DULDULAO DOT NET This Day & Beyond

Month: October 2021

  • Bring Holiday Cheer to Your Home with These Must-Have Filipino Christmas Staples

    Bring Holiday Cheer to Your Home with These Must-Have Filipino Christmas Staples

    Ring in the festivities with big discounts and exclusive promos at Shopee’s 11.11 Big Christmas Sale.

    Yuletide is celebrated in most parts of the world, but there’s nothing quite like a Pinoy Christmas. We celebrate it longer than most countries—for over a hundred days, in fact.

    What makes a Pinoy Christmas so special? For Filipinos, it’s the sumptuous holiday spread, twinkling lights and decor, meaningful gifts, and Christmas carols, all made even more special with precious memories of enjoying them with our loved ones.

    To make this year’s Christmas celebrations even more memorable, stock up on Pinoy Pasko essentials below at Shopee’s 11.11 Big Christmas Sale, Shopee’s biggest sale of the year:

    Deck the halls and fill your home with holiday cheer using colorful Christmas trees and lights. After hanging up your parols, don’t forget the star of the show—the Christmas tree. Homehuk Hakone Christmas Tree stands 1.8 meters tall, perfect for smaller rooms. Decorate it with a string of multicolored Firefly Christmas Lights, which runs on seven watts and lights up with eight different effects.

    When it comes to Filipino holiday parties, the hapag-kainan is always the focal point. Filipinos forge stronger bonds over meals, after all. It’s when we reconnect with our loved ones, share milestones, and crack jokes. For that big holiday spread, prepare a mouthwatering serving of naturally smoked Swift Festival Ham and top it off with a honey pineapple glaze. Next, cook some spaghetti with Royal Pasta + Spaghetti Sauce, which comes in a sweet flavor Pinoys will love, and plenty of chopped hotdogs.

    A truly Pinoy Christmas wouldn’t be complete without a lot of music. Belt out your favorite hits with the whole fam using Platinum Karaoke, which comes with thousands of songs and two wired microphone input jacks. Or play classic holiday tunes in the background with Zeus x Fujisan Desk Speakers. These bluetooth speakers feature 60 watts of bold sound and a strong bass.

    One sure-fire way to make holiday parties even more fun? Dress up in themed apparel. Slip on a pair of cute and comfy BEAR LEADER Cotton Socks, which come in a variety of Santa Claus- and snowman-themed designs. For a cool, casual look, go for MetroSunnies Sunglasses. This pair features a holiday-ready color, stylish cat eye frame, and UV protection lens.

    For more deals at the 11.11 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale. New to Shopee? This 11.11, it’s the perfect time to join! Enjoy big savings on your first purchase with exclusive promos for new users such as free gifts, free vouchers, and ₱1 deals. Invite your friends and family to join Shopee as well for a safe, fun, and rewarding shopping experience.

    You can also use ShopeePay to buy load, pay bills, and scan to pay at thousands of merchants nationwide. Get up to 50% discount on load for all networks. Pay your bills with ShopeePay to avail of the special 30% cashback this Oct 30 Payday Sale. You can use it to pay Meralco, Maynilad, PLDT, BPI, and a growing list of partner billers. Lastly, buy ShopeePay ₱1 Deals on the app and enjoy exclusive discounts when you pay via ShopeePay QR at Puregold, Potato Corner, Bonchon, Fruitas, and other partner merchants. Make sure to activate your ShopeePay wallet and cash in through online banking, debit card, and over-the-counter partners to enjoy these exclusive perks.

    Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Hannah Tejuco
    Shopee | Marketing | Public Relations

    Mobile +63 917 808 4894

    Viber +63 917 705 4447

    Address 15F Asian Century Center, 27th St. corner 3rd and 4th Ave., BGC, Taguig, PH 1634

  • Let’s talk about sex with Durex’ SEXducated

    Let’s talk about sex with Durex’ SEXducated

    In the past few years, Filipinos have started opening up and talking about sex and how it is an important conversation to have in order to engage in safe, healthy, and satisfying sexual activities. But despite the inroads that have been made in normalizing conversations about sex, barriers remain when it comes to discussing Sexually Transmitted Infections (STIs) including the Human Immunodeficiency Virus (HIV) as the feelings of shame and stigma remain which prevent people from accessing information and resources that can help Filipinos develop safe sex habits.

    The lack of access and conversation contributes to the continued rise in the number of people who test HIV-positive in the country. July 2021 data from the HIV/AIDS & ART Registry of the Philippines (HARP) showed that 1,045 Filipinos tested HIV-positive while 60 people died of AIDS-related complications. This means 33 people tested positive every day from January to July 2021.

    HIV cases in the Philippines continue to rise especially for youths aged 15-24 years old

    Faced with these numbers, Durex continues to strengthen its mission to promote safe sex with its new SEXducated video series available on the Durex Facebook and YouTube channel.

    SEXducated with Durex

    Targeted toward millennials and Gen Zs, singles, and stay-at-home couples, the SEXducated with Durex video series is a fun and creative treatment to lessons on practicing safe sex. The show gives light to HIV awareness and how to improve one’s overall sexual health.

    “It’s part of our responsibility as a brand to empathize with our consumers’ needs and give them safe and practical solutions,” said Matt Davis, Reckitt Marketing Director. “Through SEXducated with Durex, we aim to provide a safe space and have a thoughtful discussion on topics that beg to be talked about.”

    Singles and young people can learn from the boys of Boys Night Out (Sam YG, Slick Rick and TonyToni) and Elijah Canlas as the four debunk HIV myths with hard facts. They can also learn from Dr. Kilimanguru, as he addresses need-to-know information about HIV. While couples can find ways to rekindle their relationships as they explore the topic of seeking pleasure through intimate acts with Dr. Rica Cruz.

    With Durex’s SEXducated series, Boys Night Out and Elijah Canlas debunk HIV myths and learn hard facts about safe sex

    Dr. Kilimanguru or Winston Kilimanjaro Tiwaquen is a doctor who gained fame on TikTok for his medical advice videos known for being easy to understand and entertaining because of his use of hugot lines and jokes. Through his videos, delivered in colloquial Filipino, viewers learn about the simplest medical issues from the common cold to HIV, and even COVID-19. Meanwhile Dr. Rica Cruz is a sexologist and media personality whose expertise is on sexual pleasure and sexual behaviors. Dr. Rica believes that sexual ownership is sexier than sex.

    Together Dr. Kilimanguru and Dr. Rica Cruz, viewers learn need-to-know facts about HIV and having sex safely, intimately, and pleasurably

    Protection, Preparedness, and Education (PPE)

    Enabling Filipinos to “Always Come Prepared,” Durex fulfills its role as a responsible brand through ongoing partnerships with various organizations. To date, Durex is distributing condoms to the beneficiaries of the Commission on Population and Development (POPCOM), San Lazaro Hospital – Nagasaki University Collaborative Research and Laboratory, Positive Action Foundation Philippines Incorporated (PAFPI), Pasig City Government, Sustained Health Initiatives of the Philippines (SHIP), The Red Whistle, and LoveYourself, Inc.

    The need to connect is very human and so is the need for open conversation about something as natural as sex. And with the isolation possibly triggering more intense feelings, it’s important to protect oneself from risks that can be otherwise prevented.

    With its SEXducated campaign, Durex encourages Filipinos to always come prepared and enjoy sex safely. Learn more about practicing safe sex with Durex via their Facebook page.

    REFERENCE:

    John Paulo Ondra Caparros

    Public Relations Department – SBU BLAZE

    Strategic works, Inc.

    +639173068591

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Shopee Introduces Audio and Video Call Feature on Shopee Live to Elevate Seller Engagement for the 11.11 – 12.12 Big Christmas Sale

    Shopee Introduces Audio and Video Call Feature on Shopee Live to Elevate Seller Engagement for the 11.11 – 12.12 Big Christmas Sale

    Sellers now have more ways to interact with Filipinos shoppers online.

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, continues to push for innovations that aim to improve the e-commerce experience for both the seller and consumer. With sellers preparing for some of the biggest holiday sales of the year such as Shopee’s 11.11 – 12.12 Big Christmas Sale, Shopee introduces the ‘Livestream Call’ feature on Shopee Live to enhance customer experience and improve engagement during a live stream session. During a livestream call, sellers can entertain inquiries via audio or video call while other viewers listen in.

    Shopee Live has been a go-to for sellers on Shopee to connect with users and attract more sales. With the pandemic driving the digitalization of businesses, Shopee pushes for innovation that will help local MSMEs adapt to the evolving global retail landscape. E-commerce continues to gain momentum in the Southeast Asia region, with a projected value of US$132 billion by the end of 2021 – and it is expected to double after five years.[1] With more consumers turning to online platforms for their needs, entrepreneurs strive to adopt digitalization to sustain their businesses and capture opportunities in the new digital economy.

    Martin Yu, Director at Shopee Philippines, said, “The needs of our sellers are always evolving, and we are committed to providing the necessary tools for them to improve their methods of engaging with shoppers. As more shoppers turn to livestream to learn about brands, products and interact with sellers, we are glad that the new Shopee Live features will also enhance their shopping experience. We will continue to innovate and make improvements on existing tools to support the growth of businesses on Shopee.”

    Shopee launched several initiatives that aim to further improve the overall e-commerce experience for sellers and shoppers with Shopee Live. Earlier this year, Shopee rolled out the co-streaming feature which allowed live stream hosts to co-stream with one of their viewers for a more interactive streaming session. The Livestream Flash Sale was also introduced to help sellers gain more viewers and boost their sales during streaming sessions on Shopee Live. With this, sellers can promote their discounted products, attract more views, and boost orders during a live stream. The In-app Business Insights features gave live streamers access to the number of unique and total views, total likes, and confirmed orders from the live stream, letting streamers gauge what their audience wants.

    11.11 – 12.12 Big Christmas Sale

    Shopee continues to bring more joy to Filipinos with the Shopee 11.11-12.12 Big Christmas Sale happening today until December 12, 2021. Shoppers can enjoy over two months’ worth of exciting promos such as ₱1 deals, free shipping with no minimum spend, and 10% off daily vouchers at Shopee’s biggest sale of the year.

    Buy Load, Pay Bills, and Scan to Pay with ShopeePay. Download the Shopee app for free via the App Store or Google Play.

    [1] Southeast Asia, The Home for Digital Transformation

    REFERENCE:

    Pao Oga

    Shopee | Marketing | Public Relations (Media Relations)

    Mobile: +63 917 650 1835 (Viber/Whatsapp)

    Address: 15F Asian Century Center (ACC) Building, 27th St. Corner 3rd Ave. BGC, Taguig 1634

  • ShopeePay Partners with GHL to Drive Digital Payments Ahead

    ShopeePay Partners with GHL to Drive Digital Payments Ahead

    ShopeePay and GHL extend their services for contactless payments that are safer and more convenient.

    ShopeePay, Shopee’s integrated mobile wallet, partners with GHL Systems Berhad, to expand digital payment acceptance in the Philippines, bringing cashless payment solutions for businesses and consumers to over 83,000 merchant points nationwide.

    GHL, ASEAN’s leading payment solutions provider, with a vast footprint of 383,600 payment touchpoints across the region, teams up with ShopeePay to drive digital payments in the Philippines as more Filipinos continue to shift towards safer and more convenient options. ShopeePay users can now pay at establishments such as Phoenix Petroleum, Family Mart, Three Sixty Pharmacy, Prince Retail, and more chains nationwide.

    The future of digital financial services in Southeast Asia sees great potential. The region’s gross transaction value will experience a 15% increase, expecting to reach U$1.2 trillion dollars from digital financial services by 2025.[1] With more Filipinos embracing cashless payment methods, the total transaction value for digital payments is expected to have an annual growth rate of 14.67% in the next four years.[2] With this, ShopeePay continues to expand its roster of partner merchants to serve more individuals anytime and anywhere.

    Ruoshan Tao, Head of ShopeePay Online Philippines, said, “As more consumers adopt digital and contactless payments, it’s essential for ShopeePay to provide easier ways for our consumers to transact online. With our partnership with GHL, we can scale up our network of partners and offer our customers access to a wider variety of partner merchants. We will continue to collaborate with other organizations to support Filipino consumers embracing digital payments.”

    The collaboration between ShopeePay and GHL aims to encourage Filipinos to embrace digital payments. ShopeePay will work with new partners to boost both financial and digital inclusion throughout the country, and will push for initiatives that will support the easier adoption of finance digitalization.

    Rey Maria R. Chumacera, Chief Executive Officer at GHL Systems Philippines, said,“Adding ShopeePay to our range of digital payment acceptance is definitely the way forward to allowing our merchants to reach a larger consumer base. With ShopeePay’s expansive reach, we can continue growing together, reaching immense scalability in time. At the end of the day, consumers are the clear winners from an enhanced payment experience.”

    Users can activate and cash-in their ShopeePay wallets through online banking, debit card, and over-the-counter partners to enjoy a safe and rewarding cashless experience. For more information about ShopeePay and its perks and benefits, visit https://shopee.ph/m/shopee-pay.

    Download the Shopee app for free via the App Store or Google Play.

    [1] e-Conomy SEA, 2020 Report

    [2] Statista

    REFERENCE:

    Pao Oga

    Shopee | Marketing | Public Relations (Media Relations)

    Mobile: +63 917 650 1835 (Viber/Whatsapp)

    Address: 15F Asian Century Center (ACC) Building, 27th St. Corner 3rd Ave. BGC, Taguig 1634

  • Follow these Self-Care Tips to Keep Yourself Happy and Healthy During the Busiest Time of the Year

    Follow these Self-Care Tips to Keep Yourself Happy and Healthy During the Busiest Time of the Year

    Treat yourself to wellness items at Shopee’s Oct 30 Payday Sale and enjoy free shipping with no minimum spend, 30% bills cashback, and 30% off vouchers

    The holidays bring us joy, but the season also marks one of the busiest and most demanding times of the year. While we look forward to our loved ones’ company, there are still plenty of tasks at hand: virtual parties to plan, a holiday shopping list to organize, and work to wrap up before we go on vacation.

    If you want to maximize the holiday festivities, take some time to focus on your well-being. This is supposed to be the happiest time of the year, after all! Take it slow, decide which tasks to prioritize, and ask for help if you’re struggling with all the responsibilities on your plate.

    Here are a few other tips to help you take it easy during the holidays:

    Get enough sleep

    A good night’s sleep equips you with enough energy to face the day. Wake up to better mornings by indulging in a luxurious at-home massage with Rest Easy Massager, which comes with an advanced heating function. Then snuggle in bed and relax any tense muscles with the ergonomic Hosh Memory Foam Pillow. Lastly, improve the air quality and add a relaxing ambiance to your room with the Fresh Air Wooden Humidifier.

    Get your mind off work

    It’s difficult to relax when your phone keeps pinging. If you can, disable notifications after working hours and try out new hobbies to take your mind off work. For instance, spend more time outdoors and try gardening. Ace Hardware Garden Tool Set, which includes a trowel, transplanter, and pruning shear, is perfect for budding green thumbs. If you’ve always wanted to explore the art of baking, Oster 6-Speed Hand Mixer will make each culinary experiment easier with its powerful 250-watt motor and chrome-plated beaters and dough hooks. Meanwhile, those interested in dabbling in photography should invest in Paperang Portable Thermal Printer for high-quality instant photos.

    Build a self-care routine

    Each day, take the time to pamper yourself and melt the stress away with personal care products. With glowing, hydrated skin, you’ve got one less thing to worry about! Start your skincare routine with the Garnier Cleanse Glow Trio. This serum, micellar water, and day cream set contains a concentrated Vitamin C formula to help even out your skin tone. Don’t forget to  treat your legs and arms to some loving too. Aveeno Daily Moisturizing Lotion protects dry skin with natural colloidal oatmeal blended with rich emollients.

    Indulge in guilt-free me-time

    Sometimes all you need to destress is leisurely me-time. Take a much-needed breather and release your pent-up stress using Nintendo Switch Console V2. Its new system features a vibrant seven-inch OLED screen, wide adjustable stand, dock with a wired LAN port, 64 GB of internal storage, and enhanced audio. Or sit back and binge-watch your favorite K-dramas on Avision Smart Digital LED TV, which features a 1366×786 display resolution. For quality audio, you can’t go wrong with Xiaomi 11T Pro. With its Dolby Atmos dual speakers, you can unwind while listening to your relaxation playlist.

    Self-care means getting the best bang for your buck, too! To enjoy more deals at Shopee’s Oct 30 Payday Sale, check out with ShopeePay for safe and cashless payments. Get free shipping vouchers with no minimum spend, 30% off discounts, and 30% cashback on your self-care purchases, exclusively with ShopeePay.

    You can also use ShopeePay to buy load, pay bills, and scan to pay at thousands of merchants nationwide. Get up to 50% discount on load for all networks. Pay your bills with ShopeePay to avail of the special 30% cashback this Oct 30 Payday Sale. You can use it to pay Meralco, Maynilad, PLDT, BPI, and a growing list of partner billers. Lastly, buy ShopeePay ₱1 Deals on the app and enjoy exclusive discounts when you pay via ShopeePay QR at Puregold, Potato Corner, Bonchon, Fruitas, and other partner merchants. Make sure to activate your ShopeePay wallet and cash in through online banking, debit card, and over-the-counter partners to enjoy these exclusive perks.

    For more deals this payday, visit https://shopee.ph/m/payday-sale.

    Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Hannah Tejuco
    Shopee | Marketing | Public Relations

    Mobile +63 917 808 4894

    Viber +63 917 705 4447

    Address 15F Asian Century Center, 27th St. corner 3rd and 4th Ave., BGC, Taguig, PH 1634

  • Mang Inasal offers latest merienda hit: Crunchy, Chunky Chicken Empanada

    Mang Inasal offers latest merienda hit: Crunchy, Chunky Chicken Empanada

    Take a break from your usual snacking fares and enjoy the satisfying flavors of the new merienda favorite from Mang Inasal — the Crunchy, Chunky Chicken Empanada.  

    Inside the crisp, buttery pastry shell of the Mang Inasal Chicken Empanada is a delicious mix of chicken chunks, potatoes and raisins. It is big enough to satisfy your merienda cravings and convenient enough to bring anywhere you please.  

    Enjoy it solo (starts at P49), in packs of three (starts at P145) and in boxes of six (starts at P289) ideal as take-home treat or for sharing with your loved ones.  

    You may also pair Mang Inasal Chicken Empanada with either the Palabok or with the Extra Creamy Halo-Halo. Both Merienda Savers come with Lipton Iced Tea (starts at P95).    

    Empanada na muna! Grab a bite of this merienda favorite
    — the Mang Inasal Crunchy, Chunky, Chicken Empanada

    The Mang Inasal Chicken Empanada is now available in all Mang Inasal stores nationwide (https://bit.ly/3hBwAax). It can also be ordered through takeout or delivery via manginasaldelivery.com.ph, GrabFood or foodpanda.    

    To learn more about the latest Mang Inasal offerings and promos, follow its official Facebook and Instagram page and join its Viber community.   

    REFERENCE:

    John Paulo Ondra Caparros

    Public Relations Department – SBU BLAZE

    Strategic works, Inc.

    +639173068591

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • ShopeePay Expands Presence with Lifestyle and Food Brands as More Filipinos Embrace Mobile Wallets

    ShopeePay Expands Presence with Lifestyle and Food Brands as More Filipinos Embrace Mobile Wallets

    ShopeePay now offers an even wider digital experience with new partners such as BonChon, Papa John’s Pizza, Mary Grace, Power Mac Center, and Shoe Salon.

    ShopeePay, Shopee’s integrated mobile wallet, partners with more food and lifestyle brands to cater to the growing number of Filipinos patronizing e-commerce platforms and using mobile wallets as an alternative payment method.

    Digital payments continue to gain momentum in the Southeast Asian region, with a 70% year-on-year growth in respondents who say e-wallet is their preferred way to pay. In the Philippines, more people opt to use cashless payment methods for its convenience, safety, and benefits, recording a 133% growth in consumers who prefer e-wallets.[1] With continuous usage of mobile wallets, it is expected to peak at 75.5 million users in a span of five years.[2] With Southeast Asia showing a promising future in terms of digital payments, ShopeePay continues to expand its services and network of partner merchants to serve the Filipino community.

    Most businesses faced challenges during the pandemic, and with the recent reopening of establishments that now accept more customers in-store, ShopeePay provides a safe and contactless way for users to pay for products and services through its QR payment feature. ShopeePay continues to add more food brands to its roster of merchants to give its users a wide variety of dining options. Payment via ShopeePay is now available at family favorites such as BonChon, Mary Grace, Papa John’s Pizza, and the Fruitas Group of establishments.

    With more Filipinos opting for cashless transactions, ShopeePay also partnered with various lifestyle brands. Users can now use ShopeePay to pay for their smartphones, accessories, and other electronics purchases at Power Mac Center. They can also pay for fashion and sports items from Anello, Shoe Salon, and Olympic Village for a faster and more convenient payment method. In addition to these, users can also pay via ShopeePay QR for health products at The Generics Pharmacy. 

    To sweeten their dining and shopping experience in stores, users can enjoy limited-time ShopeePay ₱1 Deals via the Shopee app and get greater discounts when they pay via ShopeePay at the following: Puregold and Puremart for daily essentials; Siomai House, Candy Corner, and many more food stalls nationwide for snacks and cravings. Users can look forward to more exciting and exclusive ShopeePay ₱1 Deals which they can purchase daily via Deals Near Me on the Shopee app.

    The growing list of brands that ShopeePay partners with makes it easier for users to enjoy safe and cashless transactions amidst the pandemic. On top of this, ShopeePay also allows users to conveniently buy load at up to 10% off from Globe, Smart, TM, TNT, and DITO. ShopeePay users can also pay their bills through the app, and get up to 25% cashback from Meralco, Maynilad, PLDT, Globe, Smart, and a growing list of ShopeePay partner billers.

    With ShopeePay, users are able to maximize the perks of going cashless. Once their ShopeePay wallets are activated, they can cash in through online banking, debit card, and over-the-counter partners to start enjoying exclusive perks when they Buy Load, Pay Bills, and Scan to Pay with ShopeePay.

    Ruoshan Tao, Head of Online Business, ShopeePay Philippines, said, “As more Filipinos shift to online payments and transactions, it’s essential for us to redouble our efforts to provide our users with a safer and easier contactless payment method. We are excited to add these new food and lifestyle brands to our growing network of offline merchants and will continue to collaborate with more merchants to make payments convenient and seamless for Filipinos, wherever they go.”

    Download the Shopee app for free via the App Store or Google Play.

    [1] Southeast Asia, The Home for Digital Transformation

    [2] Statista

    REFERENCE:

    Pao Oga

    Shopee | Marketing | Public Relations (Media Relations)

    Mobile: +63 917 650 1835 (Viber/Whatsapp)

    Address: 15F Asian Century Center (ACC) Building, 27th St. Corner 3rd Ave. BGC, Taguig 1634

  • Hidilyn Diaz inspires the nation anew with her very own Kwentong Jollibee “Ginto”

    Hidilyn Diaz inspires the nation anew with her very own Kwentong Jollibee “Ginto”

    When weightlifter Hidilyn Diaz won the country’s first gold medal after a near century-long wait at the Olympics, Filipinos from all over the globe rejoiced and celebrated her historic triumph. Hidilyn’s winning lift, which also set a new Olympic record, was a result of years of hard work, resilience, and dedication that she put into reaching her dream.

    And this inspiring journey of Hidilyn—with all the challenges she had to overcome—is at the center of the latest Kwentong Jollibee short film entitled “Ginto”. Jollibee, in collaboration with its partner agency McCann Worldgroup Philippines, hopes to share Hidilyn’s story to bring joy and inspiration to every Filipino.

    Looking back on her humble beginnings

    Hidilyn vividly remembers when she first started training. “Ang gamit kong weights noon ay mga gallon ng tubig. Mayroon akong mahabang bakal, ‘yun ang bar ko, tapos sa magkabila ay mga bote na may lamang tubig o kaya buhangin,” said Hidilyn. There were a lot of challenges at the start of her career, she shared, and many instances when she wanted to give up. But these did not discourage her.

    Her hard work paid off when she bagged the silver medal in the 2016 Rio Summer Olympics.

    “Noong nanalo ako sa Rio, doon mas naging malinaw sa akin na maraming nakababatang atleta na nakatingin sa akin para sa inspirasyon. Kaya sabi ko, hindi ako pwedeng sumuko. Ilalaban ko hanggang makuha natin ang pinakamimithing ginto,” said Hidilyn.

    Reliving her winning moment

    To launch the short film “Ginto”, Jollibee held a virtual press conference last October 14. Seeing the film in full for the first time, the Olympic champion was touched to have witnessed her story from the lens of a viewer. “Naiyak po talaga ako, lalo na yung doon sa part na chini-cheer ako ng mga frontliners, ng mga bata. Masaya po ako na na-inspire ko sila gaya ng pag-inspire nila sa akin.” 

    Hidilyn Diaz gets emotional while watching her Kwentong Jollibee “Ginto” and the surprise greetings from her loved ones
    Through “Ginto,” Hidilyn hopes to encourage people to use “lakas at puso”
    In going through life’s challenges

    Hidilyn Diaz gets emotional while watching her Kwentong Jollibee “Ginto” and the surprise greetings from her loved ones

    The image of Hidilyn clenching her fists in victory will forever be remembered by the whole nation. With “Ginto”, she got to relive this moment, along with the challenges she had to overcome leading to the Tokyo Olympics.

    When asked how it was like re-enacting her own journey, Hidilyn said, “Bumalik lahat ng emotions — ‘yung saya, ‘yung hirap, at ‘yung pagpapalakas ng mga tao na tumulong sa akin para maabot ko yung pangarap ko.” To her, starring in her own Kwentong Jollibee short film was like another chance to relive her winning moment. “Masaya dahil ibang experience din for me ‘yung mag-act and rewarding dahil nakita ko ‘yung personal journey ko through another lens,” she added.

    Long-time Kwentong Jollibee and award-winning director Pepe Diokno said it was a great honor to work on this project. “I’ve done a lot of Kwentong Jollibee films, and each story is different. But what sets ‘Ginto’ apart is that it’s a story of a sports icon that’s being revealed to the world. Hidilyn’s journey to success is the inspiration we need in these difficult times, and I treasure that I was able to do it with her and of course, Jollibee,” shared Direk Pepe.

    Hidilyn’s celebrity Idol, Maja Salvador, warmly welcomes her to the Jollibee family

    Beyond her golden win

    Now, with multiple awards and recognition, what more does a Hidilyn Diaz dream of? “For me, gusto ko po makatapos ng aking studies,” she said. At present, Hidilyn is taking up Bachelor of Science in Business Administration in De La Salle-College of Saint Benilde. “Gusto ko po makuha ang aking diploma at makapag-develop pa ng training schools para sa mga aspiring na atleta gaya ko noong nag-uumpisa ako. Nandito pa rin ako kasi weightlifting ang passion ko at gusto kong i-share ito sa mga kabataan,” Hidilyn added. She also mentioned plans of setting up an outreach activity similar to a community pantry in the coming months.

    Hidilyn’s Kwentong Jollibee special “Ginto” serves as a reminder that Filipinos can rise above challenges through “lakas at puso,” armed with the love and support of those around them. ​​

    Watch the Kwentong Jollibee Ginto on the official Jollibee Facebook page and on Jollibee Studios YouTube channel, and join the conversation online by using the hashtag #KwentongJollibeeGinto.

    REFERENCES:

    John Paulo Ondra Caparros

    Public Relations Department – SBU BLAZE

    Strategic works, Inc.

    +639173068591

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH