DULDULAO DOT NET This Day & Beyond

Month: February 2012

  • Powerade Ion4 Complete Sports Drink Launched Elite Athletes Lead Hydration Revolution

    Powerade Ion4 Complete Sports Drink Launched Elite Athletes Lead Hydration Revolution

    Following the success of the epic kick-off the Hydration Revolution led by the Complete Sports Drink, New POWERADE ION4® with Advanced Electrolyte System recently, the brand finally comes face to face with one of the elite member of its dream team of ambassadors: international football player Neil Etheridge.

    “We were all very excited the moment we knew Neil would be coming here for a game with the Philippine Azkals. It our pride to have garnered the support of such a talented, complete sportsman like him. A talented international football player who has made our country proud with his historic debut at the Europa League chooses POWERADE ION4 as his hydration partner. We couldn’t be any prouder and we know we couldn’t miss our chance to make a powerful welcome.” This exciting press and blogger unveiling was held last February 27, 2012 at the Makati B Function Room of the Makati Shangri-La Hotel.

    For this breakthrough joining of forces, Neil joins multi-awarded runner and coach, Rio Dela Cruz, top fitness maven Chinggay Andrada, champion basketball player David Semerad. No doubt, like his premiere teammates, Neil Etheridge embodies POWERADE ION4 to the core. Not only is he on top of his game at such a young age, he’s got beyond exceptional skills. Truly a world-class athlete- that’s what he is.

    “It’s a pleasure to be selected by POWERADE ION4 to be one of its ambassadors with fellow Filipino athletes. It’s always important to keep getting better. You have to keep trying to improve and be complete. Every single time you step on the field you want to be your best so I always choose the best equipment; the best, complete hydration partner. Hopefully with POWERADE ION4, I get to be one of the world’s best,” says Neil. Indeed, the popular football star is passionate in improving and achieving further. And he also knows that his body is his most important gear; the very reason why he would never settle for anything less than complete just like POWERADE ION4.

    What makes it the complete sports drink? While other sports drinks have two ions, new POWERADE ION4® helps replenish water and the four key electrolytes typically lost in sweat: sodium, potassium, calcium and magnesium and provide carbohydrate fuel for your muscles. POWERADE ION4® encourages the body to absorb fluid and maintain fluid balance. Carbohydrates are replaced as well, supplying your working muscles with fuel, helping you sustain mental and physical performance as you exercise. To help you fight off dehydration, POWERADE ION4®doesn’t switch your thirst receptors off prematurely. It keeps you feeling thirsty until you’re properly rehydrated.

    When sweating, the body loses more than just water. It loses essential electrolytes, which are important in exercise. The importance of each was reviewed by The American College of Sports Medicine, American Dietetic Association and Dietitians of Canada and it was learned that: Sodium is a critical electrolyte, which helps you sweat effectively and aids in muscle contraction; Potassium, on the other hand, is important in the overall energy metabolism; Third of the four key ions is calcium, which essential for overall bone metabolism; Lastly, magnesium plays a vital role in regulating cardiovascular and neuromuscular functions to sustain your performance. Drinking POWERADE ION4®, completely packed with these four vital ions, is the an effective way to replace fluid and fuel losses.

    Powerade Ion4 is available in Mountain Blast, Orange Burst and Silver Charge in the new easy-grip 500mL bottles. The Mountain Blast and Silver Charge variants are also available in sports caps, perfect for rehydrating during exercise. Powerade is a trusted partner of many sports organizations in the country and the world. In fact, it is the official hydration partner of the 2012 Olympic athletes in London.

    Complete your game with the complete sports drink, new POWERADE ION4 with Advanced Electrolyte System. To learn more about this breakthrough product, go to the Powerade ION4 Facebook Fan Page (www.facebook.com/powerade) and/or follow @PoweradePH on Twitter.

    REFERENCE:

    Czar Carbonel
    Channel and Performance Planner, Search Specialist
    NEO@Ogilvy, OgilvyOne Worldwide Manila
    Winner, 1st Digital Excellence, 4As Agency of the Year Awards 2011

    www.ogilvydo.com
    Direct Line: +63-2-238-7000 loc 7037
    Mobile: +63-917-5623365
    E-mail: czarina.carbonel@ogilvy.com

  • UNIQLO’s First Store In Philippines To Open In June 2012

    UNIQLO’s First Store In Philippines To Open In June 2012

    Did you know that first store of UNIQLO in the Philippines to open in June 2012? What fashions are you interested with the UNIQLO products?. I am interested with the styles, art, designs, quality and cost of the UNIQLO’s latest fashions for men, women and kids that they will offer to the community or society.

    On February 9, 2012 in Tokyo, Japan, UNIQLO announced that it will open its first retail location in the Philippines, the UNIQLO Mall of Asia Store, in June 2012 in Metro Manila. The launch will reinforce UNIQLO’s rapidly growing retail presence in Southeast Asia, following the recent introduction of UNIQLO locations in Thailand, Malaysia and Singapore. The store will feature approximately 1,550 square meters of floor space within one of the region’s largest shopping centers, SM Mall of Asia, to offer Filipino shoppers all of UNIQLO’s latest fashions for men, women and kids.

    SM Mall of Asia: One of the World’s Largest Shopping Malls

    UNIQLO is opening its first store in the Philippines in SM Mall of Asia, one of the largest shopping malls in the world, occupying a waterfront site on Manila Bay spanning 407,000 square meters. This massive shopping complex hosts a wide range of retail tenants, including a number of major fashion brands, and is a major draw for both tourists and local residents. The new UNIQLO Mall of Asia Store will be one of SM Mall of Asia’s largest tenants.

    Asia offers enormous growth potential for UNIQLO and is a key regional focus of the brand’s global expansion strategy. By January 2012, UNIQLO’s network of stores included 851 locations in Japan and 234 in other global markets, of which 214 are throughout the rest of Asia. UNIQLO started opening its first stores in Thailand in September 2011, following its successful expansion into Singapore and Malaysia, increasing its lineup in Southeast Asia to 11 retail locations. Now, as the brand continues to accelerate its regional expansion efforts, the UNIQLO Mall of Asia is set to offer the joy of truly great clothing to shoppers in the Philippines.

    UNIQLO Official Facebook Page and Website goes online on February 9
    We will be releasing the latest information and regular updates through the following sites.
    So please “Like” www.facebook.com/uniqlo.ph and visit www.uniqlo.com/ph.

    Fast Retailing Philippines, Inc.
    Location: Metro Manila, the Philippines
    Chief Operating Officer: Katsumi Kubota
    Established: January 2012
    Business: Opening and operation of UNIQLO stores in the Philippines
    Paid-in Capital: 400 million peso (approximately 720 million yen)

    UNIQLO Mall of Asia Store
    Launch: June 2012
    Address: SM Mall of Asia, Bay City, Pasay City, Philippines
    Sales Floor: Approximately 1,550 sqm

    About UNIQLO and Fast Retailing

    UNIQLO is a brand of Fast Retailing Co. (FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under five brands: Comptoir des Cotonniers, g.u., Princesse Tam Tam, Theory, and UNIQLO. With global sales of 820 billion yen for the 2011 fiscal year ending August 31, 2011, FR is the world’s fourth largest apparel retail company and UNIQLO is Japan’s leading specialty retailer.

    Today UNIQLO has more than 1,000 stores worldwide, namely in the U.S., U.K. France, Russia, China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand and Korea, as well as Japan. UNIQLO continues to open large-scale stores in some of the world’s most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. UNIQLO operates an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel in line with its ‘Made for All’ philosophy.

    With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, FR is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere.

    For more information about UNIQLO, please visit UNIQLO Philippines Facebook page　facebook.com/uniqlo.ph and homepage www.uniqlo.com/ph/

    Reference & Media Contact:
    Irish Santos
    AMPR Publicity Inc.
    Tel: 632-706-1971