Category: Business & Lifestlye

  • The Grand Finale of Shopee 12.12 Big Christmas Sale

    The Grand Finale of Shopee 12.12 Big Christmas Sale

    Did the users enjoyed shopping online of the shop flash sales from as low as ₱12 and nationwide free shipping with a minimum spend of only ₱199 on December 12, 2018? 

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is in the final leg of the biggest Christmas sale of the year, the Shopee 12.12 Big Christmas Sale. Ongoing since November 26, the Shopee 12.12 Big Christmas Sale will round off with a bang on December 12 with 24 hours of free shipping with a minimum spend of only ₱199 and flash sales from as low as ₱12.

    Users was treated to a two-hour Midnight Madness brand sale with discounts up to 98% off, celebrity guest hosts for Shopee Quiz, and the exclusive launch of the latest Meizu smartphones.

    Leading brands join Shopee for a Midnight Madness Sale

    cid:image011.jpg@01D48E11.1E1EF300

    Aside from that, from 12MN to 2AM on December 12, Shopee also hold an exclusive Midnight Madness sale featuring leading brands including Colgate-Palmolive, Maybelline, P&G, Bosch, and many more. The two-hour timed sale will feature up to 98% off storewide across all participating brands.

    Celebrity guests to host Shopee Quiz

    cid:image012.jpg@01D48E11.1E1EF300

    Celebrities Kim Atienza, K Brosas, and Luis Manzano joined the Shopee 12.12 Big Christmas Sale celebrations as guests hosts for Shopee’s latest in-app game, Shopee Quiz. Happening twice daily at 12NN and 9PM from now until December 12, users has catch the celebrity guest hosts on the evening slots of December 6, 9 and 12. Specially for December 12, users have tuned in to Shopee Quiz sessions with an upsized coins pool of hundreds of thousands of Shopee Coins to be won.

    Exclusive launch of Meizu’s latest smartphone

    cid:image013.jpg@01D48E11.1E1EF300

    As an added bonus this Shopee 12.12 Big Christmas Sale, users have look forward to the launched of Meizu’s latest smartphones, the Meizu M16th and C9 happened on December 12 exclusively on Shopee.

    The Meizu M16th, Meizu’s flagship phone, boasts a 20mp selfie camera and a 12mp rear camera. With a super slim design that features an in-display fingerprint reader and a dual speaker system, the Meizu M16th will retail at a launch price of ₱20,399 instead of the usual ₱24,999. The Meizu C9 features a 5.45” display with HD+ resolution and up to 128GB worth of storage. It will launch at an exclusive price of just ₱3,399 instead of the usual ₱4,990. Both phones will be exclusively available on Shopee from December 12 to 31 December.

    Join Shopee for the grand finale of Shopee 12.12 Big Christmas Sale. Visit http://shopee.ph/12-12 for more information.

    Download the Shopee app for free via the App Store or Google Play.

    About Shopee

    Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

    Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

    Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea’s mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.

  • Converge ICT Further Improves the Filipino Web Experience by Upgrading Plan Speeds For Free

    Converge ICT Further Improves the Filipino Web Experience by Upgrading Plan Speeds For Free

    Converge ICT announced its products and services in terms of speed, usage, savings, value & flexibility as  fiber internet provider in the community through its event dub as “Converge Fiber X Converge High 5” that was held last December 05, 2018 at Sharila Hotel Ortigas.

    It is also the country’s premiere fiber internet provider to further cements its reputation as the Digital Game Changer that introduced one of the most important product rosters upgrades the Philippine telco industry have ever seen. 

    In the present, Converge ICT subscribers have already been enjoying pure, end-to-end fiber internet connection and looking forward to continuously maintain its quality of product and services.  However, as a testament to the company’s advocacy to upgrade the Filipino webscape, they are rolling out what is maybe the most market-disruptive yet consumer-centric high plans offering in recent memory. The fiber internet provider will initiate upgrading the speeds of existing internet subscribers for free that starts on December 6, 2018. In the new pricing strategy, Converge ICT subscribers of the 50 and 100 Mbps plans will receive a free upgrade to 75 and 120 Mbps, respectively. These speed upgrade will automatically be effective starting December 6, 2018.

    Alongside this free upgrade, an add-on speed, called FiberX 1500Plus is offered to all existing for only P99 pesos, the existing subscriber can avail of 10Mbps Speeds. And to give more excitement Converge ICT is giving the add-on speed FREE for 1-month for all its 1500 existing subscribers who will avail until January 31, 2019.

    These upgraded product offerings allow the consumers to maximize the country’s only symmetrical download-upload internet service. With higher speeds, all Converge home subscribers will definitely enjoy more digital activities, get equipped with more-than-sufficient network requirements as demanded by current technologies and just plainly experience better. From gamers, to bloggers, to work-from-home professionals, all data-intensive tasks are made easier and more meaningful.

    About Converge ICT

    Converge ICT is the fastest growing fiber internet and other digital consumer-centric services provider in the country today. The premium products and services they offer run through the first pure end-to-end fiber internet network in the country.

    Visit www.convergeict.com for more information.

    Press Contact:

    Jerome G. SamsonFreelance Media Relations09178961568
    09167861568
    jerome.g.samson@gmail.comjeromesamson2013@gmail.com

  • BAVI named Most Innovative Company of the Year at Asia CEO Awards

    BAVI named Most Innovative Company of the Year at Asia CEO Awards

    Bounty Agro Ventures, Inc. (BAVI), operator of the country’s largest rotisserie chicken chain, has been recognized as the Most Innovative Company of the Year during the Asia CEO Awards 2018, held recently at the Marriott Grand Ballroom in Pasay City.

    As the grand winner in the category, BAVI was cited for its efforts in innovating both the quality and variety in the way its chicken products are roasted and presented to the Filipino market.

    In 2017, BAVI became the country’s first and only poultry integrator to introduce an all-natural, antibiotics-free chicken through its pioneering No Antibiotics Ever system. This eliminates the use of any antibiotics throughout the entire poultry production to ensure chickens are naturally healthy and safer to eat.

    It was also through innovation that BAVI was able to expand its customer base, becoming the dominant market leader in the roasted chicken industry with more than 1,200 rotisserie stores nationwide.

    In 2009, BAVI ventured into the food retail industry through its Chooks-to-Go oven-roasted chicken. With the brand promise of litson manok na ‘masarap kahit walang sauce’, the company introduced a new way to enjoy cooked chicken without the traditional sauce or gravy.

    BAVI also introduced Uling Roasters Litson Manok, a fresh take on traditional charcoal-roasted chicken in 2013. This was followed by the launch of Reyal Litson Manok which boasts of unique butterfly-cut chickens and flavorful sweet-spicy sauces.


    “We are honored with this prestigious recognition especially since innovation has always been at the heart of BAVI operations ever since we started as a poultry integrator company in Cebu and Davao. Like in most markets, our leadership in the local poultry industry relies mostly on how we innovate our manufacturing and operations systems and how we present our products to consumers. More importantly, innovation has been our way of ensuring that more Filipinos will enjoy our quality, healthy and affordable chicken products,” said Ronald Mascariñas, BAVI president and general manager.

    The Asia CEO Awards is the largest business awards event in the Philippines and Southeast Asia, representing the grandest alliance of local and international business people ever created to promote the Philippines and recognize business achievers on the world stage.

    John Paulo Ondra Caparros
    Public Relations Department
    Strategic works, Inc. 

    +63.893.7472 | +639. 17.158.7918
    john.caparros@stratworks.ph
    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Reaping the Bounty of Courage: BAVI’s Mascarinas recognized as Outstanding Leader in Asia at recent ACES Awards

    Reaping the Bounty of Courage: BAVI’s Mascarinas recognized as Outstanding Leader in Asia at recent ACES Awards

    Bounty Agro Ventures, Inc. (BAVI) President and General Manager Ronald Mascarinas was recently lauded as one of the Outstanding Leaders in Asia at the Asia Corporate Excellence & Sustainability Awards (ACES) held at the Fairmont Singapore last October 11, proving that he is anything but chicken in his leadership.

    Cited as an individual who exhibits the ideal blend of business acumen, professionalism, entrepreneurial caliber and astuteness, Mascariñas was instrumental to the continued success of one of the largest poultry integrator companies in the country.

    Under Mascariñas’ leadership, BAVI rose to be one of the top poultry integrators, and has set itself apart from the industry by being the first and only poultry integrator to offer No Antibiotics Ever (NAE) chicken. BAVI is presently the country’s largest rotisserie chicken chain, with more than 1,200 rotisserie stores nationwide.

    BAVI was initially established as a poultry integrator company operating in Cebu and Davao, Philippines, carrying the Bounty Fresh brand.  Incorporated in 1997, BAVI is presently ranked 207th among the top 1,000 corporations in the Philippines.

    In 2002 the company embarked on a program to modernize operational capability and market expansion, led by Mascariñas. The President helped link together hundreds of broiler contract farms, dozens of hatcheries, feed mills, poultry processing plants and processed meats plants, with the end goal of establishing a highly efficient supply chain in poultry integration. The venture was an unmitigated success, and consistently earned Triple A ratings from the National Meat Inspection Service for cleanliness.

    The implementation of the Asian Free Trade Agreement, however, led to an open market, which led to cheaper imports. Faced with thin margins and fierce competition, BAVI faced a dire threat to its existence. In the light of this challenge, Mascariñas made a bold move to diversify operations. BAVI launched its own retail operation, and developed a complementing range of cooked chicken and dressed chicken products.  In 2009, the company launched its oven roasted chicken business under the trade name “Chooks-to-Go”, completing the integration cycle of poultry operations, from the farm to the dinner table.

    Leading with vision and courage. Bounty Agro Ventures, Inc. (BAVI) President and General Manager Ronald Mascariñas accepts award as one of the Outstanding Leaders in Asia at the Asia Corporate Excellence & Sustainability (ACES) Awards.

    Mascariñas, attributed his bold business strategy to the trinity of Vision, People and Training.  “I have always believed in the importance of a good reputation founded on ethical and fair business relationships; and the paramount importance of competent and trustworthy people in the organization working as a team. What connects the two is good management. A good leader teaches, guides, and even handholds, if needed. A good leader does everything to ensure that people who work with them are encouraged, and taught the value of discipline.”

    Mascariñas’ win is one of 11 awards won by the Philippines at the fifth Asia Corporate Excellence & Sustainability Awards.

    John Paulo Ondra Caparros
    Public Relations Department
    Strategic works, Inc.

    +63.893.7472 | +639. 17.158.7918
    john.caparros@stratworks.ph
    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Discover the winning formula for business success

    Discover the winning formula for business success

    World-renowned executive coach and best-selling author, Dr. Marshall Goldsmith, tells business executives to always take a step back and ask themselves one critical question – is it worth it? It is one of the things that most business schools do not teach but every CEO must know, or one can always learn the hard way.

    According to Dr. Marshall, there are three life lessons that every person must learn, especially CEOs and business leaders, in order to succeed in both their professional and personal lives. The first is winning is not everything.

    “One problem of the successful people I work with is winning too much. It is important for one to win – meaningful win, critical win, trivial win, and even those not worth it, we want to win anyway. Winners love to win. Problem is we want to win too much,” said Dr. Marshall.

    A key to success is you don’t have to always win. The more you make others win, the more successful you become. In the drive to win all the time, most people lose out on life’s other equally important aspects.

    Dr. Marshall adds another lesson – stop trying to add value to everything. “In most cases, when a person comes up with a great idea, the natural tendency is instead of saying it is a great idea, one would say it’s a nice idea but why don’t you add this to it,” said Dr. Marshall.

    While the value of the idea comes up by 5 percent, the commitment of the person to executing the idea goes down 50 percent.

    And the third lesson is – don’t judge too much. One of the key lessons that are not taught is to help others more and judge less. “Before making a judgmental comment, stop, breathe, and think if this is going to help your relationship. If the answer is no, do you really have to say it?” said Dr. Marshall.

    Dr. Marshall will have a two-day, two-city tour in Asia this October and will be at the Crowne Plaza Manila Galleria on October 26, 2018, for the CEO, HR, & Senior Leaders Conference. He will be joined by Dr. Peter Chee, ITD President and the 1st Asian ranked among the top 6 Global Coaching Gurus, and Serely Alcaraz, #1 master trainer and chief coach at ITD World.

    Dr. Marshall Goldsmith, the World’s #1 Leadership Thinker (by Harvard Business Review) will share his Executive Coaching Secrets, and his #1 NY Times and Wall Street Journal bestselling book: Triggers during the conference.

    The Conference is an ITD Mega Guru event that will let you learn from the best to be the best. Attending this one-day-only event is a must for top-level leaders, entrepreneurs, and HR, Organizational Development and Training professionals. For more information and registration, call ITD World Philippines at +632 887 7428, email at itdmanila@itdworld.com, or visit https://www.itdworld.com/ceoconference/manila/

    John Paulo Ondra Caparros
    Public Relations Department
    Strategic works, Inc. 

    +63.893.7472 | +639. 17.158.7918
    john.caparros@stratworks.ph
    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Star Cruises releases an “SSV Flash Sale” for one week, exclusive for SuperStar Virgo Holiday Concept Cruises

    Star Cruises releases an “SSV Flash Sale” for one week, exclusive for SuperStar Virgo Holiday Concept Cruises

    Holidaymakers were in for a festive treat, with SuperStar Virgo, the flagship of Star Cruises announcing her return to well-loved Manila homeport in December with holiday concept cruises. With enticing family-friendly offers, Filipinos found more reasons to take their vacations and parties aboard with spectacular line-up of theme cruises on SuperStar Virgo and 5-night journeys to the sandy beaches in Southern China, as well as idyllic destinations in Vietnam, Palawan, and Kota Kinabalu.

    And as added surprise treat, Star Cruises drops a week-long “SSV Flash Sale”, bringing back ever-popular promotions for seniors and families on standard promotional rates exclusive for September 28 to October 4, 2018 bookings only! 


    For as low as USD 686 per paying pax, Filipino travellers can choose to bring along senior members of the family, aged 50 and up, as 2nd guest per cabin to be able to avail of the promo “Seniors Cruise Free”. As another option for bigger families and same starting rate for paying pax, guests can avail of “3rd/4th Guest Free” which are applicable to guests of any age. 

    Make merry and memorable your family celebrations on the high seas, as there is no better time to treat yourself and the family with the ultimate gift of a magical Christmas and New Year’s festive cruises with SuperStar Virgo! 

    Booking for the promotion can be through any local travel agency or by visiting www.starcruises.com. For inquiries, call (02) 836 6080 for more information.

    About Star Cruises

    Star Cruises is a wholly-owned subsidiary of Genting Hong Kong, a leading global leisure, entertainment and hospitality corporation. A pioneer in the Asia Pacific cruise industry, Star Cruises has been operating its fleet since 1993, taking on the bold initiative to grow the region as an international cruise destination with a fleet of five vessels including SuperStar Virgo, SuperStar Gemini, SuperStar Aquarius, Star Pisces and The Taipan. 

    Star Cruises’ commitment in offering best-in-class services and facilities is reflected in a host of recognitions and accolades received over the years. These include being inducted into the prestigious Travel Trade Gazette’s “Travel Hall of Fame” for the tenth consecutive year in 2017 in recognition of winning “Best Cruise Operator in the Asia-Pacific” for 10 consecutive years. Star Cruises was also recently voted “Asia’s Leading Cruise Line” at the World Travel Awards for the sixth year in a row in 2017. 


    About Superstar Virgo

    The 13-storey SuperStar Virgo is equipped with 935 cabins, including sea-view cabins and balcony suites. Offering a wide variety of dining, shopping and entertainment choices, her facilities embrace Chinese, international and Japanese restaurants, an alfresco bar, foot reflexology salon and spa, gym, steam and sauna rooms, hairdressing salon, two-level theatre, duty-free shops, a 100-metre mega water slide, outdoor swimming pool, mini golf course, karaoke room, children’s activity centre and more. A calendar of themed entertainment constantly refreshes the onboard fun and excitement, ensuring every voyage is a brand new enjoyable experience. 

    For more information on Star Cruises, please visit: 

    Official Website:            http://www.starcruises.com
    Facebook:                     www.facebook.com/starcruises
    Instagram:                      http://www.instagram.com/starcruisesasia 

    On Star Cruises, every journey is a voyage of discovery and surprise.

    John Paulo Ondra Caparros
    Public Relations Department
    Strategic works, Inc.
    +63.893.7472 | +639. 17.158.7918

    john.caparros@stratworks.ph
    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Who Else Wants to Join the Shopee 9.9 Super Shopping Day?

    Who Else Wants to Join the Shopee 9.9 Super Shopping Day?

    Are you excited of the return of Shopee 9.9 Super Shopping Day? It’s the Biggest Annual Shopping Event in Southeast Asia and Taiwan.  Users can download the Shopee App to check the updates for a super series of non-stop deals over 11 consecutive super themed days, and massive giveaways worth over ₱15 million to be won.

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, kicks off its biggest annual regional shopping event, Shopee 9.9 Super Shopping Day. After the previous year’s successful 9.9 event which saw a three-fold uplift in orders and a five-time increase in traffic, Shopee is upping the ante this year with a 11-day mega shopping event from 30 August to 9 September. With over 500,000 sellers, around 800 brands and more than 60 partners onboard, users can expect up to 99% off from the largest collection of deals and massive giveaways worth over ₱15 Million.

    “Shopee has grown tremendously in the past year. We now boast around 160 million users across the region, including over 16 million in the Philippines. At the same time, the number of sellers on Shopee has more than doubled to over 500,000 in less than a year, showing how we are quickly becoming the online shopping destination of choice for both shoppers and sellers in the region. To thank all our users for their continued support, we extended this year’s Shopee 9.9 Super Shopping Day to feature almost two weeks of non-stop promotions across all product categories. We have also continued to strengthen our ties with leading brands and partners to bring our users even more exclusive deals and promotions on Shopee,” said Terence Pang, Chief Operating Officer of Shopee.

    Super savings on super themed days


    Starting 30 August, users can participate in a 11-day shopping marathon, featuring different back-to-back themed days every 24 hours in the lead up to the peak of Shopee 9.9 Super Shopping Day on 9 September. Users can also look forward to free shipping with lowered minimum spend every day during this period. Key highlights include Super Flash Sale Day on August 30 featuring flash deals as low as ₱99 happening nine times over the course of the day; and Super Vouchers Day on 3 September with a total of over ₱900,000 worth of vouchers to be redeemed.

    On 5 September, Shopee will also be teaming up with hundreds of leading brands including giants P&G, Maybelline, Samsung, Vivo, Colgate – Palmolive, Oppo, Asus, and more to launch the first-ever Super Brand Festival, comprising the largest collection of deals from major brands on Shopee Mall. Users will get first-hand access to thousands of products sold by their favourite brands across all product categories including Electronics, Mobile and Gadgets, and Health and Beauty.

    Shopee Shake, the highly popular in-app game that has since clocked over 70 million plays by users across the region, is making a comeback, this time with a new group mode where users can invite others to play at the same time to earn bonus coins, and a supersized coins pool of over 9 million Shopee Coins up for grabs. On Super Shopee Shake Day and Super Shopping Day on 8 and 9 September respectively, users can play up to 18 times in 48 hours for a chance to win Shopee coins, vouchers and prizes.

    Take part in the nationwide Shopee Dance competition to win super giveaways


    In line with Shopee 9.9 Super Shopping day, Shopee will also be launching a nationwide Shopee Dance competition called Shopee Dance to Win with prizes including an Ace 50” TV and up to ₱100,000 in cash to be won. The dance is featured in Shopee’s second television commercial starring Shopee Philippines’ brand ambassador, Anne Curtis.

    To qualify, users will need to post a video of themselves doing the Shopee Dance on Facebook or Instagram with the hashtag #ShopeeDancePH. The competition will run from 31 August till the end of Shopee 9.9 Super Shopping Day. Winners will be announced on Shopee’s social media pages on 9 September.

    Join us for this year’s Shopee 9.9 Shopping Super Day

    This year’s Shopee 9.9 Super Shopping Day is co-presented by more than 60 partners, including Grab, Cebu Pacific, BPI, SM Advantage, ABS-CBN Publishing, and ABS-CBN Store. Joining Shopee in its biggest sale of the year, Grab will be giving ₱9,000 worth of Grab rides each to 99 Shopee users; while Cebu Pacific will be giving round trip tickets to Kuala Lumpur, Jakarta, Kota Kinabalu, Bali and Siem Reap. In addition, the campaign is also supported by its official partners Black Arrow Express, Freenet, Citibank, Maybank, PNB and Robinsons Bank.

    “We have packed Shopee 9.9 Super Shopping Day with a comprehensive suite of deals and promotions tailored to our users’ varying needs and preferences. With the strong support of our sellers, brands and partners, we are confident that shoppers will enjoy an unmatched online shopping experience at our largest annual regional shopping event,” Pang concluded.

    Shop the biggest sale of the year, Shopee 9.9 Super Shopping Day. Visit https://shopee.ph/99 from August 30 to September 9.

    For more information on Shopee Dance competition, check out Shopee’s Facebook page at https://www.facebook.com/ShopeePH/

    Download the Shopee app for free via the App Store or Google Play.

    For more information, please contact: 

    Erin Tagudin
    Public Relations Manager
    Contact: 09178457508
    Email: erin.tagudin@shopee.com

  • Finding home with music and a bottle of Coke

    Finding home with music and a bottle of Coke

    Coke Studio returns with an amazing line up of local and international artists .

    There are many things that make us feel at home – laughing and spending quality time with our favorite people, munching on our go-to comfort food along with a refreshing drink, or even listening to a song that brings back precious memories.

    When we return to where we feel valued and accepted, when we’re reunited with the things and the people we love, when we look gratefully at our past experiences both good and bad, and when we remember the passions that inspire us, we come home.

    These unique instances are our own moments of homecoming. When we recall a special moment, the memory comes with a tune that was playing in the background, a lyric that stood out, a beat that fit the mood, and sometimes even a Coke in hand.

    With the perfect jam playing and a bottle of Coca-Cola, simple moments with our friends and family become more fun, more memorable and more uplifting.

    Now, music and Coca-Cola come together once more to give young music lovers and Original Pinoy Music (OPM) artists a new home at Coke Studio Homecoming.

    Juan Miguel Severo

    In line with the Company’s thrust to empower the youth, Coca-Cola tapped into young Filipinos’ love for music through Coke Studio PH in 2017. Coke Studio PH became a haven where the diversity of OPM was celebrated.

    This year, Coca-Cola connects to Filipino teens once again as Coke Studio PH returns to make them feel at home with the familiar sounds of OPM, giving them an avenue to show their love and support for local music.

    IV OF SPADES

    Kriesha Chu

    For its second season, Coke Studio PH also further establishes itself as a hub of Pinoy talent, as it introduces a stellar lineup of local and international Filipino artists across various genres.

    While the previous season brought together veteran artists and budding musicians, Coke Studio Homecoming calls Filipino artists who have shared their talents to the world to return to their roots and bridges them with homegrown talents who have yet to stand on the international stage.

    Sam Concepcion

    Patty Tiu

    From this colorful mix of talented Filipino singers and bands, Coke Studio Homecoming will feature groundbreaking, new collaborations between artists, as well as unique renditions of their original songs.

    Coke Ambassadors will also find their way back home this season, as Coke Studio Homecoming features familiar faces, including the brand’s most memorable endorsers and Coke Studio artists from the first season.

    Ben&Ben

    December Ave

    “We received such an overwhelming response during the first season of Coke Studio PH and this really inspired us to work harder this second season and explore ways to take it further. Last year, Coke Studio became a home for OPM and now we want to continue and strengthen that legacy, making sure that the younger generation and the new lineup of artists can feel that same sense of belonging,” said Stephan Czypionka, Coca-Cola Philippines Vice President for Marketing.

    Khalil Ramos

    Quest

    While uniting teens through music, Coca-Cola takes it a step further by enabling them to do their part for a greater cause. This year, Coca-Cola announced an industry-first goal to collect and recycle the equivalent of every bottle or can it sells globally by 2030—a goal in line with the Company’s vision of a World Without Waste. This is why during all Coke Studio events, Coca-Cola encourages teens to deposit their PET bottles in designated recycling bins.  The Coke Studio TuneCycle, a stationary bicycle that also grinds PET bottles, will also be a staple in Coke Studio events. These ground PET bottles will later on be turned into eco-bricks.

    AJ Rafael

    Moira Dela Torre

    Coca-Cola will reveal its exciting lineup of artists at the Coke Studio Homecoming Launch on September 1, 2018 at the World Trade Center in Pasay City. There’s plenty more in store so stay tuned and let the sounds of OPM call you home!

    About The Coca-Cola Company

    The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, bringing economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

    Contact:

    Samantha Sanchez
    (063) 917 587 7226
    samsanchez@coca-cola.com

    Alex Pastor
    (063) 920 968 0241
    alex.pastor@stratworks.ph

    Coc-Cola PH Region
    Public Affairs & Communications
    24th Floor, Net Lima Building,
    5th Avenue cor. 26th Street,
    Bonifacio Global City, Taguig 1634
    (063) 849 8222