Month: September 2020

  • Shopee Enhances Support for Brands to Scale and Succeed Online, Starting with its Annual 10.10 Brands Festival

    Shopee Enhances Support for Brands to Scale and Succeed Online, Starting with its Annual 10.10 Brands Festival

    Shopee announces the region’s first partnership program with five of the biggest media agencies to help brands amplify their online presence

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is expanding its initiatives to help brands and retailers launch, scale, and succeed online, starting with its annual Shopee 10.10 Brands Festival. As more brands and retailers step up their digitalization efforts to capture a growing proportion of online-first consumers, it is crucial for brands to find new ways to reach and engage with their consumers.

    This 10.10 Brands Festival, Shopee enhances its support for brands with the launch of its Shopee Media Agencies Partner Program (SMAP) covering seven markets[1]. This strategic program is the region’s first and largest of its kind, comprising five leading global media agencies: Dentsu Aegis Network, Omnicom Media Group, Publicis Groupe, Havas Group, and Mediabrands.

    Through this program, Shopee will equip media agencies with in-depth knowledge and skills on using Shopee’s suite of brand marketing tools, including advertising solutions such as Shopee Ads, products such as in-app branding assets, and other value-added services. Shopee will also provide the media agencies with a deeper understanding of e-commerce sharing best practices on store management, campaign execution, and optimization. As brands invest more in growing their online presence, SMAP will enable media agencies to leverage a broader range of e-commerce tools to maximize the return on investment of their clients’ media spend.

    Also, media agencies and their clients will have the opportunity to get exclusive first-hand access to Shopee’s new marketing solutions and products.

    Martin Yu, Associate Director at Shopee Philippines, said, “We’re encouraged by the growth in the number of local and international brands joining Shopee Mall, who trust and rely on Shopee to sustain and expand their businesses. Helping our brand partners make a seamless transition online, amplify their online presence, and boost brand affinity has always been a priority. We’re excited to launch the SMAP program, which complements our existing end-to-end support system for brands to achieve success online. We will continuously innovate our platform to deliver better value for brands and their customers.”

    Amplifying online presence with strong marketing and operational capabilities

    Aside from SMAP, brands can further elevate their online presence and scale their e-commerce business with Shopee’s strong ecosystem of solutions:

    • Robust logistics and warehouse solutions: Shopee’s strong logistics support enables brands to fulfill their orders with ease, especially when sales volumes are high. Brands can tap on Shopee’s optimized network of warehouses to ship out orders more efficiently, including the use of data to forecast demand so that brands can better allocate their resources.  
    • Easy-to-use brand marketing tools: With Shopee’s custom-built Shop Decoration Tool, brands can easily customize the layout of their Official Stores to reflect their brand image and identity. This is especially useful for brands to build authentic connections with their customers through enhanced brand storytelling.

    Building stronger connections with customized engagement features

    As more consumers seek greater entertainment while shopping online, brands can leverage in-app features such as Shopee Live to bring together unique entertainment, real-time interactions, and instant purchases. Shopee can help brands produce live-stream content and has dedicated brand support teams to customize engagement strategies to achieve optimal results.

    For instance, brands familiar with e-commerce, such as L’Oreal, are constantly exploring ways to engage their consumers better. At the recent 9.9 Super Shopping Day, Shopee worked with L’Oreal to host an extended 3-hour live streaming marathon featuring over 8 Key Opinion Leaders (KOLs) across the region, which successfully garnered over 180,000 views.

    On the other hand, Shopee also offers tools tailored for brands who are newer to e-commerce or do not have prior experience with online engagement strategies. For example, the Shopee KOL program pairs brands with popular influencers for their brand live streams, contributing to boosting the brand’s visibility and sales.

    Highlights of 10.10 Brands Festival

    As the region’s biggest online shopping event for brands,  the 10.10 Brands Festival will feature 2 weeks of supersized brand promotions and back to back Super Brands Days. The festival will run from September 24 to October 10, with key highlights including:

    • Free shipping with 0 minimum spend for the entire period of 10.10 Brands Festival.
    • Enjoy value-added services and guarantees such as 100% Authentic products, Free Delivery, and hassle-free 7-day return policy at Shopee Mall.
    • Daily sulit deals where users can score 10 deals and enjoy fun games like bingo marathon and other game shows on Shopee Live.
    • Amazing promotions and up to 50% off discount from leading brands such as Infinix, Wyeth, Vivo, Unilever, Oppo, Mamypoko, Nestle, Enfagrow, Maybelline, L’Oreal Paris, Inspi, Havaianas, P&G Pampers, Johnson & Johnson, and Abbott.

    Find out more about the 10.10 Brands Festival at https://shopee.ph/m/10-10-1. Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Catherine Llanes

    Media Relations Manager

    T. +63 2-332-10-31 loc. 103

    M2COMMS | M2SOCIAL | M2LIVE | PRO

  • At-Home Pet Grooming Tips for Fur Parents

    At-Home Pet Grooming Tips for Fur Parents

    For fur parents, the love and fondness they have for their pets go beyond their cute looks and distinct smell. That is why, aside from spoiling them with treats and teaching them new tricks, owners practice responsible pet parenting by keeping their furry friends safe and cared for.

    One of the ways they prioritize their pets’ welfare is by ensuring they are always well-groomed. Although certain limitations are barring people from visiting pet grooming salons, there are ways in which they can keep their pets looking sharp and smelling great, even just by themselves, at home.

    Here are some tips dog owners can check out to help keep their furry friends well-groomed:

    Determine their breed

    TopBreed ambassador Doctor Nielsen Donato with his furry pals

    It is important to understand the level of grooming pets would need to help them feel better. According to TopBreed ambassador Dr. Nielsen Donato there are long-haired breeds that need more frequent grooming. There are also dogs with long ears that need more frequent ear cleaning compared to those with erect ears.

    To know more about details like these, pet owners can get in touch with a vet.

    Practice these dog bathing habits from Dr. Nielsen

    TopBreed ambassador Doctor Nielsen Donato

    Since the Philippines is a tropical country, the heat can sometimes get really harsh. This can lead to dogs’ glands secreting too much oil, which causes them to feel icky and uncomfortable. To check up on this, one can stroke their dog’s fur and see if there is dust clinging onto it. If such is the case, bathing them once a week with warm water can do the trick. If your dog is of a bigger breed and is prone to heatstroke, bathe them with cooler water instead

    For Dr. Nielsen Donato, the ideal time to bathe your dogs is during the morning at around 9-10 AM. Regular baths should last for about 15-20 minutes — starting from the shoulders, then slowly moving on to the back. For the head, it is good to use a wet towel or a sponge. Dogs with erect ears may feel irritated when water gets inside their ears.

    Apply dog shampoo with slow, gentle strokes, making sure to keep shampoo from getting into pets’ eyes

    Let pets get used to their owners grooming them

    When fur parents start doing the grooming by their own, pets may somehow find it unusual. But similar to any methods of pet training, owners can practice positive reinforcement on their furry friends before their regular grooming session.

    They can try giving them treats when they follow through the bathing area, but if the nervousness of pets persists, it is best to consult with a veterinarian or a trusted pet groomer.

    Choose the right shampoo

    There are multiple ways owners can keep their dog’s furs shiny and healthy. This can be achieved by keeping them stress-free, maintaining their good hygiene, giving them fish oil for essential fatty acids, and using a shampoo suitable for them.

    One important tip when choosing a pet shampoo is to veer away from those with strong scents.

    Make TopBreed’s ShamPooch your trusted pet grooming companion

    TopBreed’s ShamPooch has a mild citrus lavender scent that pets will surely love. Made from organic ingredients friendly for dogs, ShamPooch has Madre de Cacao and Neem Extracts, which have antibacterial and antiparasitic properties, and Organic Glycerin that helps moisturize and nourish their skin. It also has Organic Keratin, which revives and protects the smoothness of the dog coat.

    Let the experts handle 

    While it can be exciting to unlock a new skill and learn how to groom a pet on their own, pet owners might find some parts of the grooming routine daunting. When in doubt, it is best to entrust more complex tasks such as nail trimming and oral grooming to the experts to ensure safety.

    A pet’s physical well-being can affect their emotional stability. So, fur parents, ensure that your fur babies stay well-groomed and happy!

    TopBreed is a pet care brand from Universal Robina Corporation’s (URC) Robina Agri Partners. Aside from ShamPooch, TopBreed also offers dog and puppy meals.

    To learn more about URC and TopBreed, visit its Facebook pages, @URCPhilippines and @TopBreedDogMeal.

    REFERENCE:

    JEAN RICELLE A. AQUINO

    Sr. Media Relations Officer

    StratWorks, Inc.

    0927 027 8975

  • HP LaserJet multifunction printers boost productivity with enhanced solutions, security

    HP LaserJet multifunction printers boost productivity with enhanced solutions, security

    HP introduces its latest line of affordable LaserJet office printers that can help small and medium-sized enterprises maximize productivity by offering faster printing, scanning capabilities, and embedded solutions to ensure print manageability and document security.

    The HP LaserJet MFP M440 series and LaserJet MFP M42623 series boast of printers with an enhanced engine speed and improved performance which prints +2ppm more and scans 20% faster, making for more efficient document tasks, complemented by bigger spaces for paper with 30% additional automatic document feeder capacity.

    A built-in memory of up to 512MB also enables the printers—HP LaserJet MFP M440n, M440dn, M440nda, and HP LaserJet MFP M42623n, M42623nd—to provide a set of office print solutions such as job accounting, PIN printing, remote management, and scan to email/SMB/FTP to enable users to manage printing demands while keeping documents and data secured.

    Driving cost-efficiency in printer use, job accounting enables IT managers to track the use of the LaserJet copiers and its results, to determine print costs and allocate them between the business and clients, to fit budgets.

    PIN printing enables users to access the A3 mono entry-level copiers to securely print confidential documents using a 4-digit PIN code, while remote management allows IT managers to control and monitor use of the printers outside of the office environment.

    With the LaserJet MFP M440 series and LaserJet MFP M42623 printers, users can also conveniently scan A3-sized documents for secure digital sending to email addresses, fax recipients, another computer or network computers and servers through their scan to email/SMB/FTP function.

    The latest HP LaserJet printers also boast best-in-class features, including best image quality with real 1,200dpi black print-outs and best-in-class toner and drum life with black cartridges lasting up to 13,700 pages and original HP imaging drum lasting up to 80,000 pages.

    Boost office productivity by investing in the affordable HP LaserJet MFP M440 series and HP LaserJet MFP M42623 series printers today. For more details, you may get in touch through: https://forms.gle/cXytQzZDT84X75Ws7.

    REFERENCE:

    Erika Garcia – Stratworks, Inc.

  • Holcim eyes roll out of one-day road repair concrete in Davao, Baguio

    Holcim eyes roll out of one-day road repair concrete in Davao, Baguio

    Holcim Philippines will roll out its SFCrete road repair solution outside Metro Manila to help partners lessen disruption from rehabilitation of busy urban thoroughfares.

    Leading cement manufacturer Holcim Philippines, Inc. is planning to make available its one-day concrete SuperFast(SF) Crete outside the National Capita Region to support contractors looking to participate in government road repair projects in other urban areas and help lessen disruption to commuters .

    The company recently held a webinar to promote SFCrete among road contractors in Metro Manila, who expressed strong interest in using the building solution in their projects. The company also plans to offer SFCrete to contractor partners in Davao and Baguio, who are interested in lessening closure time of thoroughfares due to repairs. Since its launch in 2016, SFCrete has been used to repair close to 15 kilometers of roads all over Metro Manila.

    Holcim Philippines Senior Vice President for Marketing and Innovation noted that SFCrete is only one of the two one-day concrete solutions accredited by Department of Public Works and Highways. He added that SFCrete can help the government reduce disruption from the rehabilitation of main roads in urban areas. With SFCrete, roads can be reopened in 24 hours after repairs compared with regular concrete, which needs three to 14 days for curing.

    “SFCrete is part of the company’s thrust to provide building solutions to support local partners engaged in the country’s infrastructure upgrades including road rehabilitation. We are committed to further introducing these construction solutions to help the country build better,” he added.

    Maganti said that aside from the proven performance of SFCrete in fast curing time and concrete strength, contractors are provided superior technical support in optimizing the design of concrete. Furthermore, SFCrete is also useful today in keeping workers safe as its superior workability enables contractors to deploy less people and follow social distancing guidelines in projects. Partners may also avail of Holcim’s trainings on cement and concrete technology, SFCrete application, road construction and road safety to help them build better.

    Holcim Philippines, Inc. (Philippine Stock Exchange: HLCM) is one of the leading building solution companies in the country. The Company has a deep portfolio of innovative solutions fostered by a full range of products from structuring to finishing applications that can help local builders execute with high performance and efficiency a wide range of projects from massive infrastructure to simple home repairs.

    With cement manufacturing facilities in La Union, Bulacan, Batangas, Misamis Oriental and Davao, as well as aggregates and dry mix business and technical support facilities for building solutions, Holcim Philippines is a reliable partner of builders in the country.

    Holcim Philippines is also committed to the highest standards of sustainable operations and manufacturing excellence with its plants certified under ISO 14001:2004 (Environmental Management System), ISO 9001:2008 (Quality Management System) and OHSAS 18001:2007 (Occupational Health and Safety Management System).

    Holcim Philippines is a member of the LafargeHolcim Group, the world leader in the building materials industry present in 80 countries with over 75,000 employees.

    REFERENCE:

    Alvin Marayan

    External and Media Relations

    09989613729

    alvin.marayan@teamprcinc.com.ph

  • Shopee Launches the Shopee Bayanihan: Frontliners Package to Support Frontliners Amidst the Pandemic

    Shopee Launches the Shopee Bayanihan: Frontliners Package to Support Frontliners Amidst the Pandemic

    From September 18 to 20, frontliners can receive Shopee discount vouchers, mobile load, and data from Smart and Unilever’s brand vouchers

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launches the Shopee Bayanihan: Frontliners Package to provide frontliners a special digital bundle they can use for personal needs. From September 18 to 20, frontliners can avail of the exclusive digital package that includes free shipping vouchers from Shopee, ₱100 off vouchers from Unilever, and ₱100 mobile load plus 1GB worth of internet from Smart.

    The Shopee Bayanihan: Frontliner Package aims to support the rising heroes diligently battling the pandemic. These include:

    • Health Care Workers (Hospital admin and janitorial services, Health and service personnel in LGU facilities)
    • Medical Professionals (Doctors, Nurses, Medical Technicians)
    • Police officers and Military Personnel
    • Coast Guards
    • Government Agencies (LGU workers, admin staff)
    • Delivery and Logistics Providers (Food, restaurant, medicine, logistics company drivers and riders)
    • Security Guards
    • Mortuary Services Personnel

    Starting September 18, frontliners can avail of the package by signing up on the Shopee Bayanihan: Frontliner Package microsite in the Shopee App. Here is the link: https://shopee.ph/m/frontliner-package.

    Martin Yu, Associate Director at Shopee Philippines, said, “As the nation continues to combat the spread of the pandemic, it is essential for us to step up and support our Filipino frontliners who are at the forefront of this fight. With leading brands such as Smart and Unilever, we launched the Shopee Bayanihan: Frontliners Package to provide frontliners with exclusive vouchers and deals to support them and their families during this period. Every one of us has a role to play in this fight, and we are committed to doing what we can to help our frontliners and the local community.”

    Kay Veloso – Palisoc, Head of E-Commerce at Unilever Philippines, said, “Unilever seeks to build purposeful and meaningful partnerships, and we are grateful to work with Shopee on this initiative that values and rewards the contributions of our frontliners. We continue to find ways to extend assistance and ‘malasakit’ where it’s needed through our purpose-driven brands.”

    As the frontline workers continue to dedicate their time and effort to battle the Covid-19 pandemic, Shopee understands the importance of helping frontliners stay connected with their loved ones. As part of this initiative, frontliners can receive mobile load and data to communicate with their families during this challenging period. 

    Precy P. Katigbak, FVP and Head of National Key Accounts at Smart, said “We want to bridge the distance between frontliners and their family members, that is why we are thrilled to partner with Shopee to provide frontliners with load and data they can use to contact their loved ones. As part of the country’s largest and only fully integrated telco, we want to help people stay connected, and this campaign is ideal for solidifying our vision to lead, inspire, and create a better tomorrow.”

    The global pandemic has affected millions of people around the world. With frontliners working tirelessly to serve others, Shopee will continue to introduce initiatives like the Shopee Bayanihan: Frontliners Package to give back to our modern-day heroes.

    Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Catherine Llanes

    Media Relations Manager

    T. +63 2-332-10-31 loc. 103

    M2COMMS | M2SOCIAL | M2LIVE | PROI

  • Healthy can now be yummy with Nice & Natural Nut Bar

    Healthy can now be yummy with Nice & Natural Nut Bar

    Staying healthy and maintaining overall well-being is ideal for everyone. But keeping a good diet and lifestyle, and resisting sweet cravings can be hard.

    There is no need to resist cravings anymore as Universal Robina Corporation (URC) offers Nice & Natural – a healthy nut bar that’s enjoyable to eat. Give in to the delicious combination of natural ingredients such as nuts, wholegrain oats, and fruit bits, all drizzled with chocolate.

    This delicious treat contains protein, and is a good source of fiber. So, whether one is taking a break from work or looking for a convenient tummy-filling snack, Nice & Natural nut bars can be one’s go-to snack – making it an ideal snack that’s healthy and enjoyable.

    Nice & Natural nut bar comes in Choco Almond Crunch and Mixed Berry Crunch flavors, and is also available at SM Stores, Robinsons Supermarket, Shopwise, Mercury Drug Stores, Rustan’s Supermarket, Ministop and 7-Eleven outlets nationwide for only P23.50 (SRP).

    Give in to a healthier snack option anytime, anywhere by also ordering Nice & Natural on URC’s official store on Lazada.

    Go for a healthier choice with a Nice & Natural Nut Bar.

    REFERENCE:

    JEAN RICELLE A. AQUINO

    Sr. Media Relations Officer

    StratWorks, Inc.

    0927 027 8975

  • HP delivers unparalleled safety in its Business PCs with high-grade security features

    HP delivers unparalleled safety in its Business PCs with high-grade security features

    As employees carry on in working from home, people learn to realize the vulnerabilities that come with the setup. One of these is that cybersecurity threats seem to be more apparent, with teams connecting to their personal networks and company devices exposed outside the secure office environment.

    Combating the spread of security threats, endpoint devices become the first line of defense, while hardware-based PC security is now essential more than ever. Understanding the risks involved, the security solutions engineered into HP Business PCs are designed to protect one’s activities, even if they are working from home.

    Enjoy high-grade security features as you work from home with the HP ProBook 400 series G7.

    From the moment the PC is switched on, the security products in the HP Security Stack are already working together in the background to protect one’s business, so they can continue to work, browse, click, and view, without fearing for their safety.

    With HP Business PCs, they can keep their laptops protected 24/7 as HP Sure Sense come into play. Sure Sense is the HP security solution that uses Deep Learning AI (artificial intelligence) with malware protection capabilities that are light years ahead. It scans files and detects new and traditional threats instinctively, and keeps the PC protected in real-time. HP Sure Sense works in sync with HP Sure Run, which keeps the laptop safe 24/7 whether or not it is online.

    As employees work from home unmonitored, many tend to access several apps on the go, sometimes on untrusted networks. HP Sure Click provides a revolutionary solution developed through the collaboration of HP and Bromium — the pioneers of application isolation using patented micro virtualization technology.

    HP Sure Click is a hardware-based, secure browsing solution within the OS (operating system) that effectively isolates web content in a virtual machine that malware cannot strike. It shrugs off browser-borne attacks and protects the users as they work and play, delivering unparalleled user experience backed up by top-notch security and privacy.

    HP also protects its Business PCs from end-to-end. This is made possible with HP Sure Start, which ensures the PC’s safety from its most fundamental level. It also works in concert with the HP Security Controller, so when any form of tampering is detected, the computer self-heals from any malware or corruption to automatically be replaced with clean and fully functional BIOS.

    Lastly, working remotely means that not everyone has access to an IT professional whenever they encounter tech problems. But with HP Sure Recover built into the system’s hardware and firmware, users can restore their machines conveniently anytime, anywhere, using only a network connection.

    Combine productivity and security like no other with the HP EliteBook 800 G7.

    With HP Security Stack working together to secure your activities, one can continue to work remotely with safety and convenience without sacrificing performance. These security features from HP are available in the HP ProBook 400 series G7, which combines power and elegance to deliver productivity in style, and the HP EliteBook 800 G7, an ultra-slim convertible laptop that guarantees unparalleled security and mobility.

    Work from home safely and securely with HP Business PCs. Order your HP ProBook 400 or the HP EliteBook 800 G7 now here https://forms.gle/4QW9ADFLwQRjaFrW8.

    REFERENCE:

    Erika Garcia

    STRATWORKS, INC.

  • Buy HP printers and earn big rewards while working and learning from home

    Buy HP printers and earn big rewards while working and learning from home

    As the country tries to shift its gears towards normalcy, working and learning from home has inevitably become the new norm. Though it can be challenging at times, working and learning from home also has its advantages. For one, parents and their kids now have more time together, leading to more bonding time. No more getting stuck in traffic or working overtime in the office. The kids, on the other hand, can now immediately ask for help when it comes to their school work and assignments.  

    And with the onset of HP’s latest Smart Tank printers, working and learning from home has become easier, more fun, and even rewarding. In fact, starting today until October 31, 2020, customers are entitled to get Primer eVouchers worth P1,500 when they purchase any of the following HP printers: HP Smart Tank 500 AIO; HP Smart Tank 515 AIO WL; HP Smart Tank 519 AIO WL; and the HP Smart Tank 615 AIO WL ADF with Fax. 

    The Primer eVouchers can be used to shop online at the Travel Club via https://www.thetravelclub.ph and at Bratpack via https://www.bratpackstore.com.ph/. These online stores retail premium luggage, specialty bags, backpacks, footwear, clothing, and other travel essentials.

    Avail of the ongoing promo and buy any of the participating HP Smart Tank printers to get the free Primer eVouchers. Free deliveries await those who redeem their e-vouchers! Per DTI Fair Trade Permit No. FTEB-102991, series of 2020. See posters and print ads for more details.

    REFERENCE:

    Erika Garcia

    STRATWORKS, INC.