JG Superstore, SM North EDSA Grand Opening was held on June 3, 2026 at 3F, The Annex Building, SM City North EDSA, North Avenue corner Epifanio de los Santos Avenue (EDSA), Bagong Pag-asa, Quezon City.
It’s the first flagship store in SM Supermalls and the newest trusted source for Camera, Photo, Video, Audio & more in the Philippines.
During the event, Oliver Tan and Jill Tan, owners of JG Superstore led the Christ’s Commission Fellowship (CCF)Business Dedication and Prayers of Dedication of JG Superstore, SM North EDSA.
According to Jill Tan, the grand opening of JG Superstore, SM North EDSA is a very meaningful milestone of the company as they started with very very humble beginnings. They personally talking to their customers, tacking orders and learning directly from the people they serve. That was their real experience of retail, listening to customers, understanding their needs and earning their charts one interaction at a time. Ten (10) years later, after serving their customers and the creative community. Through their e-commerce and distribution channels, they take it importance step forward as they officially opened their first mall store at SM North EDSA. This is really a major step in bringing JG Superstore closer to the people they serve, and in creating retail experience that is more personal, more useful, and more connected to the real needs of theirs customers and our community.
JG Superstore’s mission remains to their customers, to empower Filipinos, to create more and grow further. And these means serving to the customers not only through the products they offer but also through the programs that support them beyond the purchase. JG Academy is their educational arm where customers can create opportunities for learning and upscaling the help of their experts in the industry. In JG Superstore, they co-host workshops
Jill Tan also mentioned that, as they opened JG Superstore towards EDSA , their direction is very clear. Bring the right products closer the customers, support the creative community, and continue innovating to create retail experience that is not only about selling but for about helping people to create, grow and move forward.
On June 3, 2026, they opened the JG Superstore, SM North EDSA, the first mall store and the newest trusted source for Camera, Photo, Video, Audio & more in the Philippines. But more importantly, they started their commitment to their customers, their partners and to Filipino creative communities.