DULDULAO DOT NET This Day & Beyond

Month: March 2025

  • NEW PERFORMANCE-FLAGSHIP TURBO SE AND REVISED LINEUP – THE 25MY LOTUS EMIRA RANGE

    NEW PERFORMANCE-FLAGSHIP TURBO SE AND REVISED LINEUP – THE 25MY LOTUS EMIRA RANGE

    • Lotus revises Emira line-up to enhance offering to customers.
    • Emira Turbo, Turbo SE, and Emira V6 to replace the existing First Edition variants.
    • New Emira Turbo SE variant features new levels of performance including an increase in power and torque over the existing Emira First Edition, making it the quickest Emira to date.
    • Emira Turbo SE is capable of 0-100 KM/H in 4 seconds and has a maximum speed of 290 KM/H.
    • New range of option packs and features introduced including new wheel finishes, audio option internal & external model branding
    • Emira Turbo and Emira V6 are available in Vivid Red as the standard color with the Emira Turbo SE featuring Zinc Grey.
    • Complete line-up now available in the Philippines
    • Priced from 12.5M PHP for Emira V6, 12M PHP for Emira Turbo to 12.250M PHP for Emira Turbo SE  
       

    March 12, 2025 – Manila, Philippines

    The new 2025 Emira lineup has arrived in the Philippines, featuring the Emira Turbo, Emira Turbo SE and Emira V6. These models build on the strong foundation set by the Emira First Edition and Emira V6 First Edition, which have captivated driving enthusiasts around the world since their respective launches in 2022 and 2023.

    The new models feature enhanced levels of performance and design whilst building on the attributes the automotive world has come to expect, including striking lines, thrilling dynamic performance delivering a unique blend of ride and handling, outstanding aerodynamics.

    Customers will still have the choice of the Lotus Emira V6 with its supercharged 3.5-litre engine which is matched to a choice of six-speed manual and automatic transmissions. Drivers will also be able to choose between the Emira Turbo and Turbo SE which both utilise a 4-cylinder variable geometry Turbocharged engine with an 8-speed dual-clutch transmission (DCT) gearbox.

    “We are thrilled to announce the addition of new variants to the award winning Emira, one of the most successful Lotus models to date. In 2025, the Emira range will extend to meet wider customer needs
    while retaining the brand’s DNA and driving dynamics Lotus is renowned for”, commented Dan Balmer, President & CEO, Lotus Cars – Europe, Asia Pacific, Middle East & Africa.

    Powertrain performance

    The Emira Turbo is powered by a 4-cylinder variable geometry turbocharged 360bhp engine with an 8-speed DCT gearbox. This performance has been enhanced in the new Emira Turbo SE which is equipped with 400 bhp and has an increase in torque of 50Nm. The Emira V6 maintains its 400bhp charge-cooled and supercharged 3.5-litre V6 engine, which is available with a choice of standard 6-speed manual or cost option 6-speed automatic gearbox.

    Core Features

    Lotus has incorporated new levels of performance features and all new design features into the
    Emira Turbo, Emira Turbo SE and Emira V6. In addition to a wide array of options that are available for customers who want to choose the Emira that reflects them.

    Emira Turbo

    The Emira Turbo features new core performance features such as single piece brakes, alongside a host of new design features. These include new 20” 10-Spoke lightweight cast alloy wheel in gloss silver, new ‘Emira Turbo’ branding, new standard foot pedals and a new interior technical fabric headliner.

    Other key core features include Vivid Red paint, black brake callipers, black leather interior, 12-way electric seats, Touring suspension settings and the acclaimed Goodyear Eagle F1 SuperSport tyres which have been developed exclusively for Emira.

    Emira Turbo SE

    The Emira Turbo SE also hosts a variety of new performance features such as an increase of 40 bhp and 50 Nm which equates to an 11mph increase in top speed and a reduction in 0-100km/h time to 4.0 seconds. The Emira Turbo SE comes with the Lotus Drivers Pack as standard including Sports suspension settings, uprated cross drilled and ventilated two-piece brake discs and launch control.

    In addition to performance enhancements the Emira Turbo SE also comes with a variety of core design features. These include newly finished 20” V-spoke forged Satin Grey wheels as standard as well as Zinc Grey paint, Alcantara headliner, red brake calipers, new ‘Emira Turbo SE’ badging, new black Lotus branding and black Lotus badging and tailpipes.

    Emira V6

    The Emira V6 includes performance features such as cross drilled and ventilated two-piece brake discs, Goodyear Eagle F1 SuperSport tyres, Touring suspension and a limited slip differential (LSD) for manual
    models. The Emira V6 also hosts a number of design features such as headlining, A-Pillars and Cantrail in black technical fabric and new branding.

    Naming

    The naming of the vehicles stems from Lotus’s rich history.

    The Emira Turbo reflects not only the 2-litre turbocharged in-line four-cylinder engine but when the turbo was first implemented in 1980 with the Turbo Esprit, which was one of the early production sports cars to use this technology.

    Further, the Emira Turbo SE harks back to when SE was originally an optional ‘Special Equipment’ package, first introduced on the Type 14 Elite. It was also used with the Type 26 Elan, Elan SE Turbo, Lotus Cortina and the Elan S3, Elan S4 and Plus 2. In addition, Lotus has historically used the SE variant to identify higher output and more standard equipment are the Esprit Turbo SE, Excel SE, Elan SE and the Europa SE. Hence to stay true to the Lotus ‘SE’ brand, the Emira Turbo SE adopts ‘SE’ to reflect the higher output and increased levels of equipment.

    About Lotus  

    Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform, and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.

    The Lotus Media Site contains news, images, films, technical specifications, and full details of current models, as well as heritage cars and engineering technology.

    For media, please contact

    Mae Valdez

    Senior Marketing Manager – Lotus Cars Manila

    Email: mpacatang@autohubgroup.com

    Ramzi Atat             

    Head of Marketing and PR – Asia Pacific, Middle East and Africa

    Email: ramzi.atat@eu.lotuscars.com

  • URC Flour “Rises and Shines” with Innovation and Expertise at FCBAI Bakery Fair 2025

    URC Flour “Rises and Shines” with Innovation and Expertise at FCBAI Bakery Fair 2025

    Why URC Flour Rises and Shines with Innovation and Expertise at FCBAI Bakery Fair 2025?

    The Filipino Chinese Baker’s Association Incorporated (FCBAI) Bakery Fair 2025 witnessed a dazzling display of innovation and expertise as URC Flour took center stage, reinforcing its position as one of the country’s leaders in the flour industry. With a focus on cutting-edge techniques and high-quality products, URC Flour’s participation underscored its commitment to empowering bakers and driving the industry forward.

    “Innovation is at the heart of everything we do,” stated Naida Ebora, Sales, Marketing and Distribution Manager, URC Flour Division. “With the recent opening of our Sariaya Plant, we continuously strive to develop products that meet the evolving needs of bakers, whether they are home enthusiasts or seasoned professionals. Our goal is to provide them with the tools and resources they need to create exceptional baked goods,” added Ebora.

    This year’s theme of “Rise and Shine,” perfectly aligned with URC Flour’s dedication to helping bakers achieve their full potential. At their vibrant booth, attendees were treated to a showcase of the company’s latest advancement in n flour technology and baking solution. And to support this year’s theme, URC’s concept of “SIKAT”, has truly embodies the company’s position in helping bakers achieve their objectives.

    SIKAT in Filipino, means to shine, to be radiant, to be successful. It embodies the very essence of what we aim to achieve together. With URC flour, we want to empower you to be SIKAT in your baking endesvors. We understand that every baker, from home enthusiasts, to established professionals, dreams of creating baked goods that stand out, that are truly exceptional. That’s why we’ve dedicated ourselves in providing you the highest quality flour, the perfect foundation for your culinary masterpieces, “said Ebora.

    One of the hightlights of URC flour’s exhibit was the live baking demonstrations led by renowned Chef Aileen Asilom, which captivated audiences, showcasing the versatility and superior quality of URC’s Flour product range. The baking sessions not only highlighted the adaptability of URC Flour’s product range but also provide valuable insights into the latest baking techniques.

    In addition to the live demonstrations, URC Flour also featured interactive displays that highlighted the science behind baking, which provided attendees with a deeper understanding of the properties of different flours and how they affect the final product.

    The company’s representatives were on hand to answer questions and provide expert advice, further demonstrating the company’s commitment to education and knowledge sharing.

    URC Flour’s participation in the FCBAI Bakery Fair 2025 was a testament to its unwavering commitment to innovation and expertise. By showcasing its latest products and providing valuable educational resources, the company has solidified its position as a leader in the baking industry. As the industry continues to evolve, URC Flour remains at the forefront, empowering bakers to “rise and shine” with their exceptional creations.

    The FCBAI BAKERY FAIR 2025 has provided a platform for URC Flour to showcase their commitment to the baking community. Their SIKAT theme, combine with the fair’s RISE AND SHINE focus, has created a powerful message of empowerment and inspiration. By providing high quality flour and unwavering support, URC flour is helping bakers across the nation to truly shine.

  • Philippine Book Festival 2025: BIGGER, BETTER, IN A NEW LOCATION

    Philippine Book Festival 2025: BIGGER, BETTER, IN A NEW LOCATION

    Join the Philippine Book Festival (PBF) 2025: Bigger, Better & New Location.

    MAKATI, PHILIPPINES – The Philippine Book Festival (PBF), the country’s biggest all-Filipino book festival is back – this time in a new location that is accessible to many. This year’s PBF will be happening at the Megatrade Hall in SM Megamall, Mandaluyong, City, from March 13 – 16, 2025.

    Registration is FREE for the four-day book festival, organized by the National Book Development Board (NBDB). Every year, this project puts Philippine Books at the center if a fiesta brimming with events, performances, and meet-and-greet sessions with your favorite authors.

    “In just over a month, we are bringing back the Philippine Book Festival. Now in its third year, the PBF started in 2023 as an attempt to create the largest marketplace for Philippine books that the country has yet to see. Now, it has become an important annual gathering for families, educators, creatives, and avid readers – all in the name of Philippine books.” said Charisse Aquino – Tugade, NBDB Executive Director.

    The PBF’s third edition promises to be more exciting, putting the spotlight on the country’s famnous festivals, each one designed by some of the best and brightest Filipino artists working today.

    THE CREATIVE MINDS BEHIND THE PBF 2025 REALMS. NBDB Executive Director Charisse Aquino-Tugade with National Artist and Scriptwriter Ricky Lee together with the artists of PBF 2025 Realms, Paul Eric Roca, Danielle Florendo, Joffrey “Pepot”Atienza and Juno Abreau.

    The first is the glorious Dinagyang Festival for Kid Lit (the PBF’s section dedicated to children’s literature), designed by Juno Abreau, and the Komiks realm inspired by the famous Tuna Festival in General Santos City, with design by illustrator and painter Paul Eric Roca. Aral Aklat, the section dedicated to text \books, draws inspiration from the colorful Pahiyas Festival in Quezon courtesy of Joffrey “Pepot” Atienza, himself a native of the province, and finally, Panagbenga or the Baguio Flower Festival for Booktopia (the section for fiction, non-fiction and poetry), with design by Danielle Florendo.

    The festive atmosphere is made all the more exciting as the PBF 2025 moves to a new venue – at the Megatrade Hall in SM Megamall. The NBDB believes this fresh location will bring new energy to the festival and draw and even larger audience.

    “The decision to move the PBF to a different and smaller venue is definitely a bold one. We hope to offset that with the venue’s accessibility and generate higher foot traffic, as well as provide convenience for more visitors from other areas” shared Tugade.

    The PBF is the largest all-Filipino book fair in the country and is one of the NBDB’s flagship programs. NBDB, which is celebrating its 30th anniversary this June has amped its readership efforts in the past four years, shifting to solutions-based programming to improve trade and distribution. Concerned with the lack of quality Philippine-authored books in libraries and bookstores across the country, Aguino-Tugade spearheaded the PBF in 2023, a retail activation space that celebrates Philippine books while bringing in revenue for publishing professionals.

    The fair also showcases the creme dela creme of Philippine literature, culture, and content – all situated in an engaging, experienced-based setting that fuses entertainment, education, and learning. Positioning PBF as a favorite pastime (reading) among Filipinos, all for a good cause.

    For complete details, visit the official FaceBook page of the National Book Development Board (NBDB) https://www.facebook.com/NBDBPhilippines

  • CHEF Al’s Baking Secrets with URC Flour

    CHEF Al’s Baking Secrets with URC Flour

    URC Flour’s Baking Secrets of CHEF AI.

    The FCBAI Bakery Fair is back, and this year, the theme “RISE and Shine” couldn’t be more fitting with thousands of bakers from different parts of the world flocked to the World Trade Center for a 3-day baking exhibit.

    This year’s fair is a celebration of resilience and innovation in the baking industry, a testament to the bakers who have weathered challenges and emerged stronger. URC Flour Brand Ambassador Chef Aileen Asilom more popularly known as Chef Ai, graced this year’s Bakery Fair and led the bakery demonstration at the URC Flour booth.

    Chef Aileen’s story is one of inspiration. From her modest beginnings, fueled by a deep love for baking, she has risen to become a respected figure, known for her dedication to sharing her knowledge and empowering fellow bakers. Her journey resonates with many, making her the perfect face for URC Flour, a brand committed to providing quality ingredients for every baker’s dream.

    URC Flour’s booth concept “SIKAT” reinforced the RISE and SHINE theme of this year’s Bakery Fair. Chef Ai’s path to being a successful baker is a story itself of passion and perseverance.

    Choosing the Right Flour

    Chef Ai emphasizes the importance of selecting the appropriate flour for each recipe. “URC Flour offers a diverse range, from the versatile All-Purpose Flour to the robust Hard Flour for breads and the delicate Cake Flour for pastries,” she explains. “Understanding the characteristics of each variant is crucial for achieving the desired texture and outcome” added Chef Ai. She often recommends using URC’s hard flour for breads that need a good rise and chew, and their cake flour for light and airy cakes.

    Chef Ai conducted live baking demonstrations together with other expert bakers,showcasing their signature recipes and innovative techniques, all using URC Flour. Attendees were able to witness firsthand the URC Flour quality products featuring DAISY, GLOBE, CONTINENTAL, SAMPAGUITA, BLEND 100 and CATTLEYA among others.

    The baking demonstration also features baking equipment from Vesmach Hyundai Home Appliances while ingredients for the delicious baked goods are courtesy of Anchor Food Professionals, Sugar King Industries, Oleo-Fats Inc. and Neco Philippines, Inc.

    In collaboration with URC Flour, Chef Ai curated a selection of recipes, featuring both classic favorites and modern creations, that were given to booth attendees to take home and recreate.

    URC Flour: A Partner in Success:

    Chef Al’s passion extends beyond her own creations. She believes in sharing her knowledge and inspiring others to embark on their baking journeys. “Baking is a gift that should be shared,” she says. “Through my partnership with URC Flour, | hope to empower bakers of all levels to create delicious memories.” Chef Ai’s partnership with URC Flour is a testament to the brand’s commitment to quality and its dedication to supporting the baking community. “URC Flour is more than just an ingredient; it’s a partner in my baking journey,” she concludes.

  • Cetaphil Introduces 2025 Brand Ambassadors and Reintroduces Trusted Advocates with Personal Skin Stories at Cetaphil SkinLabs

    Cetaphil Introduces 2025 Brand Ambassadors and Reintroduces Trusted Advocates with Personal Skin Stories at Cetaphil SkinLabs

    Who are the Cetaphil 2025 Brad Ambassadors and Trusted Advocates with Personal Skin Stories at Cetaphil SkinLabs?

    Cetaphil, the renowned dermatologist-recommended skincare brand for sensitive skin, announced the newest additions to its lineup of brand ambassadors for 2025 during the Cetaphil SkinLabs event.

    The immersive and educational experience focused on sensitive skincare, coupled with the unveiling of Cetaphil’s re-brand, underscored the brand’s commitment to providing trustworthy, expert-backed skincare solutions.

    The stellar lineup of Cetaphil’s esteemed roster of ambassadors features Catriona Gray, Atasha Muhlach, and the newest ambassador, Donny Pangilinan.

    Rounding up the current list of endorsers are Anne Curtis, Solenn Heussaff, Nico Bolzico and Jess Wilson. Also in attendance were Bianca Gonzalez, Andi Manzano, Bea Fabregas and Ella and Hannah Pangilinan. Together, these voices unite to promote the brand’s message of safe, effective, and gentle skincare tailored for sensitive skin.

    The Role of Brand Ambassadors in Cetaphil’s Advocacy

    In an era where misinformation about skincare runs rampant across social media, Cetaphil recognizes the importance of bridging the knowledge gap in dermatology and skincare science. By collaborating with a diverse group of trusted personalities, the brand leverages their voices and platforms to counteract misinformation and empower consumers with dermatologist-approved advice.

    “At Cetaphil, we understand that sensitive skin is personal—everyone experiences it differently. That’s why we partner with brand ambassadors who not only experience sensitive skin themselves but also have unique skin stories that their followers can relate to,” said Louie Roxas, General Manager of Cetaphil Philippines. “By sharing their journeys, they help us spread dermatologist-approved advice and empower more people to care for their skin with confidence.”

    Personal Skin Stories and Connection to Cetaphil

    Beyond their advocacy roles, each ambassador shared their personal skin stories and connection to the brand at the Cetaphil SkinLabs event. From Catriona’s longstanding trust in Cetaphil for her on-the-go lifestyle to Donny Pangilinan’s journey with sensitive skin, these authentic narratives highlight why Cetaphil remains a cornerstone in many skincare routines.

    “Being here was meant to be,” said Donny Pangilinan. The young actor shared how he and his sisters all grew up using the brand. “We are proud Cetaphil babies. Growing up we all had sensitive skin, so our mom would always apply the products to hydrate and protect our skin. I’m so happy to be here, and I’m looking forward to this journey.”

    The Cetaphil SkinLabs Experience

    Cetaphil SkinLabs brought the brand’s dermatologist-backed research to life with an interactive and educational experience. Attendees learned about the science of sensitive skincare and were among the first to witness Cetaphil’s rebranding, designed to highlight the brand’s legacy of innovation and trust.

    “Cetaphil’s mission to make good skincare for all skin types, especially sensitive skin, is why they are my go-to brand,” said Gray, who, in addition to being a loyal user of Cetaphil also appreciated the science-first mindset of the event. “I was surprised to learn that the Philippines number 6 globally in terms of having sensitive skin, and the only Southeast Asian country in the top 10 list.”

    For more information on Cetaphil and the new rebranding initiative, visit Cetaphil, follow @CetaphilPH on Instagram, Facebook and TikTok. Cetaphil products are available at Watsons, Mercury Drug, leading e-commerce platforms, and other key retailers.

    About Cetaphil

    Cetaphil is the global leader in sensitive skincare, trusted by dermatologists and millions of consumers worldwide. Dedicated to advancing skin science, Cetaphil develops gentle yet effective products designed to support and protect the skin’s barrier, ensuring everyone can enjoy healthy, radiant skin.

    Reference & Media Contact:

    CETAPHIL PR

  • Lotus Robotics and CaoCao Mobility launch autonomous driving platform for robotaxis

    Lotus Robotics and CaoCao Mobility launch autonomous driving platform for robotaxis

    • CaoCao Mobility has launched a new autonomous driving platform for ride-hailing, which will be powered by Lotus Robotics’ end-to-end intelligent driving solutions.
    • The technology is being piloted in Suzhou and Hangzhou in China today.
    • Lotus Robotics technology is being rolled out globally, with the company introducing new features including its high navigation precision software in Europe in Q4 2025.

    LONDON, UK – Lotus Robotics, the self-driving technology unit of Lotus, has announced yesterday, March 10, 2025 a partnership with CaoCao Mobility, the ride-hailing unit strategically invested in by Geely Holding that will accelerate the deployment of its autonomous driving solutions globally. 

    Together, the brands have launched China’s first fully comprehensive autonomous driving system, powered by Lotus Robotics. This features full-customised car, full-unmanned autonomous driving and fully automated operations.

    Both companies have successful completed a pilot programme across Suzhou and Hangzhou in China, with the self-driving technology achieving 13,545 km of driving in test areas without human intervention – proving the real-world safety and reliability of Lotus Robotics software and services.

    Lotus Robotics and CaoCao Mobility will continue operating across both cities in China, as it looks to refine the vehicle-road-cloud integration model, blending vehicle intelligence with infrastructure to address persistent challenges including unexpected pedestrian crossings.

    The announcement comes on the heels of Lotus Robotics’ partnership with Aramco Digital, the digital and technology subsidiary of Saudi Aramco. Both companies are exploring implementing Robotaxis in the Middle East. 

    Today’s news marks a major milestone for Lotus Robotics’ growth, as the company continues to scale globally, and deliver a full stack of autonomous software and services for businesses wanting to deploy self-driving technology in their operations safely, securely and efficiently.

    Lotus Robotics offerings include:

    • ROBO Soul: full self-driving software stack, which can be integrated into any vehicle, in any environment. The company currently offers an end-to-end solution and can provide up to level 4 autonomy, which means the vehicle can perform driving tasks such as parking and highway driving, under specific circumstances, with human override as an available option. Components of this technology are currently being employed in Lotus’ next generation electric vehicles, its hyper-SUV, Eletre, and hyper-GT, Emeya*.
    • ROBO Galaxy: a range of cloud-based tools that underpins ROBO Soul. It enables businesses to manage and analyse data, in order to increase efficiency and accessibility of their autonomous fleets. Lotus Robotics collects data from multiple sources such as sensors, road information and algorithms, so ROBO Soul can continue to learn and improve its self-driving capabilities throughout its testing and development phases.
    • ROBO Matrix: It uses real-time monitoring to provide drivers with improved remote safety including guidance, control, and parallel driving solutions through analysing real-time data. It also deploys AI to continually learn from its environment and improve the safety and accuracy of its self-driving.

    The company’s latest advancements to its self-driving technology include:

    • Urban road navigation without the reliance of maps, otherwise known as ‘Navigate on Autopilot’ (NOA). This delivers seamless transitions between highways and urban roads, smart lane changes, intersection U-turns, and detouring.
    • High navigation precision that can effortlessly achieve variable lane driving, seamless transitions between highways and city roads, U-turns at intersections, intelligent lane selection, and smart obstacle avoidance, among other functions.

    This technology is currently deployed in China today, with global market rollout expected to take place in Q4 2025. The level of autonomy offered in each region is subject to market-specific regulation.

    Lotus Robotics currently works with multiple leading global automotive brands to enable them to reap the benefits of self-driving technology including Lynk & Co, Farizon Auto, and more. 

    To scale its offering and deliver to customers around the world, the company has tapped into Amazon Web Services (AWS). It stores and analyses the data collected across its product portfolio on AWS, and adheres to all regulations in each market it operates in.

    CaoCao Mobility’s services is available in over in 57 cities across China, and serves over 35,000 businesses, and seven million professionals – making the trusted choice of corporate travel.

    Note to editors

    *The level of autonomy offered in each region is subject to market-specific regulation.

    About Lotus

    Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.

    Media

    globalcomms@eu.lotuscars.com

    Reference & Media Contact:

    MAE ANGELIE PACATANG-VALDEZ
    SENIOR MARKETING MANAGER

    mpacatang@autohubgroup.com
    M: +63920 955 7999
    LOTUS CARS MANILA 38th St. corner 11th Ave. Triangle Drive,
    Bonifacio Global City, Taguig 1634

  • Pamulinawen Festival 2025: PREVAIL! – Baro A Laoag Street Dance Competition 2025

    Baro A Laoag Street Dance Competition 2025 was held on February 10, 2025 at J. P. Rizal St. (In front of Aurora Park & Ilocos Norte Capitol), City of Laoag, Ilocos Norte.

    Pamulinawen Festival 2025’s Baro A Laoag Street Dance Competition 2025 was performed by eleven (11) Secondary Schools in Laoag City with Dance Challenge and Dance Showdown in the city’s main street with a dazzling display of artistry and tradition.

    Congratulations to all the winners of Baro A Laoag Street Dance Competition 2025 :

    Special Award:

    Miss Pamulinawen Festival Queen – Contestant No. 7, Northwestern University

    Consolation Winners:

    Contingent No. 10

    Buttong Integrated School

    Contingent No. 3

    Caaoacan High School

    Contingent No. 11

    Ilocos Norte Regional School of Fisheries

    Contingent No. 8

    Data Center College of the Philippines

    Contingent No. 1

    Gabu National High School

    Contingent No. 5

    San Mateo Integrated School

    Contingent No. 9

    Mariano Marcos State University Laboratory High School

    Contingent No. 7

    Northwestern University High School Department

    2nd Runner-up: Contingent No. 2

    Balatong Integrated School

    1st Runner-up: Contingent No. 4

    Ilocos Norte College of Arts and Trades

    Champion: Contingent No. 6

    Ilocos Norte National High School

    The Board of Judges in both the street dance and showdown competitions are Mr. Jonas V. Dizon from Pangasinan, Prof. Restituto Dagupan City, Mr. Geo Patrick Buenavista from Sta. Praxedes, Cagayan, Dr. Lloyd Rosquita of DepEd Ilocos Norte, Ms. R.E. Guerrero Brillantes from Vigan City, Mr. Joshua Isidera of the National Commission for Culture and the Arts and Mr. Rodel Mayor Fronda the Chairman of the Philippine Folk Dance Society.

    The organizers and the production team was headed by Atty. Charito Malicad, City Tourism of Laoag Officer and Production Team, Direk Anthony “Tonton” Salva, the Creative Director, and Mr. Janjan Carbonell, Overall Choreographer.

    REFERENCES:

    Hon. Michael Marcos Keon, Mayor of City of Laoag

    City Government of Laoag

    #BaroALaoag #BagongPilipinas #LaoagCity #PamulinawenFestival2025 #Prevail

  • Pamulinawen Festival 2025: PREVAIL! – Comedia Ilo-Ilocana 2025

    The Comedia Ilo-Ilocana 2025 was held on February 10, 2025 at Laoag City Multi-Purpose Center, City of Laoag, Ilocos Norte.

    An Ilocano Comedy play performed by Theater Normal Laboratory, a theater company of the students who are inclined into performing arts of Mariano Marcos State University (MMSU). The characters of Comedia Ilo-Ilocana 2025 has performed well with their creative skills and talents in performing onstage in line with the theme “PREVAIL” of Pamulinawen Festival 2025 which resonates with the spirit of unity and progress in the diverse City of Laoag and beyond.

    The play features Ilocano culture and its heritage through traditional dances, music, costumes, and performances that include folklore and stories about the livelihoods of Ilocano people.

    I watched the whole play of the Comedia Ilo-Ilocana 2025, and was a successful Ilocana Comedy play, in deed.

    REFERENCE:

    Philippine Information Agency (PIA) Ilocos Norte