DULDULAO DOT NET This Day & Beyond

Month: October 2020

  • Beyond COVID-19, HIV and other illnesses deserve attention too

    Beyond COVID-19, HIV and other illnesses deserve attention too

    The COVID-19 pandemic’s wide-reaching and extraordinary effects particularly to public health and the medical field has, unfortunately, created other grave consequences that have come unnoticed. As focus, as of late, has been on the novel coronavirus, attention on other equally critical illnesses and diseases has seemingly taken a back seat.

    Among these illnesses, the World Health Organization (WHO) identifies Tuberculosis or TB, Malaria, and HIV as the among the most serious. In fact, the WHO notes, TB claims 1.5 million lives a year, while NGO Frontline AID states that 38 million people live with HIV worldwide. Of this, 12.6 million or 33% have been unable to access HIV treatments during the pandemic induced lockdowns.

    The impact of COVID-19 on HIV programs and patients

    A report from UNAIDS reveals that one in four people living with HIV have reported problems with gaining access to important medications. Similarly, HIV programs are among those that have had disruptions in services, with up to 85% of existing programs affected based on a survey by The Global Fund, a partnership that mobilizes and invests funds to support programs towards AIDS, Tuberculosis and Malaria.

    Of even greater concern, Frontline AIDS further observes, is how the coronavirus, alongside HIV and AIDS, has a greater impact on people who are already marginalized. Specifically, it is those most affected by HIV who will feel the brunt of the effects of the coronavirus, especially with how lockdowns and quarantines have made access to much-needed antiretroviral medicines, not to mention visits to hospitals and health centers, extremely difficult.

    The importance of HIV protection and prevention

    In light of the above situation, and in view of recent data from the DOH-Epidemiology Bureau that shows 2,818 newly-confirmed HIV-positive individuals from January to March of this year, protection from HIV is truly the best way forward.

    Actively doing its part in informing the public on the importance of protection, preparedness and education regarding HIV is Durex. Through its latest multimedia Protection & Preparedness Education (PPE) campaign—featuring vlog collaborations, online university talks, and e-learning videos—Durex wants the public to be properly informed and kept safe from HIV during this pandemic. The public is also enjoined to visit Durex Philippines’ official Facebook Page and YouTube Channel, where they can be kept up-to-date and informed.

    And since no one is invulnerable to catching HIV in these times, being prepared in encounters – to always come prepared – is a must. And clearly, as we all do our share in preventing the spread of COVID-19, we must also be responsible in protecting ourselves and others from catching HIV.

    REFERENCE:

    John Paulo Ondra Caparros

    Public Relations Department

    Strategic works, Inc.

    +638937472 | +639173068591

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • PLDT Home powers the biggest ESGS 2020 virtual experience

    PLDT Home powers the biggest ESGS 2020 virtual experience

    Rediscover play and esports at home at the biggest gaming convention in PH.

    The much-awaited Electronic Sports and Gaming Summit (ESGS) takes on a whole a new turn—from a completely on-ground event to a virtual one, now fully livestreamed online. PLDT Home, the country’s fastest fixed network, powers the biggest gaming convention in the country that will bring in the best esports and gaming experience virtually on Facebook from October 23 to 25.

    The best of Philippine Esports and more!

    Die-hard Esports fans are in for an epic gaming weekend as six (6) different Esports tournaments take center stage at the ESGS Astra Arena, featuring the most popular competitive titles such as Mobile Legends: Bang Bang, Dota 2, Call of Duty: Mobile, PUBG Mobile, VALORANT, and Rainbow Six: Siege. Adding to the thrill is the presence of the very best pro-am teams which will battle head to head in a bid to win the competition’s top exciting prizes.

    The schedule of the competition is as follows: Legion Games Rainbow Six Siege Open Championship – Oct 23, 2020; ASUS Republic of Gamers Call of Duty: Mobile Tournament – Oct 23, 2020; Legion Games Mobile Legends: Bang Bang Open Championship – Oct 24, 2020; ASUS Republic of Gamers Dota 2 Tournament – Oct 24, 2020; Mountain Dew PUBG Mobile Tournament – Oct 25, 2020; PLDT Home Fibr VALORANT Tournament – Oct 25, 2020.

    In addition, something to look forward to during the event is the showcase of the latest up and coming video games from top developers – Blizzard, Square Enix, Ubisoft, and Devolver Digital. The Taipei Game Show will likewise join in on the fun as they talk about their featured game titles.

    Other activities that esports fans can take part in include the ESGS Fan Hall for an exclusive fan experience; the ESGS Indie Fest-the home of indie games; and the ESGS launch pad for product launches.

    PLDT Home also brings in exclusive fan meet and greet experience with the country’s top esports and gaming idols. Esports personalities Alodia Gosiengfiao and Dexie Diaz will have an exclusive meet and greet with lucky PLDT Home subscribers. PLDT Home also powers the much-awaited exhibition game match of professional esports team TNC Predator with lucky audience members.

    Philippines’ fastest fixed network

    As the leading digital services provider in the country, PLDT Home brings the country’s esports to the next level with its strongest internet connection for the home. PLDT Home Fibr remains the preferred internet connection for the multi-player and bandwidth intensive games as it can reach up to 1Gbps and enables equal upload and download speeds for a lag-free gaming experience.

    Now that more and more esports enthusiasts are starting to try their hand on online gaming and streaming at home, they need a reliable internet connection that can power up their games. Make sure to level up your gaming experience with PLDT Home Fibr Plan 2999 with speeds of up to 100 Mbps which is perfect for seamless Ultra HD streaming and uninterrupted online gaming on multiple devices.

    For ESGS 2020 updates and schedules, follow PLDT Home on Facebook (www.facebook.com/PLDTHome), Twitter and Instagram (@PLDTHome).

    REFERENCE:

    JEAN RICELLE A. AQUINO

    Sr. Media Relations Officer

    StratWorks, Inc.

    0999 625 6319

  • Shopee Kicks Off 11.11 – 12.12 Big Christmas Sale, Aims to Make E-Commerce for Everyone

    Shopee Kicks Off 11.11 – 12.12 Big Christmas Sale, Aims to Make E-Commerce for Everyone

    Shopee sets out to create impact, opportunities, and shared experiences, as part of its efforts to ensure that all consumers and businesses benefit from e-commerce growth.

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launches its annual 11.11 – 12.12 Big Christmas Sale. It comes off the back of its successful 9.9 and 10.10 shopping events, reflecting the continued growth of e-commerce in the region. This 11.11 – 12.12, Shopee further commits to uplifting communities, generating new opportunities for sellers and brands, and designing stronger shared experiences for shoppers, all as part of its broader vision to make e-commerce for everyone.

    Martin Yu, Associate Director at Shopee Philippines, said,“E-commerce has made a profound impact on our lives, and especially so this year. This 11.11 – 12.12, Shopee will strengthen its efforts to ensure that everyone can discover the benefits and opportunities of e-commerce. We are fortunate to be at the forefront of this transformation in our region, and we want to continue creating livelihoods for local sellers and entrepreneurs, ways for people to shop and connect, and new paths to  success for businesses.”

    Here’s how Shopee plans to step up its support for communities, businesses, and consumers this 11.11 – 12.12 and beyond.

    1. Creating impact for communities

    Leveraging the digital ecosystem to support those in need

    Shopee deepens its commitment to uplifting local communities with the launch of the 11.11 Big Charity Drive. This will occur in each of Shopee’s Southeast Asian markets, supported by trusted social organizations, top celebrities, and the biggest brands in Southeast Asia. The charity drive aims to raise awareness and donations for underprivileged children in the region. Shopee believes that all individuals, particularly the youth, should have the opportunity to succeed in the future digital economy.

    In the Philippines, Shopee launches Shopee Bayanihan: Pamaskong Pambata with 11 of the most trusted foundations in the country, including Mano Amiga Philippines; World Vision Philippines; Young Focus for Education and Development Foundation, Inc.; Fundlife International, Inc.; GMA Kapuso Foundation, Inc.; Save the Children Philippines; Ronald McDonald House Charities of the Philippines, Inc.; Project Pearls, Inc.; Project Smile Philippines; Kythe Foundation, Inc.; and PGH Medical Foundation, Inc. Users can donate by purchasing donation vouchers and goods from partner brands’ CSR collections and co-branded live streams. Participating brands will donate a percentage of their sales to their foundation of choice.

    2. Creating opportunities for all businesses

    Unlocking e-commerce for sellers, small and medium enterprises (SMEs), and brands

    The growth of e-commerce in Southeast Asia and Taiwan has created new opportunities for sellers, SMEs, and brands. This trend is reflected in Shopee, as the number of sellers on the platform increased by 60% year-on-year[1].

    This has created greater diversity in the region’s e-commerce landscape, with aspiring and experienced sellers alike seeking to grow their businesses online. This means that there is no one-size-fits-all approach, as sellers face unique challenges at different stages of their digital journey. Shopee has widened its spectrum of support measures to help all sellers succeed, regardless of experience and size:

    • Helping new and existing sellers cope with a global pandemic: Over 300,000 sellers, SMEs, and entrepreneurs in the region signed up for Shopee’s Seller Support Package within the first month of launch in April. New sellers also enjoyed 6x sales growth during Shopee’s 9.9 Super Shopping Day in September.
    • Upgrading Shopee University to empower diverse groups of local sellers: Shopee has enhanced its Shopee University program, including digitalizing the curriculum and widening its online Seller Education Hub so that all sellers can level up their e-commerce skills. Recently, Shopee also partnered with Visa, USAID, Globe myBusiness, and the Quezon City local government unit to equip sellers with the financial, marketing, and e-commerce knowledge needed to succeed in the digital economy.
    • Seller Masterclasses drive sellers to adopt new tools, adapt to new trends: In the Philippines, Shopee introduced its Seller Masterclass to help sellers leverage the benefits of livestreaming better. Popular streamers such as ClosetbyNikka2600, MyOutfitGallery, and cilebritee_shop shared exclusive tips for reaching more customers on Shopee Live.

    Shopee also helped local and international brands connect and engage with the region’s digital-first shoppers. In 2020, Shopee co-created 600 Super Brand Days with top companies such as Disney, Samsung, and L’Oreal, who looked forward to growing their online presence and sales. The recent 10.10 Brands Festival also generated strong traction for brand partners, as traffic on Shopee Mall surged 2.5x the daily average.

    3. Creating shared experiences

    Forging communities, reinventing social shopping on Shopee

    Shopee will continue to connect, inform, and inspire consumers across the region. Users can explore similar interests and discover better deals through Shopee’s shopping communities, while enjoying a more social shopping experience with Shopee’s enhanced in-app features.

    Shopee connects like-minded consumers and caters to their online needs through communities such as Shopee’s Mom’s Club. Its over 1.5 million members enjoy one-stop access to top global brands for baby products, including Pampers, Enfa, and Nestle, as well as exclusive parenting content from mothers and experts.

    For the new generation of digital luxury consumers, Shopee recently launched Shopee Premium, an exclusive destination offering direct access to authentic premium products, while allowing consumers to understand the brands more.

    Shopee also enhanced its collection of popular in-app features to make online shopping even more social, fun, and rewarding:

    • Enhanced social features: Shopee has upgraded its iconic in-app features to better connect sellers, brands, and users during the 11.11 – 12.12 Big Christmas Sale. New auction and polling features on Shopee Live will make the live shopping experience even more engaging. Shopee Feed has also been upgraded with live video “Stories” for real-time engagement between users.

    Yu closed, “Shopee 11.11 Big Sale is our way of transforming a global phenomenon into one that truly belongs to our region. It continues the strong momentum of our successful 9.9 and 10.10 events, and builds on our long-term vision to transform the lives of people and businesses we serve. Join us as we make e-commerce for everyone at 11.11 this year.”

    For more information about Shopee 11.11 – 12.12 Big Christmas Sale, visit https://shopee.ph/11-11.

    Download Shopee for free on App Store or Google Play Store.

    REFERENCE:

    Catherine Llanes

    Media Relations Manager

    T. +63 2-332-10-31 loc. 103

    M2COMMS | M2SOCIAL | M2LIVE | PROI

  • Nokia 2.4, the Android One is ready for you for every budget you can get on Shopee

    Nokia 2.4, the Android One is ready for you for every budget you can get on Shopee

    Imagine if everyone has the vision of speaking life about the future of technology even in the midst of challenges and success of life in general. How about the vision of investing or buying an android or smartphone in the market you can get for every budget? You can estimate or make a decision to invest or get a smartphone or android with your budget for your every daily needs in deed.

    The creativity of positive thinking will motivate you to know more about a certain object specifically the features and specifications if related to android or smartphone. In fact, I was able to create an acronym of the brand Nokia (New Optimize Know-how Innovative Android), the only gadget you will ever need in your every day activities which has been popular in my early days even to these days.

    Consider to imagine Shopee about the future of e-commerce in the community to these days and beyond. What do you think about their services and marketing strategies about technology products? Let’s focus now of the product Nokia 2.4 which is ready for you to connect one another with your family, friends and associates.

    Nokia 2.4 available exclusively on Shopee from October 16-23 with rebates for every budget as follows:

    Nokia 2.4 | 3GB RAM 64GB ROM | 6.5” HD+

    The good thing about this product is will keep the energy up with 2-day Adaptive Battery technology. The impressive 6.5” HD+ 20:9 screen will bring your stories to life. Plus, Nokia 2.4 is ready for Android 11 and beyond so you can look forward to 2 years of Android upgrades and 3 years of monthly security updates.

    With Night mode’s advanced image fusion and exposure stacking, you can capture vibrant detail in darker conditions.

    Art direct your world with Portrait mode’s custom shapes and blurred backgrounds. Plus, with the new Portrait editor, you can refocus and edit pictures long after you’ve snapped them.

    Get up to 2 days out of Nokia 2.4 on a single charge1. The 4500 mAh2 AI-assisted Adaptive Battery prioritizes power for the apps you use most – so you can keep doing what you love.

    Watch, learn and create on the 6.5” HD+ full display – complete with a selfie notch to maximize your screen experience.

    The 3D Nano-textured cover sits securely in your hand and has a stunning Nordic finish. Plus, the diecast metal chassis and polycarbonate shell give your phone a comfortable, solid feel.

    Enjoy the pure software experience of a streamlined interface and no bloatware. Plus, stay on top of the latest Android™ features with 3 years of monthly security updates and 2 years of software upgrades.

    Google Assistant on mobile is always with you – so you can get things done fast with just your voice. Manage tasks, create lists and get directions on the go after one press of the button.

    What is your vision about this product? Download the Shopee app for free from the App Store or Google Play this day and get the product with rebates for every budget.

  • Shopee Welcomes Kris Aquino as its New Brand Ambassador for the 11.11 – 12.12 Big Christmas Sale

    Shopee Welcomes Kris Aquino as its New Brand Ambassador for the 11.11 – 12.12 Big Christmas Sale

    Shopee users can anticipate guest appearances from Kris Aquino on TV and Shopee Live, a special charity drive, and a brand-new TV commercial.

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, introduces the Queen of All Media, Kris Aquino, as its new brand ambassador for the Shopee 11.11 – 12.12 Big Christmas Sale. Together with Kris Aquino, Shopee celebrates the festive season with weeks full of exciting in-app games, a star-studded TV special, and tons of amazing deals and promos this Shopee 11.11 – 12.12 Big Christmas Sale.

    Martin Yu, Associate Director at Shopee Philippines, said, “Christmas is the biggest holiday in the Philippines, and we are excited to kickstart the celebrations with Kris Aquino as our new brand ambassador. Having Kris Aquino join our Shopee family demonstrates our continuous efforts to reach our long-term vision of making e-commerce for everyone. We want to connect with our Filipino users on a deeper level and help them enjoy the benefits of e-commerce this Christmas season. We will continue to surprise and delight shoppers at the Shopee 11.11 – 12.12 Big Christmas Sale and invite everyone to join in the fun with us.”

    As the new brand ambassador, Kris Aquino will participate in a range of initiatives for the Shopee 11.11 – 12.12 Big Christmas Sale. Shoppers can look forward to the following:

    • Kris Aquino’s highly anticipated on-screen appearances on TV and Shopee Live
    • Engaging and entertaining Kris Aquino Tiktok videos on Shopee official account
    • Mini-games on Facebook, Instagram, and Twitter where users can get the chance to win Shopee vouchers.
    • Shopee themed Kris Aquino stickers on Instagram.

    Shopee Bayanihan: Pamaskong Pambata

    Additionally, Kris Aquino teams up with Shopee as the face of Shopee Bayanihan: Pamaskong Pambata. Together, they will help raise funds to support the Filipino youth’s health, education, and welfare through a digital charity sale, special live streams with leading brands, and user donations through the Shopee app. Partner organizations include PGH Medical Foundation, GMA Kapuso Foundation, FundLife, World Vision Philippines, Ronald McDonald House Charities, Mano Amiga, Young Focus Philippines, Save the Children, Project Pearls, Project SMILE, and Kythe Foundation.

    Key highlights of the Shopee 11.11 – 12.12 Big Christmas Sale

    From October 21 to December 12, shoppers can look forward to exciting games, amazing deals, and big discounts from leading brands.

    • Unbeatable Christmas deals on Shopee: Users can enjoy free shipping with ₱0 minimum spend, daily 20% coins cashback on best treats like a Xiaomi 32-inch LED TV, a Dyson Cyclone Cordless Vacuum Cleaner, and Christmas baubles such as decorative ornaments and village nativity sets. 
    • ₱1 Deals: Consumers can expect ₱1 deals on selected items from various categories such as beauty, fashion, mobile, and stationery products.
    • Exclusive deals from leading brands: Users can anticipate up to 70% off on 11.11’s leading brands such as Pampers, Nestle, Vivo, Globe, Havaianas, Unilever Beauty, Abbott, Garnier, realme, and Enfagrow.

    Additionally, Closeup, Pond’s, Lifebuoy, Dove, Creamsilk, TRESemmé, Colgate-Palmolive, Comfort, Nivea, ACE, Union Appliances, Kyowa, Patagonia Foods Philippines, Candy Corner, Inspi, Organic Official, Crown, Mikana, Shigetsu, Universal Robina Corporation, GSK – Sensodyne, and Goldriver Management (Beauti Drink Collaskin) will give out amazing deals. Shopee users can also enjoy fantastic promotions from brands like Spyder, SoFab!, Figlia, Herschel, Johnson & Johnson (Aveeno, Johnson’s Baby, Modess, Neutrogena, Listerine), Garnier, Klean Kanteen, Nokia, and Robinson’s Appliances.

    Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Catherine Llanes

    Media Relations Manager

    T. +63 2-332-10-31 loc. 103

    M2COMMS | M2SOCIAL | M2LIVE | PRO

  • Revamp Your Home with These 10 Must-Have Smart Appliances Available on Shopee

    Revamp Your Home with These 10 Must-Have Smart Appliances Available on Shopee

    Make the most out of your time at home with these smart appliances from Shopee

    Calling all home buddies! Shopee is having an appliance sale, and we’re offering the best deals on smart home and kitchen appliances that are 100% authentic, reliable, and easy to use. From October 19 to 26, you can enjoy our amazing promotions and up to 50% off on your favorite home and kitchen appliances brands.

    Here are ten smart items to check out on Shopee’s Weekly Tech Top 10:

    1. Tefal Home Chef Smart Pro Multicooker

    Make a variety of meals with the Tefal Home Chef Smart Pro Multicooker. It has seven multi-cook functions and seven pressure cook functions, making it the perfect kitchen buddy.

    1. A&S by Neatsvor X500 Robotic Vacuum Cleaner

    Keep floors and carpets spick and span with the A&S by Neatsvor X500 Robotic Vacuum Cleaner. It has a double effect cleaning function that takes care of floating dust and large particles.

    1. Whirlpool Air Purifier

    Improve the quality of air at home with the Whirlpool Air Purifier. It has an odor and dust sensor and a filter cleaning indicator to ensure it’s clean and maintained.

    1. Midea SmartShell Robot Vacuum Cleaner

    Keep floors clean and shiny with the Midea Robot Vacuum Cleaner. It can clean hard floors and thin carpets and has a cleaning speed of 30cm/second.

    1. Breville Smart Oven

    Create the best meals with the Breville Smart Oven. It has ten pre-set cooking functions and a convection setting, reducing cooking time by 30%.

    1. Electrolux Air Purifier

    Enjoy cleaner air with the Electrolux Air Purifier. It’s equipped with laser particle sensors to evaluate and automatically adjust the fan’s speed as conditions change.

    1. Electrolux Garment Steamer

    Get to iron clothes, linen, and curtains with ease with the Electrolux Garment Steamer. It has a high wattage for quick and easy use, plus an automatic power-off function to save electricity.

    1. American Heritage 40L Multifunctional Sterilizing Dish Dryer

    Dry and sanitize pots and dishes in no time with the American Heritage Sterilizing Dish Dryer. It has a UV light and hot air drying function for quicker drying time. 

    1. Imarflex Turbo Cooker 6L

    Cut cooking time in half with the Imarflex Turbo Cooker. It offers a three-dimensional cooking experience and is a multi-functional cooking product for meal varieties.

    1. Imarflex Digital Turbo Broiler

    Make the best roast chicken with the Imarflex Digital Turbo Broiler. It has a convection function and a 12L capacity perfect for making dinner for guests.

    For more information about other deals and discounts on smart appliances, visit https://shopee.ph/m/weekly-tech-top10

    Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Catherine Llanes

    Media Relations Manager

    T. +63 2-332-10-31 loc. 103

    M2COMMS | M2SOCIAL | M2LIVE | PROI

  • Top Up on ShopeePay and Stand a Chance to Win ₱50,000 this Shopee Payday Sale

    Top Up on ShopeePay and Stand a Chance to Win ₱50,000 this Shopee Payday Sale

    From October 15 to 16, users can enjoy discounts and promos on Shopee Payday Sale

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, celebrates its Shopee Payday Sale from October 15 to 16 with deals and discounts up to 90% off, and a chance to win up to ₱50,000 ShopeePay credits. Shoppers can also look forward to free shipping with ₱0 minimum spend, super deals up to 50% off, all-day ₱1 flash deals, and over 1500 shop vouchers to claim.

    Additionally, Shopee users can join Lucky Draw by topping up their ShopeePay wallets from October 15 to 21. Participating users will get a chance to win vouchers, Shopee coins or ₱50,000 worth of ShopeePay credits.

    Here’s how to join Lucky Draw:

    For more details about ShopeePay, check out this link https://shopee.ph/m/shopee-pay.

    For more information about Shopee Payday Sale, visit this link https://shopee.ph/m/payday-sale

    For more information about the Lucky Draw, check out this link: https://shopee.ph/m/shopeepay-lucky-draw.

    Download Shopee for free through the App Store or Google Play.

    About Shopee

    Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

    Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

    About ShopeePay

    ShopeePay is an integrated mobile wallet that offers users easy access to digital payment services. Launched in the Philippines in 2019, ShopeePay enables a seamless shopping experience by allowing users to make online payments on Shopee, top-up their wallets, and transfer and withdraw funds.

    ShopeePay makes it easier to shop and do business. It provides users with a convenient, secure, and rewarding payment option; it empowers businesses and helps them capture new opportunities.

    ShopeePay is part of SeaMoney, the digital financial services arm of Sea Group. A leading digital payments and financial services provider in Southeast Asia, SeaMoney’s mission is to better the lives of individuals and businesses in the region with financial services through technology.

    REFERENCE:

    Catherine Llanes

    Media Relations Manager

    T. +63 2-332-10-31 loc. 103

    M2COMMS  | M2SOCIAL  | M2LIVE  | PROI

  • Learning in the New Normal through the Eyes of Children

    Learning in the New Normal through the Eyes of Children

    PLDT Home’s new ad shows how families learn and rediscover what matters.

    Parents know this: we thought we knew what it meant to be academically responsible for our school-age children. This involves regularly coordinating with children’s teachers in school, providing financial support for their academic requirements, and making sure they participate in extra-curricular activities. This was a system a lot of parents have become attuned to until the COVID-19 pandemic happened.

    Since the imposed community quarantine, life at home drastically changed. With the opening of a new school year, parents grapple for ideas on how to systemically operate their households while their children stay at home. As schools send out engaging virtual assignments to students, parents scramble on figuring out how to balance their household chores along with learning how to manage their children’s home-school education. And all these activities entailed embracing a new perspective on active parenting.

    While parenting could feel like a thankless job, we get immeasurable fulfillment when we see our children accomplish their dreams in life. But do we really know our children’s true aspirations?

    The new normal is a pivotal moment for children at home. How parents respond to the changes in their household will greatly affect their children’s lives forever. The prolonged home quarantine allowed parents and children to bond together, get to know more about each other, be involved in one another’s activities, and rediscover their relationship as they spend more time at home.

    PLDT Home’s latest ad proves that children’s dreams are developed and built at home. In the video, we’ll see a mom preparing snacks for her child who’s home-schooling. Upon approaching her daughter’s room, the mom overheard the kid discussing her aspirations to her teacher through an online class set-up. And the camera pans towards the different household chores and responsibilities that the daughter observed from her parents. In the end, the child reveals her real ambition in life – to be like her parents & to love just like how her parents love her at home.

    As we navigate this new way of life, we learn how to live under new patterns, build new habits, and create new happy memories with our loved ones. Gone were the “programmed” parenting of the past as we welcome a new “connected” relationship. In this new normal, we rediscover what really matters – our family and home.

    To watch PLDT Home’s latest video, visit this link. Know more about PLDT Home at www.pldthome.com.

    REFERENCE:

    JEAN RICELLE A. AQUINO

    Sr. Media Relations Officer

    Stratworks, Inc.

    0927 027 8975 | 0999 625 6319