Month: July 2020

  • Three Fashion Sellers Share How Their Online Business Grew with Shopee Live

    Three Fashion Sellers Share How Their Online Business Grew with Shopee Live

    Shopee sellers share their experience on how Shopee Live has changed the way they do business.

    As e-commerce continues to grow in the Philippines, more sellers are exploring new ways to reach out and engage with potential customers online. In particular, Shopee online fashion sellers like Licel Manese, Alpha Joy Sto. Domingo and Nikka Solomon have leveraged live streaming as a unique and interactive way to showcase their products and engage with their consumers.

    From Brick and Mortar to Online Store

    Before onboarding on Shopee, Licel Manese had difficulties getting sufficient sales from her physical store. With the encouragement of her supplier, she decided to set up an online store on Shopee. To her surprise, her online store grew in just less than a year. Licel was looking for a way on how she can acquire more buyers when she found out about Shopee Live while browsing through the Shopee app.

    Through Shopee Live, Licel is able to offer an immersive shopping experience for her consumers while showcasing her products and engaging with her buyers in real-time. 

    “I wish I had joined Shopee earlier. They are very accommodating and helpful during the entire process – and Shopee Live is a key feature in my business’ growth because it allows me to go live anytime, and I will always have an audience. I can give my buyers the ‘in-store experience’ as I can answer their queries about the product, just like when they’re in an actual shop,” she says. Licel adds, “When I started, I had a limited number of viewers, but now, I get about 100 to 200 comments on Shopee Live, mostly consisting of bulk orders from my resellers from Visayas and Mindanao.”

    From Youtube Vlogger to Shopee Live Star

    Alpha Joy Sto. Domingo has a full-time job in a BPO company and also sells on Shopee for additional income. As her online business grew, she quit her job and focused on building a career around online selling. Since then, she has dedicated all her time and efforts in promoting her products on Shopee. She tried video blogging on Youtube, but when Shopee offered a live streaming feature, she decided to switch to Shopee Live and focused there.

    Shopee Live has become an effective marketing tool for Alpha Joy to promote her products and connect with her buyers. What started as a part-time gig grew bigger each month, and she now receives bulk orders.

    “I was on my maternity leave and was very curious about the live stream feature. I tried it for my shop once, and it was effective. After doing it a few times, I realized that it’s an excellent platform to sell my fashion items and is the most effective way to connect with my buyers. With Shopee Live, viewers can easily place their orders,” she said. “Shopee Live helps me manage my inventory, and I get a lot of orders via Shopee Live since I get more than 200 viewers every time I go live. I highly recommend joining Shopee Live because it’s very easy and offers a seamless and convenient shopping experience for the viewers,” she adds.

    From Banker to Live Streamer

    Nikka recently left her work at a bank to focus on her shop on Shopee. As a new seller, she got inspired by other Shopee sellers who live stream their products on the app. Following their footsteps, she decided to use Shopee Live to connect and build a long-term relationship with her buyers and viewers. At the start of her Shopee Live experience, she streamed for four hours, but now,  she takes up to six to eight hours due to the high demand of her viewers.

    “I enjoy doing live streams. When I started, I only had 30 to 40 viewers, but the more I did it, the more viewers I gained. Now I constantly have more than 100 viewers per stream. With Shopee Live, I’m building an online community and connecting with potential friends. It’s not just about selling your items but rather building a bond with your buyers.”

    As she utilizes Shopee Live, Nikka’s orders have grown and she receives more than 100 orders per live streaming. Recently, she and her family celebrated a milestone as she reached 10,000 followers on Shopee.

    Ruoshan Tao, Head of Marketing at Shopee Philippines, said, “With more sellers venturing online to grow their businesses, Shopee is redoubling its efforts to allow sellers to connect and engage with their consumers better. We are happy to hear uplifting stories from our sellers on how Shopee Live has benefited them. We will continue to innovate our platform and build on existing in-app features to help sellers accelerate their business growth online. ”

    Shopee 8.8 Fashion Sale

    From July 23 to August 8, shoppers can look forward to these three sellers’ live stream sessions at the upcoming Shopee 8.8 Fashion Sale. Users can enjoy free shipping for selected stores, deals as low as ₱8, mix-and-match bundle deals, and ShopeePay fashion vouchers. Users can also enjoy exclusive offers from leading brands such as Silver Kingdom, Hanford, Maybelline, Primer Group, Penshoppe, and iTrends.

    REFERENCE:

    Catherine Llanes

    Media Relations Manager

    T. +63 2-332-10-31 loc. 103

    M2COMMS | M2SOCIAL | M2LIVE | PRO

  • Capture flawless selfies any time of the day with the vivo V19 Neo

    Capture flawless selfies any time of the day with the vivo V19 Neo

    Have you ever been in a situation wherein you’re “dressed to the nines” and fully made up for an epic night only to be disappointed because you can’t seem to capture a stunning selfie due to the lack of lighting? It’s a frustrating scenario to be in, especially now when you just want to look and feel good despite being stuck at home—that is unless you have proper lighting setups installed.

    Luckily, with the vivo V19 Neo, you need not worry about proper lighting and perfect timing to capture the best version of yourself. With the midrange smartphone’s super night selfie, AI Makeup, and Pose master features, anytime is the perfect time to take a selfie.

    Super Night mode

    For the latest addition to their “V” series, leading global technology company, vivo, added a super night selfie mode which contains advanced noise reduction technology that helps maximize its high definition 32MP selfie camera in low-light settings. With the super night selfie mode, users can capture every detail to produce photos that fully embody their beauty, even when it’s already dark.

    AI Makeup and Pose master

    If the v19 Neo can produce magnificent photos in low-light, what more if you decide to shoot with sunlight. Throw in the smartphone’s AI Makeup feature and you’re bound to look as if you’ve diligently been doing the “10 step Korean skin care routine” since the quarantine started.

    And if you’re out of ideas, you can “pose easy” knowing that the smartphone’s AI Pose Master has got your back. The built-in camera feature helps you think of creative ways to take selfies and further highlight your style.

    So what are you waiting for? Schedule your own private photoshoot any time of the day with the vivo V19 Neo, available in Crystal White and Admiral Blue colorways for only P17,999 at authorized vivo stores nationwide. To learn more, visit vivoglobal.ph

    REFERENCE:

    John Paulo Ondra Caparros

    Public Relations Department

    Strategic works, Inc.

    +638937472 | +639173068591

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Learn-from-home printing needs? Here’s why you should invest in HP Smart Tank printer

    Learn-from-home printing needs? Here’s why you should invest in HP Smart Tank printer

    Nowadays, there is one great reason for parents to invest in personal computers and household printers—learn from home.

    And while there may be a lot of brands and products in the market to choose from, HP gives moms and dads the best reasons why they should pick the HP Smart Tank printers.

    Print, copy, scan features

    The HP Smart Tank 515 wireless and Smart Tank 500 offer versatility with their printer, copier and scanner functions. This makes them ideal tools, along with a computer, to help enhance the children’s online learning. With the all-in-one printers, they can easily print everyday worksheets, copy manuals, and scan finished home works on an A4-sized flatbed scanner for sharing online.

    Prints up to 8,000 colored or 6,000 black pages

    With their high-capacity integrated ink tank system, the HP Smart Tank 515 and Smart Tank 500 can continuously print 8,000 colored pages or 6,000 black pages, making them high-volume, low-cost printers that are perfect for budget-conscious parents and students who need to print volumes of research paper. The transparent ink tank can easily be monitored and refilled, even by older kids, using spill-free, resealable ink bottles.

    Affordable ink bottles

    The HP Smart Tank 515 or Smart Tank 500 uses a set of Original HP inks— Cyan, Magenta, Yellow. These come in bottles priced at P275 each while the GT53XL Original HP Black ink bottle is priced at P330. The individual inks enable users to simply buy whatever color they need.

    2-year home service warranty

    To ensure the Smart Tank printers will continue to provide learn-from-home printing essentials, they have a 2-year onsite warranty that enables users to get a “good as new” unit delivered to their homes to replace printers which have unresolved problems. The coverage usually lasts for two (2) years or until the unit has printed 30,000 pages, whichever comes first. Customers can report printer problems thru HP Ink Tank Service hotline numbers 1-800-1441-0094 (toll-free), +63917-1394357 (SMS/Viber), or +632-8395-3329 (contact center).

    Replaceable print heads

    In the long run, choosing the HP Smart Tank 515 and Smart Tank 500 will allow parents to save on printer repair and replacement costs, as damaged print heads can be replaced with original HP print heads that can be easily installed using a step-by-step process. The print heads are available at HP authorized resellers and Service Centers nationwide.

    Print and scan anywhere, anytime

    Using the mobile printing feature of the HP Smart Tank 515, users can access the printer through the HP Smart app installed in their smartphones and tablets, to print almost anything, from anywhere, at any time; send prints on the go; and share documents and images directly from their mobile devices. This is ideal for mobile parents who need to help their kids with assignments and projects.

    Order ink bottles online easily

    By choosing HP Smart Tank 515 or Smart Tank 500, one can also avail of exclusive HP services such as fast and convenient ordering of print supplies online. Getting Original HP inks at the HP Lazada flagship store also entitles buyers to free deliveries within Metro Manila and other selected areas.

    Get exclusive promotions from Lazada, Shopee and retail stores

    The HP Smart Tank 515 AIO printer is available for P9,295 while the HP Smart Tank 500 is available for only P7,950 at the HP Lazada and Shopee online stores and all authorized HP resellers nationwide.

    REFERENCE:

    Erika Garcia

    Stratworks, Inc.

  • PLDT Home’s new ad sheds light on rediscovering the strongest family connections

    PLDT Home’s new ad sheds light on rediscovering the strongest family connections

    Life in lockdown has been a learning phase for everyone. The pandemic may have brought collective fear due to the uncertainty of the times but there remains a glimmer of hope in the small things that were used to be taken for granted. And as families take part in this universal experience, it is also in these moments that people gain a newfound appreciation for the things that truly matter to them.

    PLDT Home’s newest campaign video circles on redefining relationships and creating deeper emotional bonds in the family by rediscovering one’s strongest connections at home. The short film “Rediscover Home” depicts the changes between the normalcy people used to enjoy pre-quarantine, and the life they now know in the new normal.

    The video starts with the sudden announcement of the community quarantine, and how this compelled families to postpone the events they were looking forward to – from upcoming trips to exciting fiestas, quiz nights, videoke nights, travels, and get-togethers. Despite these unprecedented changes, families found new ways to bond together such as family dinners, online shopping, and movie nights at home. Whatever lifestyles they are used to and different social status they are in, one thing is common: these families rediscovered the happiness and bond in simple things inside their homes. 

    “Rediscover Home” highlights that although many enjoyable activities have been put on hold for now, nothing compares to the joy that comes in rediscovering one’s home, creating deeper and meaningful relationships, and enjoying new bonding activities no matter how simple it can be as long as  you’re in the company of the people that truly matter to you – family.

    As we navigate the life in the new normal, PLDT Home captures how change can sometimes lay a new foundation for people to find things that are more meaningful, giving way for strongest connections at home as we #rediscoverwhatmatters and #rediscoverhome.

    To watch PLDT Home’s latest video, visit PLDT Home’s YouTube here.

    REFERENCE: 

    JEAN RICELLE A. AQUINO

    Sr. Media Relations Officer

    StratWorks, Inc.

    0927 027 8975

  • HP offers free delivery of supplies to further support and enhance online learning

    HP offers free delivery of supplies to further support and enhance online learning

    With learning from home as part of the new normal, most parents are already preparing the kids for a unique educational set-up by investing in a computer device and strong internet connection.

    But while these tools can help usher the new platform for online education, nothing is more engaging for children and their parents than reading lessons from printed manuals and answering exercises from worksheets, on their own time, at their own pace.

    Recognizing the opportunity for parents to enhance and further optimize their kids’ online learning experience through the use of printed materials, HP makes ordering supplies for its multi-purpose printers fast and convenient, and deliveries, free of charge!

    Those who will purchase selected original HP supplies at the HP Lazada flagship store until July 31, 2020 can avail of free deliveries within Metro Manila and other selected areas.

    The participating original HP supplies include HP 63 Black and Tri-color Original Ink Cartridge, HP 63XL High Yield Black and Tri-color Original Ink Cartridge, HP 678 Black Ink Cartridge, HP 678 Tri-color Ink Cartridge, HP 680 Black Ink Cartridge, HP 680 Tri-color Ink Cartridge, HP 703 Black Ink Cartridge, HP 703 Tri-color Ink Cartridge, HP 704 Black Ink Cartridge, HP 704 Tri-color Ink Cartridge, HP 17A Black LaserJet Toner Cartridge, HP 79A Black LaserJet Toner Cartridge, and HP 85A Black Original LaserJet Toner Cartridge.

    To avail of the free delivery, HP customers can order from WeSellIt: https://wesellit.ph/hp-freedelivery, ASDi: https://asdi.ph/collections/hp-promo-page, Silicon Valley: https://www.siliconvalley.com.ph/hp/, Digidata: https://www.lazada.com.ph/shop/digital-interface, ICS: https://tinyurl.com/ICSFreeDelivery

    So, what are you waiting for? Visit www.lazada.com.ph/shop/hp-official-store/ and order your trusted original HP supplies to avail of the free delivery to get the most out of your printer while the kids learn from home! See posters and print ads for more details. Per DTI Fair Trade Permit No. FTEB-06103 Series of 2020.

    REFERENCE:

    Erika Garcia

    Stratworks, Inc.

  • Durex calls for inclusivity and acceptance

    Durex calls for inclusivity and acceptance

    During the recently held Pride Month, Durex proudly joined the LGBTQIA+ community in their shout for inclusivity and acceptance. Continuing its mission to protect every Filipino from the threats of sexually transmitted diseases such as HIV and AIDS, Durex underscores the importance of using protection during sexual intercourse. To achieve this, they aim to make condoms accessible to Filipinos’ education and awareness initiatives such as school tours and social media and influencer campaigns. This has become ever more relevant as the Philippines has become the country with the fastest growing HIV cases, with 35 cases reported per day in 2019 according to the DOH.

    Towards this end, Durex strengthens its support to the LGBTQIA+ community, which has seen a high infection rate year on year. And for the month of June, Durex took Pride by sharing love and care for all and by removing dated notions and outmoded definitions of LGBTQIA+ sex, to show there’s really no one way to own your sexuality.

    Simply put, Durex aims to show people that they should never feel confined and intimidated by how others define gay and lesbian sex, and that their ways are also truly valid. Each one of us should be aware of our own rights as individuals and must have love and respect for one another’s choice.

    Hence, the brand came out with the timely campaign message ‘No One Way, Love All Ways’, which was the rallying cry during the recently concluded Durex Online Pride Party hosted by Becky Nights. This fun and exciting party featured several games and activities, including interviews with special guests TonyToni, Slick Rick, and Sam YG of Boys Night Out, Gameboys’ Elijah Canlas, Miss International Queen 2012 Kevin Balot, LGBTQIA+ Advocate Justin Contemprato, and Content Creator Jake Perez. Viewers of the Online Pride Party were also treated to special performances by celebrity impersonators Brigiding, Popstar Bench, and Precious Paula Nicole.

    “One of the best ways to show our support to the LGBTQIA+ community is to make each and every one of them feel that they are loved and accepted”, Durex Philippines said in a statement recently. “It is equally important that their feelings are valued and embraced, and that we don’t dictate to them how they should think and feel.”

    With the ‘No One Way, Love All Ways’ message, Durex also sets out to enjoin everyone to continue the fight of the LGBTQIA+ community long after Pride Month – in solidarity and in togetherness. Because as prejudice, preconceptions, and HIV cases continue to rise, the march must simply continue on!

    REFERENCE:

    John Paulo Ondra Caparros

    Public Relations Department

    Strategic works, Inc.

    +638937472 | +639173068591

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Shopee and Google Launch Google Ads with Shopee, a First-of-its-kind Marketing Solution for Brands to Drive Sales Online

    Shopee and Google Launch Google Ads with Shopee, a First-of-its-kind Marketing Solution for Brands to Drive Sales Online

    Google Ads with Shopee offers specialized marketing support for brands to boost their e-commerce presence in Southeast Asia and Taiwan.

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, teamed up with Google to launch Google Ads with Shopee, a first-of-its-kind marketing solution for brands to drive sales online. The launch reflects a shared commitment between Shopee and Google to accelerate digitization and enable e-commerce growth for brands across the region. Through this integration, brands on Shopee can access specialized marketing tools to boost their online presence, create deeper engagements with customers, and flexibly manage and measure their marketing campaigns.

    Ruoshan Tao, Head of Marketing at Shopee Philippines, said, “Most brands in the Philippines are expanding their online presence as e-commerce becomes a vital part of the retail ecosystem. Shopee is committed to providing the best environment for every brand to succeed online. Google Ads with Shopee extends our efforts by deepening our integration with Google and making it easier for brand partners to promote their official stores and products online. We are delighted to have a like-minded partner like Google and we look forward to deeper collaborations in the future.”

    Google Ads with Shopee meets the growing demand among brands for specialized marketing tools to support their increasing e-commerce presence. Key benefits include:

    1. Convenient ad campaign creation on Shopee Brands Suite: Brands can now create Google shopping ads directly on the Shopee Brands Suite, adding to the existing range of marketing solutions and tools offered by Shopee. It will allow brands to promote their official stores and products more efficiently across all channels.

    2. Increased flexibility and control: Brands can directly create and manage online ads for their official stores and products on Shopee on the Google Ads platform. It allows greater flexibility as brands can tailor ad campaigns to meet different business needs.

    3. One-stop monitoring: Brands can monitor the performance of all their Google ads via the Shopee Brands Suite. The one-stop access to data, brands can seamlessly measure success and optimize the effectiveness of their marketing efforts on Shopee.

    Samuele Saini, Sector Lead for Apps, e-Commerce, Entertainment at Google, said, “The e-commerce industry in Southeast Asia has experienced massive growth in recent years and is forecasted to exceed 150 billion USD by 20251. It has been further accelerated by the pandemic, with more consumers shopping online, as well as both big brands and smaller sellers quickly pivoting to further building their e-commerce presence.” He further added, “We are excited to launch Google Ads with Shopee, making it faster and easier for brands to connect with their customers online, and provide them with flexible tools to measure and optimize their campaigns.”

    Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Catherine Llanes

    Media Relations Manager

    T. +63 2-332-10-31 loc. 103

    M2COMMS | M2SOCIAL | M2LIVE | PROI

  • Visual storyteller Cocoy Ponce holds mobile night photography masterclass with the vivo V19 Neo

    Visual storyteller Cocoy Ponce holds mobile night photography masterclass with the vivo V19 Neo

    Mobile photography enthusiasts were treated to a Night Photography masterclass as leading global technology company, vivo, and renowned photographer and videographer, Cocoy Ponce, teamed up to host the #V19PerfectTheNightWorkshop last July 15.

    Through his impressive shots of the otherwise normal EDSA stretch, Ponce proved that with the vivo V19 Neo and low-light photography know-hows, one could make mundane things seem extraordinary.

    Ponce, a “visual storyteller” skilled in travel and lifestyle photography, hosted a mobile photography workshop via vivo’s official Facebook page, covering topics such as tips and tricks to master night photography, the importance of exposure in low-light settings, and post-processing images taken with a smartphone.

    In the workshop, Ponce presented the difference between shooting with the vivo V19 Neo’s normal photo mode (L) and its innovative Super night mode (R).

    During the workshop, Ponce showcased stunning images he took using the new vivo V19 Neo—a mobile phone that boasts of its super night mode feature which allows users to take stunning images in low light. Through his impressive shots of the otherwise normal EDSA stretch, Ponce proved that with the vivo V19 Neo and low-light photography know-hows, one could make mundane things seem extraordinary.

    Ponce emphasized the importance of utilizing the mobile phone’s super night mode and pro mode to produce magnificent night shots during the workshop

    Among the many insightful tips he presented were the importance of utilizing the mobile phone’s different camera features, such as the super night mode and the pro mode, to produce magnificent night shots.  

    Ponce also reminded the virtual audience that even with the phone’s professional camera features and the user’s skills, one must always remember that photos should tell stories as opposed to plainly conveying beauty. “Photography isn’t just about taking good photos, it’s about capturing moments that tell a story” he said.

    With its high quality Quad camera setup bundled with an innovative ”super night mode”, the vivo V19 Neo is the perfect midrange phone for night photographers

    With its high quality Quad Camera setup consisting of 48MP main, 8MP wide, 2MP Bokeh, and 2MP Macro lenses, and a 32MP selfie camera, all bundled with a super night mode that allows users to capture stunning images in low-light, the vivo V19 Neo is the perfect midrange phone for night photographers. It is available in Crystal White and Admiral Blue colorways for only P17,999 at authorized vivo stores nationwide.

    Missed the workshop? You can still #PerfectTheNight and learn more about the vivo V19 Neo through the vivo Facebook page at facebook.com/vivo.philippines.

    REFERENCE:

    ABBEY MALVAR

    STRATWORKS INC.