Month: September 2022

  • Shopee announces biggest brands sale of the year with the 10.10 Brands Festival

    Shopee announces biggest brands sale of the year with the 10.10 Brands Festival

    Look forward to mas mura brand deals up to 50% off, back-to-back Super Brand Days, and new brand ambassador Toni Gonzaga at the 10.10 Brands Festival from October 1 to 12.

    GRAND HYATT MANILA BGC, SEPTEMBER 29, 2022 – Shopee is collaborating with the country’s leading brands to bring Filipinos bigger, better, and mas mura deals on brand favorites with the 10.10 Brands Festival. From October 1 to 12, official brand stores are working with Shopee to offer eager shoppers 50% off brand deals, 15% off daily discounts, and free shipping vouchers with no minimum spend.

    The 10.10 Brands Festival is the second in Shopee’s series of year-end shopping events, giving Filipinos more exciting deals to look forward to and get a head start on their holiday shopping. Martin Yu, Director at Shopee Philippines  enthused, “The 10.10 Brands Festival continues to enliven the promise of offering mas mura prices to Filipino shoppers. We have worked closely with our partner brands in bringing the best of brand deals to create a more meaningful year-end shopping experience.”

    Toni Gonzaga joins the Shopee Fam as newest brand ambassador

    To drum up anticipation for its 10.10 sale, Shopee welcomes Toni Gonzaga as their newest brand ambassador. Dubbed the Ultimate Multimedia Star, shoppers can look forward to watching the talented performer belt out the “Mas Mura sa Shopee” jingle as she stars in Shopee’s latest TV commercial. Fans will also be treated to entertaining content when they visit the app and Shopee’s official accounts on Facebook, TikTok, Twitter, Instagram and YouTube.

    Exciting, mas mura brand deals from October 1 to 12

    The 10.10 festivities begin as early as October 1, with a wide assortment of official brand stores on Shopee offering exciting discounts for shoppers. The sale kicks off with back-to-back Super Brand Days from October 2 to 9, where users can enjoy up to 50% off on products from leading brands in fashion, electronics, beauty, and home & family essentials.

    Unbeatable offers from top brands also await early-bird shoppers with the Big Midnight Sale from 12 midnight to 2 AM on October 10. Users can get a jumpstart on their holiday shopping with limited deals on bestselling wearable devices like the Samsung Galaxy Buds Live and OPPO Band B1, as well as trendy fashion and lifestyle items such as the Crocs Crocband™ Flip and Insulated Water Bottle from the widely popular brand Aquaflask.

    Shoppers can also expect more exciting deals from other leading brands including: Tiny Buds, realme, Platinum Karaoke, INSPI, Johnson & Johnson, Huggies Philippines, Uni-Care, Cetaphil, Garnier, Unilever, Enfagrow, Nestlé, Lovito, SACE LADY, adidas, Infinix, GameXtreme, TP-Link, Ace Hardware, and Huawei.

    The Big Midnight Sale also allows new parents to enjoy big savings with ₱1 deals on these Pampers Baby Dry Taped Diapers. Meanwhile, beauty lovers can score fan favorites like the Maybelline Superstay Matte Ink Liquid Lipstick and this Issy & Co. Brow Refiner, both at 50% off.

    It’s a successful event that I’ve enjoyed the program and activities presented of the Shopee 10.10 Brands Festival Media Event this day.

    INFINIX LIMITED EDITION CHEST BAG (NOTE 10 PRO)

    Download the Shopee app and discover mas mura deals from leading brands at the 10.10 Brands Festival. Head on to Shopee’s 10.10 page to know more about the latest promos or share your memorable 10.10 moments with the hashtag #ShopeePH1010BrandsFestival.

    REFERENCE:

    Hannah Tejuco
    Shopee | Marketing | Public Relations

    Mobile +63 917 808 4894

    Viber +63 917 705 4447

    Address 15F Asian Century Center (ACC) Building, 27th St. Corner 3rd Ave. BGC, Taguig 1634

  • Shopee partners with Charity Organizations to support victims of Typhoon Karding

    Shopee partners with Charity Organizations to support victims of Typhoon Karding

    Users can donate to GMA Kapuso Foundation, Unicef, Habitat For Humanity, and Waves For Water by purchasing donation vouchers in the Shopee app.

    To help the Filipinos devastated by the torrential rains and fierce winds brought about by Typhoon Karding across Central, Northern, and Southern Luzon, Shopee launches its Shopee Bayanihan: Typhoon Karding Support initiative wherein users can buy donation vouchers from Shopee’s partner charities on the app. This initiative is part of Shopee Bayanihan, the company’s umbrella CSR arm that seeks to provide support for communities in need through partnerships with various humanitarian organizations.

    From September 28, 2022, to October 9, 2022, Shopee users can purchase the donation e-vouchers that will be used for water kits, health, and sanitation stations, and other essentials such as food and clothes from partner charities GMA Kapuso Foundation, Unicef, Habitat For Humanity, and Waves For Water. Users can view Typhoon Karding Support vouchers through https://shopee.ph/m/shopee-bayanihan and purchase them via Shopee’s integrated mobile wallet, ShopeePay.

    Martin Yu, Director at Shopee Philippines, said, “We are incredibly saddened by the immense devastation that Typhoon Karding has brought to our fellow Filipinos across Central, Northern, and Southern Luzon. Shopee remains committed to using our platform and resources to benefit the local communities we operate in. Through this initiative, we hope to  support our kababayans in times of need.”

    To donate to those affected by Typhoon Karding, users may:

    1. Head to the microsite https://shopee.ph/m/shopee-bayanihan.

    2. Choose the e-voucher of your preferred charity.

    3. Click “Buy Now” to purchase the donation vouchers using ShopeePay.

    Typhoon Karding is the 11th tropical cyclone to hit the Philippines this 2022 affecting major areas in Central, Northern, and Southern Luzon such as Quezon, Nueva Ecija, Tarlac, and more. With Shopee Bayanihan, Shopee is committed to making e-commerce accessible for everyone by helping communities benefit from the power of digital transformation wherever they are in the Philippines.

    To know more about Shopee Bayanihan: Typhoon Karding Support, visit https://shopee.ph/m/shopee-bayanihan.

    REFERENCE:

    Hannah Tejuco
    Shopee | Marketing | Public Relations

    Mobile +63 917 808 4894

    Viber +63 917 705 4447

    Address 15F Asian Century Center (ACC) Building, 27th St. Corner 3rd Ave. BGC, Taguig 1634

  • Shopee sellers share the digital tools and features which help them thrive online

    Shopee sellers share the digital tools and features which help them thrive online

    These Cebu entrepreneurs prove that digitizing their business is seamless with Shopee

    Driven by this goal, Shopee recently held the second iteration of the Shopee University Roadshow and Shopee Kumustahan in Mandaue City, Cebu—two events designed to support MSMEs through expert-led learning sessions, as well as discussions with Shopee sellers, who successfully grew their businesses on the platform.

    Martin Yu, Director at Shopee Philippines, said “With consumers’ changing needs and shopping behavior, it is important that we provide our sellers with the necessary tools to help them adapt and thrive in the e-commerce space. We are committed to helping each of our sellers find success on our platform through our seller engagement events, newly developed tools, monthly campaigns, and more.”

    E-commerce 101 anytime, anywhere via the Seller Education Hub

    Azela Taladua of BigGrocer Food and Grocery, went from having zero knowledge on e-commerce to efficiently running their online business with the help of the Shopee Seller Education Hub. “I was hired by BigGrocer to oversee their e-commerce channels, even though I did not have any background in this field. The different tools readily available on the Seller Education Hub, like Business Insights, made it easy for me to learn how to effectively manage our online operations,” shared Azela.

    The Seller Education Hub is one of the many learning resources that Shopee makes available to digital entrepreneurs to help them find success online. It contains webinars and courses, available in both English and Tagalog, designed to cater to the needs of all kinds of sellers – whether they’re starting out, leveling up, or scaling up. 

    Building Relationships and Reputation via Shopee Live and Live Cha

    In Sweet J&J’s Jimmy Martinez enjoys engaging with customers, and was able to grow their online business by using the different tools available on Shopee Live. “Hosting Shopee Livestream sessions has been crucial in helping us maintain relationships with our customers. Through our livestreams, we’re not only able to interact and engage with customers directly, but we’re also able to attract even more customers online,” Jimmy shared. Shopee Live features such as the Livestream Flash Sale, Audio and Video Calls, and more, help shops like In Sweet J&J increase engagement and establish connections with users.

    Jimmy also mentions that thanks to Shopee’s Live Chat feature, In Sweet J&J were able to develop good customer service and build strong relationships with their customers. “With Live Chat, we’re able to assure our customers that our products are of high quality, and that their orders are in safe and trusted hands.”

    Boosting Visibility and Sales with Big Campaigns

    In addition to the features and tools readily available to local sellers, Shopee’s monthly campaigns and sales have also been pivotal to the growth of these businesses. In the recently held 9.9 Super Shopping Day, local sellers saw a 6x uplift in items sold along with 87M views on Shopee Live.

    For Hilaire Labalan, a 20-year old student and the founder of Ithra Jewelry, participating in the various sales and offering discounts and vouchers has enabled her to attract new customers each month. “From starting out with five weekly customers, we now have around 200. Joining the monthly sales and offering discounts and promotions has enabled us to grow our customer base and generate even more sales for the business,” shared Hilaire. For those who want to venture into an online business, Shopee is here to kickstart your online selling journey today.

    Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Pao Oga

    Shopee | Marketing | Public Relations (Media Relations)

    Mobile: +63 917 650 1835 (Viber/Whatsapp) 

    Address: 15F Asian Century Center (ACC) Building, 27th St. Corner 3rd Ave. BGC, Taguig 1634

  • TCL Elevates a truly cinematic experience with 4K QLED 98-inch C735

    TCL Elevates a truly cinematic experience with 4K QLED 98-inch C735

    TCL Electronics, a leading consumer electronics brand, launched its new 98-inch TCL 4K QLED TV model C735 to Philippine customers. TCL went big in 2021 with its XL Collection of 85-inch Google TVs. The company upped the size ante again, introducing a new 98-inch this year. As a superior QLED 4K entertainment center, the 98-inch C735 is designed to deliver a comprehensive range of entertainment experiences with Google TV and exceptional video gaming performance.

    “With the help of deep supply chain vertical integration, TCL has been committed to Quantum Dot Display Technology since 2014. With the exciting momentum driven over the years, now is the perfect time to introduce 2022 TCL QLED TVs to more consumers in different parts of the world,” said Shaoyong Zhang, CEO of TCL Electronics, “We are proud to say that our 2022 TV additions will reinforce TCL’s leading position in the global consumer electronics industry.”

    TCL QLED 4K TV C735

    Gaming fans are expecting more games that support 120 FPS this year, so the 98-inch C735 has taken a step further by applying 144Hz VRR, providing faster responsiveness, sharper imagery, and smoother gameplay. Whether users are competitive gamers who want to experience demanding high FPS games—or casual gamers, the 144Hz VRR displays can be a huge benefit, giving users an edge, especially in multiplayer games.

    To provide users with a convenient game experience, C735 also has an exclusive game mode function. With Game Master, C735 optimizes the display in video game use. It allows all-in-one optimization, for example, turning on functions such as VRR/ALLM is done with one key.

    In addition, through the TCL Game Bar, C735 offers users real-time display statistics, aiming aid, toolbox functions, as well as the quick setting dashboard that helps users achieve the ultimate gaming experience.

    With Dolby Vision IQ, C735 enhances the demonstration of Dolby exclusive contents, by displaying a greater number of colors, increasing contrast, and boosting brightness levels.

    Adding to the cinema experience, the 98-inch C735 supports Dolby Atmos, which places sounds within multi-dimensional space and puts the user in the middle of their favorite sport, TV, movie, or video game.

    C735, with a screen size of 98 inches, also has a theatrical-level sound system. Its ONKYO sound system, and Dolby Atmos brings an exceptional immersive audio experience—letting the sound flow around in three dimensions.

    C735 also supports both Motion Estimation and Motion Compensation (MEMC) as well as HDMI 2.1 to deliver the best possible smooth imagery and audio for both TV and multimedia. Enhanced with TCL’s proprietary software algorithm, these technologies ensure images are always smooth, even for sports and fast-moving action scenes.

    With Google TV, it means that users will get hundreds and thousands of content options aggregated across streaming services.

    Key features include:

    • 144Hz VRR
    • Game Master
    • Dolby Vision IQ & Dolby Atmos
    • 4K QLED
    • Google TV
    • MEMC
    • HDR10+
    • ONKYO Audio System
    • AIPQ Engine
    • DTS-HD
    • HDMI 2.1 eARC
    • Hands-free Voice Control

    * Product Appearance, functionality, and availability may differ between countries/regions.

    REFERENCE:

    Lariza Garcia

  • TCL Introduces TCL FreshIN Series Air Conditioner to Offer Healthier and More Comfortable Experience

    TCL Introduces TCL FreshIN Series Air Conditioner to Offer Healthier and More Comfortable Experience

    TCL Electronics, a leading consumer electronics brand, has introduced the TCL FreshIN Series air conditioners to the Philippine market—the latest premium addition to the TCL Smart home ecosystem, different from conventional AC, which circulates air inside the house. TCL FreshIN Series features an all-around fresh air system that transports the fresh air from the outdoors to the indoors helping increase the oxygen and humidity level to offer users an unprecedented intimate experience of health and care.

    For more information, please visit: https://www.tcl.com/ph/en/air-conditioners/tac-chsd-fai

    FreshIN Series is available in 1.0HP and 1.5HP models, which can complement any space.

    The FreshIN Series includes premium key features, such as its “FreshIN+” that will let you know when the fresh air enters your room with a blue light. The Temperature Balancing feature avoids uncomfortable temperature fluctuations. After the fresh air is drawn in, it will be either cooled down or warmed up to match the level required with ±0.5°C precision control.

    FreshIN models feature a high-powered air engine, so you can enjoy up to 60 cubic meters of fresh air per hour, which could easily deliver pure clean air for most indoor spaces.

    Air purification has now become a priority for consumers. The FreshIN Series features a highly efficient system using QuadruPuri Filters: the fresh air will pass through 4 different layers (a preliminary filter, a silver ion antibacterial layer, a HEPA high-efficiency filter, and a high-density filter).

    TCL FreshIN Series also features Gentle Breeze Mode with more than one thousand micro-holes to create a soft laminar airflow, offering a comfortable breeze without a harsh, direct cold draft.

    Connected with the TCL Home App, the FreshIN Series is compatible with Google Assistant, which gives users control of the air conditioner 24/7 with a smartphone or TCL TV with simple voice commands.

    Only a clean air conditioner can keep the air in your home fresh. The CleanXpress function reminds you when it’s time to clean and makes it easy to keep it pristine. Controlled through the TCL Home app, the auto clean function is an efficient system that utilizes water molecules in the air to eliminate impurities. And, for effortless manual cleaning, the unit is designed to be taken apart and reassembled quickly.

    Key features

    • FreshIN+
    • QuadruPuri Filter
    • Temperature Balancing
    • Air Engine
    • Gentle Breeze
    • Smart Inverter Technology
    • CleanXpress Innovation
    • Smart Control (IoT)
    • Native Style Cooling
    • 360° Airflow
    • 4-Way Airflow
    • Sleep Mode
    • Fast Cooling
    • Deep Clean
    • Ion Generator

    *Product availability, appearance, and functionality may differ between regions. For regional sales information, please consult the TCL representatives in your community.

    REFERENCE:

    Lariza Garcia

  • Shopee teams up with the Department of Health to push Booster Vaccination

    Shopee teams up with the Department of Health to push Booster Vaccination

    MANILA, PHILIPPINES, SEPTEMBER 23, 2022 –  In line with its continuous commitment to help every Filipino increase their protection against COVID-19, Shopee has partnered with the Department of Health (DOH) for the Bakunahang Bayan: PinasLakas Special Vaccination Days campaign from September 26-30, to facilitate the rapid mobilization of COVID-19 vaccination among all eligible populations.

    As part of the campaign, a dedicated page will be accessible in-app to educate users on the benefits and importance of vaccination from September 26 to 30, 2022. Local government units (LGUs) across the country are likewise encouraged to include vaccination sites such as schools, malls, plazas, and places of worship where Filipinos can conveniently walk-in to get their COVID-19 booster shot on special vaccination days.

    Martin Yu, Director at Shopee Philippines, shared, “It is a great privilege for us to partner with the DOH once again. Through this partnership, we aim to leverage our platform to provide Filipinos with access to accurate and important information about booster shots and COVID-19 vaccination. Through proper education and collaboration, we can work together to fight the spread of COVID-19 in the Philippines.”

    This campaign is one of the multiple initiatives that Shopee has launched to support Filipinos in their pre to post vaccination journey. In 2021, Shopee launched the Resbakuna Vaccine Education Campaign, also in partnership with the DOH; the Fully Vaxxed package which incentivized users to complete their vaccination doses; and Vaccination Center Support, which provided food, health essentials, and air coolers to chosen vaccination centers in Makati, Taguig, and Quezon City.

    Assistant Secretary Beverly Lorraine Ho, OIC-Undersecretary of the Department of Health shared “Every Filipino plays a vital role in achieving the wall of immunity and protecting every single member of our community, especially the most vulnerable. We are grateful to be partnering with Shopee once more to maximize their platform in effectively reaching, engaging, and educating even more Filipinos on the importance of getting their COVID-19 vaccines and booster doses.”

    With the  aim of boosting 50 percent of the general population and fully vaccinating 90 percent of the target senior citizens, the Bakunahang Bayan: PinasLakas Special Vaccination Days campaign is expected to educate Filipinos of the benefits the COVID-19 vaccines provide. Through these initiatives, the DOH hopes to encourage even more of our kababayans to receive their booster shots, most especially our senior citizens and the vulnerable population.

    From September 26-30, users can learn more about Bakunahang Bayan: PinasLakas Special Vaccination Days through the dedicated in-app page on the Shopee app.

    REFERENCE:

    Hannah Tejuco

    Shopee | Marketing | Public Relations

    Mobile +63 917 808 4894

    Viber +63 917 705 4447

    Address 15F Asian Century Center (ACC) Building, 27th St. Corner 3rd Ave. BGC, Taguig 1634

  • These Wais Moms are now ready to put up their own business—here’s their journey to self-confidence and financial freedom

    These Wais Moms are now ready to put up their own business—here’s their journey to self-confidence and financial freedom

    Wais Moms Ruby Pagobo and Bernadette Aguilar get a fresh start on dreams for their families.

    Manila, Philippines – Continuing decades of support for millions of Filipino moms across the country, Surf Philippines, has launched the first ever online entrepreneurship program—Wais University. The program has since gained more than 13,000 enrollees for the program and counting.

    Surf envisions the program to be a catalyst for change that will help Wais moms all over the country to be successful in their entrepreneurship journey by promoting confidence to pursue their own business, help better understand the ins and outs of the trade, and give a better chance with any endeavor they want to launch.

    Two recent Wais University alumni, Ruby Pagobo and Bernadette Aguilar, share their stories as to how joining Surf’s online business course has provided them enough knowledge and confidence to finally start their own businesses, enabling them to dream bigger for themselves and their families.

    Challenges Faced

    Ruby, a full-time mom, dreams of one thing: Financial independence.“Gusto ko magakaroon ng financial freedom, yung walang utang kasi siyempre gusto ko ma-secure yung future ng pamilya ko. Yung asawa ko naman OFW, so minsan mahirap talaga.”

    Bernadette, who’s also a full-time housewife and mom, is working towards financial stability and is willing to learn more practical skills that can help start her own business. However, it hasn’t been a steady journey as she admits that there are times that her family often has to scrimp so that they can afford daily needs. “Napagkakasya ko ang budget para sa pangangailangan namin sa pamamagitan ng pagtitipid at pag-una ng mahahalagang bagay.”

    The pandemic and current inflation also took toll on both families. Bernadette recounts that loss of stable income and rising prices of goods have become one of the greatest challenges they have faced as a family especially when it comes to everyday needs.

    New Normal, New Knowledge

    Being Wais moms themselves and in hopes to gain more knowledge and opportunities to earn, both Ruby and Bernadette have signed up for the Wais University, a program launched by Surf with the help of the Filipina Homebased Moms (FHMoms) community group on Facebook.

    “Yung tingnan ko po yung mga topic na idi-discuss sa webinar, pasok po siya sa negosyo namin na gustong gawin,” Ruby recounts.“May nasimulan na kaming negosyo na online sushi store kaso nagsara noong bagyong Odette. Pero ngayon, sisimulan ulit namin pag uwi ng asawa ko.”

    Bernadette quickly became interested since the free virtual format befits her as a stay-at-home mom. “Naging interesado akong matuto ng mga skills na iniisip kong makakatulong sa akin. Lalo na pag may libreng oras ako, may mapaglaanan ako na importante at saka libre naman, nasa bahay lang din ako at may gamit na cellphone.”

    Wais Learnings

    Both Ruby and Bernadette admit that they enjoyed taking part in the online entrepreneurship program.

    For Ruby, the assessment part of the program allows her to test her learnings. She’s now more confident and enthusiastic to work especially because she now knows what permits she needs in establishing both an online and physical store.

    “Lahat tayo may pangarap sa buhay, kaya go lang ng go!” encourages Ruby. “Ang mga problema nandiyan talaga yan kaya maghanap tayo ng paraan para magka-business. Sipag at Tiyaga lang talaga.”

    Meanwhile, Bernadette is excited for other moms who get to enroll in the future as the course is free and provides resources to help moms be more confident in starting their own business. Bernadette flourishes with her own soap-making business, applying her Wais University learnings.

    She encourages other moms to take advantage of this free program, invest in their own learnings and start their own Wais Journey. “Yung may kids na pwede mag invest ng time sa pagsali sa mga grupo na sumusuporta sa mga ina at matuto sa ikauunlad ng sarili para makahanp ng opportunity na kumita nang hindi kailangang gumastos ng malaki. It takes time talaga pero worth it yung learning.”

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    Want to gain the confidence in starting and growing your own business like Ruby and Bernadette? Enroll for free Negosyo Courses at www.waisuniversity.com to start your Wais journey to financial independence!

    REFERENCE:

    Lariza Garcia

  • Gabbi Garcia, nag-commute? Gabbi surprises UV Express commuters with free coffee

    Gabbi Garcia, nag-commute? Gabbi surprises UV Express commuters with free coffee

    UV passengers get “ganado” thanks to Gabbi and the Aromanamnam Express van of Great Taste White.

    If you feel like mornings are a bit difficult sometimes, then you’re not alone. The heavy traffic of your morning commute could make you feel drained for the rest of your day. But the morning is also a great time to make your day better especially when you start it by feeling ganado or energized.

    This is what commuters experienced after they found themselves sharing the same UV Express van with no other than actress Gabbi Garcia. And while her natural talent and charm should make anyone’s morning great—as she has demonstrated on her TV shows and movies, Gabbi came bearing a surprise that helped make her fellow commuters feel more energized.

    Actress Gabbi Garcia inside the Aromanamnam van and about to surprise commuters with some gifts from Great Taste White.

    On a Facebook video, Gabbi—along with three other TikTok content creators—was shown riding the Aromanamnam Express, a UV Express van that smelt like coffee from the inside. The hidden camera footage showed the passengers being energized by the aromatic coffee-scented air freshener before Gabbi revealed herself and greeted everyone from the front seat.

    After revealing herself to the commuters, Gabbi gave everyone a box filled with Great Taste White sachets, a big mug, and coffee-scented hand fan to excite and help make their morning great.

    Watch the full video here.

    Actress Gabbi Garcia is the newest endorser of Great Taste White coffee, the first white coffee mix to be introduced in the Philippines.

    Great Taste White delivers an “aromanamnam” (a combination of aroma and linamnam) feel with its warm and rich coffee aroma and taste, providing the recharge people need from morning to mid-day. It also comes in two other variants: Great Taste White Caramel and Great Taste White Crema.

    Actress and Great Taste White endorser Gabbi Garcia surprised UV Express van passengers with the aromanamnam and swaktong timpla of Great Taste White.

    Great Taste White is available in sari-sari stores, groceries, supermarkets, and convenience stores nationwide. Stay updated on Great Taste White’s offerings by liking the Great Taste Coffee Facebook page.

    REFERENCE:

    Alex Pastor

    Associate PR Director

    STRATEGIC WORKS, INC.

    14th Floor, The Capital House,

    9th Avenue corner 34th Street, Bonifacio Global City,

    Taguig City

    M +63 920 968 0241

    www.stratworks.ph