AXA PHILIPPINES WELCOMES INTERBRAND RANKING OF AXA AS WORLD’S NUMBER ONE

With more than 30 percent market share on variable life business, AXA Philippines is among the top five insurance providers in the Philippines.

AXA maintains its status as the top insurance brand in the world for the third consecutive year. This after global consultancy firm Interbrand released its 2011 rankings for the best global brands. For 2011, AXA is ranked number one global insurance brand; 53^rd best brand in the world across all categories; and fourth best French brand across all industries.

“We are very happy about our Interbrand ranking. It affirms to us that we’re doing the right things for our customers throughout the world. We bring the same world-class quality of protection products and services here in the Philippines for our clients, their loved ones, and their financial security,” said AXA Philippines President & CEO, Rien Hermans.

AXA Philippines invites viewers to "cross the line" in its currently airing cable TV commercial--meaning, crossing over to an insurance provider that gives more to its clients; this is affirmed by the recent Interbrand 2011 Best Global Brands report, recognizing AXA as the world's Number One insurance brand.

Interbrand is one of the largest brand consultancies in the world, specializing in brand analytics, brand strategy, brand valuation and other services. It ranked AXA number one in the world for the following reasons:

1) AXA’s ability to “redefine its industry by focusing on customer insights”; 2) AXA’s consistent performance in being “available, attentive and reliable” towards its clients; and its success in offering clients “tangible proofs” of how it fulfills its promises; and 3) The strong commitment to the AXA brand by the company’s members at the senior and employee levels.

A leading brand

AXA Philippines is one of the largest life insurers in the Philippines and one of the fastest growing companies, registering higher than industry growth since its inception in 1999.

As of December 31, 2010, the Philippine Insurance Commission ranked AXA Philippines in third place overall, with P8.36 billion in total premium income. In terms of first-year premiums, AXA Philippines leads with P6.64 billion in income, making it the preferred provider of unit-linked (also called “investment-linked” or “variable”) life insurance, with more than 30 percent market share. AXA Philippines specializes in providing insurance, investment-linked products and other solutions that are customized to each policyholder’s needs.

AXA Philippines’ investments are managed by the Metropolitan Bank and Trust Company (Metrobank), the premier universal bank and among the foremost financial institutions in the Philippines. This partnership makes AXA Philippines most effective in helping clients plan their life goals for income protection, education, retirement, critical illness protection, and estate planning.

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Chris Cahilig Consultancy: Chris Cahilig / Liza Vicente