DULDULAO DOT NET This Day & Beyond

Month: December 2019

  • ZEN and DEI Properties launch the first ever budget hotel in BGC

    ZEN and DEI Properties launch the first ever budget hotel in BGC

    ZEN Rooms, the #1 hotel chain in the Philippines, launched ZEN Premium Uptown BGC, the first and only budget hotel in Bonifacio Global City. Former Vice President of the Philippines Jejomar Binay led the opening ceremony last December 12, 2019 in Taguig City.

    The opening of ZEN Premium Uptown BGC is in line with the pioneering spirit of ZEN Rooms, which already has a track record of disrupting the short-term accommodation sector. In 2016, ZEN Rooms entered the Philippines with the aim to radically improve the value-for-money of hotels in the country, historically plagued by high prices, unsafe facilities and poor guest ratings.

    In 2017, ZEN launched ZEN Homes in BGC, the first affordable, professionally-run service apartment brand in the Philippines. Today, ZEN is once again disturbing the sector by opening the only budget hotel in BGC, with a budget premium positioning. Indeed, presently there are only 5 hotels in BGC, all of which are 4 and 5 star properties with rates of PHP 8,000 and above per night.

    ZEN’s newly built hotel has 105 rooms and is conveniently located alongside Kalayaan avenue, only five minutes away walk from Uptown Mall with rates starting at only PHP 1,500 per night. The building is owned by DEI Properties, one of the leading family-owned developers in the Philippines.

    The opening of ZEN Premium Uptown BGC is part of ZEN’s continuous effort in providing a solution to the lack of affordable accommodations the country’s most dynamic business district, in line with its aim to democratize travel to all.

    “BGC Developers have built an amazing modern city with tremendous appeal but with unfortunately no affordable hotels, leading to nonsense situations where business travellers are forced to either spend excessively on high-end hotels at the Fort or commute hours to reach their meetings in BGC. With the launch of ZEN Premium Uptown, we are delighted to be putting an end to this unfair nonsense with our partner DEI Properties.” says BGC based Nathan Boublil, Co-Founder and CEO of ZEN Rooms.

    From left to right: Michael Raquiza Country Manager of ZEN Rooms Philippines, Carlo Antonio AVP DEI Properties, Nathan Boublil CEO ZEN Rooms, Elaine Ignacio-Dalusung, BAC Chairman DEI Properties, Former Vice President of the Philippines, Jejomar Binay, Czarina Ignacio Sales and Marketing Manager DEI Properties, Danny Igancio President DEI Properties.

    About ZEN Rooms

    Founded in 2015 by entrepreneurs Nathan Boublil and Kiren Tanna, ZEN Rooms was established to improve the state of budget hospitality in Southeast Asia, making travel more affordable and safer. ZEN is now one of the fastest growing hospitality companies in the region, the #1 hotel chain in the Philippines and the only full stack hospitality brand in Southeast Asia. ZEN helps budget and mid-range hotels operate more efficiently and increase the value of their property through a range of operational and technological solutions. ZEN provides safe and affordable travel for millions of travelers staying at ZEN’s franchised or operated properties each year. ZEN has raised US$23M equity funding from leading institutional investors Rocket Internet, Ooredoo Telecom, RedBadge Pacific, SBI Investments Korea and Yanolja.

    Reference:

    Nika Beniece Plana | Marketing & PR Manager`
    Tel/WhatsApp: +63 915 712 2069 | Skype: nikabeniece
    ZEN_corp signature.gif

  • Cross-border shopping to benefit from seasonal Ecommerce spike—PayPal

    Cross-border shopping to benefit from seasonal Ecommerce spike—PayPal

    Digital payments giant outlines three tips on how local enterprises can reach out to global consumers this holiday season

    The holiday shopping season is in full swing, bringing with it an ecommerce frenzy. The spike in online purchases during this time of the year also offers a unique opportunity for Filipino retailers: cross border shopping.

    “There is a definitely a real opportunity for Filipino entrepreneurs to connect with global consumers. Chinese consumers are particularly promising, given the Philippines’ improved bilateral relations with the world’s second largest economy,” said Nagesh Devata, General Manager for Cross Border Trade, Asia Pacific, PayPal.

    According to PayPal’s Cross-Border Consumer Research in 2018, there is a healthy appetite for ecommerce in the Asia Pacific region, with 48 percent of consumers shopping cross-border.[1]Last year, PayPal reported a record-breaking USD 1 billion+ in mobile payment volume for the first time ever on Black Friday and Cyber Monday.[2]

    For many traditional brick-and-mortar retailers, embracing an omni-channel strategy that includes ecommerce has paved the way for more sales opportunities, especially during this time of year.

    “The festive season, stretching from the end of November with Black Friday through to February with Chinese New Year, typically marks a critical time for small retailers to maximize their business opportunities and boost sales,” said Devata. “For some, these months can generate the profits needed to cover operations for the year.”

    The world has become much smaller as digital commerce platforms like PayPal enable merchants and consumers from all over the world do business with one other, to take advantage of opportunities by connecting them with global consumers, allowing SMEs and micro enterprises more opportunities to thrive.

    With many holiday purchases now being done online and global consumers opting to shop cross-border, PayPal shares three tips on how retailers can prepare their businesses for seasonal success:

    1. Plan for mobile– Mobile devices have become the preferred platform for shopping due to their convenience. While majority of cross-border purchases in 2018 were still made via desktop, laptop or notebook, the percentage of purchases on mobile is growing. In fact, 32 percent of all cross-border purchases in Asia Pacific was done on mobile.[3]
    2. Check your website security– Research by HubSpot has found that 82 percent of online users avoid sites flagged as ‘not secure’ by their browser. This makes it essential for businesses to strengthen their website security and ensure that their ecommerce pages are compliant with the local laws of their target markets.[4]
    3. Offer more payment options – According to PayPal, many consumers will cancel transactions if their preferred or trusted form of payment is unavailable. The 2018 cross-border study shows that two-thirds of online shoppers will only use a payment option or brand they recognize when making a purchase.[5]

    By knowing how to effectively use online and digital channels to sell, small retailers and SMEs can make the most out of the festive season and stay ahead of the competition.

    Reference:

    Catherine Llanes

    Media Relations Manager

    T. +63 2-332-10-31 loc. 103

    M.+63 919 005 2173

    M2COMMS | M2SOCIAL | M2LIVE | PROI

  • Promote Your Business Online! Learn How by Joining a Social Media Marketing Workshop

    Promote Your Business Online! Learn How by Joining a Social Media Marketing Workshop

    Are you on Facebook, Instagram, or YouTube? If you spend two to three hours daily merely scrolling on your feeds, why not earn from these social media platforms?

    I’m sure you have thought about possibly selling a piece of pre-loved jewelry or outfit. This can help you earn a few bucks to add to your travel funds.

    Why not pursue it, or maybe start your own online business?

    If you wish to start one in 2020, social media is a great tool to promote your products or services among your target customers. 

    Aside from building your own website or printing marketing materials such as brochures and business cards, it would be best if you considered investing in social media campaigns. 

    Here’s why:

    Your customers are on social media.

    To increase your sales, you have to expose your products or services to as many prospective customers as possible. Social media allows you to promote your brand to a large number of people in a short amount of time.

    The Digital in 2017 report showed that Filipinos spend an average of 4 hours and 17 minutes daily on social media sites such as Facebook, Snapchat, and Twitter. On Facebook alone, 47 Million Filipinos have an account and can learn about your brand if you know how to use this platform.

    You only need a small budget to advertise on social media.

    Imagine putting up a physical store and renting a place where you can display your products, versus creating an account on Facebook or Instagram where online customers can learn about your business. Which do you think costs less?

    You can spend at least $2-$5 a day to run ads on Facebook. And if you know tips on how to advertise, this simple effort can be profitable for you.

    Setting up on social media is easy.

    You do not need to hire an expert marketer to do the work for you. As long as you have your copy with an image or video to go with your advertisements, you can run them on any social media platform in a few steps.

    However, not everyone knows how to get this done, especially newbies. Often, online store owners will post and share random content that doesn’t get them viewers or buyers.

    If you want your social media marketing efforts to be productive, learn what works or not from a workshop that I’d like to recommend to you.

    Branding and Social Media Marketing Workshop 

    Writing Hacks Academy invites you to join an upcoming social media marketing workshop to learn how you can maximize Facebook, YouTube, and Instagram to promote your products or services.

    Event Title: Branding and Social Media Marketing Workshop for Online Sellers

    Venue: The Picasso Boutique Serviced Residences Makati City

    Schedule: February 1, 2020 Saturday 9am to 5pm

    Event Registration Page: http://bit.ly/brandandsocialmediaph

    Here’s what you’ll learn from the event:

    • A Basic Branding Checklist you can use to enhance the content, words, and images you post on social media
    • Facebook Marketing including Increasing awareness, boost strategies, analytics, and increasing your chance to create viral content
    • Targeting your market using social engagement and groups
    • Leveling up your Instagram through keywords, hashtags, and feeding goals. Plus, basic tips on flat lay and mobile photography
    • Common myths in YouTube marketing and sure ways to gain video views and followers

    Sign up using my affiliate code SM-WILMAR when you register on or before January 18, 2020 to claim an extra 15% off the regular rate. Visit  http://bit.ly/brandandsocialmediaph.

    The best thing about this workshop is gaining insights from the speakers who are entrepreneurs themselves.   Are you planning to put up a fashion or beauty store? Want to raise the number of your YouTube followers? Interested in selling digital products like e-books or courses?

    The mix of resource persons in this event have experiences in all these!

    Resource Speaker 1: Via Tancuan 

    • Fashion and Beauty Blogger, Serial Entrepreneur
    • Founder Mermaid Island, Versaheel, Cosmov, and Vittle Valley.
    • Worked with various lifestyle brands including Globe, SM Supermalls, Pantene, Whisper, Timberland, Madison Hotel, Francis Libiran Couture, and more.

    Resource Speaker 2: Matt Tran

    • Founder and Content Creator of YouTube channel Engineered Truth
    • 400,000+ subscribers and most popular career channel in the US
    • Experienced Amazon FBA Seller and Online Business Expert

    Resource Speaker 3: Jonah Chipeco

    • Content Marketer and Founder of Writing Hacks Academy
    • Delivered over 60 successful public seminars since 2016 to various clientele including teams from Ayala Land, Dentsu Aegis Network, The Presidential Communications Group, and more!
    • Named by Marketing in Asia as one of the Top 100 Filipinos to follow on LinkedIn for 2019

    Writing Hacks Academy  equips professionals and entrepreneurs with the basic writing skills they need for their career or business through workshops, online courses, and learning resources. The event is in partnership with Manila Workshops, Sayonato Branded Bags for Less, and Mermaid Island. Email admin@writinghacksacademy.com to learn more.

    Sign up for the Branding and Social Media Marketing Workshop using my affiliate code SM-WILMAR when you register on or before January 18, 2020 to claim an extra 15% off the regular rate. Visit  http://bit.ly/brandandsocialmediaph.

    Reference:

    Jonah Chipeco
    CEO / Trainer
    Writing Hacks Academy
    m:09569025806
    a:Calamba Laguna, Philippines
    w:writinghacksacademy.com  e: admin@writinghacksacademy.com
  • Mang Inasal launches ACE QSR Scholarship for deserving young women of Lipa

    Mang Inasal launches ACE QSR Scholarship for deserving young women of Lipa

    Mang Inasal launched its participation in the ACE Scholarship Program for Quick Service Restaurant (QSR) Operations of Jollibee Group Foundation (JGF). This was part of the recent inauguration of Mang Inasal’s milestone 600th Store in Lipa, Batangas.

    The ACE QSR program seeks to give underprivileged youth from Lipa the chance to develop the skills they need to be gainfully employed in the QSR industry.

    Through the network of Pondong Batangan Community Foundation, Inc. in the Archdiocese of Lipa, four scholars from Lipa will be selected and join a class of students who will undertake a QSR Technical-Vocational Course in Anihan Technical School in Calamba. This includes six months of in-school instruction and six months of on-the-job training. Here, the scholars will learn the rudiments of food preparation and food service. They will earn three TESDA certificates/qualifications at the end of the Program.
    Being considered for the scholarship are single women aged 18 – 21, senior high school graduate with at least an 80% scholastic average, coming from a household with a combined family income of P200,000 or less, and willing to study and stay in Calamba City, Laguna for one year.

    Mang Inasal Business Unit Head Jojo Subido (right), with MI RBU Head for South Luzon Lelette Minerales (left) and MI Marketing Head Aileen Natividad (second from left), join the heads of the other institutions involved in the ACE QSR Scholarship Program. These are (from left) Pondong Batangan Community Foundation’s Executive Director, Fr. Manny Guazon, Anihan Technical School’s, Senen Olmos and Jollibee Group Foundation’s Mikee Garcia.

    The scholars supported by MI will begin in June 2020 and their program will run for a year. “As Mang Inasal grows as an enterprise, it also wants to do its share in building strong host communities whose residents are provided the chance to become more productive members of society. This is the least we can do to reciprocate the support we have been getting from our communities,” said Jojo Subido, MI Business Head.

    Reference:

    John Paulo Ondra Caparros

    Public Relations Department

    Strategic works, Inc.

    +63.893.7472 | +639. 17.158.7918

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Korea’s billion-dollar travel group Yanolja doubles down on ZEN Rooms to create future of hospitality in Southeast Asia

    Korea’s billion-dollar travel group Yanolja doubles down on ZEN Rooms to create future of hospitality in Southeast Asia

    ZEN Rooms (“ZEN”, “Company”), one of the leading economy and mid-range hotel franchises in Southeast Asia, today announced it had signed a definitive agreement with travel group Yanolja regarding additional investment, acquisition of early investors’ stakes and the signing of a wide strategic alliance. Yanolja is the leading travel group in South Korea, backed by Booking Holdings and GIC, among others. Yanolja was the lead strategic investor in the company’s US$15M funding round in 2018, with rights to invest further. Early investor Asia Internet Holdings (Joint Venture of Rocket Internet and Ooredoo Telecom) has agreed to exit its stake to Yanolja. RedBadge Pacific and SBI Korea remain investors, and Access Ventures join as co-investors.

    The alliance of ZEN and Yanolja creates the leading economy & mid-range hospitality group in Southeast Asia. It combines ZEN’s top-rated budget hotel franchise business with Yanolja’s scale, hospitality technologies and the backing by the global leader in Online Travel, Booking Holdings (behind Booking.com, Agoda, Priceline.com, Kayak etc), thus granting ZEN unique competitive advantages in both hotel technology and sales distribution. The groups will work to heavily deploy automation technology to enhance customer experience, further reduce budget hotels’ operating costs and reinvent budget hospitality across Southeast Asia.

    ZEN Rooms is today one of the largest hotel franchises in Southeast Asia, with 13,000 rooms under franchise. Since Yanolja’s investment in mid 2018, ZEN has grown revenues 400% and has become in Q2 2019 the largest hotel chain in fast-emerging Philippines, with 5,500 rooms under franchise.

    Southeast Asia is today the world’s fastest growing travel market, fueled by exponential domestic and regional demand of young travelers and millennials (e.g. the number of Chinese visitors has quadrupled in the past decade[1]). Yet, the value-for-money proposition of its budget hotel sector has historically been defective, plagued by several issues: fragmentation, poor hygiene & safety standards, lack of training and low technology use.

    ZEN was founded in 2015 to improve the state of budget hospitality and bring much needed operational and technological efficiency to the estimated 2 million independent economy rooms in the region. Thousands of hotel owners have since joined ZEN’s franchises to improve their revenue, optimize their cost base and increase the long-term value of their property. These efficiency gains ultimately benefit travelers who can enjoy safer and better value-for-money stays.

    With a deep emphasis on customer satisfaction, ZEN franchisees have enjoyed the best average guest ratings on Booking.com for two years in a row.

    Nathan Boublil, co-founder & CEO of ZEN, comments: “We started ZEN exactly 4 years ago to make budget accommodation in Southeast Asia more affordable and safer. We have proudly built ZEN into the top-rated budget hotel franchise in the region and were honored to be Yanolja’s 1st international investment. With this strategic alliance, we are joining forces with one of the most technologically innovative travel groups and its unique backers Booking Holdings to create the first full service budget & mid-range hospitality group in SEA, able to deploy world-class technology infrastructure in IoT R&D, automation, hardware and software to all hotels in Southeast Asia. This alliance will greatly benefit our ability to serve our hotel clients and ultimately the travelers of the entire region”. 

    Jongyoon Kim, CEO of Online Business at Yanolja, adds: “Since first investing in ZEN, we have shared the same vision of operational excellence and customer centricity to radically improve the SE Asian hospitality market. In the last 12 months, the ZEN team has taken major steps to fulfill this vision and has grown exponentially while displaying top inventory quality. With this exciting agreement, Yanolja plans to fully support ZEN to solidify its status as the market leading full-stack hospitality company in the region”.   

    Reference:

    For enquiries, contact: Nathan Boublil, co-Founder & CEO – nathan@zenrooms.com ; Nika Plana, PR – nika.plana@zenrooms.com

  • Shopee breaks all records with over 80 million visits and 80 million items sold for its Shopee 12.12 Big Christmas Sale

    Shopee breaks all records with over 80 million visits and 80 million items sold for its Shopee 12.12 Big Christmas Sale

    Over 180,000 hours recorded on Shopee Live throughout the entire event period.

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, achieves another record-breaking performance with 80 million items sold at its Shopee 12.12 Big Christmas Sale. Over 80 million visits were recorded in 24 hours as users from across the region shopped from millions of deals on December 12.

    Martin Yu, Associate Director at Shopee Philippines said, “The strong results from our 12.12 Big Christmas Sale shows that people from all walks of life trust Shopee to deliver the best online shopping experience. Year after year, we continue to see more users from both big and small cities buying and selling a wide variety of items. Shopee has become the go-to, everyday shopping app for everyone in the region, and we are committed to making e-commerce simple and accessible for all.”

    E-commerce is fast becoming a daily norm in users’ lives

    Shopee is fast becoming the go-to online shopping platform for users in Southeast Asia and Taiwan. According to iPrice’s Q3 2019 e-commerce report, Shopee is the most visited e-commerce website on desktop and mobile web across the region. It is also the top-ranking app in the Shopping category by average monthly active users across Southeast Asia.

    Users are also increasingly relying on Shopee to purchase their everyday products. Daily essentials such as power banks, wet wipes, and makeup foundation emerged as some of the top-selling products in the Philippines on December 12.

    In addition, users are becoming more resourceful in obtaining information before making a purchase. A total of 180,000 hours were clocked across Shopee Live streams over the entire event period, as users engaged with their favorite brands and sellers in real-time to get information on the latest hot-selling products.

    Across the region on December 12:

    • The total number of diapers sold on December 12 can last a baby for 12,002 years
    • The total number of smartphones sold can cover 3 football fields

    Success of Shopee 12.12 Big Christmas Sale signals growing trust and participation in online shopping

    The success of the Shopee 12.12 Big Christmas Sale also showcases increasing confidence in online shopping in the region. Users outside capital cities are also increasingly going online to sell or buy products they previously never had access to. In the Philippines, areas such as South Luzon and North Luzon experienced the highest shopping activity. Some of the top-selling local products include makeup pouches, iPhone cases, and stainless metal straw sets.

    Yu closed, “The Shopee 12.12 Big Christmas Sale marks the end of an outstanding 2019. We have achieved so much in the past year but what stands out the most is the unwavering support we’ve received from our users, sellers, brands, and partners. As we look ahead to 2020, we will continuously elevate the Shopee experience and unlock the full potential of e-commerce for all.”

    Reference:

    Catherine Llanes

    Media Relations Manager

    T. +63 2-332-10-31 loc. 103

    M.+63 919 005 2173

    M2COMMS | M2SOCIAL | M2LIVE | PROI

  • Last Minute Christmas Gift Ideas Under ₱500

    Last Minute Christmas Gift Ideas Under ₱500

    It’s that time of the year again! Christmas is right around the corner and you are probably knee-deep in holiday festivities. With the hustle and bustle of work and Christmas parties, do you really have time to shop for gifts at the mall?  

    Don’t worry, Shopee’s got you covered! Shop millions of products with the click of a button and have them delivered straight to your home. 

    Here are 10 last-minute Christmas gift ideas you can get on Shopee for under ₱500: 

    1. Scented Candles – starting at ₱99  

    Candles are perfect for setting the mood for a cozy night indoors and also add a touch of elegance to any home. With a variety of scents to choose from, you’ll definitely find the right one for that special someone. 

    We recommend the Candle-Lite Company 3-Wick Candle CREAMY VANILLA SWIRL on Shopee  

    1. Coffee Maker – starting at ₱399  

    We all know someone who can’t function without coffee, so you can never go wrong with giving your loved ones a coffee maker to help start their mornings right.  

    We recommend the French Press Coffee Maker on Shopee 

    1. Tumblers – starting at ₱100 

    Keep beverages hot or cold for hours with a sturdy tumbler. This is a great gift that will not only lessen single-use plastics, but will remind your friends to drink more every day.  

    We recommend the Stainless steel Tumbler on Shopee 

    1. Reusable Straws – starting at ₱109 

    Switching to reusable straws has become an easy first step to becoming more sustainable. Save the turtles by giving someone a reusable straw that comes in different materials like bamboo, silicone, glass, or stainless steel.  

    We recommend the Eco Strawz Reusable Stainless Steel Drinking Straw Set on Shopee 

    1. Portable speakers – starting at ₱140 

    At the beach with friends and need something to liven up the mood? Blast your favorite tunes wherever you are with portable speakers. This is not only a useful gift, but is definitely a party staple that everyone should have.  

    We recommend the Original Charge G2 Portable Mini Bluetooth Speaker on Shopee 

    1. Diffuser – starting at ₱250 

    Let your friends live their best tita or tito life with a diffuser. Get them hooked on this therapeutic device that can help ease illnesses and stress when paired with the perfect essential oils.  

    We recommend the 500ml 7 LED Color Aromatherapy Essential Oil Diffuser on Shopee 

    1. Barbecue Grill/Pan – starting at ₱340 

    Want to satisfy your samgyupsal cravings, but don’t want to leave the comforts of home? A barbeque grill or pan is ideal to have Korean barbeque wherever you are, even at your Noche Buena. 

    We recommend the Portable Stainless Steel Barbecue Grill on Shopee 

    1. Animated Socks – starting at ₱40 

    Everybody knows someone who loves to express themselves. Give those friends and loved ones cute and quirky socks – the best way to low-key represent what they love.  

    We recommend the Cartoon Animals Cotton Low Socks on Shopee 

    1. Electric Lunch Box – starting at ₱249 

    They say food is the way to a person’s heart. So why not be a little extra and give someone a self-heating lunch box to bring to work or school? 

    We recommend the Electric Heating Lunch Box on Shopee 

    1. Board Games or Card Games – starting at ₱299 

    Need a new way to spend time with your family or barkada? Board games are enjoyable for both kids and adults! Gather your whole family or group of friends together and have some healthy competition with these games. 

    We recommend the Exploding Kittens on Shopee 

    Have a stress-free shopping experience with these 10 great Christmas gift ideas. We understand the struggle to think of the perfect gift for someone, but Shopee Philippines has millions of products to choose from, across various categories. Let Shopee make your Christmas shopping easier by helping you avoid long lines at the mall, while availing of discounts, promos, and free shipping. Merry Christmas and enjoy your last-minute shopping! 

    Download the Shopee app for free via the App Store or Google Play. 

    Reference:

    Catherine Llanes

    Media Relations Manager

    T. +63 2-332-10-31 loc. 103

    M.+63 919 005 2173

    M2COMMS | M2SOCIAL | M2LIVE | PROI

  • For healthy eating individuals, there’s ProSource and NUCO products

    For healthy eating individuals, there’s ProSource and NUCO products

    If you’ve noticed a significant change in food trends over the past decade, thank a millennial. Comprising of over 50% of the local workforce, millennials now make the largest age demographic in the Philippines. Thus, the interests and preferences of these young tastemakers can greatly influence what can be found in restaurants and other retail establishments across the country. 

    With more from this age group getting into the trend of a conscientious lifestyle, the popularity of healthful eating habits can be the push towards the golden days of coconuts. Known as the ‘Tree of Life’, the coconut is well on its way towards a renaissance with more millennials taking a liking to the magical fruit. In fact, according to Philippine Coconut Authority Administrator Romulo Arancon, the Philippines could potentially earn $450 million a year, given that the Philippines produces 15 billion nuts annually. 

    Time was when Medium Chain Triglycerides (MCT) or liquid coconut oil—which is made by refining raw coconut or palm—was considered the superior oil, as it processes smaller molecules than those in most of the fats you eat, and is mainly used to obtain helpful medium-chain triglycerides that are easily absorbed into your bloodstream as ready-to-use energy. Aside from that these are a special class of fat that your body turns into energy very quickly, with three main types,–namely; C8, C10, and C12, which each offers unique benefits, from fat loss to heightened immune function. 

    But since the process involved in separating MCT from VCO may include additives, these benefits are therefore negated. And recent studies have shown that Virgin Coconut Oil, which was once shunned for its high saturated-fat content, is now considered a superfood as it is rich in Lauric Acid, which the body converts into monolaurin that also serves as an antimicrobial agent.  

    With this in mind, and following extensive research, local coconut producer ProSource Coconut, Inc. (ProSource) and its international brand NUCO, saw the need to respond to a significant change in market behavior over the past 15 years. From the ProSource Virgin Coconut Oil being their major product for trade, the business has now shifted into a multi-product venture offering non-traditional coconut products that will cater to the growing concern for health and wellness relevant in today’s generation. 

    In a series of focus groups arranged by New Nutrition Business, results revealed that millennials aged 24-33 liked the taste of coconut, expressing how much they enjoyed coconut-based products. Locally, products like the NUCO Coconut Wraps — which is a tasteful, organic and all-natural alternative to the yeasty bread and wraps — sparked the interest of healthy eating individuals knowing how they can enjoy their favorite burritos without the unwanted carbs and guilt.  

    The NUCO Coconut Wraps come in four (4) different flavor variants, mainly Original, Moringa, Turmeric, and Cinnamon. NUCO also introduced a brand new way to snack—the NUCO Coconut Crunch Cereal. This delightfully satisfying gluten and grain free snack received appealing response from its customers as they best enjoyed it as a cereal with Almond or Coconut Milk, or as a topping on their favorite salads.  NUCO Coconut Wraps and NUCO Coconut Crunch Cereal are all natural and organic, and are USDA and Kosher Certified.  What’s more, they are plant-based, making it perfect for both vegans and those on a keto and paleo diet. 

    Meanwhile, in other coconut-based products, samples of personal care commodities like the ProSource Cocogugo Shampoo, the ProSource Extra Virgin Coconut Soap and ProSource Extra Virgin Coconut Calming Oil have gone popular for people who pine for smooth and moisturized skin and hair without all the harmful chemicals. Many expressed their affirmation on the products, but the overwhelming response came from the newest food derivatives of the coconut. 

    Indeed, the coconut is a magical fruit that naturally finds its way into consumer’s lives in a meaningful way. With more millennials driving key trends with health and wellness concerns in mind, ProSource and NUCO continue to innovate, bringing to people delightful, high-quality coconut and organic products. 

    All ProSource and NUCO products are available online, on BeautyMNL, https://beautymnl.com/, Lazada, https://www.lazada.com.ph/  and their online store at https://prosourcecoconut.com/ 

    Reference:

    Abbey Malvar

    Public Relations Department

    Strategic works, Inc.

    +639. 17.708.8346

    abbey.malvar@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH