1965 and emphasise the driver-focused nature of the Emira Clark Edition with a driver’s seat upholstered in red leather and Alcantara®, while the passenger seat is upholstered in black leather and Alcantara®. 

    The Emira Clark Edition also has a sixties-style wooden gear knob and special commemorative Jim Clark badging featuring Clark’s personalised tartan from Lochcarron, Scotland. Additional details complement the interior, including a Jim Clark signature on the dashboard and Team Lotus detailing on the seats. 

    Every Emira Clark Edition will have numbered carbon fibre treadplates (1 of 60) adding to the exclusive feel of this very limited edition. Each customer will also receive a bespoke hand-crafted leather holdall with unique Clark Edition details.

    Based on the powerful Lotus Emira V6

    The Emira Clark Edition is based on the Lotus Emira V6 and combines the brand’s sporting performance with a stylish tribute to the Scottish racing legend and his Lotus racing cars. The Lotus Emira V6 is powered by a 400 hp supercharged 3.5-litre V6 engine with a six-speed manual gearbox and limited-slip differential. The Emira V6 offers a pure driving experience thanks to the unfiltered hydraulic steering feel and the Lotus Driver’s pack which includes sports suspension, Track Mode and revised exhaust sound.

    A worldwide tribute to a racing legend

    With the Emira Clark Edition, Lotus pays tribute to one of the most iconic drivers in the history of motorsport. The combination of exclusive design and uncompromising performance makes this limited edition a coveted collector’s item for car enthusiasts worldwide. 

    For further details regarding the Emira Clark Edition and pricing information, interested customers can contact local authorised Lotus dealer at Lotus Cars Manila, 38th St. corner 11th Avenue, Triangle Drive, Bonifacio Global City, Taguig, or call 0917 508 6640 or email lotuscarsmanila@autohubgroup.com.

    Further information about the Lotus Emira Clark Edition can be found on the Lotus Media Site. 

    Reference & for more information, contact:

    Ramzi Atat

    Head of Marketing & PR  -Asia Pacific, Middle East & Africa

    ramzi.atat@eu.lotuscars.com

    Mae Valdez

    Senior Marketing Manager

    mpacatang@autohubgroup.com

    About Lotus 

    Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence. 

    The Lotus Media Site contains news, images, films, technical specifications and full details of current models, as well as heritage cars and engineering technology.

  • THE RETURN OF AN ICON: Lotus and Bruno Senna Celebrate Ayrton Senna’s First F1 Victory at Estoril

    THE RETURN OF AN ICON: Lotus and Bruno Senna Celebrate Ayrton Senna’s First F1 Victory at Estoril

    ⦁ The Lotus 97T returns to Estoril, exactly 40 years after Ayrton Senna’s first Formula 1 victory.
    ⦁ Ayrton’s nephew, Bruno Senna, will drive the car in tribute of this historic moment.
    ⦁ The Lotus 97T was a pioneering race car, featuring innovations such as early bargeboards, which remain a staple of modern F1 aerodynamics.
    ⦁ This will be a celebration of the turbocharged era of racing, showcasing the lasting impact of Lotus innovations in Formula 1 history.

    London, UK – April 9, 2025

    April 21, 2025 marks a historic milestone in the Lotus and Formula 1 history books—the 40th anniversary of Ayrton Senna’s first Grand Prix victory. To honour this iconic moment, the same Lotus 97T Formula 1 car that Senna drove to his legendary win at the 1985 Portuguese Grand Prix, will return to the Estoril circuit for the first time since that triumph. Driving the car will be his nephew, Bruno Senna, commemorating one of F1’s most defining performances.

    The event unites two major celebrations: the 75th anniversary of Formula 1 and the pivotal role
    Lotus played in shaping its legacy. It serves as a tribute not only to Ayrton Senna but also to the engineers, designers and all the drivers who propelled Lotus to racing greatness.

    Ayrton Senna’s victory at Estoril was a masterclass in wet-weather driving, with the Brazilian lapping nearly the entire field to claim the first of his 41 Formula 1 wins. Senna also regarded this performance as the greatest of his career, and dismissed the widely held belief that his 1993 Donington win was his finest drive: Senna was quoted saying: “No way! I had traction control there. It was a good win but compared with Estoril ‘85 it was nothing.”

    The Lotus 97T itself was a pioneering race car and was the first to feature vertical aerodynamic devices behind the front wheels for airflow management, which eventually developed into the highly sophisticated bargeboards, which remain in modern F1 aerodynamics.

    The tribute event solidifies the connection between Lotus and Senna’s remarkable rise in Formula 1, celebrating the golden era of turbocharged racing and the spirit of innovation that defined both the driver and the team.

    Clive Chapman, Managing Director of Classic Team Lotus said: “For Team Lotus, Ayrton’s arrival was a defining moment. His talent, technical understanding and relentless drive helped push the team forward. This anniversary allows us to relive that magic and honour his legacy. Bruno Senna’s commemorative drive at Estoril promises to be an emotional and historic moment, bringing the past full circle and cementing Senna’s enduring impact on motorsport.”

    Bruno Senna commented “It will be an incredible feeling to drive this iconic car, marking the beginning of a series of victories and achievements by my uncle. This celebration will bring together fans from all over the world and shows how Ayrton Senna remains a powerful name in motorsport, and a positive influence on society in many ways – from educational impact to sustainable innovation, and as a movement that continues to inspire generations to persue their dream and never give up.”

    Before heading to Estoril, the Lotus 97T will also be running at the 82nd Goodwood Members’ Meeting on the 12th and 13th April, acting as a fitting send-off before its homecoming lap in Portugal.

    Ahead of the 82nd Members’ Meeting, The Duke of Richmond CBE DL, said: “Goodwood has always celebrated motorsport’s greatest icons, and it’s an honour to host the Lotus 97T ahead of its return to Estoril. Seeing the legendary car on track once again will be a fitting tribute to Ayrton Senna’s legacy and a special moment for fans, who can see the car in action again at the Festival of Speed in July.”

    Lotus will be sharing all stories, interviews and reactions across social media, and the historic lap will be filmed and shared by various media outlets, including Sky Sports F1.

    Notes to Editors:

    Ayrton Senna

    Ayrton Senna was an enigma, and by the time of his first world championship he had already transcended his sport to become a global superstar. Ordinary people, not usually interested in motorsport, were fascinated by his personality and enthralled by his sometimes-uncompromising driving tactics.

    The three years that Ayrton Senna drove for Team Lotus, 1985 to 1987, was one of the headiest periods in the history of motor racing. Not only were titanic battles raging between the four leading teams – Lotus, McLaren, Williams and Ferrari – in the second phase of the powerful turbo era, rivalry between the top Formula 1 drivers, on-and off-track, was also well documented.

    97T Details

    Year of Production: 1985
    Examples Built: 4
    Engine Type: Turbocharged Renault EF15 V6
    Engine Size: 1492cc
    Engine Power: 780-850bhp
    Length/Width/Height: 166/84.5/39.5in
    Wheelbase: 107in
    Weight: 1188lb/539kg (regulation)

    About Lotus

    Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.

    The Lotus Media Site contains news, images, films, technical specifications and full details of current models, as well as heritage cars and engineering technology.

    For more information please contact: globalcomms@eu.lotuscars.com  

    Reference & Media Contact:

    MAE ANGELIE PACATANG-VALDEZ
    SENIOR MARKETING MANAGER

    mpacatang@autohubgroup.com
    M: +63920 955 7999
    LOTUS CARS MANILA     38th St. corner 11th Ave. Triangle Drive,
    Bonifacio Global City, Taguig 1634

  • ‘THE LOTUS THEORY’ – EXPLORING DESIGN DNA FROM ICONS TO INNOVATIONS at Milan Design Week

    ‘THE LOTUS THEORY’ – EXPLORING DESIGN DNA FROM ICONS TO INNOVATIONS at Milan Design Week

    • Lotus will showcase its design philosophy through a curated exhibition featuring the all-electric Lotus Emeya
    • The exhibition will include a collaboration with renowned architect and designer,
      Fabio Novembre and will focus on exploring human-centric design and innovation
    • The iconic Lotus Esprit S1, celebrating its 50th anniversary, will be on display and will form
      part of the Lotus D.N.A story

    London, UK – March 27, 2025

    Lotus is set to showcase ‘The Lotus Theory’ – its design manifesto, at Milan Design Week this month, exploring the company’s future direction through the core principles of – Digital, Natural and Analogue (DNA).

    • Digital, which represents the immersive, intelligent, and intuitive experience. 
    • Natural, brings to life emotional, connected, human-centric design. 
    • Analogue, which is the brand’s continuous advancement of performance engineering.   

    The exhibition will bring together past, present and future, celebrating Lotus’ heritage with a display of the much-loved Esprit, which also marks its 50th anniversary, alongside the cutting-edge
    Emeya – Lotus’ all-electric hyper-GT, which will take centre stage inside. The story continues with an exploration of the design principals around Theory 1 – Lotus’ most recent concept car, a showcase of the brand’s vision for the future.

    Ben Payne, Vice President of Design, Lotus Group said: “Milan Design Week is a global stage for design, creativity and innovation. Design is at the heart of everything we do, and this event allows us to share the detailed processes that define our cars.  With ‘The Lotus Theory’ we’re also highlighting our DNA and how these principles shape our approach to intelligent performance and human-centric design.”

    Lotus’ presence at Milan Design Week will be structured into three immersive areas:
    (1) Context – A deep dive into Lotus’ legacy, featuring video projections and heritage artifacts that showcase the brand’s direction of design and engineering.
    (2) Practice – A behind-the-scenes look at the DNA design philosophy, and how it influences Lotus’ current and future vehicles.
    (3) Studio – A reinterpretation of Digital, Natural, and Analogue beyond automotive design, featuring exclusive archive pieces from Lotus and Fabio Novembre’s studio.

    Fabio Novembre, Chief Creative Officer at Novembre Studio said: “Speed is not just a matter of horsepower, but of ideas that race faster than time, until they crystallize into an absolute frame. In my creations, I seek the same dynamism: fluid lines, aerodynamic shapes, the sense of movement. Because design, like a race car, is not made to stay still, but to excite and constantly push the limits.”

    The exhibition space will be open from the 9-13 April, dedicated to ‘The Drivers’, a customer focused area hosting an open exhibition, talks and workshops with like-minded creators and designers, including
    key partners such as Pirelli, Motorskins, and Olivetti.

    Pirelli, Lotus’ preferred Technical Partner and a key collaborator for this event, will also host a series of engaging and insightful experiences, showcasing its cutting-edge technology and innovation. With its deep roots in Milan, the design week provides the perfect stage for Pirelli to highlight its legacy of excellence and its forward-thinking approach when it comes to innovation in high-performance
    luxury mobility.

    During the event, Pirelli will showcase the new P Zero E-a high-performance tyre that has become the industry benchmark for incorporating bio-based and recycled materials (more than 55%), in addition to having the triple A rating on the European label, reflecting its high levels of efficiency and safety.
    The Pirelli P Zero E, in a specially tailored version, is also featured on the Lotus Emeya and Lotus Eletre.

    Join Lotus at PHYD – Haus of Automotive, Via Tortona 31, 20144, Milano

    Schedule

    April 09

    11:30 – 12:00:   PRESS SESSION WELCOME (Press Invitation Only)

    12:00 – 13:00   Lotus DESIGN x Fabio Novembre – Exploring Design DNA Contact

    TO REGISTER via globalcomms@eu.lotuscars.com  

    13:00 – 15:00   PRESS SESSION continued

    15:00 – 16:30:   Free access Panel session – DNA: BEYOnd Materiality

    17:00 – 21:30:   Free access to the exhibition on the Ground Floor

    April 10

    10:30 – 19:30:   Free access to the exhibition on the Ground Floor

    April 11

    10:30 – 18:00:   Free access to the Lotus Drivers Club Lounge

    18:30 – 19.30:   PIRELLI Event (Invitation Only)

    19:30 – 21:30:   Free access to the Lotus Driver lounge

    April 12

    10:30 – 18:00:   Free access to the Lotus Drivers Lounge

    18:30 – 21.30:   LOTUS night @ the drivers lounge

    April 13

    10:30 – 18:00:   Free access to the Lotus Drivers Lounge

    18:30 – 21.30:   LOTUS night @ the drivers lounge

    Note to Editors 

    The Lotus Esprit – The Lotus Esprit, one of the most iconic sports cars in automotive history, celebrates its 50th anniversary this year. Known for its cutting-edge design, breathtaking performance, and unforgettable appearances on screen – most notably in the James Bond franchise – the Esprit remains a symbol of British engineering excellence, innovation and a style Icon.

    The Lotus Emeya – Emeya is the new electric grand tourer (GT) from Lotus, designed for the drivers. It brings together the company’s rich history, with sports car levels of performance and the latest technologies. Emeya is one of the fastest electric GTs in the world, with acceleration of 0-62mph
    (0-100km/h) in under 2.8 seconds. Production began in 2024, and it joins the Eletre as a flagship model in the Lotus line-up of luxury performance electric vehicles.

    Theory 1 – Theory 1 is not for sale. This is a concept car serving as a canvas for our design R&D programmes, and our intent for the technology and innovation we are exploring to implement in the future across all our product lineup including lifestyle EVs and sports cars.   

    Fabio Novembre – The exhibition will include a collaboration with renowned designer Fabio Novembre, further exploring the concept of DNA: Digital, Natural, and Analogue – the guiding philosophy behind Lotus’ human-centric design approach.Fabio Novembre has been working in the field of architecture and interior design for 30 years. His studio’s work includes the design of buildings for large private institutions, hotels, retail systems, and residential interventions, for some of the best-known brands such as AC Milan, Stuart Weitzman, Una Hotel, and Generali Assicurazioni. Thanks to the founder’s visionary approach and highly recognisable design, Novembre Studio’s projects are published all over the world.

    Pirelli – Founded in 1872, Pirelli is a company with deep Italian roots, a brand that is known around the world for its avantgarde technology, capacity for innovation and the quality of its products.
    With 18 production plants in 12 countries, a commercial presence in over 160 countries, and about
    31,100 employees, it is among the main producers worldwide of tyres and related services and the only one entirely dedicated to the consumer market, which includes tyres for cars, motorcycles, and bicycles.

    About Lotus – Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric luxury mobility provider, Lotus Technology. Together, they are setting a new standard for automotive excellence.

    The Lotus Media Site contains news, images, films, technical specifications and full details of current models, as well as heritage cars and engineering technology.

    For more information please contact:

    globalcomms@eu.lotuscars.com  

    REFERENCE & MEDIA CONTACT:

    MAE ANGELIE PACATANG-VALDEZ
    SENIOR MARKETING MANAGER

    mpacatang@autohubgroup.com
    M: +63920 955 7999
    LOTUS CARS MANILA 38th St. corner 11th Ave. Triangle Drive,
    Bonifacio Global City, Taguig 1634

  • LOTUS UNVEILS ‘TEAM LOTUS’ – FOR THE LOVE OF RACING

    LOTUS UNVEILS ‘TEAM LOTUS’ – FOR THE LOVE OF RACING

    ‘Team Lotus’ is a global community, bringing together passionate racers, fans, and partners who share a love for motorsport.”

    HETHEL, UK – March 20, 2025

    Lotus has always been for the Drivers, whether on the road or the track – The return of Team Lotus signifies our commitment to global competition and motorsports culture.

    With an unparalleled legacy of over 75 years of racing knowledge, spirit and passion, Lotus’ motorsport activities and initiatives are now part of one global ‘Team Lotus’. Bringing together factory-supported programmes, partner racing teams, Lotus Cup championships, driver development and race fans. A revived focus on togetherness that drives our passion for performance, enables our shared ambitions and supports our racing communities and drivers around the World.

    Gavan Kershaw, Director, Head of Motorsports at Lotus Cars, said: “Motorsport has been in Lotus’
    DNA from day one, and we have hundreds of Lotus’ that compete every weekend in all forms of
    classic, national and international races. Team Lotus unites that passion across every level. Whether
    it’s GT, endurance, or grassroots competition, we’re committed to supporting teams and drivers who
    share our love for racing.”

    Team Lotus starts its reintroduction with an expanding roster of partner teams and customers, with the Emira GT4 challenging on the track at multiple global events in 2025. This includes Mahiki Racing for the British GT4, Pegasus Racing for the SRO GT Cup in Shanghai and PB Racing in the Italian Championship, as well as Euro Series GT4. Alongside celebrating Lotus’ iconic role and previous success in Formula 1 during the sports 75th anniversary, Team Lotus aims to re-establish our foundations within the world of
    motorsports and reignite our passion for racing.


    As part of the Team Lotus identity, a unique race livery has been created for 2025. This brings together the boldness of our signature Lotus yellow, and inspiration from the most iconic liveries of our past, creating the forward-facing vision of Team Lotus today.

    TEAMLOTUS | #FORTHELOVEOFRACING

    For more information please contact: globalcomms@eu.lotuscars.com

    REFERENCE & MEDIA CONTACT:

    MAE ANGELIE PACATANG-VALDEZ
    SENIOR MARKETING MANAGER

    mpacatang@autohubgroup.com
    M: +63920 955 7999
    LOTUS CARS MANILA     38th St. corner 11th Ave. Triangle Drive,
    Bonifacio Global City, Taguig 1634

  • Ajinomoto Partners with Fast Logistics to Advance ESG Initiatives Through Electric Vehicles

    Ajinomoto Partners with Fast Logistics to Advance ESG Initiatives Through Electric Vehicles

    Ajinomoto has partnered with Fast Logistics Corporation, the leading end-to-end supply chain provider in the Philippines, to drive Environmental, Social, and Governance (ESG) initiatives by integrating electric vehicles (EVs) into its logistics operations. This partnership marks a significant step toward sustainable supply chain solutions, reducing carbon emissions, and promoting eco-friendly transportation practices.

    Representatives from Ajinomoto and Fast Logistics Corporation (FROM L-R) Ely S. Baleta, Chief Commercial Officer , Fast Logistics Corporation, Manuel L. Onrejas, Jr., Chief Executive Officer, Fast Logistics Corporation,Koichi Ozaki, President, Ajinomoto Philippines Corpotation, Makoto Tanabe, Vice President, Ajinomoto, Ernie Carlos,Supply Chain Director, and Jovany Ann Lee, AVP, Head of Revenue Marketing & CRM

    Fast Logistics Corporation has an ESG strategy in place as part of its commitment to sustainability and innovation, that includes transitioning to a low-carbon economy, aimed at reducing emissions in the long term. With over 50 years of expertise in seafreight, airfreight, inland trucking, RoRo transport, warehousing, cold chain solutions, and value-added services, Fast Logistics continues to provide efficient, cost-effective, and future-ready logistics solutions for businesses.

    Manuel L. Onrejas, Jr., Chief Operating Officer of Fast Logistics, emphasized the company’s commitment to ESG principles, stating: “Fast Logistics is deeply invested in sustainability, building stronger relationships with our clients and employees while contributing to the positive development of society. We recognize that global players are rapidly embracing technology, and we are honored to partner with Ajinomoto in leading this shift. Through this collaboration, we aim to encourage companies—both local and multinational—to optimize delivery windows, introduce night deliveries to ease traffic congestion, and adopt electric vehicles to reduce carbon emissions. Additionally, our self-sustaining charging stations help conserve energy in the community grid, and our exclusive truck availability for clients alleviates trucking shortages.”

    “At Fast, we believe leadership comes with an ESG responsibility. By transforming the way we operate the supply chain in partnership with our clients and suppliers, we actively support shared decarbonization goals and foster sustainable practices.

    This isn’t just about business—it’s about the future of our planet, the same planet we’ll pass on to our children and loved ones,” Onrejas added.

    Ajinomoto and Fast Logistics’ partnership sets a precedent for businesses seeking innovative and sustainable logistics solutions. Through shared commitment and collaboration, they aim to pave the way for a greener, more efficient,and socially responsible supply chain—benefiting businesses, communities, and the planet.

    For more information on Fast Logistics’ ESG initiatives, visit www.fast.com.ph.

    REFERENCE:

    SALGADO PR

  • All New MINI Aceman and MINI Philippines’ 15th Anniversary

    All New MINI Aceman and MINI Philippines’ 15th Anniversary

    The All New MINI Aceman and MINI Philippines’ 15th Anniversary was held on February 05, 2025 at MINI Bonifacio Global City Showroom, 38th Street corner 11th Avenue Triangle Drive, Fort Bonifacio Global City, Taguig City.

    MINI Philippines has launched the first-ever-all-electric MINI Aceman, a contemporary interpretation of classic MINI Inventord Sir Alec Issigonis’ underlying vision: maximum utilisation of space with a minimum footprint combined with a modern drive concept.

    The progressive design of the first-ever all-electric MINI Aceman provides space for five comfortable seats within a vehicle length of just over four metres. MINI draws on innovative technologies to enhance the interior with an immersive digital user experience, while the first-ever MINI Aceman’s all-electric drive gives a fresh boost to the characteristic MINI go-kart feeling. Combined with modern assistance systems and hallmark design, traditional brand values pave the way for an all-electric MINI future.

    MINI Philippines, at a launch party at the MINI Bonifacio Global City Showroom on February 5, 2025 announced the availability of the all-new MINI Cooper 5-Door, a car characterized by the brand’s typical driving fun, extended space, and distinctive functionality.

    These make the five-seater an exceptional phenomenon in its segment, together with its unique design – a combination of tradition and modern, purist styling – and innovative assistance systems.

    For media, please contact:

    Mae Valdez

    Senior Marketing Manager – Lotus Cars Manila

    Email: mpacatang@autohubgroup.com

    #BIGLOVE #TheNewMINIFamily #MINIPhilippines #MINIElectric #MINI

  • NEW PERFORMANCE-FLAGSHIP TURBO SE AND REVISED LINEUP – THE 25MY LOTUS EMIRA RANGE

    NEW PERFORMANCE-FLAGSHIP TURBO SE AND REVISED LINEUP – THE 25MY LOTUS EMIRA RANGE

    • Lotus revises Emira line-up to enhance offering to customers.
    • Emira Turbo, Turbo SE, and Emira V6 to replace the existing First Edition variants.
    • New Emira Turbo SE variant features new levels of performance including an increase in power and torque over the existing Emira First Edition, making it the quickest Emira to date.
    • Emira Turbo SE is capable of 0-100 KM/H in 4 seconds and has a maximum speed of 290 KM/H.
    • New range of option packs and features introduced including new wheel finishes, audio option internal & external model branding
    • Emira Turbo and Emira V6 are available in Vivid Red as the standard color with the Emira Turbo SE featuring Zinc Grey.
    • Complete line-up now available in the Philippines
    • Priced from 12.5M PHP for Emira V6, 12M PHP for Emira Turbo to 12.250M PHP for Emira Turbo SE  
       

    March 12, 2025 – Manila, Philippines

    The new 2025 Emira lineup has arrived in the Philippines, featuring the Emira Turbo, Emira Turbo SE and Emira V6. These models build on the strong foundation set by the Emira First Edition and Emira V6 First Edition, which have captivated driving enthusiasts around the world since their respective launches in 2022 and 2023.

    The new models feature enhanced levels of performance and design whilst building on the attributes the automotive world has come to expect, including striking lines, thrilling dynamic performance delivering a unique blend of ride and handling, outstanding aerodynamics.

    Customers will still have the choice of the Lotus Emira V6 with its supercharged 3.5-litre engine which is matched to a choice of six-speed manual and automatic transmissions. Drivers will also be able to choose between the Emira Turbo and Turbo SE which both utilise a 4-cylinder variable geometry Turbocharged engine with an 8-speed dual-clutch transmission (DCT) gearbox.

    “We are thrilled to announce the addition of new variants to the award winning Emira, one of the most successful Lotus models to date. In 2025, the Emira range will extend to meet wider customer needs
    while retaining the brand’s DNA and driving dynamics Lotus is renowned for”, commented Dan Balmer, President & CEO, Lotus Cars – Europe, Asia Pacific, Middle East & Africa.

    Powertrain performance

    The Emira Turbo is powered by a 4-cylinder variable geometry turbocharged 360bhp engine with an 8-speed DCT gearbox. This performance has been enhanced in the new Emira Turbo SE which is equipped with 400 bhp and has an increase in torque of 50Nm. The Emira V6 maintains its 400bhp charge-cooled and supercharged 3.5-litre V6 engine, which is available with a choice of standard 6-speed manual or cost option 6-speed automatic gearbox.

    Core Features

    Lotus has incorporated new levels of performance features and all new design features into the
    Emira Turbo, Emira Turbo SE and Emira V6. In addition to a wide array of options that are available for customers who want to choose the Emira that reflects them.

    Emira Turbo

    The Emira Turbo features new core performance features such as single piece brakes, alongside a host of new design features. These include new 20” 10-Spoke lightweight cast alloy wheel in gloss silver, new ‘Emira Turbo’ branding, new standard foot pedals and a new interior technical fabric headliner.

    Other key core features include Vivid Red paint, black brake callipers, black leather interior, 12-way electric seats, Touring suspension settings and the acclaimed Goodyear Eagle F1 SuperSport tyres which have been developed exclusively for Emira.

    Emira Turbo SE

    The Emira Turbo SE also hosts a variety of new performance features such as an increase of 40 bhp and 50 Nm which equates to an 11mph increase in top speed and a reduction in 0-100km/h time to 4.0 seconds. The Emira Turbo SE comes with the Lotus Drivers Pack as standard including Sports suspension settings, uprated cross drilled and ventilated two-piece brake discs and launch control.

    In addition to performance enhancements the Emira Turbo SE also comes with a variety of core design features. These include newly finished 20” V-spoke forged Satin Grey wheels as standard as well as Zinc Grey paint, Alcantara headliner, red brake calipers, new ‘Emira Turbo SE’ badging, new black Lotus branding and black Lotus badging and tailpipes.

    Emira V6

    The Emira V6 includes performance features such as cross drilled and ventilated two-piece brake discs, Goodyear Eagle F1 SuperSport tyres, Touring suspension and a limited slip differential (LSD) for manual
    models. The Emira V6 also hosts a number of design features such as headlining, A-Pillars and Cantrail in black technical fabric and new branding.

    Naming

    The naming of the vehicles stems from Lotus’s rich history.

    The Emira Turbo reflects not only the 2-litre turbocharged in-line four-cylinder engine but when the turbo was first implemented in 1980 with the Turbo Esprit, which was one of the early production sports cars to use this technology.

    Further, the Emira Turbo SE harks back to when SE was originally an optional ‘Special Equipment’ package, first introduced on the Type 14 Elite. It was also used with the Type 26 Elan, Elan SE Turbo, Lotus Cortina and the Elan S3, Elan S4 and Plus 2. In addition, Lotus has historically used the SE variant to identify higher output and more standard equipment are the Esprit Turbo SE, Excel SE, Elan SE and the Europa SE. Hence to stay true to the Lotus ‘SE’ brand, the Emira Turbo SE adopts ‘SE’ to reflect the higher output and increased levels of equipment.

    About Lotus  

    Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform, and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.

    The Lotus Media Site contains news, images, films, technical specifications, and full details of current models, as well as heritage cars and engineering technology.

    For media, please contact

    Mae Valdez

    Senior Marketing Manager – Lotus Cars Manila

    Email: mpacatang@autohubgroup.com

    Ramzi Atat             

    Head of Marketing and PR – Asia Pacific, Middle East and Africa

    Email: ramzi.atat@eu.lotuscars.com

  • Lotus Robotics and CaoCao Mobility launch autonomous driving platform for robotaxis

    Lotus Robotics and CaoCao Mobility launch autonomous driving platform for robotaxis

    • CaoCao Mobility has launched a new autonomous driving platform for ride-hailing, which will be powered by Lotus Robotics’ end-to-end intelligent driving solutions.
    • The technology is being piloted in Suzhou and Hangzhou in China today.
    • Lotus Robotics technology is being rolled out globally, with the company introducing new features including its high navigation precision software in Europe in Q4 2025.

    LONDON, UK – Lotus Robotics, the self-driving technology unit of Lotus, has announced yesterday, March 10, 2025 a partnership with CaoCao Mobility, the ride-hailing unit strategically invested in by Geely Holding that will accelerate the deployment of its autonomous driving solutions globally. 

    Together, the brands have launched China’s first fully comprehensive autonomous driving system, powered by Lotus Robotics. This features full-customised car, full-unmanned autonomous driving and fully automated operations.

    Both companies have successful completed a pilot programme across Suzhou and Hangzhou in China, with the self-driving technology achieving 13,545 km of driving in test areas without human intervention – proving the real-world safety and reliability of Lotus Robotics software and services.

    Lotus Robotics and CaoCao Mobility will continue operating across both cities in China, as it looks to refine the vehicle-road-cloud integration model, blending vehicle intelligence with infrastructure to address persistent challenges including unexpected pedestrian crossings.

    The announcement comes on the heels of Lotus Robotics’ partnership with Aramco Digital, the digital and technology subsidiary of Saudi Aramco. Both companies are exploring implementing Robotaxis in the Middle East. 

    Today’s news marks a major milestone for Lotus Robotics’ growth, as the company continues to scale globally, and deliver a full stack of autonomous software and services for businesses wanting to deploy self-driving technology in their operations safely, securely and efficiently.

    Lotus Robotics offerings include:

    • ROBO Soul: full self-driving software stack, which can be integrated into any vehicle, in any environment. The company currently offers an end-to-end solution and can provide up to level 4 autonomy, which means the vehicle can perform driving tasks such as parking and highway driving, under specific circumstances, with human override as an available option. Components of this technology are currently being employed in Lotus’ next generation electric vehicles, its hyper-SUV, Eletre, and hyper-GT, Emeya*.
    • ROBO Galaxy: a range of cloud-based tools that underpins ROBO Soul. It enables businesses to manage and analyse data, in order to increase efficiency and accessibility of their autonomous fleets. Lotus Robotics collects data from multiple sources such as sensors, road information and algorithms, so ROBO Soul can continue to learn and improve its self-driving capabilities throughout its testing and development phases.
    • ROBO Matrix: It uses real-time monitoring to provide drivers with improved remote safety including guidance, control, and parallel driving solutions through analysing real-time data. It also deploys AI to continually learn from its environment and improve the safety and accuracy of its self-driving.

    The company’s latest advancements to its self-driving technology include:

    • Urban road navigation without the reliance of maps, otherwise known as ‘Navigate on Autopilot’ (NOA). This delivers seamless transitions between highways and urban roads, smart lane changes, intersection U-turns, and detouring.
    • High navigation precision that can effortlessly achieve variable lane driving, seamless transitions between highways and city roads, U-turns at intersections, intelligent lane selection, and smart obstacle avoidance, among other functions.

    This technology is currently deployed in China today, with global market rollout expected to take place in Q4 2025. The level of autonomy offered in each region is subject to market-specific regulation.

    Lotus Robotics currently works with multiple leading global automotive brands to enable them to reap the benefits of self-driving technology including Lynk & Co, Farizon Auto, and more. 

    To scale its offering and deliver to customers around the world, the company has tapped into Amazon Web Services (AWS). It stores and analyses the data collected across its product portfolio on AWS, and adheres to all regulations in each market it operates in.

    CaoCao Mobility’s services is available in over in 57 cities across China, and serves over 35,000 businesses, and seven million professionals – making the trusted choice of corporate travel.

    Note to editors

    *The level of autonomy offered in each region is subject to market-specific regulation.

    About Lotus

    Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.

    Media

    globalcomms@eu.lotuscars.com

    Reference & Media Contact:

    MAE ANGELIE PACATANG-VALDEZ
    SENIOR MARKETING MANAGER

    mpacatang@autohubgroup.com
    M: +63920 955 7999
    LOTUS CARS MANILA 38th St. corner 11th Ave. Triangle Drive,
    Bonifacio Global City, Taguig 1634