Month: September 2024

• Lotus Manila launches the all new Emeya, the first electric grand tourer (GT) from Lotus, designed for drivers in the Philippines

• The Emeya brings together the brand’s rich history, with sports car levels of performance and latest technologies, to set a new benchmark for what it means to drive an electric car

• It is one of the fastest electric GTs in the world, with acceleration of 0-62mph (0-100km/h) in under 2.8 seconds¹

• The car is capable of charging from 10 to 80 percent in 14 minutes, using a 400-kW (600A capable) DC fast charger, making it one of the fastest-charging electric vehicles available today²

• Powerful, efficient, and refined all-electric powertrain delivers the perfect balance of performance, responsiveness, and range – with a maximum WLTP range of 610 km (379 miles)³

• Emeya is available in three variants starting from Php 8,000,000

The Autohub Group, sole authorised dealer of Lotus in the Philippines, has officially launched the all-new Emeya, the first electric hyper-GT from Lotus, held on September 16, 2024 at Lotus Manila Showroom, 38th Street corner 11th Avenue Triangle Drive, Bonifacio Global City, Taguig City, Philippines. This model joins the popular British brand’s lineup of next-generation hyper electric vehicles (EVs) as a part of its vision to become an all-electric global luxury brand. 

The car brings together Lotus’ design and engineering DNA, with the latest cutting-edge technologies setting a new benchmark for what it means to drive an electric car. Emeya seamlessly blends the excellent dynamic performance that Lotus is renowned for, with world-class refinement, comfort, usability, and connectivity – bringing drivers the ultimate grand tourer package. 

Emeya is competitively priced in the luxury GT segment and is available in base, S, and R variants starting from Php 8,000,000.

Emeya is available in six colours including Boreal Grey, Fireglow Orange, Solar Yellow, Akoya White, Stellar Black, and Kaimu Grey. 

Retaining the core Lotus sports car DNA of design, power and precision, safety, dynamic handling, emotion, and logic, with the latest engineering capabilities and an increased choice of new features, Emeya is even more powerful, making it an unrivalled GT. This includes:

• Advanced and active aerodynamic features such as the pioneering active front grille, rear diffuser, and rear spoiler. All this, combined with a low centre of gravity, enhances stability when driving and sets a standard in the GT segment for ride and handling excellence.

Emeya boasts a range of advanced active aerodynamic features to enhance speed and performance, all of which have been inspired by the world-renowned aerodynamics that elevated Lotus to success on motor circuits around the world. Key attributes include: 

• A power of up to 905 bhp, enabling Emeya to accelerate from 0-100 km/h (0-62 mph) in under 2.8 seconds and 0-200 km/h (0 – 124 mph) in 9 seconds, making it one of the quickest cars in the world¹;
• Active aerodynamic features, so that drivers can tailor the driving experience to their environment.  The duality of the combined system can deliver a drag coefficient of 0.21Cd, or downforce of over 150kg;
• Advanced new high-performance, twin-layer battery designed with cooling attributes, to deliver even greater repeatability and sustainability of performance – even under extreme driving conditions such as on a track. This also provides greater driving range between charges;
• Up to five driving modes including Range, Tour, Sport, Individual, and Track. Drivers can control the ride height, air suspension stiffness, acceleration response, seat configuration (with adjustable side bolsters), and more, to optimise efficiency, performance, and comfort in any environment;  
• An electronically controlled air suspension system with advanced onboard sensors responds to changes in road conditions and automatically adjusts the vehicle set-up. This ensures the smoothest ride and optimum driving experience for customers; and
• Lightweight carbon ceramic brakes reduce unsprung weight and braking distance – which contribute to dynamic handling – as well as doubling the lifespan of the components.

Emeya provides drivers with sportscar levels of performance, but with the usability for everyday use. This includes:

• A spacious boot of up to 509 litres, offering everyday usability and making it the ultimate touring companion;
• The Emeya frunk also has a capacity of 31 litres, meaning customers have additional space for their belongings or for their charging equipment;
• Ambient lighting functions that communicate intuitively with the driver. For instance, when getting an incoming phone call, elements of the dashboard will pulse to notify the driver of this, and when charging, the ambient lighting on the floating dashboard will change to green;
• Five massage modes at three different intensity levels, ensuring all occupants have a relaxing ride, no matter where they are sat⁴;  
• Power-assisted doors make entering the vehicle seamless for customers. Sensors can also detect obstacles ensuring a door will not open if the vehicle is at risk of damage. In addition, a kick sensor on the tailgate enables customers to easily open the boot, even when their hands are full; and
• Advanced intelligent panoramic glass roof, which drivers can switch between opaque and clear. This allows customers to enjoy a feeling of space whatever the time of day. They also have the option to turn individual sections of the roof opaque, enabling them to block out direct sunlight while keeping the rest of the roof transparent. 

Emeya blends progressive performance with technical artistry throughout its interior and exterior design. It has been developed with the Lotus philosophy of lightness through form and materiality, in order to provide drivers with the ultimate progressive luxury experience. This includes:

• A conscious design with advanced sustainable materials that are also sustainably sourced, to reduce its carbon footprint. This includes a new luxury thread, Wyron Truecycle, made from repurposed fibres from the fashion industry. Lotus is the first automaker in the industry to use this application;
• Knurled metal on all interior touchpoints to offer a deluxe tactility, further enhancing the sense of refinement; 
• Crafted carbon fibre exterior elements, which make a nod to the brand’s racing heritage, gently reminding occupants that Emeya is a performance car ‘for the drivers’; and
• A unique daytime running light (DRL) design, which enhances the road presence of the car. The headlamps stay almost hidden in the aperture beneath the DRLs, delivering a sleek front-end look.

Emeya makes it easier than ever to own an electric vehicle by giving drivers with the confidence to complete long-distance journeys, going wherever they need, with its fast-charging capabilities, including:

• Charging from 10 to 80% in 14 minutes, using a 400-kW (600A capable) DC fast charger, making it one of the fastest charging electric vehicles (EVs) available today;
• Reaching a peak charging power of 402kW, resulting in an average charging power of 331kW, between 10% and 80% battery state of charge²;
• Combined with a WLTC energy consumption of 18.7kWh/100km, Emeya is able to gain up to 310-km of range in 10 minutes; and
• The powerful, efficient, and refined all-electric powertrain delivers the perfect balance of performance, responsiveness, and range – with a maximum WLTP range of 610 km (379 miles)³.

To achieve the fast-charging capabilities in its next generation hyper electric vehicles, Lotus uses a cell-to-pack battery structure, which means that 20 percent more cells can be packaged in the same space, compared to a standard module architecture. Emeya also uses a new cooling system architecture that is designed to improve the thermal performance and efficiency of the battery, which also contributes to an exceptionally high level of repeatable performance.

Lotus has incorporated the latest technology hardware, with its own proprietary software to provide consumers with confidence and safety, every time they drive. This includes:

• Two NVIDIA DRIVE Orin systems-on-a-chip (SoCs), which are used to process data from 34 state-of-the-art surround sensors up to 30 times a second, offering 360-degree perception with no blind spots; and
• Four deployable LiDARs, 18 radars, seven 8 mp cameras and five 2 mp cameras that combine to ensure driver confidence by scanning for obstacles at a radius of up to 200m around the car, in every direction, even in low light or inclement weather. They even reconstruct a virtual environment around the vehicle to define the best trajectory. 

To provide the best possible in-car experience for every customer, Emeya offers:

• A state-of-the-art 15.1-inch HD OLED Lotus HyperOS award winning infotainment system, which features an interactive 3D display of Emeya to access its numerous functions. This is powered by Unreal Engine gaming technology, and with it, the car responds rapidly in real-time to any changes the driver makes and adjusts accordingly. For instance, touching the screen to open the doors will immediately open the doors on the car;
• An expansive 55-inch head-up display for the driver, meaning they can clearly see important vehicle data without taking their eyes off the road; and
• Entertainment is centred around the critically-acclaimed in-car audio system from world-renowned Lotus partner KEF. Its award-winning Uni-Q™ speaker design and Uni-Core™ space-saving subwoofer enclosure, combined with Dolby Atmos enabled 3D surround sound system, create a truly immersive soundscape. 

Willy Tee Ten, President of the Autohub Group expressed, “We are so excited to be bringing the all-new Emeya to the Philippines. This launch marks a new era in luxury electric vehicles, blending advanced aerodynamics with unparalleled performance and everyday usability. This vehicle exemplifies Autohub Group’s commitment to innovation and sustainability in the automotive industry.”

Dan Balmer, President and CEO of Lotus Cars Asia Pacific and Middle East commented, “The arrival of Lotus Emeya is set to redefine the benchmark of sustainable luxury driving in the Philippine market. We are thrilled to bring this revolutionary vehicle to passionate Filipino drivers who seek the best in both technology and driving experience.”  

Lotus Manila is committed to continually providing esteemed customers in the Philippines exceptional ownership services and experience at the  new state-of-the-art home of Lotus. As a special offer for the Lotus Emeya Debut, Lotus Manila is providing complimentary XPPF Paint Protection Film to help ensure your Emeya retains its showroom finish for years to come, along with a VK Series V-Kool Tint and a 7kW home charger for customers who reserve until 31 October 2024.

-ends-

¹ Emeya R, other models will vary
² In optimal conditions. Charging time may vary depending on a number of factors including charging station power output, battery health and temperature, and more.  This data was validated by P3, who published their 2023 P3 Charging Index Report – Asia on 27th May 2024, which included a comparison of fast-charging capabilities of various battery electric vehicles including Emeya. The results can be found on page 9-10, and the full report itself can be downloaded here: https://www.p3-group.com/en/p3-updates/p3-charging-index-asia/
³  Vehicle range may vary depending on factors including vehicle specification, prevailing weather conditions, and driving style.

⁴  This feature is not available in the bench seat of the five-seater configuration of the car. 

 ABOUT LOTUS CARS

Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform, and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.

ABOUT AUTOHUB GROUP

The Autohub Group is a conglomeration of car and motorcycle distributorships and dealerships that covers a complete range of automotive needs and several allied businesses.  Now celebrating its 25th anniversary, Autohub has expanded its portfolio to include several brands for every key market segment, from the most affordable daily drivers to the most exciting supercars and ultra-luxury cars. And to contribute to sustainability development, Autohub now offers electric vehicles and electric scooters. It has also ventured into other industries, such as premium window film distribution, car restoration hubs, aftermarket vehicle care, online sales of pre-owned cars, and an automotive training school.

REFERENCE & PRESS CONTACTS:

Owee Cruz
Autohub Group PR & Marketing Director
ncruz@autohubgroup.com
+63917 531 0020

Mae Valdez
Lotus Marketing Manager
mpacatang@autohubgroup.com
+63920 955 7999