Month: October 2025

  • Haier and Automatic Centre Showcase Smarter Cooling Solutions at Market! Market!

    Haier and Automatic Centre Showcase Smarter Cooling Solutions at Market! Market!

    Shoppers at Market! Market! enjoyed a refreshing showcase as Haier Philippines, in partnership with Automatic Centre, introduced its latest line of air conditioners through a Mini Launch Event. The program gathered partners, guests, and media for a closer look at Haier’s newest cooling innovations designed for smarter living.

    Haier Philippines and Automatic Centre teams together with event models during the Haier Air Conditioner Product Launch at Automatic Centre.

    At the spotlight of the showcase was the Haier UV Cool AI Voice, a hands-free, voice-controlled air conditioner that allows homeowners to adjust comfort levels through simple voice commands—without Wi-Fi or external devices. It also features AI Eco technology for smart airflow management and UVC sterilization that helps keep indoor air fresh and safe.

    Display of Haier’s latest air conditioner lineup featuring the UV Cool AI Voice series at Automatic Center.
    KOL – Ms. Valerie Tan
    Haier Senior Marketing Manager – Ms. Angeli Patricio
    Haier AC Product Manager – Mr. Wang Kangning
    Haier Vice President – Mr. Xuhong Yan
    Haier President & CEO – Mr. Sun Liangjun
    Automatic Merchandising Head – Ms. Cheng Del Mundo
    Automatic Centre Senior Marketing Manager – Ms. Pearl Perlada
    Mr. Herrick Soneja – Automatic Centre District Manager
    Haier Strategic Channel Sales Director – Mr. Eric Pabustan
    Haier Product Manager – Mr. John Torres

    Also introduced was the Haier Clean Cool Pro series, designed for families seeking reliable performance and easy maintenance. With its Self-Clean technology, the unit automatically reduces bacterial buildup in the evaporator, ensuring consistently clean air. Its Hyper PCB and anti-corrosion design help extend the unit’s lifespan, offering durable cooling solutions for Filipino households.

    The event not only showed Haier’s new products but also emphasized the strength of its collaboration with Automatic Centre, the country’s oldest appliance store and a heritage brand trusted by generations. Known as a go-to destination for quality appliances, Automatic Centre has built its legacy on dependable products, after-sales service, and knowledgeable specialists who guide families in finding the right fit for their homes.

    From Left to Right:
    Haier AC Product Manager – Mr. Wang Kangning
    Haier Vice President – Mr. Xuhong Yan
    Haier President & CEO – Mr. Sun Liangjun
    Automatic Merchandising Head – Ms. Cheng Del Mundo
    Automatic Centre Senior Marketing Manager – Ms. Pearl Perlada
    Mr. Herrick Soneja – Automatic Centre District Manager
    Haier Philippines executives and partners lead the unveiling of the new Haier UV Cool AI Voice Air Conditioner during the Automatic Center Product Launch

    Automatic Centre continues to make appliance shopping more convenient with 0% installment plans, Shop Now Pay Later programs, exclusive bank offers, and partnerships with financing providers such as Home Credit, Skyro, and Salmon. With this customer-focused approach, the store remains a reliable partner for Filipino households—past, present, and future.

    The Market! Market! mini launch served as an intimate preview, with Haier and Automatic Centre extending the experience through an in-store exhibit running from October to December 2025, giving mall-goers the opportunity to explore the new models firsthand.

    Haier Key Opinion Leader Valerie Tan poses with event models during the Automatic Center Air Conditioner Product Launch held on October 3, 2025.
    Haier Philippines President and CEO Sun Liangjun during the Automatic Center Air Conditioner Product Launch held on October 3, 2025.

    Together, Haier and Automatic Centre continue their shared mission of bringing smarter, cleaner, and longer-lasting cooling solutions to Filipino homes, backed by a tradition of trust and innovation.

    Visit: https://www.haier.com/ph/air-conditioners/

    Reference & Media Contact:

    Lariza Garcia

  • Haier Announces New Partnerships with Liverpool FC and Paris Saint-Germain

    Haier Announces New Partnerships with Liverpool FC and Paris Saint-Germain

    Haier, a home appliance brand, has announced new multi-year global partnerships with Liverpool FC and Paris Saint-Germain. The announcement was made at IFA Berlin, where Haier unveiled its new brand strategy. The agreements unite Haier with two of the most followed football clubs in the world.

    These collaborations are part of Haier’s “Home of the Champions” initiative, which aims to align the brand with top-tier clubs and athletes. The partnerships are intended to inspire, connect, and create richer, smarter experiences for fans and consumers worldwide. Haier’s values of innovation, precision, and excellence are said to align with the spirit of both clubs, reinforcing a shared commitment to performance and global reach.

    As part of the partnerships, Haier will engage with fans across stadium, digital, and retail touchpoints. The brand will also deliver exclusive fan experiences and explore the creation of co-branded smart home products designed to bring the energy of a matchday into daily life.

    The partnership with Liverpool FC also revives a historic connection. Candy, a brand that is now part of Haier Europe, was the club’s main sponsor in the late 1980s and early 1990s, an era that remains one of the most iconic chapters in the club’s history.

    Haier’s Expanded Sports Portfolio

    In addition to the new football partnerships, Haier has renewed its strategic partnership with the ATP Tour through 2028. This renewal expands Haier’s role as an ATP Gold Partner, now covering both Home Entertainment & TV and Home Appliances categories. This extension will provide Haier with on-court brand visibility, premium hospitality experiences, and on-site product integration at select ATP Tour events. The brand will also benefit from exposure across the ATP’s digital channels, which reach an online audience of more than one billion.

    Haier’s sports sponsorships also include LALIGA, Liga Portugal, the Royal Moroccan Football Federation, Roland-Garros, and the Mutua Madrid Open. This broad and strategic connection with sports reflects a multisport identity. Haier’s partnerships are built on the belief that sport is a powerful platform to inspire, connect, and create shared value.

    The partnerships aim to turn passion on the pitch and on the court into smarter, more connected living at home.

    Reference & Media Contact:

    Lariza Garcia

  • San Miguel Beer Rocks Okada with a Grand Oktoberfest Kick-off Party

    San Miguel Beer Rocks Okada with a Grand Oktoberfest Kick-off Party

    There is no party like a San Miguel Oktoberfest party. The most-anticipated beer festival kicked off at Okada Manila last September 20 to 21, 2025. As San Miguel Beer celebrates its 135th year of serving great beers around the world, San Miguel Brewery Inc. (SMB) brings back the fiesta vibe that made the event an iconic spectacle.

    Over 8,000 revelers flocked Okada Manila’s Crystal Pavilion during the two-day event filled with an array of specially crafted beers paired with top-notch food offerings over pulse-pounding music from a powerhouse lineup of top local acts.

    The festivities were opened with a toast led by SMB President Carlos M. Berba, San Miguel Pale Pilsen Brand Ambassador Coco Martin, and Okada Manila Vice Chairperson Takako Okada. The event kicked off a series of San Miguel Oktoberfest Events which will happen at the Paseo de Santa Rosa in Santa Rosa, Laguna on October 18, 2025 and at the Queensland Manor in Cebu City on October 31, 2025.

    SMB lit up the famed integrated resort as guests were treated to complimentary beer samplers curated from San Miguel Beer’s global portfolio of brews as well as exciting new brews including India Pale Ale, Fruity Wheat Ale, Summer Ale and Specialty Lager.

    Pop-ups lined the Crystal Pavilion’s signature winding walkway with gourmet restaurants Las Flores, Café Fleur by Chef Sau, Flipside Burgers, and Purefoods Deli setting up shop while SMB’s new Draft Beer Mobile Bar Truck added more to the overflowing beer at the venue. Party-goers also took home plenty of limited-edition San Miguel Beer merchandise to remember the epic event.

    The San Miguel Oktoberfest party rocked to some of the country’s top acts including Rico Blanco, Lola Amour, December Avenue, Maki, Arthur Nery, Brownman Revival, The Dawn, Autotelic, The Juans, Over October, The Cohens, Paprika, DWATA, Carousel Casualties, It All Started in May, Magiliw Street, Sean Archer, Acapellago, DJ Chelsea, and DJ Rammy.

    More good vibes went around when recently crowned PBA All-Filipino Cup Champions, the San Miguel Beermen, shot hoops with Oktoberfest party goers. Billiards legends Efren “Bata” Reyes and Francisco “Django” Bustamante also played an exhibition match and challenged revelers who dare to showcase their pool table skills.  

    The night wasn’t just a celebration, it was a memory-making spree where every sip and souvenir captured the spirit of San Miguel Beer.

    San Miguel Pale Pilsen brand ambassador Coco Martin gets beer fresh from the tap during the kick-off party of the San Miguel Beer Oktoberfest at Okada Manila

    San Miguel Oktoberfest remains to be the largest fiesta in the country recognized by the Department of Tourism since 2005. Get your tickets now at Ticket2Me.net for the San Miguel Oktoberfest at Paseo de Santa Rosa in Santa Rosa, Laguna on October 18, 2025 featuring Rocksteddy, Sunkissed Lola, Progeny, The Collars, and Parisukat and the San Miguel Oktoberfest at the Queensland Manor in Cebu City on October 31, 2025 with Urbandub, December Avenue, Missing Filemon, Nikolay, and Kuwako as featured acts.

    For the complete schedule of events, latest promos, and updates, like and follow San Miguel Oktoberfest on Facebook (www.facebook.com/SanMiguelOktoberfest).

    Reference & Media Contact:

    ED UY
    Editor, Founder
    Where Is Ed Uy? | The Technivore
    Columnist, Business Mirror

  • HONOR Magic V5 Now Available Nationwide with FREE HONOR Choice Earbuds Clip!

    HONOR Magic V5 Now Available Nationwide with FREE HONOR Choice Earbuds Clip!

    Get it until September 30 only!

    Manila, Philippines – On September 11, 2025, leading smart devices provider HONOR Philippines announced the nationwide availability of its newest and most durable foldable HONOR Magic V5! You can now get it from any HONOR Partner and Experience Stores or online via: Lazada (https://bit.ly/Laz_V5_PR), Shopee (https://bit.ly/Shop_V5_PR), and TikTok Shop (https://bit.ly/TikTok_V5_PR). And only until September 30, you can get it with a FREE HONOR Choice Earbuds Clip worth Php 4,999!

    Foldable with Unparalleled Durability

    The HONOR Magic V5 sets a new industry benchmark for portability in foldable smartphones, featuring an ultra-slim 8.8mm body and weighing as little as 217g. These advancements reflect HONOR’s relentless pursuit of engineering excellence, made possible by the industry leading AI-powered manufacturing system. This revolutionary process enhances structural reliability and integrity, delivering an almost crease-free fold and elevating the user experience that can be felt with every interaction.

    The HONOR Magic V5 features IP58 and IP59 ratings for dust and water resistance. Engineered with HONOR’s Carbon Fiber Reinforced Inner Display Panel and Anti-scratch NanoCrystal Shield on the outer screen, the device delivers exceptional resilience against scratches and everyday impact. Internally, a carbon fiber layer with 380GPa deformation resistance acts as a powerful shock buffer. The HONOR Super Steel Hinge also has an impressive tensile strength of 2300MPa, further strengthening the device while enabling smooth folding action.

    Available in three stunning colorways Ivory White, Dawn Gold, and Reddish Brown, you can now get HONOR Magic V5 for only Php 89,999 at any HONOR Partner and Experience Stores or online via Lazada (https://bit.ly/Laz_V5_PR), Shopee (https://bit.ly/Shop_V5_PR), and TikTok Shop (https://bit.ly/TikTok_V5_PR) with FREE HONOR Choice Earbuds Clip worth Php 4,999 until September 30, 2025!

    For more information about the HONOR Magic V3, you may visit: https://bit.ly/Web_V5_PR. To be in the loop of exciting updates, follow HONOR Philippines’ social media platforms on: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines).

    About HONOR 

    HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

    Reference & Media Contacts:

    Pao Oga 
    PR Manager  paoo_honor@prl.ph   09190016898 
    Denis Santos 
    PR Supervisor  deniss_honor@prl.ph 09171745327