Taiwan Excellence launches their annual contest for innovative proposals, with this year’s theme entitled: “Go Healthy with Taiwan.” To improve global health standards and promote overall well-being in communities and cities around the world, Taiwan Excellence encourages those from governments, institutions, and organizations to submit their original ideas that integrate holistic solutions and high-quality health products from Taiwan.

The “Go Healthy with Taiwan” campaign brings into the spotlight five key sectors of Taiwan’s health industry: smart healthcare, medical aesthetics and wellness, fitness equipment, sports technologies, and bicycles. Long recognized as the “Bicycle Kingdom,” Taiwan is a global leader in high-end bicycle manufacturing and innovations in sustainability. Taiwanese companies are among the world’s top suppliers in fitness equipment, integrating AI with strong R&D and manufacturing capabilities. In smart healthcare, Taiwan leverages its advanced ICT, semiconductor expertise, and elite medical system to offer integrated solutions for the global health tech market.

“Go Healthy with Taiwan” Global Kickoff Event

The event to officially launch the campaign was held in Taiwan on Tuesday, June 3. The press conference welcomed distinguished guests including Mr. Robert Wu, Chairman of the Taiwan Bicycle Association; Mr. Jeff Chen, President of the Taiwan Sporting Goods Manufacturers Association; and Mr. Spark Huang, Director of the Taiwan Medical and Biotech Industry Association, alongside key industry representatives. Media representatives from 12 international outlets across Europe, the U.S., Southeast Asia, and the Middle East, as well as foreign diplomats in Taiwan, also attended in support of the campaign.

The campaign’s promotional theme, aptly titled “Pitching Taiwan’s Best: A Homerun for Proposals!”, was unveiled during the event. The Taiwanese baseball star, Mr. An-Ko Lin, made a surprise appearance along with the mascot of Taiwan Excellence, Fu Bear. With the venue transformed into the likeness of a baseball field, Lin and Fu Bear reenacted symbolic home runs to represent Taiwan championing top-tier health solutions and collaboration with innovators across the globe.

Ms. Susan Hu, Deputy Director General of the Taiwan International Trade Administration (TITA), noted the contest’s goal for Taiwan and for the world. “President Lai Chiang-te is actively advancing the vision of a “Healthy Taiwan.” By encouraging global participation and collaboration for a healthier future, this campaign marks a significant step in bringing this vision to life.”

Mr. Joe Chou, Executive Vice President of the Taiwan External Trade Development Council (TAITRA), speaks about the importance of the campaign from a national to global scale. “This international call not only highlights the strength and innovation of Taiwan’s comprehensive health industry, but also encourages partnerships between nations around the world that advance smart and sustainable healthy lifestyles with the help of Taiwan’s leading technologies and solutions.”

How to Join “Go Healthy with Taiwan”

“Go Healthy with Taiwan” aims to build on the success of last year’s “Go Green with Taiwan” contest–which received 396 submissions from 45 countries. This year, the contest’s goal is to receive over 500 entries from across 5 continents, further expanding international reach and practical applications from Taiwan. All high-quality entries will be given opportunities to explore collaboration with world-class Taiwanese companies, and the top three proposals will each be awarded USD30,000.

The submission period is open from May 15 to August 14, 2025. For more information, visit the official website at http://gohealthy.taiwanexcellence.org. For updates on the “Go Healthy with Taiwan” contest, follow Taiwan Excellence PH on Facebook and Instagram.

Taiwan External Trade Development Council (TAITRA), through the commission of the Taiwan International Trade Administration (TITA), opens the call around the world for proposals under the theme “Go Healthy with Taiwan” –to increase the visibility of Taiwan in the health industry and to foster global partnerships with opportunities for local implementation. Taiwan Excellence, the joint project by TAITRA and TITA, eagerly invites everyone to join the initiative of innovative, healthy solutions for the world.

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Richard Mamuyac