Month: January 2021

  • Mikey Bustos on navigating the challenges of being an online celebrity

    Mikey Bustos on navigating the challenges of being an online celebrity

    “I don’t think anyone is prepared for the life that comes with going viral in the internet.”

    It’s been 14 years since Mikey Bustos first posted a video on YouTube. It was a video of him performing as a front act for a Pussycat Dolls concert in Manila. And while initially renowned for his career as a singer and performer, it was really the relatable content he has been masterfully crafting and posting online that has captured the hearts and laughs of many.

    “It’s been such a learning curve,” said Mikey about his career, despite years of creating countless viral videos such as “Adobo” – a parody of the song Let It Go from Frozen – and “Balikbayan Box” – a parody of the Miley Cyrus Hit “Wrecking Ball”. “You just have to navigate through,” he added.

    To combat the stress and risk of burnout that comes with his successful career, Mikey makes sure to incorporate exercise and meditation to his daily routine.

    While having to constantly think of new ideas is already a challenge in itself, having an audience that can directly interact with you via a comments section is another. “Having to deal with bashers is something you never get used to,” he remarked.

    Other challenges Mikey mentioned that he has encountered in his career was having to fight through insecurities, second guessing himself, and managing his schedule.

    There was even a time when Mikey was juggling multiple YouTube channels all while traveling, performing, and managing his ant business. And while it was a challenge for him to do all these simultaneously, all these “trades” brought about plenty of opportunities.

    With these opportunities, however, come crucial choices he needed to make.

    Besides exercise and meditation, Mikey also explores other hobbies such as reading to help keep his creative mind in top shape.

    On taking risks

    “For me, to be successful, you need to take calculated risks,” said Bustos who mentioned that one of the biggest risks he made in his life was moving to the Philippines from Canada.

    But this was just one among many risks Mikey had to take in order for his career to flourish further.

    “Signing contracts, teaming up with brands, expanding a team, collaborating with other content creators—these are all risks and choices you have to calculate and think about. You can’t just throw all your chips in and wish for the best” he stressed.

    On the art of de-stressing

    With all these decisions and challenges, not to mention having to sustain his career and business, there is no doubt that stress and risk of burnout frequent Mikey’s life.

    To combat these, he turns to exercise and meditation.

    “I always try to incorporate exercise into my routine. I go to the gym a few times a week, and now I’ve taken a love for running—making sure I go 10km every day. In terms of mentally staying in shape, I do a lot of meditation and prayer.”

    To lessen the risk of burnout, Mikey also makes sure to explore his hobbies, which is sometimes a blurred line for him as his work involves making the most of his interests and sharing it online. He solves this dilemma by exploring his hobbies without feeling the need to bring a camera with him.

    On the importance of trust

    Another way Mikey reduces the stress brought about by his career and ventures is working with people that he trusts, which for him, is crucial to success.

    In the time of the pandemic, Mikey also shared that bringing “trusty” items with him wherever he goes is key to having an extra “peace of mind”.

    “Lately, I always bring all sorts of protective gear—masks, alcohol, face shields, and the like. I also make sure to bring a lipbalm because ‘you never know when you’ll be on camera,’” he remarked.

    In the time of the pandemic, Mikey always makes sure to bring “trusty” items like face masks, face shields and Diatabs wherever he goes to help ensure “peace of mind”.

    “I also make sure that I bring Diatabs with me wherever I go, especially when I’m running. It helps because I’ve been having ‘banyo-phobia’—When I’m far from the house and I really have to go, it’s hard for me to go use the public toilet because of the fear of acquiring the coronavirus. That’s why it’s always good to have Diatabs around,” he shared.

    Diatabs is a product of Unilab, a trusted anti-diarrheal brand in the country, that can easily take care of your upset stomach and give you the peace of mind you need when it comes to bowel trouble. It is available in leading drugstores and pharmacies nationwide. To learn more, visit https://www.unilab.com.ph/products/diatabs

    REFERENCE:

    John Paulo Ondra Caparros

    Public Relations Department

    Strategic works, Inc.

    +638937472 | +639173068591

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Constantly Tired? You May Be Experiencing A Case of Iron Deficiency Anemia

    Constantly Tired? You May Be Experiencing A Case of Iron Deficiency Anemia

    What happens to your performance and immunity when your Iron-deficient?

    Productive people have one thing in common, they ward off feelings of constant exhaustion and drowsiness thinking these are just the result of their hectic lifestyles. They carry on with day-to-day activities even when they experience the inability to focus and perform and not realizing that this might be a symptom of Iron Deficiency Anemia.

    Iron deficiency anemia happens when your blood has lower amount of red blood cells or

    hemoglobin  than  normal.1  This  can  cause  you  to  feel  weak,  tired,  dizzy,  look  pale,  and

    experience headaches. People with chronic medical conditions, women in the reproductive

    age group and those who experience heavy menstrual bleeding are most vulnerable in having

    anemia. While those who are not able to maintain a healthy lifestyle are also at risk.

    How to prevent Iron Deficiency Anemia?

    The people who have higher risk to have iron deficiency anemia are women in the reproductive age group and those who experience heavy menstrual bleeding; athletes in endurance sports and high-altitude training that require the body with more red blood cells; and those with pre-existing chronic diseases. 2

    A change in diet and nutrition comes as the first step. This can include choosing food with high iron content like poultry, meat, and seafood. Eating food rich in Vitamin C like fruits and dark green leafy vegetables can help enhance iron absorption.

    For people with erratic schedules, managing a diet can pose as a challenge. Taking Multivitamins

    • Minerals (Sangobion IRON+) can help keep iron deficiency anemia away as it helps the body get the nutrients and minerals it needs.

    Multivitamins + Minerals (Sangobion IRON+) is an iron supplement with vitamins and minerals that helps replenish iron stores and increase red blood cell levels in the body.3 It has ferrous gluconate, a type of iron salt which has better absorption in the body, Folic acid, and vitamin B12

    • which are vital for production of red blood cells. It also contains Vitamin C which helps improve iron absorption, and Copper sulphate and manganese sulphate that helps in the metabolic processes of blood cell production.
    1. “Iron-Deficiency Anemia.” National Heart Lung and Blood Institute, U.S. Department of Health and Human

    Services, www.nhlbi.nih.gov/health-topics/iron-deficiency-anemia.

    • ‘Iron Deficiency Anemia A Key Problem For Schools And Employers’ Calgary Herald, https://calgaryherald.com/health/diet-fitness/iron-deficiency-anemia-a-key-problem-for-schools-and-employers
    • “About-Sangobion.” Sangobion, https://www.sangobion.sg/about-sangobion.

    How Iron sufficiency plays a part in maintaining strong immunity

    Micronutrients have an important role in regulating immune function, metabolism, and enzymes. Iron is an essential micronutrient that is needed by the enzymes to help maintain body immunity which can help protect the body against infection.

    There are certain enzymes in white blood cells that are affected by the iron levels in the body. So, when Iron is deficient, the levels of enzymes in white blood cells are also reduced, and this can affect the body’s ability to fight off infections.

    When you live an action-packed lifestyle, even when you’re just working from home but juggling multiple responsibilities, do not ignore the constant feeling of exhaustion. Fulfilling your daily intake of Iron can help support your body as you go through your daily activities.

    Maintaining a healthy and nutritious diet, practicing various exercises, and taking Multivitamins

    • Minerals (Sangobion IRON+) which acts as an iron supplement, can help manage symptoms or prevent Iron Deficiency Anemia.4

    If symptoms persist, consult your doctor.

    ASC REFERENCE CODE: P083P010821SS “Anemia Prevention.”

    REFERENCE:

    Lariza Garcia

  • Samsung Electronics Debuts 2021 Neo QLED and Lifestyle TV Line, Highlighting Commitment to Sustainable and Accessible Future

    Samsung Electronics Debuts 2021 Neo QLED and Lifestyle TV Line, Highlighting Commitment to Sustainable and Accessible Future

    Samsung Electronics recently unveiled its 2021 portfolio of Neo QLED and Lifestyle TV displays during its first-ever virtual First Look event, ahead of the Consumer Electronics Show (CES) 2021. The new line underscores Samsung’s commitment to accessibility, sustainability, and innovation with new advancements that help redefine the role of television in consumer homes.

    “During the past year, we have witnessed the pivotal role technology played in helping us carry on with our lives and stay connected with each other,” said JH Han, President of Visual Display Business at Samsung Electronics. “Our commitment to an inclusive and sustainable future goes hand-in-hand with our relentless pursuit for innovation to meet consumers’ ever-changing needs – from reducing the carbon footprint of our products, to providing a suite of accessibility features, to offering an unparalleled viewing experience that fits each user’s lifestyle.”

    A Sustainable and Accessible Future for All

    Over the next few years, Samsung will embark on a journey of “Going Green” in aligning TV business operations through the following long-term sustainability programs:

    • Reducing Carbon Footprint and Improving Energy Efficiency: Samsung will seek to systematically decrease its overall carbon footprint in TV manufacturing. The company will also seek to lower user power consumption and use more recycled materials across its entire TV line.
    • Sustainable Packaging Design: Building on valuable consumer feedback, Samsung is expanding its award-winning ‘Eco-packaging’ design to all 2021 Lifestyle TVs and most of the 2021 Neo QLED line. This sustainable solution can upcycle up to 200,000 tons of corrugated boxes each year.1 By minimizing text and graphic imagery on the Eco-packaging, the oil-based ink from color printing that’s traditionally used on TV boxes is eliminated, helping to further reduce waste.
    • Solar Cell Remote Control: In 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB—a first-of-its-kind innovation for the brand. This will help prevent waste from a projected 99 million AAA batteries over seven years.2 To construct the remote, Samsung innovated manufacturing process that upcycles plastics from recyclable bottles –including 24% recycled content.3

    Samsung’s 2021 accessibility features – now available on all 2021 QLED and Neo QLED models – bring the latest advances in technology and Artificial Intelligence (AI) to help more people comfortably enjoy their TV experience. The 2021 line adds new features such as Caption MovingSign Language Zoom and Multi-Output Audio, giving those with difficulty of hearing, the deaf, people with low vision, and the blind, the ability to optimize their viewing to their needs and preferences. By 2022, Samsung is committing to expand its Voice Guide feature—which provides audio guidance for the deaf and people afflicted with low vision. On top of this, Samsung will continue to develop new AI based features to further enhance the accessibility of Samsung TVs in the years to come.

    Neo QLED Takes a Quantum Leap in TV Display Technology

    Samsung is introducing a whole new display technology, Neo QLED, to its flagship 8K (QN900A) and 4K (QN90A) models. Samsung is taking QLED to the next level enabled by new light source, Quantum Mini LED precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimized for Neo QLED.

    Samsung designed the Quantum Mini LED to be 1/40 the height of a conventional LED. Instead of using a lens to disperse light, and a package to fix the LED in place, the Quantum Mini LED has incredibly thin micro layers filled with many more LEDs. Quantum Matrix Technology enables ultra-fine and precise control of the densely packed LEDs, preventing blooming—and allowing viewers to enjoy content as it’s meant to be seen. Neo QLED increases the luminance scale to 12-bit with 4096 steps; this helps make dark areas darker and bright areas brighter, resulting in a more precise and immersive HDR experience. Neo QLED likewise benefits from Samsung’s proprietary, powerful Neo Quantum Processor with enhanced upscaling capabilities. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Neo Quantum Processor can optimize picture quality to 4K and 8K picture output regardless of the input quality.

    Samsung’s 2021 Neo QLED 8K features a new Infinity One Design—a nearly bezel-less screen providing an even more immersive viewing experience in a sleek design and form factor. Neo QLED 8K’s attachable Slim One Connect box—an all-new cable management system that can be attached to the TV’s back—allows for an easier install and cleaner aesthetic. The 2021 Neo QLED 8K also packs in several premium, room-filling audio features; Object Tracking Sound (OTS) Pro’s dynamic sound corresponds to the movement of objects on screen, and the SpaceFit Sound analyzes the installed TV’s physical environment and outputs immersive sound tailored specifically to the space.

    The latest Samsung Neo QLED TVs will be reaching Philippine shores within this year. The SRPs will be announced upon its availability in the country.

    Enhancing the Award-Winning Lifestyle TV Portfolio

    Samsung is also making enhancements to its 2021 Lifestyle TV line with new design and form factors to reflect the changing interests and tastes of consumers. Since launching in 2017, The Frame has redefined the television, transforming displays into stunning works of art, with over one million units sold.

    The 2021 version builds on The Frame’s innovative legacy, offering a more customizable experience in a slimmer form. The Frame is about half thinner4 compared to previous iterations, mirroring the depth of a traditional picture frame. New attachable bezel options come in five color options and two different customizable styles—Modern and Beveled—to match the aesthetic of whatever room The Frame is in.

    With a subscription to The Frame’s all-new Art Store, consumers will be able to enjoy 1,400+ carefully curated pieces. Samsung’s new AI-based auto-curation technology better analyzes individual consumer preferences to recommend artwork.

    With near-endless options for customization, Samsung’s lifestyle TV portfolio including The FrameThe Serif, The Terrace and The Premiere immediately upgrade the décor of any home.

    For more information on Samsung’s 2021 TV lines, please visit https://www.samsung.com/.

    1 Based on internal research.

    2 Based on internal research. Results may vary upon usage circumstances.

    3 Based on internal research.

    4 46% slimmer than the previous models.

    About Samsung Electronics Co., Ltd. Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

    REFERENCE:

    JEAN RICELLE A. AQUINO

    Sr. Media Relations Officer

    StratWorks, Inc.

    0927 027 8975

  • Top HIV advocates call on Filipinos to prioritize health safety in next normal

    Top HIV advocates call on Filipinos to prioritize health safety in next normal

    During last month’s World AIDS day, some of the country’s most known personalities came together to support the Protection and Preparedness Education (PPE) campaign of Durex, which is anchored on the Always Come Prepared message.  Stressing the point that, “no one is invulnerable to catching HIV so always being prepared in encounters is a must,” the campaign is the brand’s way of advocating for HIV awareness and health safety during the COVID-19 pandemic.

    Through Durex’s World AIDS Day Campaign, which encourages everyone to join in on the fight against HIV/AIDS, celebrities and HIV advocates including TonyToni, Slick Rick, Sam YG, Ian Pangilinan, Paolo Pangilinan, Elijah Canlas, Kokoy De Santos, Macoy Dubs, Marc Teng, Freak & Jerck, Rica Cruz, Jabar Esmael, MA Buendia, and others all shared social media posts that showed them donning Durex statement face masks that carry such catchy but timely messages such as ‘Safety is Sexy,’ ‘Don’t Blow It,’ ‘Suit Up Before Hook Up’, ‘Always Come Prepared’ and more!

    “Even in the face of the pandemic, the brand strongly believes that continuing to raise awareness on HIV should not stop. This is why we launched the Protection and Preparedness Education (PPE) campaign,” says Durex Philippines. “We’re extremely pleased that a number of celebrities and influencers have all agreed to take part in this endeavor, which includes our fun but sensible Mask Initiative, by helping spread the word through their respective social media accounts.”

    To help boost their efforts to combat HIV/AIDS amidst the COVID-19 pandemic and promote health safety, Durex also recently donated personal protective equipment (PPEs)—a total of 1000 face masks, 1000 face shields, and 7000 boxes of Durex Condoms each—to local HIV-advocate groups LoveYourself, The Red Whistle, and the PLHIV Response Center.

    REFERENCE:

    Alex Pastor

    Associate PR Director

    STRATEGIC WORKS, INC.

    2F Zaragoza Bldg., 102 Gamboa St.

    Legaspi Village, Makati City 1229 Philippines

    M +63 920 968 0241

    T +63 2 839 7472-73 loc. 118

    www.stratworks.ph

  • Samsung Electronics Appoints New President & CEO for Southeast Asia & Oceania

    Samsung Electronics Appoints New President & CEO for Southeast Asia & Oceania

    A Samsung veteran with over three decades of experience, Mr. Sangho Jo most recently led Samsung Electronics Europe and returned to the Southeast Asia & Oceania region

    January 5, 2021 – Samsung Electronics Co., Ltd. today announced the appointment of Mr. Sangho Jo as President and CEO of Southeast Asia & Oceania.

    A proven Samsung leader with over three decades of experience across business groups and geographies, Mr. Jo will steer the strategic growth directions of Samsung Electronics in Southeast Asia & Oceania.

    Markets in Southeast Asia & Oceania are integral to Samsung Electronics’ long-term growth plans, with the region poised to sustain its rapid economic growth into the next decade, built on the digital ambitions of its cities, industries and communities. Mr. Jo will guide the business towards cementing its industry leadership and seizing long-term growth opportunities in this region by forging partnerships, creating operational excellence, and ultimately, building brand trust amongst consumers and enterprises.

    He was most recently appointed President and CEO for Samsung Electronics in Europe, where he led the business to achieve sustainable commercial growth and brand favorability in 2020. In the past decade, Mr. Jo has served as President in the following markets: Samsung Electronics Germany (2019), United Kingdom (2015 – 2017), Sweden (2012 – 2014), Austria (2011), Baltic countries (2009 – 2010), and also served as Head of Visual Display business for Samsung Europe based in South Korea (2017 – 2018).

    Mr. Jo is not new to the Southeast Asia & Oceania region, having worked in Samsung Electronics Singapore (1997), Vietnam (1998 – 2000) and Malaysia (2007 – 2008). He said: “I am pleased to return to Southeast Asia and Oceania, and lead one of the vibrant leading hubs for Samsung Electronics globally. I look forward to strengthening the strong relationships we have built with our partners and customers here and explore exciting new consumer and commercial partnerships, steering Samsung into the next stage of growth in the region.”  

    Image Description: Sangho Jo – President and CEO of Samsung Electronic Europe Client: Samsung Date Taken: 14th July 2020 Picture credit: Stuart Bailey Commercial, Advertising, and Lifestyle Photographer Web: www.StuartBaileyPhoto.com Email: contact@stuartbaileyphoto.com

    “In an era defined by rapid digital disruptions, we are committed to empowering the digital ambitions of nations, industries and communities in Southeast Asia and Oceania, and to help fulfil the potential of the people here through next-generation technologies,” he added.  

    About Samsung Electronics Co., Ltd.

    Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

    REFERENCE:

    JEAN RICELLE A. AQUINO

    Sr. Media Relations Officer

    StratWorks, Inc.

    0927 027 8975