Month: October 2019

  • Cebu Pacific is Jollibee Family Values Awards’ official airline  and Special Citation for Environment partner

    Cebu Pacific is Jollibee Family Values Awards’ official airline and Special Citation for Environment partner

    The Philippines’ leading carrier, Cebu Pacific, forged a strategic partnership with the country’s leading fast-food chain, Jollibee, as the Official Airline Partner and Co-Presenter of the Special Citation for Environment of the 9th Jollibee Family Values Awards (JFVA). The annual award pays tribute to exemplary Filipino families residing in the Philippines and abroad who promote positive family values through selflessly serving their fellowmen.

    The Special Citation for Environment was given to the Sali family, for their innate and selfless love for the environment as manifested by their One Child One Tree movement.  The organization promotes environment preservation and a commitment to sustainable development through tree planting initiatives.

    (From left) Cebu Pacific Corporate Social Responsibility Specialist Roxanne Gochuico and Director for Marketing Michelle Eve De Guzman, sign the contract to be the official airline and special citation for environment partner of the 9th Jollibee Family Values Awards, together with Jollibee Philippines’ Assistant Vice President for Brand Communications, PR and Digital Marketing Arline Adeva, and Senior Brand PR and Communications Manager Dennis Reyes.

    Under the auspices of the Fostering Education and Environment for Development (FEED), Inc., the Sali family has been actively supporting environmental projects in Hagonoy, Bulacan. Activities such as tree planting, mangrove reforestation efforts, as well as training modules and the sharing of technical expertise is made available to teachers, volunteers, and community residents. To date, FEED has seen the planting of 5,000 mangrove seedlings along the Tibaguin seashore while over 2,000 fruit-bearing and native trees have been planted in different elementary schools and forests in the province.

    The Sali family, whose organization promotes the preservation of nature, received the Special Citation for the Environment awarded by Jollibee Family Values Awards and its partner, Cebu Pacific.

    “It is truly an honor to be part once again of the Jollibee Family Values Awards,” says Michelle Eve De Guzman, Director for Marketing at Cebu Pacific, “It’s an even greater privilege for us to recognize the selfless efforts of the Sali family and their meaningful environmental initiatives that are worthy of emulation by others.” As an advocate and supporter of the environment, Cebu Pacific launched Juan Effect program in 2018. The sustainable campaign helps promote sustainable tourism by encouraging travelers to make a positive impact on nature by bringing their own water bottles and eco bags, and disposing of waste properly.

    Abbey Malvar, Media Relations Officer of Stratworks Inc.

  • Shopee Offers All Day Sitewide Free Shipping with  ₱0 Minimum Spend for Shopee 11.11 Big Christmas Sale

    Shopee Offers All Day Sitewide Free Shipping with ₱0 Minimum Spend for Shopee 11.11 Big Christmas Sale

    On November 11, Shopee 11.11 Big Christmas Sale will feature up to 90% off deals from leading brands and an exclusive 12-hour livestream

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, will celebrate Shopee 11.11 Big Christmas Sale by offering users all day sitewide free shipping with ₱0 minimum spend on November 11. Consumers can also score up to 90% off deals and tune in to an exclusive 12-hour livestream with non-stop giveaways and vouchers.

    Ruoshan Tao, Head of Marketing at Shopee Philippines, said, “In recent years, more and more Filipinos have been shopping online, especially during the holiday season. We see this trend, and are working closely with our brands, sellers, and partners to offer users the best deals on Shopee 11.11 Big Christmas Sale. We encourage everyone to celebrate one of our biggest annual events with us on November 11.”

    Score these 11 deals at 50% off on Shopee 11.11 Big Christmas Sale:

    1. Nokia 5.1 Plus With Free Mobile Gamepad

    The Nokia 5.1 Plus balances good performance and design in a compact smartphone. It boasts a 5.8-inch HD+ display and houses a great processor for graphic-intensive games. Get the Nokia 5.1 Plus for only ₱6,490.

    1. Avision 50” Smart LED TV

    Watch crystal clear shows with the slim Avision 50” Smart LED TV with built-in Netflix and YouTube applications. Get Avision 50” Smart LED TV for only ₱14,699.

    1. Nextbook 11.6″ 2in1 Laptop

    The Nextbook 11.6” 2in1 Laptop is perfect for those with an on-the-go lifestyle.This tablet features a detachable keyboard that allows you to work anytime, anywhere. Get the Nextbook 2in1 Laptop for only ₱9,199.

    1. Travel Basic Cloe Luggage

    Up your travel game with this sturdy carry-on luggage. The hard-shell case and integrated lock ensures durability and security while traveling. Get the Travel Basic Cloe Luggage for only ₱999.

    1. The Platinum KS-5 Karaoke Player

    Belt out your favorite tunes with this karaoke player, which has over 9,000 pre-programmed songs. Get the Platinum KS-5 Karaoke Player for only ₱1,498.

    1. Avision 43” LED TV

    The Avision 43” LED TV has adjustable brightness and contrast for a perfect viewing experience. It can also be connected to a computer or laptop for higher quality images when working or playing games. Get the Avision 43” LED TV for only ₱9,499.

    1. Levi’s 501 Original Fit Jeans

    Looking for a pair of jeans that is flattering on all body types? The Levi’s 501 Jeans are a timeless piece and a great addition to your wardrobe. Get the Levi’s 501 Original Fit Jeans for only ₱1,999.

    1. TigerNu 15.6″ Anti-Theft Laptop Backpack

    Carry all your essentials around the metro without any worries using TigerNu’s Anti-Theft Backpack. It is designed with an external USB charging port for easy access to more battery power. Get the TigerNu Anti-Theft Laptop Backpack for only ₱999.

    1. Nivea Body Intensive Milk Buy 1 Take 1

    Nivea Body Intensive Milk is enriched with vitamin E which moisturizes and repairs dry skin. It also has grape seed oil and avocado oil for smoother and more supple skin. Get the Nivea Body Intensive Milk for only ₱189.

    1. EWEADN Keyboard and Mouse

    This keyboard and mouse set can easily help in making your desk space more ergonomic and efficient, great for everyday use. Get the EWEADN Keyboard and Mouse for only ₱150.

    1. Maybelline Powder Matte Lipstick

    Get ready for a night out with Maybelline’s Powder Matte Lipstick. This lightweight matte lipstick comes in 15 different shades. Get the Maybelline Powder Matte Lipstick for only ₱149.

    Find out more about Shopee 11.11 Big Christmas Sale at shopeeph111.

    Download the Shopee app for free via the App Store or Google Play.

    Catherine Llanes

    Media Relations Manager

    M2_EmailSig2

    T. +63 2-332-10-31 loc. 103

    M.+63 919 005 2173

    M2COMMS | M2SOCIAL | M2LIVE | PROI

  • Jollibee will be in full service this All Saints’ and All Souls’ Day

    Jollibee will be in full service this All Saints’ and All Souls’ Day

    This All Saints’ and All Souls’ Day, millions of Filipinos will once again flock to cemeteries and memorial parks to offer candles, flowers, and prayers for their dearly departed families and friends. For some, it is also the time to reminisce on the fondest memories of loved ones who have passed on and share their stories over food.

    Jollibee – the country’s number one fast-food chain – is again making this season of remembering even more special for Filipinos by conveniently bringing their favorite langhap-sarap meals closer to them, as they spend their precious time with their loved ones.

    From October 30 to November 2, Jollibee will have food booths in around 275 cemeteries across the country, while 376 drive-thru stores nationwide will be open to cater to those traveling to the provinces.

    Those who would like to stay at home can also count on Jollibee to deliver their fastfood favorites by simply dialing #8-7000.

    So, whether one is headed to the cemetery, traveling to the province, or simply staying at home, Jollibee will be there to provide light and joy this season with its on-site booths, drive-thru channels, and food delivery service.

    Abbey Malvar, Media Relations Officer of Stratworks Inc.

  • Vivo V17 Pro’s dual selfie camera lets users “shoot beyond limits”

    Vivo V17 Pro’s dual selfie camera lets users “shoot beyond limits”

    Shoot beyond limits with Vivo V17 Pro dual front camera, exclusive selfie apps.

    There was a time when taking selfies was as basic as capturing one’s close-up image, often to highlight an appearance or a spectacular scenery in the background. While selfie shooters yearned to capture more elements in their frames, they were limited mostly by the technology of the front-facing cameras at that time.

    In recent years, advancements in optics technology and software development have given birth to front-facing cameras that offer better resolution and image quality, as well as AI-enhanced photography apps. These, in turn, have transformed selfie shooting, from a mere trend, to a skill, even an artform.

    Today, companies like Vivo, are taking the lead in pioneering technology that enhances the smartphone experience. This includes taking selfie shooting to new and higher levels.

    Just a few months after unveiling its V15 Pro with the world’s first 32MP elevating selfie camera and an AI triple rear camera, the leading global technology company has already launched V17 Pro, the second flagship smartphone in its V series of midrange smartphones.

    Now, improving from its predecessor, the V17 Pro boasts of another world’s first, an exclusive pair of front cameras—a 32MP main camera with f/2.0 aperture and 8MP 105-degree super-wide-angle camera—which ensures clearer and fuller selfies, in whatever environment.

    Much like the V15’s selfie optics, the V17 Pro’s dual front cameras are tucked behind the smartphone’s notch-less Super AMOLED Ultra FullView™ Display, nestled in a wide pop-up mechanism that elevates as quickly as it retracts.

    With the premium smartphone’s dual elevating selfie camera, users will never need selfie sticks to capture “groufies” or the splendid panoramic view behind them. All they have to do is access the super-wide-angle camera and “shoot beyond limits”.

    For nighttime selfies, the front camera gets ample support from Selfie Softlight that lights up dark images and an exclusive Super Night Selfie mode which captures and combines multiple frames into one image to make one’s face stand out, especially in low-light conditions.

    There is also a “Pose Master” feature which suggest several poses to match various photo scenes and backgrounds, to make one’s selfies even more creative.

    Aside from its elevating dual selfie camera and AI powered and enhanced selfie apps, the V17 Pro also boasts of AI quad rear cameras—48MP main camera, 8MP super wide-angle, 2MP bokeh, and 2MP super macro camera—which can capture super macro images from a distance of just 4 cm., and super wide clear images, even in dark surroundings.

    A selfie (right) using the Vivo V17 Pro’s Super Wide-Angle camera captures a fuller background, compared to a typical selfie.

    About Vivo

    Vivo is a leading global technology company that is committed to creating trendsetting smart mobile innovations and services. Devoted to forming a vibrant mobile internet ecosystem, Vivo currently owns and operates an extensive network of research operations, with R&D centers focusing on the development of cutting-edge consumer technologies, including 5G, AI, mobile photography, and next-generation smartphone design.

    Currently, Vivo has over two hundred million users enjoying its mobile products and services around the world. It is present in 18 markets globally and features offline retail stores in over 1,000 cities worldwide. In the Philippines, Vivo is among the top 3 smartphone brands in terms of market share with 1.5 million users nationwide.

    For inquiries, visit vivoglobal.ph or check www.facebook.com/vivo.phil, www.instagram.com/vivo_philippines/, and https://twitter.com/vivo_phil.

    John Paulo Ondra Caparros

    Public Relations Department

    Strategic works, Inc.

    +63.893.7472 | +639. 17.158.7918

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Delivering an eco-friendly solution: Jollibee rolls out E-bike Delivery

    Delivering an eco-friendly solution: Jollibee rolls out E-bike Delivery

    Jollibee, everyone’s well-loved red bee, gives people more reasons to be joyful as it shifts to a more environmentally friendly way of delivering your favorite meals!

    In partnership with ECOS Environmental Foundation, Inc. which seeks to achieve environmentally sustainable development, and together with the Department of Transportation, Jollibee is taking the lead in revolutionizing environmentally conscious transportation for delivery. The company is launching its initial fleet of E-bikes, the first road legal E-bikes in the country, in its bid to reduce its carbon footprint and impact to the environment.

    (From left: Jollibee Philippines Head of Channels and Kids Marketing Charisse Sumulong, Jollibee Foods Corporation Integrated Back-end Delivery Director Mario Malalis, ECOS Environment Foundation Inc Secretary General and Environmentally Sustainable Technology Development (ESTD) Inc. Managing Director Shinsuke Kawauchi, and ECOS and ESTD Director for Special Projects and Business Development Norberto De Jesus)

     “We’re extremely thrilled and proud to partner with Jollibee in this positive undertaking”, said Shinsuke Kawauchi of ECOS Environment Foundation Inc. and Environmentally Sustainable Technology Development Inc (ESTD). “With the amount of deliveries that Jollibee riders do within the day, shifting to the use of E-bikes can play a huge role in making their operations more sustainable and efficient, by reducing environmental impact thanks to zero emissions.”

    Made and assembled in Japan, the Jollibee Delivery E-bikes—to be first rolled out in three branches: Jollibee Emerald Avenue (Ortigas Center, Pasig), Jollibee BGC Triangle (BGC, Taguig), and Jollibee Molino (Cavite)—are lightweight, do not need gasoline or fuel, and come equipped with E-push technology, making it easier to ride in rough terrain or even steep slopes.


    The Jollibee Delivery E-Bikes makes for more efficient and sustainable deliveries of your langhap-sarap favorites.

    In addition, when compared to traditional motorcycles, the Jollibee Delivery E-bikes have a longer motor lifespan of 15 to 20 years, a 4 to 5-year battery life, are noise-free and run with zero CO2 emissions. Thus, long-term operational costs are made cheaper, more economical, and eco-friendly.        

    By rolling them out in bustling CBDs, Jollibee aims to reduce emissions in an ever-crowded metropolis, playing an important role in mitigating climate change.

    Jollibee presents the Jollibee Delivery E-Bike, the first road legal e-bike in the country.

    “We at Jollibee acknowledge the role that companies need to play in affecting positive change. We’re happy to share that we are piloting various initiatives, one of which is the use of E-bikes for Jollibee Delivery, to drive eco-friendly efforts in the country,” says Mario Malalis, Integrated Back-end Delivery Director of Jollibee National Business Channels.

    After its pilot run, Jollibee plans to eventually replace its existing motorcycle fleet with the E-bikes. “Yes, it’s a small step, but a necessary one as we continue to come up with more ways to help care for our environment. We’re also looking at launching other eco-friendly initiatives in the near future,” added Malalis.

    Jollibee signs MOA for E-bike delivery roll out with the goal of reducing their carbon footprint and the overall environmental impact of their operations, Jollibee recently signed a memorandum of agreement (MOA) with ECOS Environment Foundation, Inc., as it takes the lead in revolutionizing the use of E-bikes for their delivery fleet. To be initially rolled-out in three branches: Jollibee Emerald Avenue (Ortigas Center, Pasig), Jollibee BGC Triangle (BGC, Taguig), and Jollibee Molino (Cavite), these E-bikes are lightweight, do not need gasoline or fuel, and come equipped with E-push technology, making it easier to ride in rough terrain or even steep slopes. Moreover, compared to traditional motorcycles, the Jollibee Delivery E-bikes have a longer motor lifespan of 15 to 20 years, a 4 to 5-year battery life, are noise-free and run with zero CO2 emissions resulting in true operational efficiency. (from left: Jollibee Philippines Head of Channels and Kids Marketing Charisse Sumulong, Jollibee Foods Corporation Integrated Back-end Delivery Director Mario Malalis, ECOS Environment Foundation Inc Secretary General and Environmentally Sustainable Technology Development (ESTD) Inc. Managing Director Shinsuke Kawauchi, and ECOS and ESTD Director for Special Projects and Business Development Norberto De Jesus)

    Dennis Reyes, Jollibee, Senior Brand PR and Events Manager
    at 09088809044 or dennis.reyes@jollibee.com.ph
    Ailene dela Rosa, Stratworks, Inc., Senior PR Manager
    at 09175920605 or ailene.delarosa@stratworks.ph

    Abbey Malvar, Media Relations Officer of Stratworks Inc.

  • Journey into a one-of-a-kind play course with Jolly Treetop Adventure

    Journey into a one-of-a-kind play course with Jolly Treetop Adventure

    Jolly Kids who seek thrilling adventures are in for an exciting playtime this October with the latest set of Jolly Kiddie Meal toys, the Jolly Treetop Adventure!

    With the newest set of connectible toys from the country’s #1 fast-food chain, kids can discover different ways of having a treetop adventure with Jollibee and Friends as they swing, spin, slide, and glide around the tree.

    Little explorers can join Jollibee in his tree-top swing by pushing down the bug on the trunk. They can also help Hetty collect fresh water by rotating the knob of her wheel, or play with Popo by rotating the tree branch nestled around him.

    Jolly Kids can also let Twirlie slide from the sky by moving the lever upward when she reaches the ground and watch Yum fly around the tree in his cable-suspended ride when they spin his wheel counter-clockwise.

    Collect and connect all five Jolly Kiddie Meal toys with every purchase of a Yumburger (P80), Yumburger Meal with Drink (P100), Jolly Spaghetti (P95), Jolly Spaghetti Meal with Drink (P105), 1-piece Burger Steak (P95), 1-piece Burger Steak Meal with Drink (P105), 1-piece Chickenjoy with rice (P122), or 1-piece Chickenjoy Meal with Drink (P137), each coming with its own Jolly Joy Box.

    Let your kids marvel through trees as they go on an exhilarating outdoor adventure with Jollibee and Friends. Help them build their own Jolly Treetop Adventure site, available until October 31, 2019 only. Hurry and start collecting all five Jolly Kiddie Meal toys today by visiting the Jollibee branch nearest you!

    Abbey Malvar, Media Relations Officer of Stratworks Inc.

  • RCBC, Liga ng mga Barangay work towards financial inclusion

    RCBC, Liga ng mga Barangay work towards financial inclusion

    Rizal Commercial Banking Corporation (RCBC) has taken the first steps to bringing its digital financial inclusion initiative to grassroots communities as it gets the support and commitment of Liga ng mga Barangay sa Pilipinas (LNB).

    The LNB led by National President Eden Pineda, presented its national executive board resolution stating that the organization is adopting DiskarTech: Kasosyo sa Asenso as a growth enabler and capacity-building measure for microenterprises in every barangay and its constituents. DiskarTech is a financial inclusion accelerator platform by RCBC that aims to stimulate economic activity to help uplift the unbanked and underserved Filipinos.   

    The strategic collaboration will focus on accelerating financial literacy, promoting inclusive digital economy, and empowering local communities. This supports the government digitalization efforts aligned with President Duterte’s 10-point economic agenda on investing on human capital development, and promoting technology and innovation for self-sustaining and inclusive development towards poverty alleviation.

    LNB is the official organization of over 42,000 barangays throughout the country. It is committed to providing avenues and assistance to promote welfare and ensure success of the national government’s National Strategy for Financial Inclusion and National Retail Payments System.

    “This financial inclusion accelerator will be pervasive throughout the country as it would address the huge gaps in financial services while reducing the number of unbanked and underserved communities,” said RCBC Executive Vice President and Chief Innovation and Inclusion Officer Lito Villanueva.

    By adopting DiskarTech, LNB will be taking an active role in leading workshops and programs on financial education and literacy with the assistance of the DiskarTech National Coordinating Team. They will also be engaging its member municipalities to appoint their own DiskarTech Community Leader (DCL) who will facilitate participation of residents and entrepreneurs in the program.

    “DiskarTech will pave the way for the real transformation of our communities nationwide as it would provide opportunities to our constituents, giving them the chance to be part of the formal financial system through technology,” said Liga ng mga Barangay National President Eden Pineda.

    In an effort to encourage economic activity, partner sari-sari stores or microenterprises will also be identified as Barangay Digital Community Centers (BDCCs) to serve as the go-to hub of every resident for their financial needs – whether it’s paying bills, depositing savings to their accounts, buying  micro insurance or sending money to their loved ones.

    With this, RCBC hopes to turbocharge the growth of digital financial transactions in the country from the current one percent to a minimum of twenty percent by next year. Through DiskarTech, this initiaitve hopes to bring to realization the vision of Bangko Sentral ng Pilipinas of creating a cash-lite and digital economy for greater efficiency, security, interoperability, and affordability.

    Joining LNB and 20 other existing partners, a number of private organizations have also signed up recently to join the DiskarTech financial inclusion ecosystem to benefit their respective constituents. These partners include Ka-Entrep Micro and Small Entrepreneurs Organization of the Philippines, Bangko Pangasinan, and Rizal Microbank, among others.

    Rural bank Bangko Pangasinan and thrift bank Rizal Microbank also share how DiskarTech would empower the agriculture sector with access to basic financial needs and microfinance loans.

    “DiskarTech is an open platform and the way it works is that banks like us can communicate with other banks. Similar to an open banking system, there will be no barriers and it will become interoperable to make it easier to reach and assist the underserved market,” said Gregory De Guzman, Bangko Pangasinan president and COO.

    DISKARTECH AS A NATIONAL FINANCIAL INCLUSION ACCELERATOR PROGRAM. The Liga ng mga Barangay, led by its National President Eden Pineda, recently presented its National Executive Board Resolution to RCBC Chairperson Helen Yuchengco Dee. Also in photo are (from left) RCBC Executive Vice President and Chief Innovation and Inclusion Officer Lito Villanueva and RCBC President and CEO Eugene S. Acevedo, Chairman James Marty Lim, and Executive Director Jel R. Jiongco. The strategic collaboration will focus on accelerating financial literacy, promoting inclusive digital economy, and empowering local communities. This supports the government digitalization efforts aligned with President Duterte’s 10-point economic agenda on investing on human capital development, and promoting technology and innovation for self-sustaining and inclusive development towards poverty alleviation. This will cover all 42,000 barangays nationwide.

    Joseph Lumain, Strategic Partnerships and Special Initiatives head at Rizal Microbank, agrees that DiskarTech will be an effective way to reach numerous individuals at the same time. “Basically, what DiskarTech is offering are the basic services of a bank through digital means. And in an era where almost everyone is tech-savvy, DiskarTech can be the perfect solution to present financial services in an understandable way, and eventually helping answer the issue of financial inclusion.”

    John Paulo Ondra Caparros

    Public Relations Department

    Strategic works, Inc.

    +63.893.7472 | +639. 17.158.7918

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH